{"id":21514,"date":"2020-03-03T13:10:00","date_gmt":"2020-03-03T10:10:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=21514"},"modified":"2025-03-21T19:16:14","modified_gmt":"2025-03-21T16:16:14","slug":"9-things-must-know-social-media-seo-grow-organic-reach","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/social-media\/seo.html","title":{"rendered":"9 Things You MUST Know about Social Media SEO to Grow Your Organic Reach"},"content":{"rendered":"\n<p><em>This blog post was originally contributed by Monique Danao, a writer for <a href=\"https:\/\/www.referralcandy.com\/\" target=\"_blank\">ReferralCandy<\/a> and CandyBar. <\/em><\/p>\n\n\n\n<p>What is social media SEO?<\/p>\n\n\n\n<p><strong>Social media SEO definition: It\u2019s the use of social media to complement <a href=\"https:\/\/www.x-cart.com\/blog\/ecommerce-seo.html\">Search Engine Optimization<\/a> (SEO) efforts and increase organic reach.&nbsp;<\/strong><\/p>\n\n\n\n<p>After all, a strong social media presence could boost your organic reach, right?<\/p>\n\n\n\n<p>Databox reports that 66% of marketers see a correlation between search rankings and social media shares. Meanwhile, the remaining 34% believed otherwise or did not know.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21516\/bKvhnpPS2lcAqqWMiiA3rZHb0UYRH8m6SPIzUh_PG65GLr3t0T1UcWzw0BHy_5YAgJnVVunbqz6778eMd-VA99y0gd08-oDk4BJ-A0Zo2i49lCmx4zcDTRXjDldq6wyNXSaxPy7G-mIKT5m-p500.png 1x, https:\/\/www.x-cart.com\/img\/21516\/bKvhnpPS2lcAqqWMiiA3rZHb0UYRH8m6SPIzUh_PG65GLr3t0T1UcWzw0BHy_5YAgJnVVunbqz6778eMd-VA99y0gd08-oDk4BJ-A0Zo2i49lCmx4zcDTRXjDldq6wyNXSaxPy7G-mIKT5m-raw.png 2x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21516\/bKvhnpPS2lcAqqWMiiA3rZHb0UYRH8m6SPIzUh_PG65GLr3t0T1UcWzw0BHy_5YAgJnVVunbqz6778eMd-VA99y0gd08-oDk4BJ-A0Zo2i49lCmx4zcDTRXjDldq6wyNXSaxPy7G-mIKT5m-raw.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1520\" height=\"1520\" src=\"https:\/\/www.x-cart.com\/img\/21516\/bKvhnpPS2lcAqqWMiiA3rZHb0UYRH8m6SPIzUh_PG65GLr3t0T1UcWzw0BHy_5YAgJnVVunbqz6778eMd-VA99y0gd08-oDk4BJ-A0Zo2i49lCmx4zcDTRXjDldq6wyNXSaxPy7G-mIKT5m-raw.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21516\/bKvhnpPS2lcAqqWMiiA3rZHb0UYRH8m6SPIzUh_PG65GLr3t0T1UcWzw0BHy_5YAgJnVVunbqz6778eMd-VA99y0gd08-oDk4BJ-A0Zo2i49lCmx4zcDTRXjDldq6wyNXSaxPy7G-mIKT5m-raw.png 1x\" alt=\"databox\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>The gap between \u201cyes\u201d and \u201cno\u201d could be explained by Google\u2019s confirmation that social links are not direct page ranking factors.&nbsp;<\/p>\n\n\n\n<p>Despite their statement, marketers have continuously found that the more shares your content has, the more likely it\u2019ll rank near the top of search engine results.&nbsp;&nbsp;<\/p>\n\n\n\n<p>So, does this mean that Google is wrong? <\/p>\n\n\n<h2>\n            9 things to know about social media SEO    <\/h2>\n\n\n\n<p>The relationship between social media and SEO may seem complicated, but in this blog post, we\u2019ve compiled the best resources and organized them into subtopics so you can understand the link between Google and social media, as well as the role of SEO in social media marketing.<\/p>\n\n\n<h3>\n            1. Google probably ignores social signals but they\u2019re still important     <\/h3>\n\n\n\n<p>Is social media and SEO ranking important for Google? Does social media affect  SEO?<\/p>\n\n\n\n<p>Google has officially gone back and forth to answer this question. In 2010, Google&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=ofhwPC-5Ub4\">confirmed<\/a>&nbsp;that they used Facebook and Twitter links as ranking signals.&nbsp;<\/p>\n\n\n\n<p>In 2014, they backtracked and said that social media pages are treated like every other page on their web index. They aren\u2019t a direct ranking factor. <\/p>\n\n\n                <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/youtube.css?var=1647510002\" \/>        <div class=\"gb-youtube\">\n                                        <div class=\"gb-youtube__preview js-only\">\n                    <button class=\"gb-youtube__preview-play\" aria-label=\"Play the video\" data-video-id=\"udqtSM-6QbQ\">\n                        <svg height=\"48\" viewBox=\"0 0 68 48\" width=\"68\" class=\"gb-youtube__preview-icon\">\n                            <path d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" \/>\n                            <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\" \/>\n                        <\/svg>\n                    <\/button>\n                                            <picture>\n                            <source srcset=\"https:\/\/img.youtube.com\/vi\/udqtSM-6QbQ\/hqdefault.jpg 