{"id":21278,"date":"2020-03-03T13:20:00","date_gmt":"2020-03-03T10:20:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=21278"},"modified":"2024-11-15T11:20:38","modified_gmt":"2024-11-15T08:20:38","slug":"social-media-statistics","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/social-media\/statistics.html","title":{"rendered":"The Ultimate List of Social Media Statistics to Know in 2020"},"content":{"rendered":"\n<p><em>This blog post was originally contributed by Hugh Beaulac, a Content Manager at <a href=\"https:\/\/bid4papers.com\/\">MC2<\/a>. <\/em><\/p>\n\n\n\n<p>Who else wants to create an online store on social media?<\/p>\n\n\n\n<p>Living in the era of paid ads and sponsored posts, modern customers crave peer recommendations and social proof before making purchase decisions. Today, social shopping is the future of eCommerce, so social media platforms make it easier for users to discover and buy products in-app with shoppable posts and product stickers.<\/p>\n\n\n\n<p>For eCommerce sites, this means an opportunity to raise brand awareness, promote products, or even start an e\u0421ommerce store. The number of brands on social media is constantly growing, so you need to jump on the bandwagon if you don&#8217;t want to fall behind your competitors.<\/p>\n\n\n\n<p>Here\u2019s the deal:<\/p>\n\n\n\n<p>With the global increase in social media usage, your target audience is definitely on social media. But if you are going to start with one social media site, you need to focus on the right channel (or strategy) that can help to connect with your target audience, drive engagement, and increase eCommerce sales.&nbsp;<\/p>\n\n\n\n<p>The solution? Pay close attention to the relevant <strong>social media statistics<\/strong>.<\/p>\n\n\n\n<p>Read on to find out the list of the latest social media stats and learn more about social media statistics worldwide.<\/p>\n\n\n\n\n<a class=\"anchor\" id=\"general\" aria-hidden=\"true\"><\/a><h2>\n            1. General Social Media Statistics    <\/h2>\n\n\n\n<p>Over the last few years, social media platforms have gained in popularity \u2014 it seems every person is active on social media. Have you ever thought about the percentage of people using social media? If you\u2019re looking for interesting social media facts, we\u2019ve gathered all relevant stats for you to consider.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>There are 3.48 billion social media users which means 79% of all Internet users are on social media (We Are Social)<\/li>\n\n\n\n<li>85% of U.S. customers use social media (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/demographics-why-customer-follow-brands-social-media\" target=\"_blank\">Marketing Sherpa<\/a>)<\/li>\n\n\n\n<li>Every second, 11 people use social media for the first time which means one million new social media users appear on the web every day (We Are Social)<\/li>\n\n\n\n<li>According to social media usage statistic by age, all people are on social media: 90% of people aged between 18 and 29, 82% of 30- to 49-year-olds, 69% of 50-64, and 32% of people aged above 65+ (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\" target=\"_blank\">Pew Research<\/a>)<\/li>\n\n\n\n<li>Teenage social media statistics claim that 81% of teens say that social platforms help them feel more connected to their friends and 69% believe that social media helps to interact with a more diverse group of people (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pewresearch.org\/internet\/2018\/11\/28\/teens-social-media-habits-and-experiences\/\" target=\"_blank\">Pew Research<\/a>)<\/li>\n\n\n\n<li>An average person has 8.5 social media accounts (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/788084\/number-of-social-media-accounts\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>The average time spent on social media is 2 hours and 23 minutes per day (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/chart\/18983\/time-spent-on-social-media\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Mexico, Brazil, and China consistently demonstrate <strong>the highest level of activity<\/strong> across a variety of platforms while Japan\u2019s social media users have <strong>the lowest level of activity<\/strong> in the world, according to social media usage statistics by country (<a aria-label=\" (opens in a new tab)\" rel=\"nofollow\" href=\"https:\/\/www.synthesio.com\/blog\/social-media-usage-statistics-by-country\/\" target=\"_blank\">Synthesio<\/a>)<\/li>\n\n\n\n<li>The global mobile social penetration rate is 42%, and 61% of users in North America accessed social media via mobile devices (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/412257\/mobile-social-penetration-rate-region\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>38.3% of freelancers claim that social media marketing is the best way to find new clients (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/blog\/best-marketing-strategies-consultants-freelancers\/\" target=\"_blank\">Venngage<\/a>)<\/li>\n\n\n\n<li><strong>Facebook<\/strong> is the most used social network in the United States, with 169.76 million mobile users accessing the Facebook app in September 2019. Plus, the company\u2019s other properties <strong>Instagram <\/strong>and <strong>Facebook Messenger<\/strong> rank second and third with 121 and 106 million users respectively (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/248074\/most-popular-us-social-networking-apps-ranked-by-audience\/\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway: <\/strong>Taking into account social media usage statistics, it\u2019s no secret that the number of social media users is constantly growing. It gives many opportunities for common people, influencers, creators, and brands to interact with each other.