{"id":27740,"date":"2021-06-23T22:35:15","date_gmt":"2021-06-23T19:35:15","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=27740"},"modified":"2023-09-12T09:23:18","modified_gmt":"2023-09-12T06:23:18","slug":"drive-traffic-convert-sales-pulling-the-right-levers","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/drive-traffic-convert-sales-pulling-the-right-levers.html","title":{"rendered":"Drive Traffic &amp; Convert Sales: Pulling the Right Levers"},"content":{"rendered":"\n<p><em>Drive Traffic &amp; Convert Sales: Pulling the Right Levers originally aired live on Wednesday, July 23, 2021. Information provided was up to date as of that time.<\/em><\/p>\n\n\n\n<p>One of the hardest things about growing your business is driving traffic to your website to convert into sales. Shoppers can\u2019t buy what they can\u2019t find or what they don\u2019t know they\u2019re looking for.<\/p>\n\n\n\n<p>What are the different levers you can pull to drive more traffic to your website? Once they\u2019re there, how can you get browsers to turn into buyers?<\/p>\n\n\n                <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/youtube.css?var=1647510002\" \/>        <div class=\"gb-youtube\">\n                                        <div class=\"gb-youtube__preview js-only\">\n                    <button class=\"gb-youtube__preview-play\" aria-label=\"Play the video\" data-video-id=\"JYqwK6aakoc\">\n                        <svg height=\"48\" viewBox=\"0 0 68 48\" width=\"68\" class=\"gb-youtube__preview-icon\">\n                            <path d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" \/>\n                            <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\" \/>\n                        <\/svg>\n                    <\/button>\n                                            <picture>\n                            <source srcset=\"https:\/\/img.youtube.com\/vi\/JYqwK6aakoc\/hqdefault.jpg 1x, https:\/\/img.youtube.com\/vi\/JYqwK6aakoc\/maxresdefault.jpg 2x\" media=\"(max-width: 429px)\">\n                            <source srcset=\"https:\/\/img.youtube.com\/vi\/JYqwK6aakoc\/maxresdefault.jpg\" media=\"(min-width: 430px)\" \/>\n                            <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/JYqwK6aakoc\/maxresdefault.jpg\" width=\"1280\" height=\"720\" class=\"gb-youtube__preview-img\" loading=\"lazy\" alt=\"Preview\" \/>\n                        <\/picture>\n                                    <\/div>\n                <noscript>\n                    <iframe  frameborder class=\"gb-youtube__iframe\" src=\"https:\/\/www.youtube.com\/embed\/JYqwK6aakoc\" allowfullscreen width=\"100%\" height=\"100%\" loading=\"lazy\">It looks like your browser doesn&#8217;t support iframes \ud83d\ude41 Try watching this video directly on Youtube: <a href='https:\/\/www.youtube.com\/watch?v=JYqwK6aakoc' target='_blank'>https:\/\/www.youtube.com\/watch?v=JYqwK6aakoc<\/a><\/iframe>                <\/noscript>\n                    <\/div>\n    \n\n<h2>\n            Types of Traffic    <\/h2>\n\n\n\n<ul class=\"checklist darkblue wp-block-list\"><li><strong>Paid Media<\/strong> &#8211; This includes things like Paid Search, Social Media Ads, Demand Side Platform Ads, and purchased email lists.<\/li><li><strong>Earned Media<\/strong> &#8211; You can earn traffic through avenues like SEO content, social media (likes and shares), and reviews on popular websites.<\/li><li><strong>Owned Media<\/strong> &#8211; This is anything you\u2019ve created. Things like mobile apps, content, videos, emails, etc.<\/li><\/ul>\n\n\n\n<p>Remember, getting someone to convert is not a linear plan. Potential customers will go through your funnel, interacting with different assets and avenues along the way. This is where <a href=\"https:\/\/www.x-cart.com\/blog\/creating-your-buyer-personas.html\">knowing your buyer personas<\/a> really comes into play.&nbsp;<\/p>\n\n\n<h2>\n            Resources:    <\/h2>\n\n\n\n<ul class=\"checklist darkblue wp-block-list\"><li><a href=\"https:\/\/track.x-cart.com\/search\">Get your FREE Basic SEO Audit<\/a><\/li><li><a href=\"https:\/\/www.x-cart.com\/blog\/product-descriptions.html\">How Do You Write a Good Product Description? 