{"id":26710,"date":"2021-02-03T08:04:00","date_gmt":"2021-02-03T05:04:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=26710"},"modified":"2025-03-21T18:55:36","modified_gmt":"2025-03-21T15:55:36","slug":"8-tested-tips-to-improve-ecommerce-conversion-rates-examples","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/ecommerce-conversion-rates.html","title":{"rendered":"8 Tested Tips to Improve eCommerce Conversion Rates [+ Examples]"},"content":{"rendered":"\n

Whether you are an industry veteran with a successful eCommerce site<\/a> or you\u2019re just looking to become one, it\u2019s only natural to think that conversion rate optimization is a set-it-and-forget-it kind of process. It\u2019s not. <\/p>\n\n\n\n\n\n

Your online business is never static, and, just like a sports car, it needs fuel to drive faster and get you to the destination safely and comfortably. The fuel is your conversion rate optimization strategy, the destination\u2014more revenue.<\/p>\n\n\n\n

And if the end goal is, in most cases, pretty much alike for all eCommerce companies, it doesn\u2019t mean any strategy should be a good fit for your business.<\/p>\n\n\n\n

Let\u2019s take a look into some of the most effective ways to improve conversion rates that push you beyond the average 4% conversion<\/a> rate bucket. Your homework would be to figure out which marketing strategy will actually turn your lookers into bookers, visitors into form-fillers, blog readers into newsletter subscribers, and one-time shoppers into returning buyers. <\/p>\n\n\n\n

OK. Enough talk. Ready to turn your online store into a well-oiled, conversion generation machine? Then, hurry up, the adventures are waiting for us!<\/p>\n\n\n<\/a>

\n What Is an Online Conversion Rate?  <\/h2>\n\n\n\n

Conversion rate is defined as the number of people who completed the desired action (e.g., purchased your item, subscribed to your email list, downloaded a PDF, etc.) divided by the total number of your store\u2019s visitors. <\/p>\n\n\n\n

Simply put, it\u2019s a percentage of your website visitors who actually bought something from you. <\/p>\n\n\n<\/a>

\n How Do You Calculate an eCommerce Conversion Rate?  <\/h2>\n\n\n\n

Calculating the eCommerce conversion rate for your online store is easier than you think. <\/p>\n\n\n\n

The common conversion rate formula for an eCommerce store is:<\/p>\n\n\n\n

Conversion rate<\/strong> = (Total number of unique visitors \/ Total number of sales)<\/strong><\/p>\n\n\n\n

If you are looking to count conversions for your email campaign, then the formula is going to be as follows:<\/p>\n\n\n\n

Conversion rate<\/strong> = (Total number of clicks \/ Total number of sales)<\/strong><\/p>\n\n\n\n

If your goal is to identify how many qualified prospects developed a more personal relationship with you and made it official, here\u2019s the best way to measure your success:<\/p>\n\n\n\n

Conversion rate<\/strong> = (Total number of demo requests \/ Total number of sales)<\/strong><\/p>\n\n\n\n

For example, if you score somewhere around 200 sales a month with 20K visitors landing on your website, your conversion rate would be 1%, which is rather low. <\/p>\n\n\n\n

According to Invesp<\/a>, the average conversion rate for the US eCommerce websites is 2.86%, which is also quite low compared to the global conversion rate of 4.31%.<\/p>\n\n\n\n

I already hear you sighing. Is that all an average eCommerce retailer can hope for? Is it at all possible to make your store perform exponentially better than others? <\/p>\n\n\n\n

And the answer is yes. Your conversion rate may be a lot higher than you may expect. <\/p>\n\n\n\n

Though, in general, conversion rates vary from 2% to 4%, some industries reach higher conversion rates. <\/p>\n\n\n\n

For instance, FireClick Index data shows that average conversions for fashion and apparel retailers goes up to 6.10% for first-time visitors. <\/p>\n\n\n\n

Below you can see conversions for specialty websites, which vary from 7% to almost 9%:<\/p>\n\n\n

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\n \"Conversions<\/picture> <\/figure>\n <\/div>\n \n\n\n

Source: FireClick Index <\/p>\n\n\n\n

There\u2019s more. According to Business2Community<\/a>, conversions on freemium products (e.g., Slack or Spotify) can be as high as 30%.<\/p>\n\n\n<\/a>

\n Wait, What Are the Typical Conversions for eCommerce Businesses? <\/h2>\n\n\n\n

Making a purchase is the biggest conversion metric for any business. However, it doesn’t have to be the only metric that you should be tracking. <\/p>\n\n\n\n

Based on your objectives, a \u2018conversion\u2019 could be anything: from sharing content in social media to upgrading a free trial to a paid plan. Below are a few more examples:<\/p>\n\n\n\n