<\/p>\n\n\n<a class=\"anchor\" id=\"marketing\" aria-hidden=\"true\"><\/a><h2>\n            2. Social Media Marketing Statistics    <\/h2>\n\n\n\n<p>Social media growth is one of the most important aspects of promoting businesses on social media platforms. Nowadays, you can find businesses of all sizes and niches in the social media landscape. Taking into account social media statistics for business 2020, there\u2019s no doubt that the popularity of <a href=\"https:\/\/www.x-cart.com\/social-media\/marketing.html\">social media marketing<\/a> will be growing. Here&#8217;s what you need to know about social media marketing statistics:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>91% of U.S. businesses are using social media for marketing purposes (<a href=\"https:\/\/www.statista.com\/statistics\/203513\/usage-trands-of-social-media-platforms-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Statista<\/a>)<\/li>\n\n\n\n<li>The majority of U.S. brands use social media to build brand awareness (90%), manage brand reputation (70%), or build and manage an engaged community (71%) (<a href=\"https:\/\/hootsuite.com\/resources\/barometer-2018-global\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Hootsuite<\/a>)<\/li>\n\n\n\n<li>74% of customers follow brands on social media, and 96% of them interact with the brands they follow (<a href=\"https:\/\/themanifest.com\/social-media\/how-social-media-can-help-businesses-win-loyal-customers\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Manifest<\/a>)<\/li>\n\n\n\n<li>54% of customers use social media platforms to discover new products (<a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/social-browsers-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Global Web Index<\/a>)<\/li>\n\n\n\n<li>25% of U.S. customers prefer to be contacted by brands via social media (<a href=\"https:\/\/www.statista.com\/statistics\/750858\/us-consumers-preferences-brand-contact\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Statista<\/a>)<\/li>\n\n\n\n<li>1 in 3 social media users reaches out to a brand or business on social media for customer service (<a href=\"https:\/\/www.smartinsights.com\/customer-relationship-management\/customer-service-and-support\/rise-social-media-customer-care\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Smart Insights<\/a>)<\/li>\n\n\n\n<li>67% of small businesses choose social media as an online communication channel (<a href=\"https:\/\/themanifest.com\/public-relations\/small-businesses-use-communication-channels-connect-customers\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Manifest<\/a>)<\/li>\n\n\n\n<li>75% of marketers claim that social marketing helps to increase website traffic (<a href=\"https:\/\/ignitevisibility.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Ignite Visibility<\/a>)<\/li>\n\n\n\n<li>56% of companies have in-house social media managers or head of social (<a href=\"https:\/\/planable.io\/content-marketing-industry-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Planable<\/a>)<\/li>\n\n\n\n<li>40% of agencies produce more than 15 social media posts per week (<a href=\"https:\/\/planable.io\/content-marketing-industry-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Planable<\/a>)<\/li>\n\n\n\n<li>Instagram is considered to be the most engaging platform, with an average engagement rate per post of 2.26%, as opposed to 0.21% on Facebook and only 0.06% on Twitter (<a href=\"https:\/\/planable.io\/blog\/captions-study\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Planable<\/a>)<\/li>\n\n\n\n<li>Samsung is the most-followed brand on social media: The company has 160M Facebook followers, 12.1M Twitter followers, and 5M Instagram fans (<a href=\"https:\/\/blog.unmetric.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Unmetric<\/a>)<\/li>\n\n\n\n<li>NBA and National Geographic have the highest user engagement with 1.55 billion and 1.37 billion cross-platform total actions respectively (<a href=\"https:\/\/www.statista.com\/statistics\/721864\/top-us-brands-by-social-media-engagement\/\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway: <\/strong>The idea of using social media platforms for business growth isn\u2019t new, but it\u2019s getting more and more popular among famous and no-name brands. Today, various businesses use social media to reach their potential customers, promote their products, or even turn some social media sites into an eCommerce platform, and social media marketing stats prove it.<\/p>\n\n\n<a class=\"anchor\" id=\"ads\" aria-hidden=\"true\"><\/a><h2>\n            3. Social Media Advertising Statistics    <\/h2>\n\n\n\n<p>With a solid number of users on social media, it\u2019s no wonder that brands want to reach their potential customers and interact with them on these platforms. Since the number of brands on social media is growing, it\u2019s getting harder to cut through the noise unless you use paid ads. What is more, social media advertising is effective.