{"id":27921,"date":"2021-07-20T17:21:52","date_gmt":"2021-07-20T14:21:52","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=27921"},"modified":"2024-12-25T17:42:35","modified_gmt":"2024-12-25T14:42:35","slug":"3-ways-you-can-customize-your-store-with-x-cart-design-product-variants-apps","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/building-a-custom-ecommerce-website-part1.html","title":{"rendered":"3 Ways You Can Customize Your Automotive Store With X-Cart: Design, Product Variants, Apps"},"content":{"rendered":"\n<p>Is it wise to build a custom eCommerce website instead of going with a well-known platform like Shopify? The answer would be \u2014 it depends. It depends on your goals, budget, and the overall strategic direction that you choose for your business.<\/p>\n\n\n\n<p>In an age of branded consumerism, having a fully-personalized eCommerce website that stands out is a must. Why? Although every <a href=\"https:\/\/www.x-cart.com\/blog\/brick-and-mortar-vs-online-stores.html\">brick-and-mortar store<\/a> has the same aisles, no two online stores are built exactly the same.&nbsp;<\/p>\n\n\n\n<p>That\u2019s the beauty of eCommerce, and that\u2019s the key struggle of it as well.&nbsp;<\/p>\n\n\n\n<p>So if you want to customize the shopping experience from first visit to final conversion, you\u2019ll need to make sure your eCommerce platform doesn\u2019t put any barriers on your path to success.&nbsp;<\/p>\n\n\n\n<p>In this blog post, we\u2019ll share some of the most essential shopping cart features you need to create an online experience that reflects your company\u2019s values and suits the needs of your target customers.&nbsp;<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/27620\/margo.jpg 1x, https:\/\/www.x-cart.com\/img\/27620\/margo-t200x200.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27620\/margo-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/27620\/margo-t300x300.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/27620\/margo-t200x200.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/27620\/margo-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/27620\/margo-t300x300.jpg 2x\" alt=\"Margo Makarova\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Margo Makarova, Head of Sales Department at X-Cart<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">Every store is unique and has its own story and its own workflow.<\/p>            <\/div>\n<\/blockquote>\n\n<h2>\n            1. Get a Fully-Personalized Design Theme That Reflects Your UNIQUE Values    <\/h2>\n\n\n\n<p>Designing an eCommerce website that doesn\u2019t reflect your brands\u2019 identity and personal vision is shooting yourself in the foot:<\/p>\n\n\n\n<ol class=\"ol-numbers wp-block-list\">\n<li>It\u2019s painful <em>(literally)<\/em> as you have to invest so much money and time into something that only imitates someone else&#8217;s design ideas.<\/li>\n\n\n\n<li>Go with a cookie-cutter solution like Shopify, and you fail yet again. Easy doesn\u2019t necessarily mean good.&nbsp;<\/li>\n<\/ol>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/27816\/scott-cooper.webp 1x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27816\/scott-cooper.jpg 1x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27816\/scott-cooper.webp 1x\" type=\"image\/webp\" media=\"(min-width: 600px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27816\/scott-cooper.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/27816\/scott-cooper.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/27816\/scott-cooper.jpg 1x\" alt=\"Scott Cooper\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Scott Cooper, a senior account executive with X-Cart<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">You can&#8217;t solve unique problems without unique solutions, right?<\/p>            <\/div>\n<\/blockquote>\n\n\n<p>The first and probably the most obvious thing that you can do to personalize your eCommerce website is to refine its overall look and feel, making it more authentic.&nbsp;<\/p>\n\n\n\n<p>Offbeat <a href=\"https:\/\/www.practicalecommerce.com\/16-New-Free-Commercial-Fonts-for-Your-Website\" target=\"_blank\">fonts<\/a>, eye-catching <a href=\"https:\/\/inkbotdesign.com\/design-features-ecommerce-sites\/\" target=\"_blank\">layout<\/a>, intuitive <a href=\"https:\/\/ecommerce-platforms.com\/articles\/ecommerce-store-navigation\" target=\"_blank\">navigation<\/a> \u2014 these are the requirements imposed upon modern sellers by the consumer society we are living in.<\/p>\n\n\n\n<p>In X-Cart, there are no restrictions to the design \u2014 you can either craft any individual section from scratch or choose from the templates that you already have.<\/p>\n\n\n<div class=\"gb-emph\">\n\n<p><strong>Key Takeaway: <\/strong>Don\u2019t get caught up in someone else\u2019s concept of what your store should look like \u2014 their goals may not jive with yours. Take time to craft your own design template customized to your target audience.