Read ahead, get inspired, and put these email marketing tips into action.<\/p>\n\n\n\n
1. Use Upselling & Cross-Selling Techniques to Increase Sales<\/a> Whether it\u2019s an order confirmation or a shipping notification, a transactional email is an invaluable medium for driving sales. <\/p>\n\n\n\n According to Virtual Incentives<\/a>, 70% of online users rely on their inboxes as a shelter for possible discounts. They keep scrolling through the list of emails just to find a juicy coupon, a special offer, a gift card, whatever\u2026 People love freebies.<\/p>\n\n\n\n While applying discounts to your products seems like an easy endeavor, it\u2019s important not to overdo it. Aggressive discounting, just like over-optimization, may sooner or later lead to an unexpected loss of revenue. On the other hand, insufficient discounts may drive your customers away to your cheaper competitors.<\/p>\n\n\n\n Before we go any further, let\u2019s take time to understand the two fundamental strategies for maximizing customer retention and value.<\/p>\n\n\n Upselling<\/strong> \u2014 encouraging your buyers to buy a better version of what they already bought. <\/p>\n\n\n\n Example<\/em>: Daniella is planning to buy a washing machine. The retailer offers a better one with a tumble drying function.<\/p>\n\n\n \n Post checkout upsell<\/a> addon for X-Cart shows a product recommendation pop-up after the purchase is complete. Cross-selling<\/strong> \u2014 offering your customers related products in the same category.<\/p>\n\n\n\n Example: <\/em>Martha is shopping for baby clothes. The retailer suggests that she also buy baby accessories.<\/p>\n\n\n \n Related products<\/a> addon for X-Cart will let you recommend related products from other categories. Below you\u2019ll find a few email marketing tips that should help you implement upselling and cross-selling strategies correctly.<\/p>\n\n\n There are many things that you should take into account in your next discounting campaigns, such as the total user journey and buyer\u2019s intent. Below are a few best practices that will help you incentivize customers with discounts:<\/p>\n\n\n\n \n Volume discounts<\/a> addon for X-Cart will allow you to create percent and fixed-fee volume discounts. Here\u2019s an amazing example from the New Look, an online clothing store from the UK.<\/p>\n\n\n According to Experian, birthday email notifications have a 481% higher transaction rate, 179% higher unique click rates, and 342% higher revenue than promotional emails.<\/p>\n\n\n\n Below you can see a welcome email from Anthropologie women\u2019s clothing store. Among the perks they offer for their members are exclusive parties, access to personal stylists, and.. (drumroll, please<\/em>) a special birthday discount.<\/p>\n\n\n Isn\u2019t that nice of them to offer so many perks for just signing up for an email newsletter? It sure is.<\/p>\n\n\n\n Now take a look at Airbnb\u2019s transactional email below:<\/p>\n\n\n These dudes give 10% off the next booking for those who stay with them for a year.<\/p>\n\n\n Encourage impulse buys and unplanned purchases using recommended items. This email marketing strategy sells complementary products just before or right after your customer reaches the holy checkout page.<\/p>\n\n\n\n There are at least two options to choose from:<\/p>\n\n\n\n Here at X-Cart, we have two awesome addons to help you stimulate purchases using discounts:<\/p>\n\n\n \n Special offers: Buy X Get Y<\/a> app will let you boost purchases offering a discount for the next purchase. \n Special Offers: Spend X Get Y<\/a> will allow you to create special offers where customers are required to spend a certain sum to get an additional discount. According to Apttus<\/a>, 60% of customers who\u2019ve committed to a sale are likely to make one more purchase. So don\u2019t be afraid to sell more to the same customer.<\/p>\n\n\n\n Copywriters from Huckberry masterly use this effective email marketing technique to upsell trending gear in their purchase receipt email. <\/p>\n\n\n\n In addition to Hasami\u2019s porcelain 13 oz cup, they recommend buying a striped hammock, a rambler jacket, and a dive watch. You know, just in case Matthew decides to go on a backpacking scuba adventure with his new mug.