{"id":25371,"date":"2020-09-18T11:01:00","date_gmt":"2020-09-18T08:01:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=25371"},"modified":"2024-11-25T11:41:26","modified_gmt":"2024-11-25T08:41:26","slug":"amazon-sponsored-products-and-ads","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html","title":{"rendered":"A Complete Guide to Amazon Sponsored Products Ads"},"content":{"rendered":"\n<style>.p-post .p-post__image{display:none}.p-post .p-post__info{border-radius:14px;border-width:1px}.gb-chapter .gb-chapter__text-list{padding-left:0}<\/style>\n\n\n\n\n    <a id=\"basics\" class=\"anchor\" aria-hidden=\"true\"><\/a>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/chapter.css?var=1642404610\" \/><div class=\"gb-chapter\">\n            <div class=\"gb-chapter__image\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC-p500.webp 1x, https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC-p1140.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC-p1500.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1520\" height=\"550\" src=\"https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/25545\/Amazon_PPC-p1500.jpg 2x\" alt=\"Amazon_PPC.jpg\" class=\"gb-chapter-img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <div class=\"gb-chapter__content\">\n                <h3  class=\"gb-chapter__title\">I. The Basics of Amazon Pay Per Click<\/h3>                <div class=\"gb-chapter__texts\">\n                        <span class=\"gb-chapter__text-right\">\n                <span class=\"gb-chapter__text-learn\">What You Need to Know to Advertise Your Amazon Business<\/span>\n                                    <ul class=\"gb-chapter__text-list\"><li>The Complete Beginner\u2019s Guide to Amazon PPC<\/li><\/ul>\n                            <\/span>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p>In case you didn\u2019t already know, Amazon is taking over the world. Here\u2019s the proof:&nbsp;<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Each month, more than 197 million people around the world visit Amazon. (<a href=\"https:\/\/www.statista.com\/statistics\/271450\/monthly-unique-visitors-to-us-retail-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>)<\/li>\n\n\n\n<li>Amazon\u2019s share of the U.S. eCommerce market hit 49% in 2018. That\u2019s 5% of all retail spending across the country.<\/li>\n\n\n\n<li>9 out of 10 customers check a product on Amazon, even when shopping in brick and mortar stores. (<a href=\"https:\/\/www.cnbc.com\/2016\/09\/27\/amazon-is-the-first-place-most-online-shoppers-visit.html\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>)<\/li>\n\n\n\n<li>In 2017, Amazon shipped over 5 billion items worldwide. (<a href=\"https:\/\/www.theverge.com\/2018\/1\/2\/16841786\/amazon-prime-2017-users-ship-five-billion\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The good news? Amazon gives you the keys to the kingdom with PPC. If you\u2019re experiencing poor sales, Amazon PPC is here to get you started. If you understand how to use it, that is.&nbsp;&nbsp;<\/p>\n\n\n\n<p>While Amazon PPC has a lot of people scratching their heads, it\u2019s very simple: Amazon PPC allows you to capture more of the shoppers who are searching for your products.<\/p>\n\n\n<h3>\n            Why should you care about Amazon PPC?\u00a0    <\/h3>\n\n\n\n<p>As a buzzword, \u201cAmazon PPC\u201d gets thrown around a lot, but most sellers don\u2019t really know <em>why<\/em> it\u2019s so useful.&nbsp;<\/p>\n\n\n\n<p>The #1 reason? It is the <strong>ONLY <\/strong>paid channel on Amazon where you can see (and measure) your conversions.&nbsp;<\/p>\n\n\n\n<p>If you care about return on investment, PPC is the most direct way to advertise your Amazon products. For any business selling on Amazon, it should be a huge part of your digital strategy AND your budget.&nbsp;<\/p>\n\n\n<h2>\n            The Types of Amazon PPC    <\/h2>\n\n\n\n<p>There are two types of Amazon ads to consider:&nbsp;<\/p>\n\n\n\n<ol class=\"ol-numbers wp-block-list\">\n<li><strong>Self-serve ads<\/strong> function like Google search ads and show up when you do a product search.&nbsp;<\/li>\n\n\n\n<li><strong>Premium ads<\/strong> act more like display ads and usually appear in visual banners and sidebars.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Each of these two main categories of ad can come in the following types:&nbsp;<\/p>\n\n\n\n<ol class=\"ol-numbers wp-block-list\">\n<li><strong>Sponsored Product Ads<\/strong>: The most common type of ad, Sponsored Product Ads appear on the Amazon results page. They can be placed before organic product listings, in the middle of a search engine results page (SERP), or at the very bottom of the SERP.&nbsp;<\/li>\n\n\n\n<li><strong>Sponsored Brands Ads (formerly known as Headline Search Ads)<\/strong>: Sponsored Brand Ads promote three or more products per ad. Generally, they appear as headers at the top of an Amazon SERP. Because they advertise for a brand as a whole, Sponsored Brand Ads use a number of products to attract leads when the shopper searches for general terms.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Sponsored Display Ads (formerly known as<\/strong> <strong>Product Display Ads<\/strong>): These ads aren\u2019t focused on ranking for keywords. Instead, the focus is people\u2019s interests. Appearing both at the top and the bottom of pages, shoppers often see this type of ad because it&#8217;s a product they would buy, or have been considering buying.