<\/p>\n\n\n    <div class=\"gb-btns__wrapper\">\n                                    <a  href=\"https:\/\/market.x-cart.com\/ecommerce-templates\/\" class=\"btn btn--lg\" target=\"_blank\">View X-Cart Templates<\/a>                                                <a  href=\"https:\/\/www.x-cart.com\/web-design.html\" class=\"btn btn--lg\" target=\"_blank\">Contact Design Experts<\/a>                        <\/div>\n\n<\/div>\n\n<h3>\n            How does X-Cart solve the problem?    <\/h3>\n\n\n\n<p>Ultimate customizability is what distinguishes X-Cart from other shopping carts. It provides you with the full spectrum of tools you need to <a href=\"https:\/\/devs.x-cart.com\/getting_started\/how-to-apply-design-changes.html\" target=\"_blank\">adjust your store\u2019s design<\/a> to match your brand identity, including the following:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><strong>Customized checkout process&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Not only can you choose between different checkout options \u2014 one-page, FLC, or anonymous \u2014 you can also customize it from the ground up.&nbsp;<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><strong>Bespoke search and filtering<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>X-Cart\u2019s search tool is unique to your business needs. It allows you to see the data on what your customers are searching for, and, thus, tune the search tool accordingly.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><strong>Unique skin changes<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The number of options X-Cart offers for <a href=\"https:\/\/kb.x-cart.com\/look_and_feel\/basic_skin_changes\/\" target=\"_blank\">themes customization<\/a> is pretty versatile. Some of the basic skin customizations include:&nbsp;<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Changing the default store logo and font colors.&nbsp;<\/li>\n\n\n\n<li>Editing the layout configuration.<\/li>\n\n\n\n<li>Changing the default welcome text and banner on the front page.<\/li>\n\n\n\n<li>Adding banners to store pages.<\/li>\n<\/ul>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><strong>Branded email notifications<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Adjust all your marketing messages to meet your brand\u2019s tone of voice with X-Cart.<\/p>\n\n\n\n<p>With X-Cart, you define the flexibility of whatever sections you use within your store. This is the very beauty of having a custom eCommerce design \u2014 no restrictions.<\/p>\n\n\n\n<p><strong>Additional Info:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/support.x-cart.com\/en\/articles\/4538655-adding-custom-css-code-in-the-storefront\" target=\"_blank\">Adding Custom CSS Code in the Storefront<\/a>&nbsp;&nbsp;&nbsp;<br><a href=\"https:\/\/kb.x-cart.com\/look_and_feel\/theme_tweaker\/template_editor.html\" target=\"_blank\">Template Editor &#8211; X-Cart 5 Knowledge Base<\/a>&nbsp;&nbsp;<br><a href=\"https:\/\/kb.x-cart.com\/webinars_and_video_tutorials\/basic_design_changes_in_x-cart_5.3.html\" target=\"_blank\">Basic Design Changes in X Cart 5.3 &#8211; X-Cart 5 Knowledge Base<\/a>&nbsp;<\/p>\n\n\n<h3>\n            How is it different from Shopify Plus?    <\/h3>\n\n\n\n<p>Unlike X-Cart, Shopify Plus will hardly distinguish you from the competition. Even <a href=\"https:\/\/www.x-cart.com\/blog\/shopify-alternatives-for-automotive-ecommerce.html\">Shopify is not that mighty<\/a> in terms of customizability as they claim, unfortunately.<\/p>\n\n\n\n<p>There\u2019s good news. Unlike Magento, Shopify Plus has an ability to \u2018customize checkout\u2019. However, the feature available through <a href=\"https:\/\/apps.shopify.com\/script-editor\" target=\"_blank\">Script Editor<\/a>, is still fairly limited and doesn\u2019t work properly for many customers using it, according to the reviews.<\/p>\n\n\n<h2>\n            2. Add as Many Product Variations as You Deem Fit    <\/h2>\n\n\n\n<p>Managing your store is not an issue if you sell somewhere from 10 to 100 of products \u2014 some sellers can even do that manually. However, with the increased number of SKUs, each having its variant and price tag, things start to become complex.&nbsp;<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote\">\n        <div class=\"gb-quote__content gb-quote__no-photo\">\n                <p  class=\"gb-quote__text\">Let&#8217;s take a pair of jeans, for example. You have several size variations within that pair of jeans and that style could have color variations as well. You&#8217;re taking one style that could have 50 to 60 variations or even more with the automotive industry \u2014 you&#8217;ll have a spark plug and that spark plug could have tens or even hundreds of variations, depending on the fitment of that item. The third is grocery. With grocery you could have one product that has multiple flavors.<\/p>                    <footer class=\"gb-quote__name\">\n                <cite>Danny Show, Sr Sales Representative at X-Cart<\/cite>\n            <\/footer>\n            <\/div>\n<\/blockquote>\n\n\n<p>You should keep these potential issues in mind when choosing a shopping cart for your business. A ready-to-use solution will hardly provide you with all the right tools off-hand. You\u2019ll either have to extend the functionality with addons (which often require you to pay a monthly subscription fee) or just settle for less.