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>43% of small businesses find that social media is the most effective medium for achieving their advertising goals, and 56% of them plan to spend more on social media advertising (<a rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/themanifest.com\/advertising\/small-business-advertising-spending-2019\" target=\"_blank\">The Manifest<\/a>)<\/li>\n\n\n\n<li>53% of businesses use paid social ads (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/hootsuite.com\/resources\/barometer-2018-global\" target=\"_blank\">Hootsuite<\/a>)<\/li>\n\n\n\n<li>Social media ad spend has reached $93B in 2019 (Statista)<\/li>\n\n\n\n<li>Facebook is one of the most popular and effective platforms for advertising (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emarketer.com\/chart\/221080\/platform-that-offers-highest-digital-ad-spending-roi-according-us-senior-ad-buyers-july-2018-of-respondents\" target=\"_blank\">eMarketer<\/a>)<\/li>\n\n\n\n<li>74% of Facebook users don\u2019t know that the site lists their traits and interests for advertisers (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.pewresearch.org\/internet\/2019\/01\/16\/facebook-algorithms-and-personal-data\/\" target=\"_blank\">Pew Research<\/a>)<\/li>\n\n\n\n<li>Facebook has 7M active advertisers on the platform (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2018\/Q4\/Q4-2018-earnings-call-transcript.pdf\" target=\"_blank\">Facebook<\/a>)<\/li>\n\n\n\n<li>Facebook mobile ad revenue is $15.6B, contributing approximately 94% of total ad revenue (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2019\/Q2\/Q2'19-Earnings-Call-Transcript.pdf\" target=\"_blank\">Facebook Conference Call<\/a>)<\/li>\n\n\n\n<li>Across all industries, the average cost-per-click (CPC) for Facebook ads&nbsp; is $1.86 and the average cost-per-thousand-views (CPM) is $11.20 (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/fitsmallbusiness.com\/how-much-does-facebook-advertising-cost\/\" target=\"_blank\">Fit Small Business<\/a>)<\/li>\n\n\n\n<li>67% of users have made a purchase after seeing an advertisement on social media (<a rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/themanifest.com\/social-media\/how-social-media-can-help-businesses-win-loyal-customers\" target=\"_blank\">The Manifest<\/a>)<\/li>\n\n\n\n<li>71% of customers find Facebook video ads relevant or highly relevant (<a href=\"https:\/\/promo.com\/blog\/online-video-habits-2018\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\"Promo (opens in a new tab)\">Promo<\/a>)<\/li>\n\n\n\n<li>Animated Facebook ad attracts 1.5x more clicks than the static image, and it drops cost-per-click by 50% (<a href=\"https:\/\/crello.com\/blog\/animation-vs-static-image-facebook-ads-a-case-study\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\"Crello (opens in a new tab)\">Crello<\/a>)<\/li>\n\n\n\n<li>The companies invested $78.1 million U.S. dollars in advertising in 2018 (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/685637\/twitter-ad-cost\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Instagram has 2M monthly advertisers (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/blog\/welcoming-two-million-advertisers\" target=\"_blank\">Business Instagram<\/a>)<\/li>\n\n\n\n<li>Promoted Pins have helped 61% of users discover new products and brands and 50% of Pinners made a purchase after seeing a promoted pin (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.pinterest.com\/en\/blog\/new-research-shows-how-marketers-of-all-kinds-benefit-from-pinterest\" target=\"_blank\">Pinterest<\/a>)<\/li>\n\n\n\n<li>Retail brands see a 2x higher return on ad spend from Pinterest than from social media (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.pinterest.com\/en\/blog\/research-retail-brands-can-see-2x-higher-returns-on-pinterest-than-other-digital-channels\" target=\"_blank\">Pinterest<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway: <\/strong>Although <a href=\"https:\/\/www.x-cart.com\/blog\/word-of-mouth-marketing.html\">word of mouth marketing<\/a> matters, most brands want to reach their target audiences fast, so they turn to paid ads on social media. Moreover, social platforms utilize user information which helps to run highly relevant advertisements based on interactions within a specific platform.<\/p>\n\n\n<a class=\"anchor\" id=\"fb\" aria-hidden=\"true\"><\/a><h2>\n            4. Facebook Statistics    <\/h2>\n\n\n\n<p>Back in 2004, when Facebook was launched, no one could have predicted how the platform would transform from a student directory to the most used social media network. Today, it is not only a communication channel but also a powerful marketing platform. What is more, the platform is still growing.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Facebook is the world\u2019s third-most visited website (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/hootsuite.com\/resources\/the-state-of-digital-in-q3-2019\" target=\"_blank\">Hootsuite<\/a>)<\/li>\n\n\n\n<li>Facebook is the largest social media platform in the world with 2.45 billion monthly active users (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Our World in Data<\/a>)<\/li>\n\n\n\n<li>Facebook\u2019s Messenger service has 1.4 billion users (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.vox.com\/2018\/10\/29\/18030506\/facebook-q3-earnings-preview-user-growth\" target=\"_blank\">Vox<\/a>)<\/li>\n\n\n\n<li>69% of U.S. adults are on Facebook and 74% of them visit the platform at least once a day (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/05\/16\/facts-about-americans-and-facebook\/\" target=\"_blank\">Pew Research<\/a>)<\/li>\n\n\n\n<li>73.5% of Facebook users are aged between 18 and 44 (<a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\">Statista<\/a>)<\/li>\n\n\n\n<li>96% of active Facebook user accounts worldwide access the social network via mobile devices (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/377808\/distribution-of-facebook-users-by-device\/\" target=\"_blank\">Statista<\/a>)&nbsp;<\/li>\n\n\n\n<li>The average U.S. Facebook user spends 38 minutes on Facebook daily (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emarketer.com\/content\/instagrams-new-explore-ads-signal-potential-changes-to-organic-reach\" target=\"_blank\">eMarketer<\/a>)<\/li>\n\n\n\n<li>The average page engagement rate on Facebook is 28.3% (<a href=\"https:\/\/blog.iconosquare.com\/average-facebook-engagement-rate\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Iconosquare<\/a>)<\/li>\n\n\n\n<li>67% of Facebook users who discover and buy products in-app say they plan to increase or maintain their c-commerce spending (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/business\/news\/insights\/conversational-commerce\" target=\"_blank\">Facebook for Business<\/a>)<\/li>\n\n\n\n<li>Facebook Stories have 500 million users (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/techcrunch.com\/2019\/04\/24\/facebook-stories-500-million\/\" target=\"_blank\">Tech Crunch<\/a>)<\/li>\n\n\n\n<li>500 000 000 people watch videos on Facebook daily (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.depositphotos.com\/2017-video-marketing-stats-why-you-need-to-start-using-video-infographic.html\" target=\"_blank\">Depositphotos<\/a>)<\/li>\n\n\n\n<li>87.1% of US marketers will use Facebook for social media marketing in 2020 (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emarketer.com\/content\/why-facebook-provides-scale-but-instagram-and-pinterest-offer-relevance-for-social-commerce\" target=\"_blank\">eMarketer<\/a>)<\/li>\n\n\n\n<li>Facebook drive 80.4% of all U.S. social referrals to eCommerce websites (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emarketer.com\/content\/why-facebook-provides-scale-but-instagram-and-pinterest-offer-relevance-for-social-commerce\" target=\"_blank\">eMarketer<\/a>)<\/li>\n\n\n\n<li>Amazon (29 million likes), Lazada (28 million Likes), and Avon (21 million likes) are the most popular online retailers on Facebook (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.referralcandy.com\/blog\/the-top-10-most-liked-online-retailers-on-facebook\/\" target=\"_blank\">Referral Candy<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway: <\/strong>The majority of adults using social media are on Facebook, and the user base is growing. Facebook is still the most popular social media platform for brands and businesses, so it\u2019s no wonder that many companies <a href=\"https:\/\/bid4papers.com\/blog\/\">stay creative<\/a> to reach their target audience on the platform.<\/p>\n\n\n<a class=\"anchor\" id=\"twitter\" aria-hidden=\"true\"><\/a><h2>\n            5. Twitter Statistics    <\/h2>\n\n\n\n<p>Since Twitter is known for its \u201cTweets\u201d, short messages limited to 140 characters, this platform keeps its user base engaged. As a result, it\u2019s no wonder that various companies and influencers use Twitter in their social media marketing efforts. Let\u2019s find out more about current Twitter stats.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>92% of the U.S. people are aware of Twitter even if they don\u2019t use it (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/topics\/737\/twitter\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Twitter has 275 million monthly active users and 139 million users check the network each day (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/303681\/twitter-users-worldwide\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>The majority of Twitter users (48.35 million) are from the United States <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/242606\/number-of-active-twitter-users-in-selected-countries\/\" target=\"_blank\">(Statista<\/a>)<\/li>\n\n\n\n<li>53.6% of Twitter users are aged between 18 and 34 (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/283119\/age-distribution-of-global-twitter-users\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>66% of Twitter users worldwide are male compared to just 34% of females (Data Reportal)<\/li>\n\n\n\n<li>80% of active users access the site via mobile (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/about.twitter.com\/en_us\/company.html\" target=\"_blank\">Twitter<\/a>)<\/li>\n\n\n\n<li>71% of Twitter users in the U.S. get news on the site (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.journalism.org\/2018\/09\/10\/news-use-across-social-media-platforms-2018\/\" target=\"_blank\">Journalism<\/a>)<\/li>\n\n\n\n<li>42% of U.S. adults say they use Twitter to discuss politics (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/08\/02\/10-facts-about-americans-and-twitter\/\" target=\"_blank\">Pew Research<\/a>)<\/li>\n\n\n\n<li>Users post 500 million tweets per day which means around 200 billion tweets per year (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.internetlivestats.com\/twitter-statistics\/\" target=\"_blank\">Internet Live Stats<\/a>)<\/li>\n\n\n\n<li>The total revenue is approximately $841 million and the advertising revenue has reached $727 million, an increase of 21% year-over-year (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/s22.q4cdn.com\/826641620\/files\/doc_financials\/2019\/q2\/Q2-2019-Earnings-Press-Release.pdf\" target=\"_blank\">Twitter Results<\/a>)<\/li>\n\n\n\n<li>93.3% of Twitter users plan to purchase from a brand they follow on the platform and 68.7% of people have purchased from an SMB because of the platform (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.twitter.com\/en\/blog\/how-valuable-are-your-followers.html\" target=\"_blank\">Twitter<\/a>)<\/li>\n\n\n\n<li>66.5% of US marketers plan to use Twitter marketing in 2020 (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emarketer.com\/content\/why-facebook-provides-scale-but-instagram-and-pinterest-offer-relevance-for-social-commerce\" target=\"_blank\">eMarketer<\/a>)<\/li>\n\n\n\n<li>87% of