8 Crucial Ingredients from X-Cart<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.x-cart.com\/blog\/the-critical-role-of-search-and-maximizing-a-seamless-customer-experience.html\">The Critical Role of Search and Maximizing a Seamless Customer Experience<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.x-cart.com\/blog\/google-analytics-enhanced-ecommerce.html\">A Step-by-Step Guide to Google Analytics Enhanced eCommerce<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.x-cart.com\/blog\/content-strategy.html\">How to Create an Outstanding Content Strategy For eCommerce<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.x-cart.com\/blog\/ecommerce-conversion-rates.html\">8 Surefire Ways to Improve Ecommerce Conversion Rates<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.x-cart.com\/blog\/ways-to-help-avoid-shopping-cart-abandonment.html\">16 Tested Easy Ways to Decrease Online Shopping Cart Abandonment<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.x-cart.com\/blog\/creating-your-buyer-personas.html\">How to Create A Buyer Persona [Template + Examples]<\/a>&nbsp;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Drive Traffic &amp; Convert Sales: Pulling the Right Levers originally aired live on Wednesday, July 23, 2021. Information provided was up to date as of that time. One of the hardest things about growing your business is driving traffic to your website to convert into sales. Shoppers can\u2019t buy what they can\u2019t find or what [&hellip;]<\/p>\n","protected":false},"author":123,"featured_media":27673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11667,11734],"tags":[10603],"class_list":["post-27740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-platform","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive Traffic &amp; Convert Sales: Pulling the Right Levers | X-Cart Webinar<\/title>\n<meta name=\"description\" content=\"One of the hardest things about growing your business is driving traffic to your website to convert into sales. We can help with that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x-cart.com\/drive-traffic-convert-sales-pulling-the-right-levers.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive Traffic &amp; Convert Sales: Pulling the Right Levers\" \/>\n<meta property=\"og:description\" content=\"One of the hardest things about growing your business is driving traffic to your website to convert into sales. We can help with that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.x-cart.com\/drive-traffic-convert-sales-pulling-the-right-levers.html\" \/>\n<meta property=\"og:site_name\" content=\"X-Cart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xcart\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T19:35:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T06:23:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2021\/06\/Blog-Header-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1520\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Caroline Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@x_cart\" \/>\n<meta name=\"twitter:site\" content=\"@x_cart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caroline Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.x-cart.com\/drive-traffic-convert-sales-pulling-the-right-levers.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.x-cart.com\/drive-traffic-convert-sales-pulling-the-right-levers.html\"},\"author\":{\"name\":\"Caroline Powell\",\"@id\":\"https:\/\/www.x-cart.com\/#\/schema\/person\/6dffdee8a14cf15c954afac69534d244\"},\"headline\":\"Drive Traffic &amp; Convert Sales: Pulling the Right Levers\",\"datePublished\":\"2021-06-23T19:35:15+00:00\",\"dateModified\":\"2023-09-12T06:23:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.x-cart.com\/drive-traffic-convert-sales-pulling-the-right-levers.html\"},\"wordCount\":273,\"publisher\":{\"@id\":\"https:\/\/www.x-cart.com\/#organization\"},\"keywords\":[\"marketing\"],\"articleSection\":[\"Marketing and SEO\",\"All eCommerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.x-cart.com\/drive-traffic-convert-sales-pulling-the-right-levers.html\",\"url\":\"https:\/\/www.x-cart.com\/drive-traffic-convert-sales-pulling-the-right-levers.html\",\"name\":\"Drive Traffic & Convert Sales: Pulling the Right Levers | X-Cart Webinar\",\"isPartOf\":{\"@id\":\"https:\/\/www.x-cart.com\/#website\"},\"datePublished\":\"2021-06-23T19:35:15+00:00\",\"dateModified\":\"2023-09-12T06:23:18+00:00\",\"description\":\"One of the hardest things about growing your business is driving traffic to your website to convert into sales. 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