1x, https:\/\/img.youtube.com\/vi\/udqtSM-6QbQ\/maxresdefault.jpg 2x\" media=\"(max-width: 429px)\">\n                            <source srcset=\"https:\/\/img.youtube.com\/vi\/udqtSM-6QbQ\/maxresdefault.jpg\" media=\"(min-width: 430px)\" \/>\n                            <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/udqtSM-6QbQ\/maxresdefault.jpg\" width=\"1280\" height=\"720\" class=\"gb-youtube__preview-img\" loading=\"lazy\" alt=\"Preview\" \/>\n                        <\/picture>\n                                    <\/div>\n                <noscript>\n                    <iframe  frameborder class=\"gb-youtube__iframe\" src=\"https:\/\/www.youtube.com\/embed\/udqtSM-6QbQ\" allowfullscreen width=\"100%\" height=\"100%\" loading=\"lazy\">It looks like your browser doesn&#8217;t support iframes \ud83d\ude41 Try watching this video directly on Youtube: <a href='https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ' target='_blank'>https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ<\/a><\/iframe>                <\/noscript>\n                    <\/div>\n    \n\n\n<p>The consensus is that a Facebook share or Twitter link is not equal to a&nbsp; backlink.&nbsp;<\/p>\n\n\n\n<p>Google is wary of fetching pages from social media because of the nature of public and private profiles. Social media users often change their information like their relationship status, friends list and blocked users. As a result, it would be unfortunate if Google extracted the data and it turns out that the users\u2019 relationships turned sour years later.&nbsp;<\/p>\n\n\n\n<p>Some fraudulent businesses may also hire bots to garner more followers and boost their credibility. It\u2019s easy to get bots so this may lead to more spam on the web.<\/p>\n\n\n\n<p>Despite Google\u2019s reluctance to use social media as a ranking factor, social media content can still impact rankings.&nbsp;<\/p>\n\n\n\n<p>SEMRush&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/small-player-big-leagues-competitive-keywords\/184722\/\">found<\/a>&nbsp;that sites like FashionNova started from the bottom and gained 88,000 keywords in a span of a year. The site\u2019s low bounce rate and 6.3 million Instagram followers contribute to this whopping increase.&nbsp;<\/p>\n\n\n\n<p>So, Google does not completely ignore social signals. <\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/21519\/image16-raw.png\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21519\/image16.png 1x, https:\/\/www.x-cart.com\/img\/21519\/image16-raw.png 2x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21519\/image16-raw.png 1x, https:\/\/www.x-cart.com\/img\/21519\/image16.png 2x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1199\" height=\"343\" src=\"https:\/\/www.x-cart.com\/img\/21519\/image16-raw.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21519\/image16-raw.png 1x, https:\/\/www.x-cart.com\/img\/21519\/image16.png 2x\" alt=\"fashion nova\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                        <figcaption class=\"gb-img__source\">\n                    Source: SEJ                <\/figcaption>\n                    <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n<h3>\n            2. Social media does affect SEO      <\/h3>\n\n\n\n<p>Why is social media important for SEO? How much does social media impact SEO on Google?&nbsp;<\/p>\n\n\n\n<p>The answer is somewhere between 0 and 100%.<\/p>\n\n\n\n<p>&#8230;but it does have an impact on Bing.&nbsp;<\/p>\n\n\n\n<p>Bing has 963.5 million unique visitors per month and they\u2019re upfront about their dependence on social signals.&nbsp;<\/p>\n\n\n<div class=\"gb-emph\">\n\n<p>According to their <a href=\"https:\/\/www.bing.com\/webmaster\/help\/webmaster-guidelines-30fba23a\" target=\"_blank\" aria-label=\" (opens in a new tab)\">webmaster guidelines<\/a>, <em>\u201cSocial media networking plays a role in today\u2019s effort to rank well in search results\u2026 [t]hese positive signals can have an impact on how you rank organically in the long run.\u201d<\/em><\/p>\n\n<\/div>\n\n\n<p>According to social signals psychology, having more social shares means attracting more audiences.&nbsp;<\/p>\n\n\n\n<p>The more social media users that click, the more potential for backlinks.&nbsp;<\/p>\n\n\n\n<p>Data&nbsp;<a href=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/03\/Social-Signals-Influence-SEO.jpg\">shows<\/a>&nbsp;that the highest-ranked articles on social media are also widely shared.&nbsp;<\/p>\n\n\n\n<p>There is a significant correlation between social network presence in relation to site rank. Content with more shares, likes, and comments reach the top of search engine results.