B2B companies use Twitter for marketing purposes (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Content Marketing Institute (opens in a new tab)\">Content Marketing Institute<\/a>)<\/li>\n\n\n\n<li>54% of people have taken action after seeing a brand mention in Tweets (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.twitter.com\/en_us\/a\/2014\/study-exposure-to-brand-tweets-drives-consumers-to-take-action-both-on-and-off-twitter.html\" target=\"_blank\">Twitter<\/a>)<\/li>\n\n\n\n<li>Tweets with images receive 150% more retweets (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/buffer.com\/resources\/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it\" target=\"_blank\">Buffer<\/a>)<\/li>\n\n\n\n<li>Barack Obama, the former U.S. President, is the most popular Twitter account with over 108 million followers (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/273172\/twitter-accounts-with-the-most-followers-worldwide\/\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway: <\/strong>With a highly engaged user community, companies of all niches and sizes use this platform for business and marketing. From using relevant hashtags to pinning Tweets, there are many ways for B2C and B2B companies to reach their target audience on the platform.<\/p>\n\n\n<a class=\"anchor\" id=\"instagram\" aria-hidden=\"true\"><\/a><h2>\n            6. Instagram Statistics    <\/h2>\n\n\n\n<p>Over the last few years, Instagram has evolved from a simple photo-sharing app into a powerful marketing tool. It\u2019s considered to be the fastest-growing social media platform with the most engaged user base, and here\u2019s the list of Instagram stats to prove it.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Growing nearly 5%&nbsp; from quarter to quarter, Instagram is the fastest growing social network (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.searchenginejournal.com\/instagram-1-billion-monthly-users-now-fastest-growing-social-network\/258127\/#close\" target=\"_blank\">Search Engine Journal<\/a>)<\/li>\n\n\n\n<li>The Instagram community has reached one billion monthly active users (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">Business Instagram<\/a>)<\/li>\n\n\n\n<li>71% of active Instagram users are under the age of 35 (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>An average Instagram user spends 53 minutes per day (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.vox.com\/2018\/6\/25\/17501224\/instagram-facebook-snapchat-time-spent-growth-data\" target=\"_blank\">Recode<\/a>)<\/li>\n\n\n\n<li>500 million users create or watch Instagram Stories daily, and \u2153 of the most viewed Stories on Instagram come from businesses (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">Business Instagram<\/a>)<\/li>\n\n\n\n<li>83% of Instagrammers discover new products on the platform, 81% of users research products and 80% of people use the platform to decide whether to buy a product or not (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\" target=\"_blank\">Facebook for Business<\/a>)<\/li>\n\n\n\n<li>90% of accounts follow a business on Instagram (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">Business Instagram<\/a>)<\/li>\n\n\n\n<li>Over 200 accounts check out a business profile each day, and 2 in 3 of business profile visits are from non-followers (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/a\/toolkit?ref=igb_carousel\" target=\"_blank\">Business Instagram<\/a>)<\/li>\n\n\n\n<li>The average Instagram engagement on reach is 11.95% (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.iconosquare.com\/average-instagram-engagement-rate\" target=\"_blank\">Iconosquare<\/a>)<\/li>\n\n\n\n<li>50% of businesses on Instagram worldwide created at least one story during a typical month (Business Instagram)<\/li>\n\n\n\n<li>96% of US marketers surveyed plan to continue using Stories ads in the next 6 months (Business Instagram)<\/li>\n\n\n\n<li>75.3% of US marketers plan to use Instagram for business promotion in 2020 (eMarketer)<\/li>\n\n\n\n<li>72% of Instagram posts are single images (Planable)<\/li>\n\n\n\n<li>There\u2019s an 80% increase in time spent watching video on Instagram (Business Instagram)<\/li>\n\n\n\n<li>Video posts receive up to 49% higher interactions (<a rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/info.quintly.com\/instagram-study-2019\/view#growthrate\" target=\"_blank\">Quintly<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway: <\/strong>Since most people are visual learners, Instagram has gained in popularity. Today, the vast majority of people are on the platform, and it seems your target audience is active here, too. No matter what your business size is, <a href=\"https:\/\/www.x-cart.com\/instagram\/marketing.html\">Instagram marketing<\/a> is a must to reach your target audience, interact with potential buyers, and acquire new customers.<\/p>\n\n\n<a class=\"anchor\" id=\"youtube\" aria-hidden=\"true\"><\/a><h2>\n            7. YouTube Statistics    <\/h2>\n\n\n\n<p>With the popularity of video content among modern Internet users, it\u2019s no wonder that YouTube, a video-driven social media network, has so many fans around the globe. What is more, it is one of the best social media platforms for companies that uses video content marketing.