<\/p>\n\n\n\n<p>The beauty of a customizable shopping platform is in its simplicity. It provides you with the exact number of tools you request \u2014 without additional unnecessary functionality or extra fees. Pure and simple.&nbsp;<\/p>\n\n\n<div class=\"gb-emph\">\n\n<p><strong>Key Takeaway: <\/strong>Getting control over your inventory ensures a business is running at full speed and that the items you sell meet shoppers\u2019 expectations. Make sure your shopping cart will allow you to diversify your product line far and wide.<\/p>\n\n\n    <div class=\"gb-btns__wrapper\">\n                                    <a  href=\"https:\/\/www.x-cart.com\/software-pricing.html\" class=\"btn btn--lg\" target=\"_blank\">Talk to an expert<\/a>                        <\/div>\n\n<\/div>\n\n<h3>\n            How Does X-Cart Solve the Problem?    <\/h3>\n\n\n\n<p>There isn\u2019t such a thing as a limit for <a href=\"https:\/\/kb.x-cart.com\/product_classes_and_attributes\/variants\/\" target=\"_blank\">product variations<\/a> in X-Cart \u2014 you are absolutely free to add as many variants to each given product and configure each variant to have a different SKU, price, and stock level.<\/p>\n\n\n\n<p>All that can be done with the following addons:&nbsp;&nbsp;<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/img-with-text.css?var=1642495270\" \/><div class=\"gb-iwt\">\n            <div class=\"gb-iwt__image p-blog__image-shadow\">\n                <img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/23994\/Product_variants_module_icon_252_252-raw.png\" srcset=\"https:\/\/www.x-cart.com\/img\/23994\/Product_variants_module_icon_252_252-raw.png 1x, https:\/\/www.x-cart.com\/img\/23994\/Product_variants_module_icon_252_252.png 2x\" alt=\"Product Variants addon for X-Cart\" class=\"gb-iwt__img\" loading=\"lazy\" \/>        <\/div>\n        <div class=\"gb-iwt__content\">\n                <p class=\"gb-iwt__text\">\n            <a rel=\"noreferrer noopener\" href=\"https:\/\/market.x-cart.com\/addons\/product-variants.html\" target=\"_blank\">Product Variants<\/a> app for X-Cart will let you add variants one by one, or generate them all automatically and remove the ones which you don&#8217;t sell in your shop. The feature also controls the stock level.\u00a0        <\/p>\n    <\/div>\n<\/div>\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/img-with-text.css?var=1642495270\" \/><div class=\"gb-iwt\">\n            <div class=\"gb-iwt__image p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/27924\/image6.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27924\/image6.png 1x\" type=\"image\/png\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/27924\/image6.png\" srcset=\"https:\/\/www.x-cart.com\/img\/27924\/image6.png 1x\" alt=\"Product Variants addon for X-Cart\" class=\"gb-iwt__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <div class=\"gb-iwt__content\">\n                <p class=\"gb-iwt__text\">\n            This <a rel=\"noreferrer noopener\" href=\"https:\/\/market.x-cart.com\/addons\/booking.html\" target=\"_blank\">addon<\/a> will help you handle booking variants and track reservations.        <\/p>\n    <\/div>\n<\/div>\n\n\n<p>If you sell auto parts online, the functionality of your store can be extended using this app:<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/img-with-text.css?var=1642495270\" \/><div class=\"gb-iwt\">\n            <div class=\"gb-iwt__image p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/27923\/image1-1.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27923\/image1-1.png 1x\" type=\"image\/png\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/27923\/image1-1.png\" srcset=\"https:\/\/www.x-cart.com\/img\/27923\/image1-1.png 1x\" alt=\"Product Variants addon for X-Cart\" class=\"gb-iwt__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <div class=\"gb-iwt__content\">\n                <p class=\"gb-iwt__text\">\n            <a rel=\"noreferrer noopener\" href=\"https:\/\/market.x-cart.com\/addons\/make-model-year.html\" target=\"_blank\">Make\/Model\/Year<\/a> is the tool specifically built for the automotive stores to help sellers manage their inventory easier. When you sell auto parts, there are LOTS of things you should take care of!        <\/p>\n    <\/div>\n<\/div>\n\n<h3>\n            How is it different from Shopify Plus?    <\/h3>\n\n\n\n<p>Shopify has a limited range of key parameters for products and makes it hard to create custom fields for your product types. Though third-party apps can be a solution, they are not built-in and require some \u2018good investments\u2019.&nbsp;<\/p>\n\n\n\n<p>Shopify Plus that positions itself as a better version of Shopify won\u2019t allow you to sell more than 100 different colors, sizes or flavors for any given product \u2014 there&#8217;s a variant limit that you can do nothing about.