{"id":22080,"date":"2020-01-30T10:14:01","date_gmt":"2020-01-30T07:14:01","guid":{"rendered":"https:\/\/www.x-cart.com\/?post_type=success-stories&#038;p=22080"},"modified":"2023-09-12T09:22:33","modified_gmt":"2023-09-12T06:22:33","slug":"kb-authority","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/success-stories\/kb-authority.html","title":{"rendered":"KB Authority"},"content":{"rendered":"\n\n\n<p>Many entrepreneurs shy away from delegating tasks because they believe \u201cif you want the job done right, you have to do it yourself.\u201d It\u2019s part of what drives them as entrepreneurs \u2014 the independent go-getter spirit with great ideas and even greater ambitions.<\/p>\n\n\n\n<p>Unfortunately, trying to do it all oneself is a recipe for burnout and things slipping through the cracks. While many entrepreneurs can indeed do it all for a spell, there comes a time when a successful business venture needs more hands to accommodate growth.<\/p>\n\n\n\n<p>Savvy business leaders recognize this point in business development, and they seek help so that they can focus on their strengths. Seeking help can make one feel vulnerable, but doing it wisely is actually a sign of strength and strategic thinking. The people who can do this \u2014 and prosper from such trust and expansion \u2014 are true entrepreneurial leaders who have mastered the delicate art of delegation.<\/p>\n\n\n\n<p><strong>Greg S.<\/strong>, the founder and CEO of Kitchen &amp; Bath Authority, is amongst this select (and successful) group.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2.webp 1x, https:\/\/www.x-cart.com\/img\/22090\/greg2-t200x200.webp 2x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2.jpg 1x, https:\/\/www.x-cart.com\/img\/22090\/greg2-t200x200.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t200x200.webp 1x, https:\/\/www.x-cart.com\/img\/22090\/greg2.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/22090\/greg2-t300x300.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t200x200.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/22090\/greg2-t300x300.jpg 2x\" alt=\"Greg Shnaydman\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Greg S,<br>the founder and CEO of KB Authority<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">X-Cart has done our development since day one, and we\u2019re super happy with them. Honestly, I don\u2019t see us functioning outside of X-Cart.<\/p>            <\/div>\n<\/blockquote>\n\n\n<p>Today Greg owns a thriving business that sells top brands of kitchen and bathroom products, including bathtubs, shower doors, vanities, sinks, and more. Headquartered in Brooklyn, New York, Kitchen &amp; Bath Authority\u2019s catalog includes more than 800,000 products and the company ships to both the United States and Canada.<\/p>\n\n\n\n<p>But this kind of success doesn\u2019t happen overnight. It takes time, and it requires investment in people and technology. Building relationships with trusted service providers is key to operational efficiency, product offerings, pricing, customer satisfaction, and every other crucial component a successful business requires.<\/p>\n\n\n\n<p>In this success story, we\u2019ve interviewed Greg to learn more about the origins of Kitchen &amp; Bath Authority and the actions that Greg and his team have taken to grow the company into a booming brick-and-mortar and eCommerce experience.<\/p>\n\n\n<h2>\n            Getting the Business off the Ground    <\/h2>\n\n\n\n<p>The prospect of starting a business sounds thrilling, but the reality of getting that business off the ground is complicated and difficult.<\/p>\n\n\n\n<p>Back in 2005, online shopping was not the ubiquitous experience it is today. In fact, Amazon Prime wasn\u2019t even rolled out until 2005. Even savvy internet users were hesitant to shop online, especially when they had to disclose the three-digit security code on the backs of credit cards.<\/p>\n\n\n\n<p>The marketplace wasn\u2019t ready for an eCommerce startup like Greg\u2019s. This meant that Greg needed a hybrid presence. New York real estate isn\u2019t cheap, nor is space plentiful, so Greg\u2019s headquarters for both his online and physical operations was his parents\u2019 Staten Island basement where he created an office.<\/p>\n\n\n\n<p>Think about that. Consider that effort in today\u2019s fast-paced world of instant-eCommerce; think about what entrepreneurs like Jeff Bezos and Greg S. were up against starting out in garages and basements when much of the buying public had dial-up modems and was reluctant to share credit card information. That takes some real courage, problem solving, and pivoting if one is going to survive those early days. Luckily, Greg is the consummate entrepreneur. Where others see obstacles, he sees opportunities.<\/p>\n\n\n\n<p>Keep reading to see how Greg seized those opportunities and created a thriving business with a&nbsp;<a href=\"https:\/\/www.shopperapproved.com\/reviews\/kbauthority.com\/\" target=\"_blank\">4.6\/5-star overall satisfaction rating<\/a>&nbsp;based on 6,350 Shopper Verified ratings.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Hi Greg, great to connect with you. Tell me a little about getting started. What inspired you to pick kitchen and bath products? What are the origins of KBA?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg 1x\" alt=\"Greg Shnaydman\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">This is going back to 2005 when the internet was just evolving. It wasn\u2019t what it is today. I was in my early 20s and I thought, \u201cHey, everybody\u2019s home has a kitchen sink; some have two.\u201d These are not delicate items in terms of getting a product to a person safely. I thought kitchen sinks and faucets were sturdy enough to handle shipping.<br><br>So I built my first website using Microsoft Frontpage and I started with a manufacturer called Franke, which we still sell today. I modeled the website to be consistent with Franke\u2019s website. And that was all done out of my parents\u2019 basement in Staten Island, New York. It took off right away, which was a bit of a surprise, considering that people weren\u2019t accustomed to placing orders online, definitely not for items like a sink or a faucet.<br><br>I remember back then when you had to ask for the three-digit security code on the back of a credit or debit card; people just didn\u2019t want to give it to you. They thought it was exactly what it sounded like, a \u201csecurity code\u201d that you\u2019re not supposed to give to anybody.