{"id":4260,"date":"2020-04-08T10:38:52","date_gmt":"2020-04-08T07:38:52","guid":{"rendered":"http:\/\/wp:8888\/seo-for-beginners-part-2-how-to-optimize-your-store-content-4\/"},"modified":"2024-11-25T11:32:42","modified_gmt":"2024-11-25T08:32:42","slug":"seo-for-beginners-optimize-your-store-content","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/seo-for-beginners-optimize-your-store-content.html","title":{"rendered":"SEO for Beginners, part 2: How To Optimize Your Store Content"},"content":{"rendered":"\n

This blog post was originally contributed by Kinga Liberadzka, a Digital Marketing Manager at Land-book.com, on behalf of Positionly.<\/em><\/p>\n\n\n\n

In the last post in X-Cart blog I was helping you take first steps in the eCommerce SEO<\/a>. We\u2019ve discussed a few basic and important tips that will help you improve your store\u2019s visibility. One of them was optimizing every bit of content that appears on your website. Indeed, content optimization is one of the biggest factors when it comes to SEO tactics. That\u2019s why today\u2019s post will be just about creating content that is both user and search engine friendly<\/strong>.<\/p>\n\n\n\n

Here is my personal step-by-step guide for making any content not only more popular in SERPs (search engine results pages), but also among your visitors and clients.<\/p>\n\n\n

\n STEP #1 \u2013 Know What They Want <\/h2>\n\n\n\n

The key to making content a successful part of your SEO activities, is not to fill it with the relevant keywords, but to make it worth reading. It is of course still a necessity to place important phrases throughout the whole and each and every content that you publish. However, this won\u2019t guarantee that you will rank high in search engines. Nowadays, keyword stuffing is not only ineffective, but can hurt your rankings and get you a manual penalty.<\/p>\n\n\n\n

Creating content that people will actually would like to read is absolutely crucial<\/strong>. Add a few of the important keywords while writing it and you will have a recipe for the content optimization success.<\/p>\n\n\n

\n How to find out what visitors would love to read? <\/h3>\n\n\n\n
    \n

  1. Do a research<\/strong> \u2013 examine what kind of content your competition is providing for their readers. Do they run a blog? If so, what kind of posts do they publish there and how often? What other types of content do they produce? Analyze every one of them and make a list of the stuff that you personally found interesting and useful. Then make another list of things which you would improve (present differently, write better) if they were to appear on your site.<\/p><\/li>\n\n\n\n

  2. Ask your clients nicely<\/strong> \u2013 this may seem way too obvious thing to do. However the simplest things are the best. If you ask your visitors (e.g. with a survey) or your clients (via email maybe) what kind of information would they find useful and interesting, you will the exact answers that you need to know. Plus, you will show them that their opinions really matter and that you do care enough to ask them.<\/p><\/li>\n\n\n\n

  3. Put yourself in their shoes<\/strong> \u2013 try to become your own client for a while. It may be a bit difficult at first \u2013 not to think like an ecommerce entrepreneur, but like a random client instead. Imagine someone that has multiple things to cope with on a daily basis and online shopping is just one of them. Think what content he would find precious and worth recommending and prepare such piece.<\/p><\/li>\n<\/ol>\n\n\n\n

    A great content is a long-term investment that works not only for your SEO, but for building trust and making your store an important source of knowledge that people will feel comfortable to buy at.<\/p>\n\n\n

    \n STEP #2 \u2013 Create Unique, Engaging, Useful and Evergreen Content <\/h2>\n\n\n\n

    There are many different types of content that you can publish and present on your store\u2019s website. Below is the list of the most popular content that can be found at online shops<\/p>\n\n\n

    \n What kind of content to create? <\/h3>\n\n\n\n
      \n

    1. product descriptions<\/strong> \u2013 this the most obvious thing to provide your clients with. You can do it the easy (and totally not effective) way and copy each product description from its producer. This will make you almost invisible in the crowded place of your competitive online stores. If you choose to write them on your own, you\u2019ll not only gain the opportunity to stand out from this crowd, but to optimize content with your own keywords.<\/p><\/li>\n\n\n\n

    2. tips for users<\/strong> \u2013 any content that would help your clients make a better use of products which they\u2019ve purchased at your store, will help you build trust. In a very natural way, this content marketing strategy<\/a> can help you make your store an important source of knowledge that people will feel comfortable to buy from.<\/p><\/li>\n\n\n\n

    3. tutorials<\/strong> \u2013 why not educate your visitors and show them different ways of how to use a particular product the right way, so it could serve them for a long time. If don\u2019t have resources to create your own videos, use the ones already available from producers, but summarize them with your own words.<\/p><\/li>\n\n\n\n

    4. photo galleries<\/strong> \u2013 every customer who decides to purchase a product online has little chances to actually see it live. The only sense that help him make a purchase decision is his sight \u2013 literally, he buys with his eyes. This means that the more product photos you provide, the better. Also, don\u2019t forget that each and every uploaded picture gives you another chance to use relevant keywords.<\/p><\/li>\n\n\n\n

    5. FAQ<\/strong> \u2013 this is an absolute must-have section at your store. For sure there are certain questions that your clients keep asking. Publishing the answers right away before new clients ask them again, shows that you care and value your visitors\u2019 time. Not to mention that this written content is a natural place where you can optimize your store\u2019s visibility with the proper keywords.<\/p><\/li>\n\n\n\n

    6. blog posts<\/strong> \u2013 not every online shop has its own blog. Launching one and updating it with a good quality content may take a lot of your time. However, a blog is an awesome place not only for a website optimization, but for publishing different types of content that people will be willing to get back for.<\/p><\/li>\n<\/ol>\n\n\n\n

      Editor\u2019s note: Check these free and paid X-Cart modules to follow Kinga\u2019s recommendations:<\/p>\n\n\n

      \n
      \n \"FAQ\"<\/picture><\/a>\n <\/div>\n
      \n

      FAQ<\/h3>

      $15-00<\/p>\n <\/div>\n<\/div>\n\n

      \n
      \n \"Product<\/picture><\/a>\n <\/div>\n
      \n

      Product Videos<\/h3>

      $65-00<\/p>\n <\/div>\n<\/div>\n\n

      \n
      \n \"Wordpress<\/picture><\/a>\n <\/div>\n
      \n

      WordPress Integration<\/h3>

      $149-00<\/p>\n <\/div>\n<\/div>\n\n

      \n
      \n \"Product<\/picture><\/a>\n <\/div>\n
      \n

      Product Video<\/h3>

      Block text<\/p>\n <\/div>\n<\/div>\n\n\n

      You can provide your visitors with any type of the content mentioned above, just make sure that every bit of things that you publish is:<\/p>\n\n\n\n