&nbsp;<\/li>\n<\/ol>\n\n\n<h2>\n            The Key Performance Metrics to Measure    <\/h2>\n\n\n\n<p>When it comes to Amazon PPC, there are very clear indicators of success. Here are the metrics you should be looking at regularly:&nbsp;<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><strong>Impressions<\/strong>: Impressions indicate how times Amazon displayed your ads, regardless of how many shoppers clicked on it.&nbsp;<\/li>\n\n\n\n<li><strong>Clicks<\/strong>: This metric measures how many clicks shoppers have made on your ad, whether or not the shopper eventually purchased your product. Clicks are a good indicator of early ad success, but a campaign\u2019s performance should never be determined solely by the number of clicks.&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Click-through Rate (CTR)<\/strong>: Similar to clicks, the click-through rate is a great indicator of early success, and is most often measured by month (or another time period that you can set).&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Cost Per Click (CPC)<\/strong>: Because PPC campaigns have budgets instead of set costs, as well as advertisers that compete for ad positions, the cost per click is a fluid price that largely depends on other people, and isn\u2019t just about how much you, as a seller, are paying for an ad. So, the CPC measures exactly how much an advertiser has paid for a click.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Advertising Cost of Sale (ACoS): <\/strong>ACoS indicates the overall performance of your add. It is a ratio of your ad spend to your targeted sales.&nbsp;<\/li>\n\n\n\n<li><strong>Cost Per Conversion\/Acquisition (CPA)<\/strong>: This metric is the average price advertisers pay for each new customer, and it&#8217;s calculated by dividing the cost of conversions by the total number of conversions.<\/li>\n<\/ul>\n\n\n\n<p>Keeping track of all these metrics can be a serious time suck. One of the easiest ways to measure the effectiveness of your PPC campaigns is to connect your Amazon account to <a href=\"https:\/\/www.sellerlabs.com\/ignite\/\" target=\"_blank\">an ad performance tool<\/a>.<\/p>\n\n\n    <a id=\"sponsored-products\" class=\"anchor\" aria-hidden=\"true\"><\/a>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/chapter.css?var=1642404610\" \/><div class=\"gb-chapter\">\n            <div class=\"gb-chapter__image\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/25546\/Sponsored_Product_Ads.webp 1x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25546\/Sponsored_Product_Ads.png 1x, https:\/\/www.x-cart.com\/img\/25546\/Sponsored_Product_Ads-p760.png 2x, https:\/\/www.x-cart.com\/img\/25546\/Sponsored_Product_Ads.png 3x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25546\/Sponsored_Product_Ads.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25546\/Sponsored_Product_Ads.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1520\" height=\"550\" src=\"https:\/\/www.x-cart.com\/img\/25546\/Sponsored_Product_Ads.png\" srcset=\"https:\/\/www.x-cart.com\/img\/25546\/Sponsored_Product_Ads.png 1x\" alt=\"Sponsored_Product_Ads.jpg\" class=\"gb-chapter-img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <div class=\"gb-chapter__content\">\n                <h3  class=\"gb-chapter__title\">Are Sponsored Products Ads worth it?<\/h3>                <div class=\"gb-chapter__texts\">\n                        <span class=\"gb-chapter__text-right\">\n                <span class=\"gb-chapter__text-learn\">What You Need to Know About Amazon Sponsored Products<\/span>\n                                    <ul class=\"gb-chapter__text-list\"><li>Find out how they work, what they cost, and why they might be worth considering.<\/li><\/ul>\n                            <\/span>\n        <\/div>\n    <\/div>\n<\/div>\n\n<h3>\n            What are Amazon Sponsored Products Ads?\u00a0    <\/h3>\n\n\n\n<p>Amazon Sponsored Products Ads are the ads you see in search results and product pages on Amazon\u2019s website. Either manually or automatically targeted, these Amazon ads give sellers priority placement for their products. When shoppers search for a specific term and then click on an Amazon sponsored product ad, the seller pays a fee.&nbsp;<\/p>\n\n\n\n<p>So what are these targeted tactics? Amazon has expanded their offerings so that you can now target:&nbsp;<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Keywords (by Exact, Broad, and Phrase match)<\/li>\n\n\n\n<li>Specific Products (by ASIN)&nbsp;<\/li>\n\n\n\n<li>Categories (i.e., Men\u2019s Shoes)&nbsp;<\/li>\n\n\n\n<li>Products Based on Set Attributes (i.e., all men&#8217;s shoes with less than 4 stars over $100)&nbsp;<\/li>\n<\/ul>\n\n\n<h4>\n            How do Sponsored Products Ads work?\u00a0\u00a0    <\/h4>\n\n\n\n<p>You\u2019ll see sponsored products show up at the top of a search results page. When a shopper clicks your ad, they will be taken automatically to your Amazon product page where they can complete a purchase. There\u2019s one caveat: used products, like books, are not eligible for advertising, so keep this in mind when considering which products you plan to sponsor.<\/p>\n\n\n<h3>\n            How much do Amazon Sponsored Products Ads cost?    <\/h3>\n\n\n\n<p>The short answer? It depends.&nbsp;<\/p>\n\n\n\n<p><strong>On average, Amazon advertisers pay $0.81 for each ad click<\/strong>.