&nbsp;<\/p>\n\n\n\n<p>The top social networking sites for SEO also include Facebook (2.23 billion monthly users), Youtube (1.9 billion monthly users) and Whatsapp (1.5 billion monthly users). <\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21521\/image15-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21521\/image15.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21521\/image15-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21521\/image15.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21521\/image15.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21521\/image15.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"620\" height=\"345\" src=\"https:\/\/www.x-cart.com\/img\/21521\/image15.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21521\/image15.png 1x\" alt=\"optinmonster\" loading=\"lazy\" \/><\/picture>                                        <figcaption class=\"gb-img__source\">\n                    Source: Optinmonster                <\/figcaption>\n                    <\/figure>\n    <\/div>\n    \n\n\n<p>How to use social media for SEO? <a rel=\"noreferrer noopener\" href=\"https:\/\/www.matthewwoodward.co.uk\/seo\/ecommerce\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\">Matthew Woodward<\/a> \u2014 an internet marketing blogger \u2014 discussed how he ranked #1 for &#8220;unhealthiest foods&#8221;. Like most bloggers, he started by selecting the right keywords, creating the content, and building links. <\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21522\/image17-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21522\/image17.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21522\/image17-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21522\/image17.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21522\/image17.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21522\/image17.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"618\" height=\"813\" src=\"https:\/\/www.x-cart.com\/img\/21522\/image17.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21522\/image17.png 1x\" alt=\"social media seo example\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>Social shares propelled his blog post to the top of the rankings. A share from a celebrity led to more than 16K+ likes and 8k+ shares. <\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21523\/image11-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21523\/image11.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21523\/image11.png 1x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21523\/image11.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21523\/image11.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"506\" height=\"714\" src=\"https:\/\/www.x-cart.com\/img\/21523\/image11.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21523\/image11.png 1x\" alt=\"social media seo\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>This proves that when starting an online store, having a social media presence is a must. The blog post rose to the 2nd position in Google and it ranked #1 after more than a year. <\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21525\/image8-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21525\/image8.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21525\/image8-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21525\/image8.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21525\/image8.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21525\/image8.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"618\" height=\"195\" src=\"https:\/\/www.x-cart.com\/img\/21525\/image8.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21525\/image8.png 1x\" alt=\"semrush\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<h3>\n            3. Optimize your social media profiles and link to your homepage    <\/h3>\n\n\n\n<p>Social media accounts are often near the top of the search results.<\/p>\n\n\n\n<p>When you type \u201cAirbnb\u201d their Twitter page and recent tweets are the second search result. <\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21526\/image4-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21526\/image4-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/21526\/image4.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21526\/image4.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21526\/image4.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"971\" height=\"624\" src=\"https:\/\/www.x-cart.com\/img\/21526\/image4.