{"id":21824,"date":"2020-03-03T12:56:00","date_gmt":"2020-03-03T09:56:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=21824"},"modified":"2023-09-12T09:22:31","modified_gmt":"2023-09-12T06:22:31","slug":"social-media-calendar-template","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/social-media\/calendar.html","title":{"rendered":"How to Create a Perfect Social Media Calendar [+Template]"},"content":{"rendered":"\n

This blog post was originally contributed by Julia Samoilenko, a Product Marketing Manager at Devart, on behalf of Chanty<\/a>. <\/em><\/p>\n\n\n\n

Nowadays, when we are sinking in an ocean of information, ideas, and news, it\u2019s very easy to miss out on the latest trending topics and spend too much time on your social accounts. Social media calendar, a tool to help you plan all your social content activities in advance, may become a powerful weapon of your overall social media marketing strategy. <\/p>\n\n\n\n

A social media calendar will give you strategies on ways to manage your schedule and how to promote collaboration across your company, as well as save your time and allow you to test out various posts to see what resonates most with your target audience. Additionally, scheduling posts ahead of time will save you from looking for ideas every day and help to build your brand voice. <\/p>\n\n\n\n

This ultimate guide will provide you with everything you need to know about social media calendars<\/strong>, so you always know what to post. What\u2019s more, in this article, you will find free templates to organize your social media content today. Let\u2019s dive right in!<\/p>\n\n\n\n\n<\/a>

\n I. Benefits of Using a Social Media Calendar <\/h2>\n\n\n\n

Whopping numbers show that 92 percent<\/a> of marketers use social media to promote their companies<\/a>. <\/p>\n\n\n

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\n \"Ways<\/picture> <\/figure>\n <\/div>\n \n\n\n

As a result, it is getting harder to stand out in customers\u2019 feeds. Nevertheless, injecting social media calendar and content planning into your marketing strategy can give you a competitive edge and leave lazy, disorganized social media posting behind. <\/p>\n\n\n\n

The following list consists of indisputable advantages of using a social media content calendar:<\/p>\n\n\n

\n Knowing What to Post <\/h3>\n\n\n\n

The first issue every social media manager faces is \u2018What actually should I post?\u2019<\/em> It may be a little bit overwhelming to have enough post ideas every single day. Every. Single Day. <\/p>\n\n\n\n

What\u2019s more, the number of awesome activities happening within your company can be low. And it\u2019s okay. Having a long-term social media calendar will make your social media content marketing plan<\/a> more clear and manageable. Doing that, you will never run out of ideas.<\/p>\n\n\n

\n Setting Measurable and Clear Goals <\/h3>\n\n\n\n

Social media calendar allows you to set objectives for every piece of content you post on social media accounts and, what\u2019s even more important, understand what\u2019s working out. <\/p>\n\n\n\n

Start with deciding what your ultimate goals are. <\/p>\n\n\n\n

Generating more leads? <\/em>
Increasing social media traffic to your website? <\/em>
Revenue? <\/em>
Brand awareness? <\/em>
Or something in between? <\/em><\/p>\n\n\n\n

Then, break them down into long-term and short team objectives. Be specific and realistic. At the end of each week, month or quarter, track your growth, and set new goals for the future. <\/p>\n\n\n

\n Never Miss Important Dates <\/h3>\n\n\n\n

Celebrating important (or just funny) days on your social media accounts can help you acquire new followers and increase website traffic. <\/p>\n\n\n\n

Everyone and their mom loves #StarWarsDay, #NationalPuppyDay, and #NationalPizzaDay along with holidays like Thanksgiving and New Year\u2019s Day. <\/p>\n\n\n

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\n \"Trending<\/picture> <\/figure>\n <\/div>\n \n\n

\n Post Consistently <\/h3>\n\n\n\n

Sticking to a consistent posting schedule is one of the powerful methods to increase your social media community. What\u2019s more, it looks very suspicious if the most recent post on your social account is from a year ago. A consistent schedule tells your followers and potential clients that you are a reliable company, and it\u2019s worth their time.<\/p>\n\n\n\n

There\u2019s a lot of competing information on how many times to post content on social accounts. In our humble opinion, there is no silver bullet. Check out what others recommend<\/a>, but test everything by yourself and don\u2019t emphasize quantity over quality. <\/p>\n\n\n

\n Find Your Ideal Mix of Content Types <\/h3>\n\n\n\n

There\u2019s one ground rule: resist the urge to talk only about yourself. In other words, it\u2019s crucial to add to your sales offers other types of content, such as:<\/p>\n\n\n\n