{"id":24530,"date":"2020-07-20T16:34:06","date_gmt":"2020-07-20T13:34:06","guid":{"rendered":"https:\/\/www.x-cart.com\/?post_type=success-stories&#038;p=24530"},"modified":"2023-09-12T09:22:08","modified_gmt":"2023-09-12T06:22:08","slug":"books-for-keepers","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/success-stories\/books-for-keeps.html","title":{"rendered":"Books for Keeps"},"content":{"rendered":"\n\n\n<p>Changing business practices at a non-profit organization required a scalable and flexible digital solution to meet their needs.<\/p>\n\n\n\n<p>Needless to say, 2020 has been an unprecedented year for many businesses and organizations, including&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20210410224413\/http:\/\/booksforkeeps.org\/\" target=\"_blank\">Books for Keeps<\/a>: A nonprofit that delivers reading materials to children from low-income families in grades Pre-K through 12.<\/p>\n\n\n\n<p>When the pandemic hit, Books for Keeps (BFK) needed a way to quickly and safely carry out its mission of getting books into the hands of kids throughout the Athens, Georgia school districts.<\/p>\n\n\n\n<p>Enter:&nbsp;<a href=\"https:\/\/www.x-cart.com\/\" target=\"_blank\">X-Cart<\/a>. In a matter of weeks, X-Cart allowed Books for Keeps to create a customized eCommerce portal \u2014 completely pro bono.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK.webp 1x, https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK-t200x200.webp 2x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK.jpg 1x, https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK-t200x200.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK-t200x200.webp 1x, https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK-t300x300.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK-t200x200.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/24541\/Leslie-Hay-BFK-t300x300.jpg 2x\" alt=\"Leslie Hay BFK\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Leslie Hale,<br>BFK Executive Director<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">X-Cart ended up having everything we needed. It was easy to find my way around without needing a lot of help, without needing prompting \u2014 it felt intuitive. As someone who doesn\u2019t write code, I was able to customize the things that we needed and \u2018build the plane while we\u2019re flying,\u2019 so to speak.<\/p>            <\/div>\n<\/blockquote>\n\n<h2>\n            Key Challenges    <\/h2>\n\n\n\n<ul class=\"gb-list__check gb-list__check--blue wp-block-list\"><li>During the pandemic, Books for Keeps needed a way to safely carry out their mission of delivering books to kids in need, which meant finding a way to purchase online and schedule drop-offs.<\/li><li>BFK sought to create an eCommerce portal that would keep track of high inventory (close to 80,000 books!), have the ability for users to sign up for memberships, and would allow users to sort books by genre, grade level, etc., and could also handle discount codes for families and teachers to access books for free.<\/li><li>The nonprofit also needed a messaging feature that would allow kids and\/or parents to communicate directly with Books for Keeps.<\/li><li>Books for Keeps needed a platform that would reach and resonate with middle school and high school students in the community.<\/li><\/ul>\n\n\n<h2>\n            The Opportunity    <\/h2>\n\n\n\n<p>Books for Keeps knew they needed to get books out to kids during this pivotal time, but as a small three-person team with no web development expertise, they weren\u2019t quite sure where to start. After researching several other website-hosting platforms, they landed on X-Cart.<\/p>\n\n\n\n<p>\u201cSquarespace would have been a nightmare for us,\u201d shared BFK\u2019s program manager Justin Bray. \u201cIt\u2019s clean and simple, but the sheer volume of books we have wouldn\u2019t have worked out well.\u201d<\/p>\n\n\n\n<p>With such a large number of books, BFK needed something a bit more customizable that could accommodate that inventory, allow for custom filters, and provide users with tiered membership offerings.<\/p>\n\n\n\n<p>\u201cCan we build this website? That felt like the most insurmountable thing,\u201d said executive director Leslie Hale. \u201cClose to 80,000 books online for students to shop? That felt like the biggest stumbling block. We just needed to figure out the other pieces, we got that piece figured out.\u201d<\/p>\n\n\n<h2>\n            The Solution    <\/h2>\n\n\n\n<p>X-Cart helped BFK create an eCommerce portal completely pro bono thanks in part to a little community connection. X-Cart is owned by Seller Labs and is based in Athens-Clarke County \u2014 which also happens to be where Books for Keeps was founded. Together, the teams were able to quickly create a custom platform that would ultimately benefit the community at large.<\/p>\n\n\n\n<p>\u201cX-Cart did a lot more for us, considering what we needed it to do,\u201d said Justin, \u201cand that was a huge help in all of this.\u201d<\/p>\n\n\n\n<p>One example of BFK\u2019s X-Cart website in action involved a family in a mobile home community in Athens. Home to a lot of immigrant and migrant families, the community had a lot of unmet needs that BFK sought to address. After receiving a call from one family there, the BFK team was able to help them place an order online. Now, they\u2019ve seen a bump in orders from that school district and neighborhood \u2014 all from user data that BFK can easily track on their site.<\/p>\n\n\n\n<p>\u201cSeeing the orders come in from the same street as the family I helped was great to see,\u201d said Leslie. \u201cThe ripple effects of this are continuing. It\u2019s pretty remarkable to watch.\u201d<\/p>\n\n\n<h2>\n            Key Metrics    <\/h2>\n\n\n\n<ul class=\"gb-list__check gb-list__check--blue wp-block-list\"><li>During launch week, BFK received <strong>more than 1,000 orders<\/strong>.<\/li><li>Within one month, BFK\u2019s site has received <strong>about 3,000 orders \u2014 that\u2019s 50% of students<\/strong> in Athens-Clarke County.<\/li><li><strong>48,000 books<\/strong> were ordered &#8211; and delivered with the help of volunteers &#8211; in the first three months.<\/li><li>Volunteers have logged about <strong>1,300 hours in four months<\/strong> helping get the warehouse ready, fulfilling orders, and delivering them.<\/li><li>With their new X-Cart eCommerce site, it now only takes BFK volunteers <strong>3-4 hours to export and process the orders<\/strong> each week, instead of days.<\/li><\/ul>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK.webp 1x, https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK-t200x200.webp 2x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK.jpg 1x, https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK-t200x200.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK-t200x200.webp 1x, https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK-t300x300.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK-t300x300.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK-t200x200.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/24566\/Justin-Bray-BFK-t300x300.jpg 2x\" alt=\"Justin Bray BFK\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Justin Bray,<br>BFK Program Manager<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">Now that books are being delivered to students through our eCommerce portal, BFK is spreading through word-of-mouth. That provides us with a great opportunity to help more of those hard-to-reach families.<\/p>            <\/div>\n<\/blockquote>\n\n<h2>\n            Looking Forward    <\/h2>\n\n\n\n<p>While the Books for Keeps eCommerce portal is a success, the organization wants to continue riding that forward momentum. The more books they can deliver to kids, the more they can help prevent \u201csummer slide\u201d and improve education and learning for children of low-income families.<\/p>\n\n\n\n<p>\u201cWe want it to be more,\u201d Justin said. \u201cWe\u2019ve exchanged emails with social workers and media specialists. We\u2019re working with families, teachers, and other school staff to place orders for students who can\u2019t do it themselves.\u201d<\/p>\n\n\n\n<p>In addition, the BFK team hopes to add multilingual functionality to the website in order to reach the community\u2019s large Hispanic population \u2014 something they can achieve with (you guessed it) X-Cart.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a matter of weeks, X-Cart allowed Books for Keeps to create a customized eCommerce portal \u2014 completely pro bono. <\/p>\n","protected":false},"author":37,"featured_media":29590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11641,11734],"tags":[11713],"class_list":["post-24530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-platform","tag-other"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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