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n<h2>\n            3. Customizing Apps or Building Your Own    <\/h2>\n\n\n\n<p>Your choice should not be limited by the number of apps available in the App Store (even if there are hundreds of thousands of them as in <a href=\"https:\/\/www.x-cart.com\/migrate-from\/woocommerce\">WooCommerce<\/a>)! You should have an opportunity to customize the default functionality and add additional features on top of what is already set up for you by default.&nbsp;&nbsp;<\/p>\n\n\n\n<p>And while customizability is a nice extra to have, it doesn\u2019t necessarily mean that you should take on the whole burden of website development.<\/p>\n\n\n<div class=\"gb-emph\">\n\n<p><strong>Key Takeaway:<\/strong> You should have an option to customize your store, if you are up for coding. If not, you should have this option as well.&nbsp;Get expert help in addressing pain points and driving growth. ? ? ?<\/p>\n\n\n    <div class=\"gb-btns__wrapper\">\n                                    <a  href=\"https:\/\/www.x-cart.com\/ecommerce-development-services.html\" class=\"btn btn--lg\" target=\"_blank\">Get Developer Help<\/a>                        <\/div>\n\n<\/div>\n\n<h3>\n            How Does X-Cart Solve the Problem?    <\/h3>\n\n\n\n<p>Developers use X-Cart every day \u2014 those that develop online stores for their clients or the ones building stores for themselves from scratch.&nbsp;<\/p>\n\n\n\n<p>But there\u2019s one thing that they have in common \u2014 all of them are 100% confident that they won\u2019t have to invest much money in eCommerce development to get access to new features.<\/p>\n\n\n\n<p>As a nice bonus, there\u2019s a huge volume of information to support developers with their initiatives. See below:<\/p>\n\n\n\n<p><a href=\"https:\/\/devs.x-cart.com\/\" target=\"_blank\">Developer Docs<\/a>&nbsp;<br><a href=\"https:\/\/kb.x-cart.com\/modules\/\" target=\"_blank\">Add-ons &#8211; X-Cart 5 Knowledge Base<\/a>&nbsp;<\/p>\n\n\n<h3>\n            How is it different from Shopify Plus?    <\/h3>\n\n\n\n<p>Shopify Plus does offer some guidance and support when it comes to running the systems that help your business function. Plus, there are lots of Shopify developers and partners that can assist you with coding. However, the scope of things that can be customized is still very limited (see the 1st chapter).<\/p>\n\n\n<h2>\n            Bottomline    <\/h2>\n\n\n\n<p>Building a successful eCommerce business is just a matter of finding your unique strengths. When you have a clear picture of how your business should operate in 5-10 years, you won\u2019t go with a platform that limits your growth, the one that is easy to get started with and which is good for a year or two.<\/p>\n\n\n\n<p>Platforms that grow together with your business will be the thing of the future. And, as William Ford Gibson smartly put it,&nbsp; \u201cthe future is already here \u2014 it&#8217;s just not evenly distributed\u201d.<\/p>\n\n\n    <div class=\"gb-video__container\" role=\"presentation\">\n        <video  class=\"gb-video\" width=\"250\" height=\"250\" autoplay muted playsinline loop src=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2021\/07\/future.mp4\" title=\"Future Is Now\" aria-label=\"Future Is Now\">\n            <source src=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2021\/07\/future.mp4\" type=\"video\/mp4\" \/>\n            <p>It looks like your browser doesn&#8217;t support HTML5 video \ud83d\ude41 <br \/>Just in case, here is a link to the video: https:\/\/www.x-cart.com\/wp-content\/uploads\/2021\/07\/future.mp4<\/p>\n        <\/video>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is it wise to build a custom eCommerce website instead of going with a well-known platform like Shopify? The answer would be \u2014 it depends. It depends on your goals, budget, and the overall strategic direction that you choose for your business. In an age of branded consumerism, having a fully-personalized eCommerce website that stands [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":27930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11666,11732],"tags":[33,11629],"class_list":["post-27921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-automotive-category","tag-design","tag-flexibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building a Custom eCommerce Website [3 Ways to Personalize with X-Cart]<\/title>\n<meta name=\"description\" content=\"In an age of empowered purchasing, having a fully-personalized eCommerce site that stands out among the growing competition is a must. See how you can handle it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x-cart.com\/blog\/building-a-custom-ecommerce-website-part1.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways You Can Customize Your Automotive Store With X-Cart: Design, Product Variants, Apps\" \/>\n<meta property=\"og:description\" content=\"In an age of empowered purchasing, having a fully-personalized eCommerce site that stands out among the growing competition is a must. 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