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>YouTube is the second most viewed website after Google (We Are Social)<\/li>\n\n\n\n<li>The platform has over 1.9 billion active monthly users (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\" target=\"_blank\">YouTube<\/a>)<\/li>\n\n\n\n<li>81% of U.S. internet users aged 15 to 25 years and 71% of users between 26 and 35 years watch videos on YouTube (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/296227\/us-youtube-reach-age-gender\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>More than 90% of people around the world discover new brands or products on YouTube (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.thinkwithgoogle.com\/data\/youtube-brand-discovery-data\/\" target=\"_blank\">Think with Google<\/a>)<\/li>\n\n\n\n<li>86% of U.S. viewers use YouTube to learn new things (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.thinkwithgoogle.com\/data\/youtube-learning-statistics\/\" target=\"_blank\">Think with Google<\/a>)<\/li>\n\n\n\n<li>The average YouTube user spends 40 minutes on the platform daily (<a href=\"http:\/\/www.businessinsider.com\/google-q2-earnings-call-youtube-vs-tv-2015-7\">Business Insider<\/a>)<\/li>\n\n\n\n<li>More than 70% of YouTube watch time comes from mobile devices (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\" target=\"_blank\">YouTube<\/a>)<\/li>\n\n\n\n<li>The platform has local versions in more than 91 countries (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\" target=\"_blank\">YouTube<\/a>)<\/li>\n\n\n\n<li>YouTube users upload 500 hours of video every minute (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/259477\/hours-of-video-uploaded-to-youtube-every-minute\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>YouTube advertising revenues are predicted to increase to 11.76B U.S. dollars by 2020 (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/289658\/youtube-global-net-advertising-revenues\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>The number of channels with more than one million subscribers grows by more than 75% year by year (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\" target=\"_blank\">YouTube<\/a>)<\/li>\n\n\n\n<li>Entertainment and music are the most popular video content categories on YouTube worldwide (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/1026885\/global-distribution-youtube-video-views-by-category\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Ryan ToysReview is the highest-earning YouTuber who earned $22 million in 2018 (<a href=\"https:\/\/www.forbes.com\/sites\/natalierobehmed\/2018\/12\/03\/highest-paid-youtube-stars-2018-markiplier-jake-paul-pewdiepie-and-more\/#5287cc4c909a\">Forbes<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway: <\/strong>Modern users are in love with videos and they spend <a href=\"https:\/\/www.x-cart.com\/blog\/video\/marketing-statistics.html\">much time watching video content<\/a> these days. Thus, it\u2019s no wonder that YouTube \u2014 with billions of hours of content to watch \u2014 keeps its audience engaged. For brands, this means <a href=\"https:\/\/www.x-cart.com\/blog\/video\/marketing.html\">more opportunities to show off their products<\/a>, educate viewers, and interest potential customers.<\/p>\n\n\n<a class=\"anchor\" id=\"linkedin\" aria-hidden=\"true\"><\/a><h2>\n            8. LinkedIn Statistics    <\/h2>\n\n\n\n<p>LinkedIn is one of the most popular social media networks for business professionals. Job seekers and recruiters use this platform for recruitment efforts, so LinkedIn is a great place to spread the word about your company.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>LinkedIn has over 660 million users in more than 200 countries and 70% of members are outside the U.S. (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/news.linkedin.com\/about-us#statistics\" target=\"_blank\">LinkedIn<\/a>)<\/li>\n\n\n\n<li>Around 300 million monthly active users are on LinkedIn (Data Reportal)<\/li>\n\n\n\n<li>57% of LinkedIn users are male and 43% of audiences are female (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/933964\/distribution-of-users-on-linkedin-worldwide-gender\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>60% of global LinkedIn audiences are between 25 and 34 years old (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/273505\/global-linkedin-age-group\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Around 160 million Linkedin users are from the United States (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/272783\/linkedins-membership-worldwide-by-country\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>79% of LinkedIn members use a free account (<a rel=\"noreferrer noopener\" aria-label=\"LinkedIn (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/264074\/percentage-of-paying-linkedin-users\/\" target=\"_blank\">LinkedIn<\/a>)<\/li>\n\n\n\n<li>LinkedIn&#8217;s annual revenue has achieved $6.8B (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/976194\/annual-revenue-of-linkedin\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>57% of LinkedIn traffic comes from mobile devices (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/audience\" target=\"_blank\">LinkedIn<\/a>)<\/li>\n\n\n\n<li>LinkedIn is rated the top social network for lead generation (<a rel=\"noreferrer noopener\" aria-label=\"LinkedIn (opens in a new tab)\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/audience\" target=\"_blank\">LinkedIn<\/a>)<\/li>\n\n\n\n<li>More than 30 million companies are represented on the platform (<a rel=\"noreferrer noopener\" aria-label=\"LinkedIn (opens in a new tab)\" href=\"https:\/\/news.linkedin.com\/about-us#statistics\" target=\"_blank\">LinkedIn<\/a>)<\/li>\n\n\n\n<li>97% of B2B companies use Linkedin for marketing purposes and 82% claim that Twitter is the most successful platform for B2B marketing (<a href=\"https:\/\/contentmarketinginstitute.com\/2018\/02\/b2b-brands-linkedin\/\">Content Marketing Institute<\/a>)<\/li>\n\n\n\n<li>Richard Branson has the most followed account with over 16.5 million followers (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/in\/rbranson\" target=\"_blank\">LinkedIn<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway: <\/strong>The LinkedIn community is made of smart young business professionals, so it\u2019s a perfect place for B2B companies to promote their products and services.