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21526\/image4.png 1x\" alt=\"airbnb\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>Since prospects will likely form their first impression based on these profiles, then it\u2019s important to optimize them. After all, it only takes&nbsp;<a href=\"https:\/\/medium.com\/marketing-and-entrepreneurship\/16-visual-content-marketing-statistics-that-will-wake-you-up-59c4c0b80465\">50 milliseconds<\/a>&nbsp;for people to make their first impression.&nbsp;<\/p>\n\n\n\n<p>That said, here are some tips to follow:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Add a cover image that is relevant to your brand.&nbsp;<\/li>\n\n\n\n<li>Use your logo as your profile picture.&nbsp;<\/li>\n\n\n\n<li>Write a bio that summarizes your <a href=\"https:\/\/www.x-cart.com\/blog\/start-online-store\/\">online store\u2019s<\/a> mission and vision.&nbsp;<\/li>\n\n\n\n<li>Include a relevant link to your website.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Airbnb\u2019s Twitter profile includes their logo and homepage link. This\u2019ll likely increase brand recognition and&nbsp;<a href=\"https:\/\/www.referralcandy.com\/blog\/shopify-traffic\/\">boost traffic<\/a>&nbsp;to their website. The bio also summarizes the company\u2019s core services and includes a link to their customer support page @Airbnbhelp.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21527\/image2-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21527\/image2.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21527\/image2-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21527\/image2.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21527\/image2.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21527\/image2.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"668\" height=\"520\" src=\"https:\/\/www.x-cart.com\/img\/21527\/image2.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21527\/image2.png 1x\" alt=\"airbnb\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>You can also take it to the next level by optimizing your employees\u2019 social media profiles on LinkedIn. Encourage social media networking and let them share your social media posts to get their network to try your products too. <\/p>\n\n\n<h3>\n            4. Always post to ensure \u2018freshness\u2019 for SEO\/social media content     <\/h3>\n\n\n\n<p>Content marketing and SEO strategy are like peanut butter and jelly.&nbsp;<\/p>\n\n\n\n<p>Businesses that want to gain a high ranking position for their eCommerce website should consistently create high-quality content that can be distributed <a href=\"https:\/\/learn.g2.com\/omnichannel-marketing\" rel=\"\u201cnoopener\" target=\"\u201c_blank\u201d\">across multiple channels<\/a>.<\/p>\n\n\n\n<p>SEO can\u2019t exist without content. You need to have keywords, blog posts, and social media posts to succeed. That\u2019s why social media and SEO integration is crucial to your content marketing strategy.&nbsp;<\/p>\n\n\n\n<p>Businesses that want to gain a high ranking position for their eCommerce website should consistently create high-quality content that can be distributed&nbsp;<a href=\"https:\/\/learn.g2.com\/omnichannel-marketing\">across multiple channels<\/a>.<\/p>\n\n\n\n<p>Impact BND reports that the two most important factors used by Google to rank for website search are \u2014 high-quality content and link-building.&nbsp;<\/p>\n\n\n\n<p>Promoting your latest and old blog posts on social media can also increase your organic reach over time. According to&nbsp;<a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">Hubspot,&nbsp;<\/a>one in ten blog posts is compounding, meaning organic search boosts their traffic over time. During its lifetime, one compounding blog post can create traffic that is equivalent to six decaying posts.&nbsp;<\/p>\n\n\n\n<p>Here are some tips you can use to publish content consistently:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Use a content calendar to track deadlines and ensure that your team consistently posts fresh content. Hubspot has launched a downloadable social media calendar that you can use for the upcoming year. <\/li>\n<\/ul>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/21528\/image6-raw.jpg\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21528\/image6-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21528\/image6-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/21528\/image6.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21528\/image6.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21528\/image6.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1006\" height=\"624\" src=\"https:\/\/www.x-cart.com\/img\/21528\/image6.