&nbsp;<\/p>\n\n\n\n<p>However, this cost frequently changes depending on how much competition you have in your product\u2019s category. If you\u2019re going after a keyword that is highly competitive <em>(protein powder)<\/em>, expect to pay more. Highly specific keywords (<em>gluten free protein powder travel packets<\/em>) will have a lower CPC. By optimizing your product listing for organic search and monitoring your campaign performance, you\u2019ll ensure that you\u2019re getting the biggest bang for each Amazon ad buck.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerlabs.com\/blog\/how-to-organize-your-amazon-sponsored-products-campaigns\/\" target=\"_blank\">Want to learn more about monitoring your campaign performance? Go here. &gt;&gt;&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerlabs.com\/blog\/amazon-seo\/\" target=\"_blank\">Want to know about optimizing your product listings? Go here. &gt;&gt;<\/a><\/p>\n\n\n<h3>\n            Are Amazon Sponsored Products Ads worth it?\u00a0\u00a0    <\/h3>\n\n\n\n<p>Here\u2019s what Amazon Sponsored Product Ads can do for you:&nbsp;<\/p>\n\n\n\n<p><strong>Sponsored Products Ads<\/strong><strong> Introduce Your New Products to the Marketplace<\/strong><\/p>\n\n\n\n<p>Sponsored ads give visibility to your product during launch so you can start selling.&nbsp;<\/p>\n\n\n\n<p>With a good sales velocity, you can start accumulating reviews (try <a href=\"https:\/\/www.sellerlabs.com\/communication-center\/\" target=\"_blank\">Seller Labs Pro<\/a> to maximize reviews).<\/p>\n\n\n\n<p><strong>They Boost Your Product Sales and Rankings Through the \u201cHalo Effect\u201d<\/strong><\/p>\n\n\n\n<p>As you sell items through Sponsored Products Ads, your sales, (and thus, your rankings,) will improve. That\u2019s the halo effect \u2014 as you advertise and make sales using Sponsored Products Ads, that good momentum tends to drive organic sales as well.<\/p>\n\n\n\n<p><strong>There\u2019s Nothing Like Advertising to Acquire New Customers<\/strong><\/p>\n\n\n\n<p>Sponsored Products Ads are an amazing tool for acquiring new customers who then make repeat purchases and become loyal to your brand (especially in the consumables marketplace).<\/p>\n\n\n\n<p><strong>Bottom Line: Sponsored Products Ads Just Help You Sell More<\/strong><\/p>\n\n\n\n<p>If none of the above applies to you, just use Sponsored Products Ads to get sales. Any time that you can pay one dollar to make two dollars, you\u2019re money ahead.<\/p>\n\n\n    <a id=\"ppc\" class=\"anchor\" aria-hidden=\"true\"><\/a>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/chapter.css?var=1642404610\" \/><div class=\"gb-chapter\">\n            <div class=\"gb-chapter__image\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/25551\/Key_Takeaways_4_Your_Business_Grow.webp 1x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25551\/Key_Takeaways_4_Your_Business_Grow.png 1x, https:\/\/www.x-cart.com\/img\/25551\/Key_Takeaways_4_Your_Business_Grow-p760.png 2x, https:\/\/www.x-cart.com\/img\/25551\/Key_Takeaways_4_Your_Business_Grow.png 3x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25551\/Key_Takeaways_4_Your_Business_Grow.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25551\/Key_Takeaways_4_Your_Business_Grow.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1520\" height=\"550\" src=\"https:\/\/www.x-cart.com\/img\/25551\/Key_Takeaways_4_Your_Business_Grow.png\" srcset=\"https:\/\/www.x-cart.com\/img\/25551\/Key_Takeaways_4_Your_Business_Grow.png 1x\" alt=\"Key_Takeaways_4_Your_Business_Grow.jpg\" class=\"gb-chapter-img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <div class=\"gb-chapter__content\">\n                <h3  class=\"gb-chapter__title\">How do I get Amazon Sponsored Products Ads?\u00a0<\/h3>                <div class=\"gb-chapter__texts\">\n                        <span class=\"gb-chapter__text-right\">\n                <span class=\"gb-chapter__text-learn\">How to Build Your Best Amazon PPC Strategy<\/span>\n                                    <ul class=\"gb-chapter__text-list\"><li>PPC Tactics to Consider<\/li><\/ul>\n                            <\/span>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p>Here\u2019s what you should consider when building your Amazon PPC strategy:&nbsp;<\/p>\n\n\n\n<ol class=\"ol-numbers wp-block-list\">\n<li><strong>Know which keywords and <\/strong><strong>search terms<\/strong><strong> are important<\/strong>.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>When getting started on the Amazon Advertising platform, it\u2019s important to understand your top keywords and search terms. Optimize your ads and detail pages with these terms to their maximum potential. By doing this, you ensure that your products are showing up organically where your customers are shopping.&nbsp;<\/p>\n\n\n\n<p><strong>What\u2019s the point of a keyword? <\/strong>Keywords differentiate your product from the masses. When you run a manual campaign, you define the keywords that you use to find shoppers. Keywords are a tool every Amazon seller uses to rank their products, and it\u2019s important to know what words are working, and what words aren\u2019t working.&nbsp;<\/p>\n\n\n\n<p><strong>What\u2019s the point of a <\/strong><strong>search term<\/strong><strong>?<\/strong> It\u2019s a series of keywords that a shopper uses to find a product. Depending on what keywords you use, Amazon will match your products with search terms to display the most relevant products and ads for the shopper. Keywords are unique words, while search terms are the whole phrases.