<\/p>\n\n\n<a class=\"anchor\" id=\"pinterest\" aria-hidden=\"true\"><\/a><h2>\n            9. Pinterest Statistics    <\/h2>\n\n\n\n<p>Are you ready for the shocking facts about social media? Pinterest is the best social media platform for social commerce. But before you start wondering how to start an online store on Pinterest, take a look at the list of Pinterest stats to find out more about its user base and their preferences.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Pinterest has 322 million monthly active users worldwide and 70% of these users are female (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/463353\/pinterest-global-mau\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li>The United States represents the largest Pinterest audiences with 85.5 million users (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/chart\/17642\/monthly-active-users-of-pinterest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li>69% of Pinterest users are aged between 18 and 49 (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/246183\/share-of-us-internet-users-who-use-pinterest-by-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li>85% of Pinterest traffic comes from mobile devices (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.pinterest.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>)<\/li>\n\n\n\n<li>Users have saved over 200B pins on the platform (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.pinterest.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>)<\/li>\n\n\n\n<li>75% of Pinterest users say they are \u201cvery interested\u201d in discovering new products on the platform (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.pinterest.com\/en\/blog\/people-on-pinterest-are-more-likely-to-try-new-cpg-products\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>)<\/li>\n\n\n\n<li>77% of Pinners have found a new brand or product on Pinterest and 98% of users have tried something new they found on the platform (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.pinterest.com\/en\/pinterest-stories\" target=\"_blank\" rel=\"noreferrer noopener\">Business Pinterest<\/a>)<\/li>\n\n\n\n<li>47% of Pinterest users shop on the platform (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emarketer.com\/chart\/226979\/social-media-activities-performed-by-us-social-media-users-by-platform-feb-2019-of-respondents\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a>)<\/li>\n\n\n\n<li>28% of social media marketers use Pinterest to market their businesses (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li>The Pinterest ad revenue has reached $1.028 million in ad revenues in 2019 (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emarketer.com\/content\/pinterest-is-the-talk-of-shoptalk-as-it-eyes-ipo\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a>)<\/li>\n\n\n\n<li>Travelers are 2x more likely to use Pinterest over other travel sites (<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/newsroom.pinterest.com\/en\/post\/pinterest-100-the-top-trends-for-2019\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>)<\/li>\n\n\n\n<li>Top Pinterest influencers focus heavily on style (21.7%) and home d\u00e9cor (28.9%) categories (Semrush)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway:<\/strong> The above-mentioned stats prove that Pinners are dedicated shoppers and the shopping on the platform makes it easier for businesses to promote and sell their products in-app. If you target the female audience, using Pinterest for business is a great idea.<\/p>\n\n\n<a class=\"anchor\" id=\"snapchat\" aria-hidden=\"true\"><\/a><h2>\n            10. Snapchat Statistics    <\/h2>\n\n\n\n<p>The Snapchat community has grown to 210 million daily active users, so it has become a relevant marketing tool for businesses that target teens. Why? Taking into account the social media demographics 2019, it\u2019s easy to say that the majority of young customers are on Snapchat.&nbsp;<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Snapchat has 210 million daily active users worldwide and 97.55 million of them come from the United States (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/545967\/snapchat-app-dau\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>61% of Snapchat users are female and 38% are male (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/326460\/snapchat-global-gender-group\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>87% of U.S. users aged between 18 and 35 years are on Snapchat (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/814300\/snapchat-users-in-the-united-states-by-age\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Snapchat is the most important social network for 41% of U.S. teens (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/250172\/social-network-usage-of-us-teens-and-young-adults\/\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>63% of users visit Snapchat daily and 49% of them do it several times a day (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.pewresearch.org\/internet\/2018\/03\/01\/social-media-use-in-2018\/\" target=\"_blank\">Pew Research<\/a>)<\/li>\n\n\n\n<li>95% of