{"id":8133,"date":"2021-01-25T09:21:00","date_gmt":"2021-01-25T06:21:00","guid":{"rendered":"http:\/\/www.x-cart.com\/?p=8133"},"modified":"2024-12-25T17:03:12","modified_gmt":"2024-12-25T14:03:12","slug":"ways-to-help-avoid-shopping-cart-abandonment","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/ways-to-help-avoid-shopping-cart-abandonment.html","title":{"rendered":"16 Tested Ways to Decrease Online Shopping Cart Abandonment & Increase Conversions"},"content":{"rendered":"\n

This blog post was originally contributed by Elizabeth Carpenter, Head of Digital Merchant Marketing at Discover Global Network. <\/em><\/p>\n\n\n\n

When customers fill their cart but don\u2019t complete a purchase, sellers\u2019 reactions can vary from frustration to curiosity. Get curious about shopping cart abandonment because it is something that you can make real strides to counteract!<\/p>\n\n\n\n

I\u2019ve put together the hottest abandoned cart recovery techniques<\/strong> that should help you boost conversion rates and finally move those abandoned carts through the checkout process. <\/p>\n\n\n\n

What\u2019s up on the docket?<\/p>\n\n\n\n

I. Shopping Cart Abandonment: Definition<\/a>
II. How to Calculate Shopping Cart Abandonment<\/a>
III. Reasons For Cart Abandonment in eCommerce<\/a>
IV. Ways to Decrease Shopping Cart Abandonment<\/a>
V. Online Shopping Cart Abandonment: All Your Questions Answered<\/a><\/p>\n\n\n<\/a>

\n I. What is Shopping Cart Abandonment? <\/h2>\n\n\n\n

Before we move any further, let\u2019s define what we mean by cart abandonment. Online shopping cart abandonment happens when a shopper attempts to make a purchase but never finishes it. <\/p>\n\n\n\n

Why are businesses so concerned about shopping cart abandonment? <\/strong><\/strong>On average, around 70 percent of shoppers<\/a> never complete their transaction, and the number is growing year over year. In certain industries, cart abandonment rates are predicted to go up to a whopping 90 percent, which eats into your eCommerce businesses sales.<\/p>\n\n\n\n

Abandoned carts hurt, but, let\u2019s face it, there are effective strategies that can help you turn this failure into an opportunity to succeed. Putting an end to abandoned shopping carts means that you must know how many you have! <\/p>\n\n\n\n

Read on to find out some of the most effective ways to calculate cart abandonment rates for your online store. <\/p>\n\n\n\n

Additional Resources:<\/strong>
45 Jaw-Dropping Shopping Cart Abandonment Statistics<\/a><\/p>\n\n\n<\/a>

\n II. How to Calculate Shopping Cart Abandonment Rate For Your Online Store <\/h2>\n\n\n\n

To combat shopping cart abandonment, you need to have the tools that tell you how many shoppers leave your eCommerce store before making a purchase. Here\u2019s what strategies to put in place: <\/p>\n\n\n

\n 1. Set up a Conversion Funnel In Google Analytics <\/h3>\n\n\n\n

Setting up a conversion funnel is the easiest way of gathering meaningful data about your customers\u2019 behavior. <\/p>\n\n\n\n

This video from Kissmetrics should help you set up sales funnels in Google Analytics step by step:<\/p>\n\n\n

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