&nbsp;<\/p>\n\n\n\n<p>Together, keywords and search terms provide a framework for building a successful ad campaign.<\/p>\n\n\n\n<ol start=\"2\" class=\"ol-numbers wp-block-list\">\n<li><strong>Take your Amazon strategy to the next level with ASIN targeting.<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/www.sellerlabs.com\/blog\/asins-search-term-reports\/\" target=\"_blank\">What should you do with ASINs<\/a>? ASINs are more effective in highly competitive categories. The jury is still out on whether ASIN targeting is as successful in niche markets. If you have a great product that\u2019s at a lower price point than the name brand (i.e., you versus Clorox wipes), it would be beneficial to purchase an ASIN-targeting ad to win customers with your better price. Once you learn what product pages are working for you, and which aren\u2019t, <a href=\"https:\/\/www.sellerlabs.com\/blog\/amazon-seo\/\" target=\"_blank\">you can use software to track ASINs<\/a> to pull up top products.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerlabs.com\/blog\/asins-search-term-reports\/\" target=\"_blank\">Want to learn more about using ASINs? Go here. &gt;&gt;<\/a><\/p>\n\n\n    <a id=\"strategy\" class=\"anchor\" aria-hidden=\"true\"><\/a>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/chapter.css?var=1642404610\" \/><div class=\"gb-chapter\">\n            <div class=\"gb-chapter__image\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist-p500.webp 1x, https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist-p1140.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1520\" height=\"550\" src=\"https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/25548\/Time_2_Go_Live_Checklist-raw.jpg 2x\" alt=\"Time_2_Go_Live_Checklist.jpg\" class=\"gb-chapter-img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <div class=\"gb-chapter__content\">\n                <h3  class=\"gb-chapter__title\">Time to Go Live: Pressing \u201cGo\u201d on Your Strategy<\/h3>                <div class=\"gb-chapter__texts\">\n                        <span class=\"gb-chapter__text-right\">\n                <span class=\"gb-chapter__text-learn\">Your PPC Live Checklist<\/span>\n                                    <ul class=\"gb-chapter__text-list\"><li>Getting started with the right Amazon advertising strategy is vital to ensuring that your money is spent wisely. Here\u2019s what we recommend.<\/li><\/ul>\n                            <\/span>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p><strong>Step 1: Set up a manual campaign.&nbsp;<\/strong><\/p>\n\n\n\n<p>We always recommend a customized approach, so your number one priority is to understand is how you fit in the market. Are you a premium product? Are you competing on price or competing on quality?&nbsp;<\/p>\n\n\n\n<p>All of these questions come down to one thing: How do you set yourself apart in your unique selling proposition (USP)?&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve identified the most important factors of your USP, then you can start out with a simple manual campaign that allows you to pick your keyword targets. The key to remember here is simple: Make sure you\u2019re focused on the keywords that actually going to result in a sale.&nbsp;<\/p>\n\n\n\n<p><strong>Step 2: Complement your manual campaign with an auto campaign.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Most people know 80% or more of Amazon real estate is detail pages, and it\u2019s where your customers are spending the majority of their time. Shoppers aren\u2019t spending the same amount of time on say, category pages. Instead, Amazon is built to prioritize what people are on the site to do: shop. While Google is a search engine, Amazon is a conversion engine, and the goal is to make sure you can capture the people looking for your product.&nbsp;<\/p>\n\n\n\n<p>With that being said, the important thing to remember when setting up an auto campaign is mitigating risk by cutting back on the amount of targets and the placements that are not going to do you any good. As much as you can, create preventative measures that allow you to narrow your campaign. Here\u2019s an example timeline:&nbsp;<\/p>\n\n\n\n<p>If you have twenty minutes to put together an ad campaign, here\u2019s what your breakdown should be.&nbsp;<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><strong>5 minutes:<\/strong> Identify the 5 -7 keywords that are going to give you the biggest bang for your buck.&nbsp;<\/li>\n\n\n\n<li><strong>10 minutes:<\/strong> List the keywords you want to avoid in your negative keywords.&nbsp;<\/li>\n\n\n\n<li><strong>5 minutes:<\/strong> Set your budget and review your campaign.&nbsp;<\/li>\n\n\n\n<li><strong>10 seconds<\/strong>: Go live.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Another tip? Once you\u2019ve got your auto campaigns going, run them for a short while, and if they\u2019re not producing the results you want, go back and optimize them. Remember to add words with a high ACoS to your negative keywords, and continue to adjust your bids.&nbsp;<\/p>\n\n\n\n<p><strong>Step 3: Try a product attribution campaign.&nbsp;<\/strong><\/p>\n\n\n\n<p>One of the biggest unsung advantages of Amazon Sponsored Products Ads is product attribute targeting campaigns, or PAT.