<\/p>\n\n\n Here are a few useful email marketing tips on how you should add related product recommendations inside your transactional email templates:<\/p>\n\n\n\n Make your customers happier by offering them an opportunity to buy gifts for their friends. <\/p>\n\n\n\n According to the research<\/a> by the University of Paderborn and the University of Rostock, gift buying builds brand relationships and stimulates future purchases. <\/p>\n\n\n \n Gift certificates<\/a> addon for X-Cart gives your customers an opportunity to purchase gift cards for their friends. \n Gift wrapping<\/a> addon for X-Cart will let you offer a gift-wrap option to those who want to send the ordered products as a gift. The dog-centered subscription service BarkBox takes advantage of this marketing strategy and encourages customers to buy BarkBox as a gift. <\/p>\n\n\n\n I\u2019m not a dog owner and not even a dog lover, but this awesome marketing email has gotten me to send a \u2018Doggone\u2019 great gift to a friend who owns a Central Asian Shepherd puppy.<\/p>\n\n\n Harry\u2019s German razor blade manufacturer takes it a step further and offers their customers two razors absolutely free so that they could send them to their friends. A nice customer acquisition strategy, isn’t it?<\/p>\n\n\n Below are a few email marketing tips for adding cool gift offerings inside your emails:<\/p>\n\n\n\n Below you can see a cozy email from CrashPlan, offering their customers two free months of their subscription for referring their service to a friend.<\/p>\n\n\n If email marketing is the king, then social media is her queen. These two are peas in a pod, both allowing store owners to effectively sell online.<\/p>\n\n\n \n Go social<\/a> addon for X-Cart will add the most popular social share widgets on your product pages. Below are a few email marketing tips on WHY you should add social media buttons in your transactional emails:<\/p>\n\n\n\n Have a look at Starbucks\u2019 welcome email. Starbucks invites its customers to stay connected with the brand via social media.<\/p>\n\n\n Warby Parker\u2019s welcome email is full of fun. There\u2019s a joyful gif of people dancing the happy dance (yeah, that dance<\/a>, you know the one), a quick note about their social mission, a couple of treats, and gigantic social media buttons.<\/p>\n\n\n Below you\u2019ll discover a couple of email marketing tips that will show you HOW you should use social media buttons in your emails:<\/p>\n\n\n\n The guys from ASOS encourage more user-generated content (UGC) by asking their customers to share short videos about their experiences on social media. Amazingly simple, huh?<\/p>\n\n\n By the way, if you are looking for ways to use social media for growing your eCommerce business, we have an ultimate guide on social media marketing<\/a>. It talks through all sorts of things \u2014 from social media listening & SEO to planing a social media calendar & strategy. <\/p>\n\n\n<\/a> Remember all those boring business emails we were taught to write when we were students?<\/p>\n\n\n\n Dear Mr. Robins,<\/em> Ohh… Stop it. Stop it! This is not how an effective email should look like. This tired old copy lacks any marketing pizazz. <\/p>\n\n\n\n If you want to sell as effectively online as in person<\/a>, try not to churn out the same old stuff as you will inevitably get the same old results \u2014 poor click and open rates and no sales. Add an attention grabber, throw in a WOW technical effect, make your transactional email hilarious, whatever.<\/p>\n\n\n\n Here are a few email marketing tips to make the most out of your email marketing efforts:<\/p>\n\n\n\n Below is a wonderful example from Paul Mitchell, an online retailer of hair care products and styling tools. This cart abandonment email is sad and funny at the same time. <\/p>\n\n\n It\u2019s hard to break up with someone who makes you laugh. <\/p>\n\n\n\n Below you\u2019ll discover an abandoned cart email from BONOBOS, an apparel company headquartered in New York City. Confused to see a giant male bird inside it? That was the plan. Now, go on, proceed to checkout and finish the job.<\/p>\n\n\n People look forward to hearing good news, so try not to disappoint them with your next email, even if it\u2019s a shipping notification or a purchase receipt. Just think of the way your email can make the recipient smile. Positive emails increase brand loyalty and establish an emotional connection between you and your customer.<\/p>\n\n\n\n Below are a couple of examples to inspire you:<\/p>\n\n\n Examples:<\/strong><\/p>\n\n\n\n \u201cHEEEEYYYY, HOOOOOOOO!! Your little black dress is already on its way to your porch. Go check it out. It may already be there.\u201d<\/em><\/p>\n\n\n\n \u201cExciting news about your purchase! We sped up delivery times, which means you get your package twice as fast. Dance, John, dance.\u2019<\/em><\/p>\n\n\n\n \u201cHappy days, Charlie! Now we are sending products packed in safe boxes. Enjoy safe shipping!\u2019<\/em><\/p>\n\n<\/div>\n\n\n Below you can see a welcome email from UNCOVET \u2014 their marketers know that good news helps establish a positive brand reputation. <\/p>\n\n\n Casper, an eCommerce company that sells mattresses online, is also a bearer of good news. Here\u2019s how their shipping notification looks:<\/p>\n\n\n What do 97% of your customers do before they proceed to checkout? They read online reviews<\/a> as they help make an informed decision. Here are a few more stats that prove the importance of reviews for your eCommerce business:<\/p>\n\n\n\n