<br><br>Business picked up and it evolved from there. I got my first office in Brooklyn, New York, a tiny little room no more than 12 feet long by 4 feet wide. I started adding products and got a standalone office and then started building out products brand by brand in our database.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">How did the name \u201cKitchen &amp; Bath Authority\u201d come about?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg 1x\" alt=\"Greg Shnaydman\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">That\u2019s a funny story. So the company started as \u201cFausink,\u201d combining faucet and sink in one word. After a little while, I realized that \u201cfaux\u201d meant \u201cfake\u201d in French. And we were getting a lot of questions like \u201cHey, are these real products?\u201d So we had to rebrand and we went with Kitchen &amp; Bath Authority sometime around 2009. Definitely better to be an authority than a fake.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            Working Closely With eCommerce Experts    <\/h2>\n\n\n\n<p>Whether you own an online store or you\u2019re selling on other marketplaces like Amazon, outsourcing to expert professionals can help you manage your growing business more effectively.<\/p>\n\n\n\n<p>That\u2019s what Greg did, wisely assigning custom development tasks to the team who made his new shopping-cart software, the X-Cart eCommerce platform. Instead of hiring third-party developers and having them work with another developer\u2019s code, Greg chose X-Cart to do it all from day one.<\/p>\n\n\n\n<p>He also outsourced advertising to digital marketing strategists,&nbsp;<a href=\"https:\/\/www.digimar.com\/\" target=\"_blank\">DigiMar<\/a>. That, along with using the X-Cart platform, took the burden of online commerce and advertising off his shoulders so he could do what he did best: innovate and develop a business growth strategy.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">We\u2019re glad you\u2019ve been with us and that we\u2019ve been able to help you grow your business! How did implementing X-Cart in your company benefit KB Authority?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg 1x\" alt=\"Greg Shnaydman\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">X-Cart is an all-in-one solution. The same guys who develop the software also do your custom development. I think that\u2019s the best way to go so you don\u2019t have people coding on top of other people\u2019s code.<br><br>X-Cart has done our development since day one, and we\u2019re super happy with them. I have to credit a lot of our success to them because they\u2019re efficient, they know what they\u2019re doing, and they give great suggestions to help us optimize the website experience for shoppers.\u00a0<strong>Honestly, I don\u2019t see us functioning outside of X-Cart.<\/strong>\u00a0We really love their product and portal \u2014 the way they manage tickets, the way they provide you with an estimated time of completion \u2014 they\u2019re always on point.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Awesome to hear! And how have DigiMar\u2019s ad campaigns helped your business grow?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg 1x\" alt=\"Greg Shnaydman\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">I would put DigiMar right up there with X-Cart in terms of the driving forces behind my business. We wouldn\u2019t be here today if it weren\u2019t for DigiMar. The key point here is the efficiency in ad-spend. Anybody can throw money at a campaign and get some clicks, but to do it efficiently and profitably, that\u2019s where the trick comes in. DigiMar\u2019s ability to calculate down to a single penny is incredible, and we attribute a lot of our success to the way our campaigns have been run. It\u2019s been at least a 500% increase in sales since we started with DigiMar and X-Cart.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            Other Factors That Increased Conversion Rates    <\/h2>\n\n\n\n<p>Kitchen &amp; Bath Authority has seen lots of meaningful changes over the past few years. It\u2019s hard to say what exactly has given the company that extra lift, but Greg has some ideas.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Tell us about your recent website redesign and what that\u2019s done for the business.<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/22090\/greg2-t100x100.jpg 1x\" alt=\"Greg Shnaydman\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">We pushed a major facelift within the last year and we continue to enhance the user experience every couple of months in order to stay fresh. It\u2019s always hard to say what kind of measurable effect the design has because on top of the design and functionality of the website, we\u2019re adding hundreds of thousands of products monthly. I think the redesign of the website plus a huge increase in available products has given us a major boost this past year.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            To Sum It Up    <\/h2>\n\n\n\n<p>I wonder how many more young eCommerce businesses would succeed if their founders realized early on that one person can\u2019t do it all and they reached out for expert help.<\/p>\n\n\n\n<p>Instead of taking it all on himself or micromanaging his employees, Greg utilizes expert providers like X-Cart so he can simply delegate and know that his expectations will be met.<\/p>\n\n\n\n<p>This strategy has brought Greg nothing but success. Kitchen &amp; Bath Authority has grown its sales, staff, reach, and reputation. And Greg can concentrate on the next steps and the greatest bonus any entrepreneur can enjoy: some free time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greg Shnaydman, the founder of Kitchen &amp; Bath Authority, shares his insights on the way to delegate tasks efficiently and drive 500% growth in sales.<\/p>\n","protected":false},"author":19,"featured_media":22119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11641,11734],"tags":[11714],"class_list":["post-22080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-platform","tag-home-decor"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Delegate Tasks Effectively and Drive 500% Growth in Sales | X-Cart<\/title>\n<meta name=\"description\" content=\"Outsourcing tasks to remote professionals is a perfect way to manage your business more effectively. This case study will prove it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x-cart.com\/success-stories\/kb-authority.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KB Authority\" \/>\n<meta property=\"og:description\" content=\"Outsourcing tasks to remote professionals is a perfect way to manage your business more effectively. 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