&nbsp;<\/p>\n\n\n\n<p>With PAT, you can modify certain aspects, such as \u201cprice greater than\u201d or \u201cless than\u201d or \u201cbetween this range.\u201d You can also make adjustments based on the product\u2019s star rating. Creating qualifiers ensures you\u2019re hitting the right competitors, instead of spending money on advertising space where you will not succeed.<\/p>\n\n\n\n<p>Often, there are some low-cost opportunities with really poorly rated products, and just by adding certain qualifiers, your product stands out as a winner. Once you\u2019ve mastered that, you can get more complex based on the category you\u2019re in, which will allow you to edge out your competition.&nbsp;<\/p>\n\n\n\n<p><strong>Your Dos + Don\u2019ts List&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"ol-numbers wp-block-list\">\n<li>Do put a sizable portion of your budget towards your main keywords, even if they\u2019re costly.&nbsp;<\/li>\n\n\n\n<li>Don\u2019t try everything for the sake of trying it. Often, it can be more wasteful than running an auto campaign run at a low bid.&nbsp;<\/li>\n\n\n\n<li>Do run multiple campaigns per product.&nbsp;<\/li>\n\n\n\n<li>Don\u2019t set a campaign and forget it. That\u2019s a great way to waste a lot of money.&nbsp;<\/li>\n\n\n\n<li>Do use winner keywords and constantly monitor your campaigns. They won\u2019t optimize themselves.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Don\u2019t forget to run sponsored brands if you can, especially if your brand is registered.<\/li>\n\n\n\n<li>Do run automated campaigns and manual campaigns simultaneously.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/www.sellerlabs.com\/blog\/how-to-organize-your-amazon-sponsored-products-campaigns\/\" target=\"_blank\">Want to learn more about organizing Amazon campaigns? Go here. <\/a>&gt;&gt;<\/p>\n\n\n    <a id=\"casestudy\" class=\"anchor\" aria-hidden=\"true\"><\/a>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/chapter.css?var=1642404610\" \/><div class=\"gb-chapter\">\n            <div class=\"gb-chapter__image\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL-p500.webp 1x, https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL-p1140.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1520\" height=\"550\" src=\"https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/25547\/Manage_Sponsored_Product_Ads_with_SL-raw.jpg 2x\" alt=\"Manage_Sponsored_Product_Ads_with_SL.jpg\" class=\"gb-chapter-img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <div class=\"gb-chapter__content\">\n                <h3  class=\"gb-chapter__title\">Case Study: A Better Way to Manage Sponsored Product Ads<\/h3>                <div class=\"gb-chapter__texts\">\n                        <span class=\"gb-chapter__text-right\">\n                <span class=\"gb-chapter__text-learn\">130% Increase in Ad Profit with Seller Labs Pro<\/span>\n                                    <ul class=\"gb-chapter__text-list\"><li>Ann Arbor T-Shirt Company Wins with Seller Labs Pro<\/li><\/ul>\n                            <\/span>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p><strong>BACKGROUND<\/strong>: When Jerry Kozak, owner of the Ann Arbor T-Shirt Company, realized that his projected ad spend for Amazon was $1 million, he knew it was time for a new Sponsored Products Ads strategy. Instead of hiring a full-time PPC manager to add to his team, he chose Seller Labs Pro to oversee his campaign management and optimization.&nbsp;<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/25372\/kozak-e1598514119876.jpg 1x, https:\/\/www.x-cart.com\/img\/25372\/kozak-e1598514119876-t200x200.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25372\/kozak-e1598514119876-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/25372\/kozak-e1598514119876-t300x300.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/25372\/kozak-e1598514119876-t200x200.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/25372\/kozak-e1598514119876-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/25372\/kozak-e1598514119876-t300x300.jpg 2x\" alt=\"Jerry Kozak\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Jerry Kozak, owner of Ann Arbor T-Shirt Company<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">We know we\u2019re putting our best foot forward working with Seller Labs for advertising. Plus, it frees me to focus on product development and new product listings.<\/p>            <\/div>\n<\/blockquote>\n\n\n<p><strong>KEY RESULTS<\/strong>:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>132%&nbsp;<br><\/strong>Total Increase in Sales&nbsp;<\/p>\n\n\n\n<p><strong>130%&nbsp;<br><\/strong>Advertised Product Sales Increase<\/p>\n\n\n\n<p><strong>130%&nbsp;<br><\/strong>Increase in Units Sold&nbsp;<\/p>\n\n\n\n<p><strong>133%&nbsp;<br><\/strong>Increase in Advertised Units Sold<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/29952\/59690.webp 1x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/29952\/59690.png 1x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/29952\/59690.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/29952\/59690.