{"id":27535,"date":"2021-04-29T10:30:39","date_gmt":"2021-04-29T07:30:39","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=27535"},"modified":"2025-03-21T19:22:36","modified_gmt":"2025-03-21T16:22:36","slug":"the-critical-role-of-search-and-maximizing-a-seamless-customer-experience","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/the-critical-role-of-search-and-maximizing-a-seamless-customer-experience.html","title":{"rendered":"The Critical Role of Search and Maximizing a Seamless Customer Experience"},"content":{"rendered":"\n<p><em>TRENDING: The Critical Role of Search and Maximizing a Seamless Customer Experience originally aired live on Wednesday, April 28, 2021. Information provided was up to date as of that time.<\/em><\/p>\n\n\n\n<p>Have you ever \u201cgotten lost\u201d on a website or even the internet in general? You don\u2019t have the exact search term of what you are hoping to find, so you just end up spinning in circles, changing a word at a time to find that one thing.<\/p>\n\n\n\n<p>What about load times? Ever exit a webpage before it finishes loading because it took too long to load?<\/p>\n\n\n\n<p>The user experience on your website is imperative to conversions. You need to be sure your page loads quickly and users are able to find what they\u2019re looking for. According to Forrester Research, <strong>43% of users go straight to the search box when they reach a website<\/strong>.&nbsp;<\/p>\n\n\n                <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/youtube.css?var=1647510002\" \/>        <div class=\"gb-youtube\">\n                                        <div class=\"gb-youtube__preview js-only\">\n                    <button class=\"gb-youtube__preview-play\" aria-label=\"Play the video\" data-video-id=\"inT8wm9U6FI\">\n                        <svg height=\"48\" viewBox=\"0 0 68 48\" width=\"68\" class=\"gb-youtube__preview-icon\">\n                            <path d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" \/>\n                            <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\" \/>\n                        <\/svg>\n                    <\/button>\n                                            <picture>\n                            <source srcset=\"https:\/\/img.youtube.com\/vi\/inT8wm9U6FI\/hqdefault.jpg 1x, https:\/\/img.youtube.com\/vi\/inT8wm9U6FI\/maxresdefault.jpg 2x\" media=\"(max-width: 429px)\">\n                            <source srcset=\"https:\/\/img.youtube.com\/vi\/inT8wm9U6FI\/maxresdefault.jpg\" media=\"(min-width: 430px)\" \/>\n                            <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/inT8wm9U6FI\/maxresdefault.jpg\" width=\"1280\" height=\"720\" class=\"gb-youtube__preview-img\" loading=\"lazy\" alt=\"Preview\" \/>\n                        <\/picture>\n                                    <\/div>\n                <noscript>\n                    <iframe  frameborder class=\"gb-youtube__iframe\" src=\"https:\/\/www.youtube.com\/embed\/inT8wm9U6FI\" allowfullscreen width=\"100%\" height=\"100%\" loading=\"lazy\">It looks like your browser doesn&#8217;t support iframes \ud83d\ude41 Try watching this video directly on Youtube: <a href='https:\/\/www.youtube.com\/watch?v=inT8wm9U6FI' target='_blank'>https:\/\/www.youtube.com\/watch?v=inT8wm9U6FI<\/a><\/iframe>                <\/noscript>\n                    <\/div>\n    \n\n<h2>\n            Best Practices to Improve Search Experience    <\/h2>\n\n\n<h3>\n            Put yourself in your customers\u2019 shoes.    <\/h3>\n\n\n\n<p>It is imperative that you continue to walk through the customer experience on a regular basis. Whether you do this daily or weekly or even monthly, turn it into a habit. If you\u2019re having trouble finding a product or navigating a particular section of your website, your shoppers are having those troubles too.&nbsp;<\/p>\n\n\n<h3>\n            Provide accurate results quickly.    <\/h3>\n\n\n\n<p>If a customer is searching on your website, they know what they are looking for. If results don\u2019t match their expectations or take too long to load, your shoppers are more likely to leave and move on to another business.<\/p>\n\n\n<h3>\n            Make search a clear option.    <\/h3>\n\n\n\n<p>Depending on your store, how are you displaying the ability to search? Is it simply a magnifying glass, or is there a search box? The ability to search your website should be a very clear option to browsers.<\/p>\n\n\n<h3>\n            Offer suggestions!    <\/h3>\n\n\n\n<p>It is common for search engines all over the web to provide suggestions almost as soon as you start typing in the search box. This is especially helpful if a shopper knows generally what they\u2019re looking for, but need recommendations on which of your products would best fit their search term.<\/p>\n\n\n<h2>\n            Resources    <\/h2>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\"><li><a href=\"https:\/\/www.x-cart.com\/blog\/ecommerce-seo.html\">Our Definitive Guide to eCommerce SEO For 2020<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.x-cart.com\/blog\/ecommerce-search.html\">eCommerce Search for Your Online Store [Tools, Analytics, Best Practices]<\/a><\/li><li><a href=\"https:\/\/www.searchenginejournal.com\/nearly-70-of-consumers-say-page-speed-impacts-their-purchasing-decisions\/290235\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nearly 70% of Consumers Say Page Speed Impacts Their Purchasing Decisions<\/a>&nbsp;<\/li><li><a href=\"https:\/\/neilpatel.com\/blog\/site-search-killing-your-conversion\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Site Search is Killing Your Conversion Rate (And How to Fix It)<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.x-cart.com\/blog\/optimize-customer-time-spent-on-your-ecommerce-site.html\">12 Hacks to Optimize Customers&#8217; Average Time on Page (2021)<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TRENDING: The Critical Role of Search and Maximizing a Seamless Customer Experience originally aired live on Wednesday, April 28, 2021. Information provided was up to date as of that time. Have you ever \u201cgotten lost\u201d on a website or even the internet in general? You don\u2019t have the exact search term of what you are [&hellip;]<\/p>\n","protected":false},"author":123,"featured_media":27377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11667,11734],"tags":[6778],"class_list":["post-27535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-platform","tag-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar: The Critical Role of Search in eCommerce<\/title>\n<meta name=\"description\" content=\"Providing top-notch customer experiences and working to improve the eCommerce search experience are two of the most important pieces of your webstore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x-cart.com\/blog\/the-critical-role-of-search-and-maximizing-a-seamless-customer-experience.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Critical Role of Search and Maximizing a Seamless Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Providing top-notch customer experiences and working to improve the eCommerce search experience are two of the most important pieces of your webstore.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.x-cart.com\/blog\/the-critical-role-of-search-and-maximizing-a-seamless-customer-experience.html\" \/>\n<meta property=\"og:site_name\" content=\"X-Cart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xcart\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T07:30:39+00:00\" \/>\n<meta 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