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21528\/image6.png 1x\" alt=\"hubspot content calendar\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>You can also mix-up posts and follow 5-3-2 rule of social media sharing. The rule claims that for every 10 social media posts: 5 should be interesting content shared from other outlets, 3 should be content created by your business, and 2 should be personal.<\/li>\n<\/ul>\n\n\n<h3>\n            5. Post better updates     <\/h3>\n\n\n\n<p>We\u2019ve relentlessly discussed the impact of viral social media posts on SEO, but how do you create better posts that get noticed? How to start an online store that gets lots of social media followers? Here are some tips that you need to know.<\/p>\n\n\n<h4>\n            Add visual images in your tweets and posts    <\/h4>\n\n\n\n<p>Having a relevant image in your post can significantly boost your engagement. Posts that include images gain&nbsp;<a href=\"https:\/\/medium.com\/marketing-and-entrepreneurship\/16-visual-content-marketing-statistics-that-will-wake-you-up-59c4c0b80465\">650 percent higher engagement,<\/a>&nbsp;compared to text-only posts. Similarly, tweets with images earned up to 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21529\/image7-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21529\/image7.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21529\/image7.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21529\/image7.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"663\" height=\"573\" src=\"https:\/\/www.x-cart.com\/img\/21529\/image7.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21529\/image7.png 1x\" alt=\"social seo\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<h4>\n            Use hashtags     <\/h4>\n\n\n\n<p>A hashtag can improve your posts\u2019 searchability so more people will be able to view it. According to Louise Myers, including 11 or more <a href=\"https:\/\/www.x-cart.com\/instagram\/how-to-get-more-followers-on-instagram.html\">hashtags means 442%<\/a> more engagement than using none and about twice the engagement over using only 1 to 10.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21530\/image18-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21530\/image18-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/21530\/image18-raw.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21530\/image18.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21530\/image18-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/21530\/image18-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1089\" height=\"802\" src=\"https:\/\/www.x-cart.com\/img\/21530\/image18-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/21530\/image18-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/21530\/image18-raw.jpg 2x\" alt=\"instagram seo\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<h4>\n            Craft catchy tweets     <\/h4>\n\n\n\n<p>Of course, to get people to retweet you need to craft compelling messages. Use a tone that will resonate with your target audience. If you\u2019re targeting a young audience, then use casual language.&nbsp;<\/p>\n\n\n\n<p>Denny&#8217;s Diner is able to get hundreds of retweets per post thanks to their witty puns and updates. <\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21531\/image14-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21531\/image14.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21531\/image14-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21531\/image14.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21531\/image14.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21531\/image14.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"668\" height=\"328\" src=\"https:\/\/www.x-cart.com\/img\/21531\/image14.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21531\/image14.png 1x\" alt=\"denny's\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<h4>\n            6. Add share buttons to website\/content    <\/h4>\n\n\n\n<p>A lot of users share content on social media.&nbsp;<\/p>\n\n\n\n<p>In 2019, online users&nbsp;<a href=\"https:\/\/www.statista.com\/topics\/2539\/social-sharing\/\">sent more than<\/a>&nbsp;41.6 million mobile messages and 2.1 million snaps which highlights people\u2019s need to share and communicate with others.&nbsp;<\/p>\n\n\n\n<p>Now, how can you increase social sharing?<\/p>\n\n\n\n<p>While you can write an interesting blog post and conduct <a href=\"https:\/\/www.sellerlabs.com\/blog\/3-steps-to-successful-amazon-keyword-research-strategy\/\">keyword research,<\/a> you should also make it easy for readers to retweet and share.