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/29952\/59690.png\" srcset=\"https:\/\/www.x-cart.com\/img\/29952\/59690.png 1x\" alt=\"Arrow down\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>Decrease in Both ACoS and ACoP<\/p>\n\n\n\n<p><strong>THE SOLUTION<\/strong>: While Jerry and the Ann Arbor T-Shirt Company team focused on their existing business, Seller Labs helped them put their best foot forward by developing a broad-spectrum ad management process that included product launches, brand awareness campaigns, and optimization of existing ad campaigns. By working with Seller Labs, The Ann Arbor T-Shirt Company is able to deliver the kind of campaign management, opportunities, and advantages that only PPC experts can provide.&nbsp;<br>Want to read more about Kozak and how his business improved with Seller Labs Pro? <\/p>\n\n\n\n<p>Read the full case study here. >><\/p>\n\n\n<h3>\n            Clarify your KPIs and set your goals.\u00a0    <\/h3>\n\n\n\n<p>Are you looking to try Sponsored Products Ads for the first time because you know that your competition is running ads? Are you launching a new product or trying to increase your conversion rate on an existing product? Do you want to get your ACoS below a certain amount or reduce your time spent managing Sponsored Products? Ask yourself what you want to accomplish and by when. Without knowing this, you\u2019re merely shuffling numbers and hoping for the best.&nbsp;<\/p>\n\n\n<h3>\n            Claim your branded keywords.\u00a0    <\/h3>\n\n\n\n<p>Branded keywords help your shoppers who know about you always find you when they\u2019re interested in buying your products. The problem? Even with the Amazon Brand Registry, nothing stops other brands from going after your branded keywords, which ruins your advantage. Your shoppers may have started out looking for your products, but if the competition\u2019s offering is just right, they might buy from someone else. By taking advantage of your brand name, you can make the best of your sponsored ad strategy. Plus Amazon offers an undisclosed discount to brands for capitalizing on their branded keywords.<\/p>\n\n\n\n<p>Want to learn more? Read <a href=\"https:\/\/www.sellerlabs.com\/blog\/tip-sheet-3-tactics-amazon-ppc-management-increase-traffic-reduce-wasted-ad-spend\/\" target=\"_blank\">The Top 3 Tactics Amazon PPC Management Increase Traffic<\/a> here.&nbsp;<\/p>\n\n\n<h3>\n            Expand your toolkit.    <\/h3>\n\n\n\n<p>While it\u2019s true that Seller Central provides many of the resources that you\u2019ll need, it\u2019s also true that learning a new set of tools can be cumbersome, confusing, and frustrating. Campaign management can (and we believe, should!) be easier and faster and smarter \u2014 not to mention downright fun. From keyword optimization to managing your Amazon ad cost, working with a partner like Seller Labs Pro will bring years of experience and knowledge to your business, and help you create campaigns that truly grow your company.&nbsp;<\/p>\n\n\n<h3>\n            Build better campaigns    <\/h3>\n\n\n\n<p>Creating powerful advertising campaigns requires an understanding of the ins and outs of ad management in Amazon\u2019s Seller Central. Many people don\u2019t have the expertise or the time to manage the finer details, which is why we suggest working with a tool like Ignite. By managing your campaigns within <a href=\"https:\/\/www.sellerlabs.com\/ignite\/\" target=\"_blank\">this single dashboard<\/a>, you can benefit from a simplified campaign organization, high-value keywords, ACoS targets, and more.&nbsp;&nbsp;<br>Want to learn more about getting started with Amazon Advertising? Read <a href=\"https:\/\/www.sellerlabs.com\/blog\/create-first-amazon-sponsored-products-campaign-ignite\/\" target=\"_blank\">How to Create Your First Amazon Sponsored Products Campaign<\/a> here.<\/p>\n\n\n    <a id=\"takeaways\" class=\"anchor\" aria-hidden=\"true\"><\/a>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/chapter.css?var=1642404610\" \/><div class=\"gb-chapter\">\n            <div class=\"gb-chapter__image\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/25549\/Conclusion-p500.webp 1x, https:\/\/www.x-cart.com\/img\/25549\/Conclusion-p760.webp 2x, https:\/\/www.x-cart.com\/img\/25549\/Conclusion.webp 3x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25549\/Conclusion-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/25549\/Conclusion-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/25549\/Conclusion-p1140.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25549\/Conclusion.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/25549\/Conclusion-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/25549\/Conclusion-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1520\" height=\"550\" src=\"https:\/\/www.x-cart.com\/img\/25549\/Conclusion-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/25549\/Conclusion-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/25549\/Conclusion-raw.jpg 2x\" alt=\"Conclusion.jpg\" class=\"gb-chapter-img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <div class=\"gb-chapter__content\">\n                <h3  class=\"gb-chapter__title\">If you\u2019re looking to grow your business, you can\u2019t afford to do it without Seller Labs.<\/h3>                <div class=\"gb-chapter__texts\">\n                        <span class=\"gb-chapter__text-right\">\n                <span class=\"gb-chapter__text-learn\"><\/span>\n                                    <ul class=\"gb-chapter__text-list\"><li><\/li><\/ul>\n                            <\/span>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p>Amazon PPC is easy to understand with Seller Labs Pro. In the Advertising Center, you can start with intelligent ad suggestions, ad scheduling, and campaign alerts to set you on the path to ad success. You can make changes in one dashboard, and have them reflected across your account and in Amazon\u2019s Seller Central. On top of that, you can discover AI-powered suggestions, smart filters, and more.