{"id":23487,"date":"2020-05-05T12:18:00","date_gmt":"2020-05-05T09:18:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=23487"},"modified":"2024-08-29T17:34:05","modified_gmt":"2024-08-29T14:34:05","slug":"all-in-one-guide-to-facebook-remarketing-ads-examples","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/advertising\/facebook-remarketing.html","title":{"rendered":"All-in-One Guide to Facebook Remarketing Ads [+Examples]"},"content":{"rendered":"\n

This blog post was originally contributed by Ond\u0159ej Mr\u0161tn\u00fd, a Client Solutions Manager at Httpool. <\/em><\/p>\n\n\n\n

So you’ve done it. You’ve worked hard, found your niche, chosen your products, and built your online store. You have done everything in your power to bring people to the online store and make it as easy as possible for them to shop there. And they come and look at your products, and even add them to carts. But most of them just seem too hesitant to click the final purchase button.<\/p>\n\n\n\n

Does the situation sound familiar? Don\u2019t worry; it does to most online store owners. But the solution is simple\u2014Facebook Remarketing. <\/p>\n\n\n\n

We compiled the best resources on Facebook Remarketing and organized them to answer all of the most important questions regarding this topic. <\/p>\n\n\n\n\n<\/a>

\n I. What Is Facebook Remarketing?\u00a0 <\/h2>\n\n\n\n

To put it simply, Facebook Remarketing Campaign targets people who have visited your website without a complete purchase and brings them back to finish the purchase. That\u2019s the gist of it. But to know what it really is and how it does what it does, you need to know a few terms you may have already heard of before.<\/p>\n\n\n

\n Facebook Pixel <\/h3>\n\n\n\n

Facebook Pixel is a short snippet of code that enables Facebook to assign a specific online activity to a specific Facebook user. <\/p>\n\n\n

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\n \"Facebook<\/picture>
\n Source: Typeform<\/a> <\/figcaption>\n <\/figure>\n <\/div>\n \n\n\n

To put it in different words, whenever someone comes to your website, Facebook Pixel notes all the activity they make on your website, like which products they browsed, which they added to the shopping cart, and if they visited any specific parts of your website. And it connects the activity of your website visitors to a specific Facebook account (anonymously, of course). <\/p>\n\n\n\n

It does not matter if they come to the website through Google, Yahoo, any social media, by writing the website in the browser directly or even if they come through Google Ads. As long as they are using the same device they use for Facebook, the Pixel will recognize them. <\/p>\n\n\n\n

And with this data, you are able to target people. And not just any people, you can create a custom audience and select customer groups to target. What’s more, you are given the opportunity to create specific types of Facebook custom audiences, which are generally called remarketing audiences. <\/p>\n\n\n

\n Remarketing Audience <\/h3>\n\n\n\n

Remarketing Audience is one of the best custom audience based targeting options you have. It is a group of people that have come to your website, browsed your products, even added them to the shopping cart, but they never finished the purchase. Except after adding Facebook Pixel to your website, they are no longer unaccessible anonymous internet folks that do not let you sleep at night. <\/p>\n\n\n\n

Through the power of Facebook Pixel, you can turn the people who visit your site into a remarketing audience and use this audience in your Facebook Ads Manager in any form you can think of. People who visited any landing page or visited a specific page. <\/p>\n\n\n\n