\u00a0<\/p>\n\n\n\n<p>A good tip is to add share buttons on your website or including a \u201cClick to Tweet\u201d in your blog post like&nbsp; Coschedule. <\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21532\/image12-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21532\/image12.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21532\/image12-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21532\/image12-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/21532\/image12.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21532\/image12.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21532\/image12.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1061\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/21532\/image12.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21532\/image12.png 1x\" alt=\"coschedule\" loading=\"lazy\" \/><\/picture>                                        <figcaption class=\"gb-img__source\">\n                    Source: Coschedule                <\/figcaption>\n                    <\/figure>\n    <\/div>\n    \n\n\n<p>Once users select the \u201cClick to Tweet\u201d button, they\u2019re redirected to a Twitter page and they don\u2019t need to think about the caption.<\/p>\n\n\n\n<p>The post already includes pre-written tweets that audiences can post and share on Twitter. It also has a link to the main page and hashtags, which can do wonders for your site traffic.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21534\/image19-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21534\/image19.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21534\/image19-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21534\/image19-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/21534\/image19.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21534\/image19.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21534\/image19.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"766\" height=\"182\" src=\"https:\/\/www.x-cart.com\/img\/21534\/image19.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21534\/image19.png 1x\" alt=\"twitter seo\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>You can also add social media share buttons on your blog posts so readers can easily show it to their network.&nbsp;<\/p>\n\n\n\n<p>Here are plugins that can help you get the job done:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Jetpack<\/li>\n\n\n\n<li>Orbit Fox Companion<\/li>\n<\/ul>\n\n\n\n<p>You can&nbsp;<a href=\"https:\/\/themeisle.com\/blog\/add-social-share-buttons-to-wordpress\/\">follow these instructions<\/a>&nbsp;from Themeisle to install these share buttons on your eCommerce site.<\/p>\n\n\n<h3>\n            7. Make use of social media like a professional influencers     <\/h3>\n\n\n\n<p>Social media influencers have built a massive following and for good reason.&nbsp;<\/p>\n\n\n\n<p>They post authentic content and engaging with followers. They respond to the comments section, create new posts, shared the latest trends and cross-post their content to other social media platforms and eCommerce platforms.<\/p>\n\n\n\n<p>Starting an online store that generates a lot of traffic doesn\u2019t involve rocket science. Just post good content and react to other people to invoke engagement.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t know how to get started, here\u2019s what we have learned from the top Instagrammers.&nbsp;<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Post high-quality images \u2014 when people see beautiful images, they\u2019re drawn to it and are more likely to read the message. In fact, tweets with images generated <a rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy\" target=\"_blank\">150% more retweets<\/a> than tweets without images.<\/li>\n<\/ul>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21536\/image3-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21536\/image3.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21536\/image3-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21536\/image3.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21536\/image3.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21536\/image3.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"668\" height=\"679\" src=\"https:\/\/www.x-cart.com\/img\/21536\/image3.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21536\/image3.png 1x\" alt=\"Semrush seo\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Respond to comments &#8211; Make followers feel that they matter by responding to their questions and messages in the comments section.