&nbsp;<\/p>\n\n\n\n<p><strong>At Seller Labs, we\u2019re here to empower you to ignite your ad strategy and conversion rate. Are you ready to get started?&nbsp;<\/strong><\/p>\n\n\n\n<p>Make the best investment in your Amazon Sponsored Products Ads and try Seller Labs Pro, the leading tool in the Amazon advertising toolkit. Want to get started today?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerlabs.com\/pricing\/?utm_source=amazon-ppc-pillar&amp;utm_medium=blog&amp;utm_campaign=CTA-free-30-day-trial\" target=\"_blank\">Start Your FREE 30-Day Trial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In case you didn\u2019t already know, Amazon is taking over the world. Here\u2019s the proof:&nbsp; The good news? Amazon gives you the keys to the kingdom with PPC. If you\u2019re experiencing poor sales, Amazon PPC is here to get you started. If you understand how to use it, that is.&nbsp;&nbsp; While Amazon PPC has a [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11734],"tags":[11637],"class_list":["post-25371","post","type-post","status-publish","format-standard","hentry","category-platform","tag-omnichannel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering Amazon PPC: 101 Guide to Amazon Sponsored Products Ads | X-Cart<\/title>\n<meta name=\"description\" content=\"In this blog post, you&#039;ll discover the basics of Amazon PPC and sponsored products that will help you capture more leads and be successful on Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Complete Guide to Amazon Sponsored Products Ads\" \/>\n<meta property=\"og:description\" content=\"In this blog post, you&#039;ll discover the basics of Amazon PPC and sponsored products that will help you capture more leads and be successful on Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html\" \/>\n<meta property=\"og:site_name\" content=\"X-Cart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xcart\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T08:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T08:41:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2020\/08\/Amazon_PPC.jpg\" \/>\n<meta name=\"author\" content=\"Jeff Cohen\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@x_cart\" \/>\n<meta name=\"twitter:site\" content=\"@x_cart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html\"},\"author\":{\"name\":\"Jeff Cohen\",\"@id\":\"https:\/\/www.x-cart.com\/#\/schema\/person\/ed91369202aa7103b7a67cea9bafb1ee\"},\"headline\":\"A Complete Guide to Amazon Sponsored Products Ads\",\"datePublished\":\"2020-09-18T08:01:00+00:00\",\"dateModified\":\"2024-11-25T08:41:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html\"},\"wordCount\":3143,\"publisher\":{\"@id\":\"https:\/\/www.x-cart.com\/#organization\"},\"keywords\":[\"omnichannel ecommerce\"],\"articleSection\":[\"All eCommerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html\",\"url\":\"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html\",\"name\":\"Mastering Amazon PPC: 101 Guide to Amazon Sponsored Products Ads | X-Cart\",\"isPartOf\":{\"@id\":\"https:\/\/www.x-cart.com\/#website\"},\"datePublished\":\"2020-09-18T08:01:00+00:00\",\"dateModified\":\"2024-11-25T08:41:26+00:00\",\"description\":\"In this blog post, you'll discover the basics of Amazon PPC and sponsored products that will help you capture more leads and be successful on Amazon.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.x-cart.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Complete Guide to Amazon Sponsored Products Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.x-cart.com\/#website\",\"url\":\"https:\/\/www.x-cart.com\/\",\"name\":\"X-Cart\",\"description\":\"X-Cart\",\"publisher\":{\"@id\":\"https:\/\/www.x-cart.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.x-cart.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.x-cart.com\/#organization\",\"name\":\"X-Cart\",\"url\":\"https:\/\/www.x-cart.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/xcart\/\",\"https:\/\/www.youtube.com\/user\/Qualiteam\",\"https:\/\/www.facebook.com\/xcart\",\"https:\/\/twitter.com\/x_cart\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.x-cart.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2024\/12\/X-Cart-Automotive-Origin-Logo.png\",\"contentUrl\":\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2024\/12\/X-Cart-Automotive-Origin-Logo.png\",\"width\":3000,\"height\":915,\"caption\":\"X-Cart\"},\"image\":{\"@id\":\"https:\/\/www.x-cart.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.x-cart.com\/#\/schema\/person\/ed91369202aa7103b7a67cea9bafb1ee\",\"name\":\"Jeff Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.x-cart.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2020\/08\/jeff-150x150.webp\",\"contentUrl\":\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2020\/08\/jeff-150x150.webp\",\"caption\":\"Jeff Cohen\"},\"description\":\"Jeff Cohen has over 15 years of eCommerce experience. Currently, Jeff is Principal Evangelist of Advertising API at Amazon and a regular keynote speaker at major conferences. As an International speaker, Jeff is regarded as an industry expert who is constantly asked to share actionable intelligence on how to sell and be successful on Amazon and beyond.