2. Do Not Underestimate Social Media<\/a>
3. Stop Being a Bore, Make Your Customer Smile<\/a>
4. Bring Good News<\/a>
5. Ask for Reviews<\/a>
6. Remember to Be a Human Talking to a Human<\/a>
7. Think Mobile-First<\/a>
8. Create Email Sequences<\/a>
9. Choose the Right Call to Action<\/a>
10. Personalize<\/a>
11. Keep Showing Up<\/a>
12. Be Specific<\/a>
13. Tell a Story<\/a><\/p>\n\n\n<\/a>\n Tip 1. Use Upselling & Cross-Selling Techniques to Increase Sales <\/h2>\n\n\n\n
![\"Post-checkout](\"https:\/\/www.x-cart.com\/img\/25749\/Post_checkout_upsell-_icon_252_252.webp){kind=icon}
<\/picture> <\/a>\n <\/div>\n
Price:<\/strong> $99 <\/p>\n <\/div>\n<\/div>\n\n\n![\"Post-checkout](\"https:\/\/www.x-cart.com\/img\/25750\/Related_products-_icon_252_252-t200x200.webp){kind=icon}
<\/picture> <\/a>\n <\/div>\n
Price:<\/strong> Free <\/p>\n <\/div>\n<\/div>\n<\/div>\n\n\n Why You Should Be Using Cross-Selling and Upselling Techniques in Your Email Marketing : <\/h4>\n\n\n\n
\n
\n 1. Discounts\u00a0 <\/h3>\n\n\n\n
\n
![\"Volume](\"https:\/\/www.x-cart.com\/img\/24910\/Volume_discount_module_icon_252_252.webp){kind=icon}
<\/picture> <\/a>\n <\/div>\n
Price:<\/strong> Free <\/p>\n <\/div>\n<\/div>\n\n\n![\"New](\"https:\/\/www.x-cart.com\/img\/12561\/new_look-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Anthropology](\"https:\/\/www.x-cart.com\/img\/12598\/anthro2.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Airbnb](\"https:\/\/www.x-cart.com\/img\/12563\/airbnb-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n\n 2. Recommended Items <\/h3>\n\n\n\n
\n
![\"Special](\"https:\/\/www.x-cart.com\/img\/25753\/Special_offers_buy_x-_icon_252_252.webp){kind=icon}
<\/picture> <\/a>\n <\/div>\n
Price:<\/strong> $99 <\/p>\n <\/div>\n<\/div>\n\n![\"Special](\"https:\/\/www.x-cart.com\/img\/25754\/Special_offers_spend_x_icon_252_252.png\"){kind=icon}
<\/a>\n <\/div>\n
Price:<\/strong> $99 <\/p>\n <\/div>\n<\/div>\n\n\n![\"Huckberry](\"https:\/\/www.x-cart.com\/img\/12564\/huckberry-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n\n
\n 3. Gifts <\/h3>\n\n\n\n
![\"Gift](\"https:\/\/www.x-cart.com\/img\/25744\/gift_certificates-_icon_252_252-raw.png\"){kind=icon}
<\/a>\n <\/div>\n
Price:<\/strong> $75 <\/p>\n <\/div>\n<\/div>\n\n![\"Gift](\"https:\/\/www.x-cart.com\/img\/25745\/gift_wrapping-_icon_252_252.webp){kind=icon}
<\/picture> <\/a>\n <\/div>\n
Price:<\/strong> Free <\/p>\n <\/div>\n<\/div>\n\n\n![\"Bark](\"https:\/\/www.x-cart.com\/img\/12597\/barkboxtr2.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Harry's](\"https:\/\/www.x-cart.com\/img\/12566\/harrys-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n\n
![\"Lord](\"https:\/\/www.x-cart.com\/img\/12656\/lord_taylor2.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n<\/a>\n Tip 2. Do Not Underestimate Social Media <\/h2>\n\n\n\n
![\"Go](\"https:\/\/www.x-cart.com\/img\/25746\/go_social-_icon_252_252-t200x200.webp){kind=icon}
<\/picture> <\/a>\n <\/div>\n
Price:<\/strong> Free <\/p>\n <\/div>\n<\/div>\n\n\n\n
![\"Starbucks](\"https:\/\/www.x-cart.com\/img\/12569\/starbucks.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Warby](\"https:\/\/www.x-cart.com\/img\/12571\/asos-email-order-confirmation-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n\n
Examples:<\/strong>
\u201cRefer our service to a friend \u2014 get $19 off for your next order.\u201d<\/em>
\u201cOnce your friend makes a purchase, you get free shipping.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n\n
<\/picture> <\/figure>\n <\/div>\n \n\n\n\n Tip 3. Stop Being a Bore, Make Your Customer Smile <\/h2>\n\n\n\n
I\u2019m writing this letter in a token of appreciation for your subscription. I\u2019m obliged to inform you that our company invites you to have a look\u2026<\/em><\/p>\n\n\n\n\n
![\"Paul](\"https:\/\/www.x-cart.com\/img\/12572\/paul_mitchell.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Bonobos](\"https:\/\/www.x-cart.com\/img\/12575\/Bonobos-Re-engagement-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n<\/a>\n Tip 4. Bring Good News\u00a0 <\/h2>\n\n\n\n
![\"Uncovet](\"https:\/\/www.x-cart.com\/img\/12576\/uncovet-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Casper](\"https:\/\/www.x-cart.com\/img\/12577\/casper_trans-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n<\/a>\n Tip 5. Ask for Reviews <\/h2>\n\n\n\n
![\"Advanced](\"https:\/\/www.x-cart.com\/img\/25819\/advanced_customer_reviews-_module_icon_252_252.webp){kind=icon}
<\/picture> <\/a>\n <\/div>\n