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/ASOS_Heretohelp\">@ASOS_Heretohelp<\/a>&nbsp;page is dedicated to answering customer queries.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21537\/image9-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21537\/image9.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21537\/image9-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21537\/image9.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21537\/image9.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21537\/image9.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"666\" height=\"457\" src=\"https:\/\/www.x-cart.com\/img\/21537\/image9.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21537\/image9.png 1x\" alt=\"asos twitter\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Cross-promote content \u2014&nbsp;repurpose your posts and promote them on various social networks. For example, you can post your Instagram photos on Twitter and Facebook to maximize its organic reach. <\/li>\n<\/ul>\n\n\n<h3>\n            8. Conduct social media research and monitor traffic    <\/h3>\n\n\n\n<p>How effective is your social media strategy?&nbsp;<\/p>\n\n\n\n<p>To find the answers, you need to monitor your social media platforms and stalk your competitors. This will help you learn more about your followers and determine how people react to your content.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not analyzing analytics right now, then here are some tools that you can check out:&nbsp;<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Social Signals Checker<\/li>\n\n\n\n<li>Keyhole<\/li>\n\n\n\n<li><a href=\"https:\/\/analytics.twitter.com\/about\">Twitter Analytics<\/a><\/li>\n\n\n\n<li>Digimind<\/li>\n\n\n\n<li>TweetReach<\/li>\n<\/ul>\n\n\n\n<p>Having said that, you should also monitor your organic traffic to find out whether your social media strategy boosts visits on your eCommerce site.&nbsp;<\/p>\n\n\n\n<p>You can check out X-Carts blog on the best SEO tools to find out which tools will work best for your business.&nbsp;<\/p>\n\n\n<h3>\n            9. Truly outstanding social media generates its own SEO or backlinks    <\/h3>\n\n\n\n<p>Outstanding social media campaigns get backlinks from high-ranking sites.&nbsp;<\/p>\n\n\n\n<p>In the 2013 Super Bowl, Oreo had a massive power outage and used this opportunity to tweet.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21541\/image10-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21541\/image10.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21541\/image10-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21541\/image10.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21541\/image10.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21541\/image10.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"720\" height=\"895\" src=\"https:\/\/www.x-cart.com\/img\/21541\/image10.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21541\/image10.png 1x\" alt=\"oreo\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>The single tweet gained 6k+ likes. The tweet was reported by Social Media Today, Wired, Digiday,&nbsp; Huffington Post, Adweek, and The Drum. Not only was the publicity was good for the brand, but they also got more link juice and backlinks.&nbsp;<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/21542\/xz1MEB40EPVt6fiOYzehFZEH_ClX_nzhwKPfkm96AFn5tgj4JqqKPR4YbOVxm0k-xAktWsM72lKFeErRlaiymkQzO3mcjyWvpN2vtqovzIXKXoLu-XO8nzu5_t1murT-E0Fq9wr-xpeY7b-raw.jpg\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21542\/xz1MEB40EPVt6fiOYzehFZEH_ClX_nzhwKPfkm96AFn5tgj4JqqKPR4YbOVxm0k-xAktWsM72lKFeErRlaiymkQzO3mcjyWvpN2vtqovzIXKXoLu-XO8nzu5_t1murT-E0Fq9wr-xpeY7b-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21542\/xz1MEB40EPVt6fiOYzehFZEH_ClX_nzhwKPfkm96AFn5tgj4JqqKPR4YbOVxm0k-xAktWsM72lKFeErRlaiymkQzO3mcjyWvpN2vtqovzIXKXoLu-XO8nzu5_t1murT-E0Fq9wr-xpeY7b.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21542\/xz1MEB40EPVt6fiOYzehFZEH_ClX_nzhwKPfkm96AFn5tgj4JqqKPR4YbOVxm0k-xAktWsM72lKFeErRlaiymkQzO3mcjyWvpN2vtqovzIXKXoLu-XO8nzu5_t1murT-E0Fq9wr-xpeY7b-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21542\/xz1MEB40EPVt6fiOYzehFZEH_ClX_nzhwKPfkm96AFn5tgj4JqqKPR4YbOVxm0k-xAktWsM72lKFeErRlaiymkQzO3mcjyWvpN2vtqovzIXKXoLu-XO8nzu5_t1murT-E0Fq9wr-xpeY7b.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21542\/xz1MEB40EPVt6fiOYzehFZEH_ClX_nzhwKPfkm96AFn5tgj4JqqKPR4YbOVxm0k-xAktWsM72lKFeErRlaiymkQzO3mcjyWvpN2vtqovzIXKXoLu-XO8nzu5_t1murT-E0Fq9wr-xpeY7b.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21542\/xz1MEB40EPVt6fiOYzehFZEH_ClX_nzhwKPfkm96AFn5tgj4JqqKPR4YbOVxm0k-xAktWsM72lKFeErRlaiymkQzO3mcjyWvpN2vtqovzIXKXoLu-XO8nzu5_t1murT-E0Fq9wr-xpeY7b.