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/jeffreycohen\/\"],\"url\":\"https:\/\/www.x-cart.com\/blog\/author\/jeff\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mastering Amazon PPC: 101 Guide to Amazon Sponsored Products Ads | X-Cart","description":"In this blog post, you'll discover the basics of Amazon PPC and sponsored products that will help you capture more leads and be successful on Amazon.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html","og_locale":"en_US","og_type":"article","og_title":"A Complete Guide to Amazon Sponsored Products Ads","og_description":"In this blog post, you'll discover the basics of Amazon PPC and sponsored products that will help you capture more leads and be successful on Amazon.","og_url":"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html","og_site_name":"X-Cart","article_publisher":"https:\/\/www.facebook.com\/xcart","article_published_time":"2020-09-18T08:01:00+00:00","article_modified_time":"2024-11-25T08:41:26+00:00","og_image":[{"url":"https:\/\/www.x-cart.com\/wp-content\/uploads\/2020\/08\/Amazon_PPC.jpg"}],"author":"Jeff Cohen","twitter_card":"summary","twitter_creator":"@x_cart","twitter_site":"@x_cart","twitter_misc":{"Written by":"Jeff Cohen","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html#article","isPartOf":{"@id":"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html"},"author":{"name":"Jeff Cohen","@id":"https:\/\/www.x-cart.com\/#\/schema\/person\/ed91369202aa7103b7a67cea9bafb1ee"},"headline":"A Complete Guide to Amazon Sponsored Products Ads","datePublished":"2020-09-18T08:01:00+00:00","dateModified":"2024-11-25T08:41:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html"},"wordCount":3143,"publisher":{"@id":"https:\/\/www.x-cart.com\/#organization"},"keywords":["omnichannel ecommerce"],"articleSection":["All eCommerce"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html","url":"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html","name":"Mastering Amazon PPC: 101 Guide to Amazon Sponsored Products Ads | X-Cart","isPartOf":{"@id":"https:\/\/www.x-cart.com\/#website"},"datePublished":"2020-09-18T08:01:00+00:00","dateModified":"2024-11-25T08:41:26+00:00","description":"In this blog post, you'll discover the basics of Amazon PPC and sponsored products that will help you capture more leads and be successful on Amazon.","breadcrumb":{"@id":"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.x-cart.com\/blog\/amazon-sponsored-products-and-ads.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.x-cart.com\/"},{"@type":"ListItem","position":2,"name":"A Complete Guide to Amazon Sponsored Products Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.x-cart.com\/#website","url":"https:\/\/www.x-cart.com\/","name":"X-Cart","description":"X-Cart","publisher":{"@id":"https:\/\/www.x-cart.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.x-cart.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.x-cart.com\/#organization","name":"X-Cart","url":"https:\/\/www.x-cart.com\/","sameAs":["https:\/\/www.instagram.com\/xcart\/","https:\/\/www.youtube.com\/user\/Qualiteam","https:\/\/www.facebook.com\/xcart","https:\/\/twitter.com\/x_cart"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.x-cart.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.x-cart.com\/wp-content\/uploads\/2024\/12\/X-Cart-Automotive-Origin-Logo.png","contentUrl":"https:\/\/www.x-cart.com\/wp-content\/uploads\/2024\/12\/X-Cart-Automotive-Origin-Logo.png","width":3000,"height":915,"caption":"X-Cart"},"image":{"@id":"https:\/\/www.x-cart.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.x-cart.com\/#\/schema\/person\/ed91369202aa7103b7a67cea9bafb1ee","name":"Jeff Cohen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.x-cart.com\/#\/schema\/person\/image\/","url":"https:\/\/www.x-cart.com\/wp-content\/uploads\/2020\/08\/jeff-150x150.webp","contentUrl":"https:\/\/www.x-cart.com\/wp-content\/uploads\/2020\/08\/jeff-150x150.webp","caption":"Jeff Cohen"},"description":"Jeff Cohen has over 15 years of eCommerce experience. Currently, Jeff is Principal Evangelist of Advertising API at Amazon and a regular keynote speaker at major conferences. As an International speaker, Jeff is regarded as an industry expert who is constantly asked to share actionable intelligence on how to sell and be successful on Amazon and beyond.","sameAs":["https:\/\/www.linkedin.com\/in\/jeffreycohen\/"],"url":"https:\/\/www.x-cart.com\/blog\/author\/jeff"}]}},"_links":{"self":[{"href":"https:\/\/www.x-cart.com\/wp-json\/wp\/v2\/posts\/25371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.x-cart.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.x-cart.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.x-cart.com\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.x-cart.com\/wp-json\/wp\/v2\/comments?post=25371"}],"version-history":[{"count":32,"href":"https:\/\/www.x-cart.com\/wp-json\/wp\/v2\/posts\/25371\/revisions"}],"predecessor-version":[{"id":35951,"href":"https:\/\/www.x-cart.com\/wp-json\/wp\/v2\/posts\/25371\/revisions\/35951"}],"wp:attachment":[{"href":"https:\/\/www.x-cart.com\/wp-json\/wp\/v2\/media?parent=25371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.x-cart.com\/wp-json\/wp\/v2\/categories?post=25371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.x-cart.com\/wp-json\/wp\/v2\/tags?post=25371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}