Snapchat users also indicate that they use YouTube (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.pewresearch.org\/internet\/2018\/03\/01\/social-media-use-in-2018\/\" target=\"_blank\">Pew Research<\/a>)<\/li>\n\n\n\n<li>44% of Snapchatters discover brands and products with the help of influencer marketing on the platform (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/snapchat-influencer-marketing\/\" target=\"_blank\">Global Web Index<\/a>)<\/li>\n\n\n\n<li>The Snapchat app is the 2nd worldwide by overall mobile bandwidth usage (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.sandvine.com\/hubfs\/downloads\/phenomena\/2019-mobile-phenomena-report.pdf\" target=\"_blank\">Sandvine<\/a>)<\/li>\n\n\n\n<li>The average Snapchat user spends 35 minutes on the platform daily (<a href=\"https:\/\/www.thedailybeast.com\/this-is-the-data-snapchat-doesnt-want-you-to-see\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Daily Beast (opens in a new tab)\">The Daily Beast<\/a>)&nbsp;<\/li>\n\n\n\n<li>Snapchat users create 2.1 million every minute worldwide (<a href=\"https:\/\/www.visualcapitalist.com\/what-happens-in-an-internet-minute-in-2019\/\">Visual Capitalist<\/a>)<\/li>\n\n\n\n<li>Snapchat is the inventor of social media stories, a short-lived content format available for 24 hours (<a href=\"https:\/\/techcrunch.com\/2019\/04\/24\/facebook-stories-500-million\/\">Tech Crunch<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway: <\/strong>If you target teens for business purposes, Snapchat is the best platform to reach them, interact with your potential customers, and turn them into buyers. Since this platform brings fun and engagement, it\u2019s no wonder that the majority of U.S. teens use Snapchat.<\/p>\n\n\n<a class=\"anchor\" id=\"reddit\" aria-hidden=\"true\"><\/a><h2>\n            11. Reddit Statistics    <\/h2>\n\n\n\n<p>Have you ever thought about <a href=\"https:\/\/www.x-cart.com\/blog\/reddit-marketing.html\">Reddit marketing<\/a>? For most brands, Reddit isn\u2019t the most obvious social media platform to reach their target audiences. However, it is an underestimated marketing tool. Let\u2019s find out more about Reddit.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>Reddit is among the most popular mobile social apps in the United States with almost 47.87 million monthly active users (<a href=\"https:\/\/www.statista.com\/statistics\/248074\/most-popular-us-social-networking-apps-ranked-by-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Statista<\/a>)<\/li>\n\n\n\n<li>42% of U.S. Internet users aged between 18 and 24 years use Reddit (<a href=\"https:\/\/www.statista.com\/statistics\/261766\/share-of-us-internet-users-who-use-reddit-by-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Statista<\/a>)<\/li>\n\n\n\n<li>In August 2019, Reddit got almost 1.7 billion desktop and mobile visits (<a href=\"https:\/\/www.statista.com\/statistics\/443332\/reddit-monthly-visitors\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Statista<\/a>)<\/li>\n\n\n\n<li>The average session length on Reddit is 16 minutes (<a href=\"https:\/\/redditblog.com\/2018\/11\/13\/holiday-on-reddit\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Reddit<\/a>)<\/li>\n\n\n\n<li>Reddit is the 3rd most visited in the United States (<a href=\"https:\/\/wersm.com\/sorry-facebook-reddit-is-now-the-third-most-popular-site-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Wersm<\/a>)<\/li>\n\n\n\n<li>Reddit accounts for over five percent of social media website traffic in the United States (<a href=\"https:\/\/www.statista.com\/statistics\/265773\/market-share-of-the-most-popular-social-media-websites-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway: <\/strong>There&#8217;s no better way to cause a buzz around your brand or product than using Reddit. Since just a few companies use Reddit for marketing purposes, it\u2019s a goldmine for companies that want to drive website traffic to your content, generate leads, or acquire customers.<\/p>\n\n\n<h2>\n            Conclusion    <\/h2>\n\n\n\n<p>If you want to plan a successful <a href=\"https:\/\/www.x-cart.com\/social-media\/marketing-strategy.html\">social media marketing strategy<\/a>, it\u2019s important to keep up with the current digital trends. Not only does it help to find out what your target audience wants to learn about your brand and products, but it also helps to understand where your potential customers are. Now that you know social media statistics 2019, it must be easier for you to decide what social media platform is right for your business.&nbsp;<br>For more social media marketing tips, check out this social media training tutorial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog post was originally contributed by Hugh Beaulac, a Content Manager at MC2. Who else wants to create an online store on social media? Living in the era of paid ads and sponsored posts, modern customers crave peer recommendations and social proof before making purchase decisions. Today, social shopping is the future of eCommerce, [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11667,11734],"tags":[10603,11637],"class_list":["post-21278","post","type-post","status-publish","format-standard","hentry","category-marketing","category-platform","tag-marketing","tag-omnichannel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate List of Social Media Statistics to Know in 2020 | X-Cart<\/title>\n<meta name=\"description\" content=\"Are you ready for the shocking facts about social media? Here at X-Cart, we\u2019ve collected all relevant information on social media statistics. 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