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"747\" height=\"714\" src=\"https:\/\/www.x-cart.com\/img\/21542\/xz1MEB40EPVt6fiOYzehFZEH_ClX_nzhwKPfkm96AFn5tgj4JqqKPR4YbOVxm0k-xAktWsM72lKFeErRlaiymkQzO3mcjyWvpN2vtqovzIXKXoLu-XO8nzu5_t1murT-E0Fq9wr-xpeY7b.png\" srcset=\"https:\/\/www.x-cart.com\/img\/21542\/xz1MEB40EPVt6fiOYzehFZEH_ClX_nzhwKPfkm96AFn5tgj4JqqKPR4YbOVxm0k-xAktWsM72lKFeErRlaiymkQzO3mcjyWvpN2vtqovzIXKXoLu-XO8nzu5_t1murT-E0Fq9wr-xpeY7b.png 1x\" alt=\"Google Search Results\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n\n<p>While social media posts aren\u2019t a direct ranking factor for <a href=\"https:\/\/www.x-cart.com\/seo-consulting.html\">SEO,<\/a> a viral post in social media can lead to reportage and press.&nbsp;<\/p>\n\n\n\n<p>Nano-influencers also tweet and share referral links in their content.&nbsp;<\/p>\n\n\n\n<p>The impact of these influencers may seem insignificant, but their combined efforts can help generate buzz that points back to the brand.&nbsp;<\/p>\n\n\n\n<p>Riff Raff &amp; Co \u2014 is a company that creates sleep toys for kids \u2014 <a href=\"https:\/\/www.referralcandy.com\/blog\/riff-raff-co-marketing\/\" target=\"_blank\">became a million-dollar company <\/a>by leveraging word-of-mouth. By rewarding brand advocates with toys, for every five referrals, they became a popular brand in the tight-knit motherhood community groups on social media.&nbsp;<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21543\/image5-p500.webp 1x, https:\/\/www.x-cart.com\/img\/21543\/image5.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21543\/image5-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/21543\/image5-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/21543\/image5.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21543\/image5.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21543\/image5.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"940\" height=\"587\" src=\"https:\/\/www.x-cart.com\/img\/21543\/image5.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/21543\/image5.jpg 1x\" alt=\"Riff Raff &amp; Co\" loading=\"lazy\" \/><\/picture>                                        <figcaption class=\"gb-img__source\">\n                    Source: <a href=\"https:\/\/www.referralcandy.com\/blog\/riff-raff-co-marketing\/\" target='_blank'>ReferralCandy<\/a>                <\/figcaption>\n                    <\/figure>\n    <\/div>\n    \n\n<h2>\n            Up to you    <\/h2>\n\n\n\n<p>We hope you understand the importance of social media in SEO.&nbsp;Optimizing for SEO and social media management go hand in hand.&nbsp;Just like email marketing, social links have a multiplier effect.&nbsp;<\/p>\n\n\n\n<p>The more people that share your content, the more likely it\u2019ll gain publicity, backlinks, and get to the top of social media results. However, anything multiplied by zero is still zero.&nbsp;<\/p>\n\n\n\n<p>Using social media for SEO is not that complicated. If you start an ecommerce store without any content, blog or <a href=\"https:\/\/market.x-cart.com\/addons\/seo\/\" target=\"_blank\">SEO<\/a>, you should get that set up first.<\/p>\n\n\n\n<p>Create a social media profile and plan your digital marketing strategy. These are the first steps you need to take to generate organic traffic.&nbsp;<\/p>\n\n\n\n<p>Social media marketing for SEO is relatively easy. Note that it\u2019s only a contributing factor and not the direct factor, but it can help SEO.&nbsp;<\/p>\n\n\n\n<p>How to create an online store that generates traffic? If you\u2019ve got more tips, let us know in the comments. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog post was originally contributed by Monique Danao, a writer for ReferralCandy and CandyBar. What is social media SEO? Social media SEO definition: It\u2019s the use of social media to complement Search Engine Optimization (SEO) efforts and increase organic reach.&nbsp; After all, a strong social media presence could boost your organic reach, right? Databox [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11667,11734],"tags":[10603,11637,32],"class_list":["post-21514","post","type-post","status-publish","format-standard","hentry","category-marketing","category-platform","tag-marketing","tag-omnichannel","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media SEO: 9 Tactics to Grow Your Organic Reach<\/title>\n<meta name=\"description\" content=\"In this guide you&#039;ll discover 9 super effective and tested SEO tactics that will help you grow your online store&#039;s organic reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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