{"id":21208,"date":"2020-03-03T13:40:00","date_gmt":"2020-03-03T10:40:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=21208"},"modified":"2025-03-21T19:17:26","modified_gmt":"2025-03-21T16:17:26","slug":"social-media-metrics","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/social-media\/metrics.html","title":{"rendered":"7 Social Media Metrics That You Should Start Tracking Right Now"},"content":{"rendered":"\n

This blog post was originally contributed by Erin Peacock from EVO Payments, Inc<\/a>. <\/em><\/p>\n\n\n\n

Measuring social media metrics<\/strong> is not always easy. Social media is incredibly fast, dynamic, and constantly evolving. Analyzing success across multiple social networks, platforms, and communities can be daunting especially when you are paying attention to many different conversations at once. <\/p>\n\n\n\n

Where do you begin to quantify results as an online retailer?<\/em>
How do you know your eCommerce website and landing pages are performing well?<\/em>
How do you know you are making an impact on your target audience and reaching your goals? <\/em><\/p>\n\n\n\n

As if managing a social media strategy<\/a> wasn\u2019t hard enough, gauging results poses its own unique challenges. How do you measure social media results that have an impact on your bottom line? You need a clear strategy to analyze your success. That\u2019s where social media metrics can save the day.<\/p>\n\n\n\n\n

\n What Are Social Media Metrics? <\/h2>\n\n\n\n

The proof is in the pudding, numbers don\u2019t lie, and accurate data is critical to interpreting success on social media. Media metrics are the important data points online retailers can use to analyze the success of their social strategy. Collectively, media performance metrics can help influence and define future campaign tactics, improve engagement rates and click-through rates, help to increase conversion rates, and bring brand awareness.<\/p>\n\n\n\n

For more ways to increase your conversion rates with social media check out this article<\/a> by Payability. <\/p>\n\n\n\n

It\u2019s an integral part of your social strategy to produce engaging content, interact with your audience, and gain valuable feedback when it comes to your products and services. By using data, you can see the impact of these products and services to your customers and fine-tune your strategy quickly as the platforms continue to evolve and release new features and algorithms. <\/p>\n\n\n\n

Many online retailers monitor click-through rates, shares, and comments. In a social media campaign, it is also important to understand engagement and frequency. In this article, we\u2019ll highlight some of the most important social media success metrics you should be tracking over the course of your campaigns and how to go about measuring them. <\/p>\n\n\n

\n Here are top social media metrics to track: <\/h3>\n\n\n\n