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So, Reddit is the perfect place for your social media marketing<\/a> campaign as the demographics of its users is vast and you\u2019ve got all the chances to reach your target audience no matter who they are. They are definitely there.<\/p>\n\n\n Before we dive into all that Reddit marketing topic, let\u2019s find out some curious facts and statistics.<\/p>\n\n\n\n If you can not imagine your life (and business) without statistics, check out the Ultimate List of Social Media Statistics to Know in 2020<\/a><\/strong>, too. You’ll like it, I promise.<\/p>\n\n<\/div>\n\n This part will be dedicated to the structure of Reddit. Without understanding how it is all working it\u2019ll be hard to talk about Reddit social media marketing.<\/p>\n\n\n Reddit is divided into communities called subreddits (subs). Users join the communities according to their interests. They can create their own posts or comment on others. Every subreddit has its own rules set by the moderators. The owners of a community can ban you if you break these rules. It\u2019s a common thing that subreddits are protected from promotional content. Be prepared. So basically all communication happens there. For example, the most popular subreddits look like this right now:<\/p>\n\n\n If you are just starting, find your Reddit community and see how people communicate there. It\u2019s a whole new world with its own traditions and language. The most popular subreddits are displayed there for those who don\u2019t have an account on the website.<\/p>\n\n\n A menu that each subreddit has. The information differs from group to group. Usually, there are rules, FAQs, moderators contacts, etc.<\/p>\n\n\n Karma is the sum of upvotes your posts get which is displayed on your Reddit account. It also changes according to how people downvote your content (we\u2019ll talk about it in the next paragraph). Its amount shows how active you are on Reddit. Some users base their trust on your karma score \u2014 if it\u2019s too low it means you\u2019re new out there. This leads us to another thought: if a person with low karma gives you a tip mentioning some company \u2014 s\/he came there to promote something. Let\u2019s talk about Reddit upvotes and downvotes. They look this way: <\/p>\n\n\n This way people express their attitude towards this or that post or comment. If they like it \u2014 they tap \u201cupvote\u201d, if they don\u2019t like the post or find it promotional (yep!) \u2014 it\u2019s \u201cdownvote\u201d. This is how it works. These points influence your karma. So it\u2019s a good idea to create as many posts and questions as possible in the beginning to grow your karma fast. And it\u2019s a bad idea to buy Reddit upvotes. As soon as it\u2019s noticed, you\u2019ll get banned or just put into the shadowban<\/em>. By the way, what is Reddit shadowban<\/strong>? Well, it\u2019s pretty much the same as on Instagram or anywhere else. Your account is working but you stay unnoticed. You post something \u2014 people don\u2019t see it. On Reddit, shadowban can work for a certain sub or for the whole website. So here we come. In this part, we\u2019ll talk about how to promote your business on Reddit in 2020.<\/p>\n\n\n To JUST post on Reddit, you need to create an account, find your subreddits, read the rules and start creating your own posts or questions there. That\u2019s it. But here we are talking about posting promotional content on Reddit<\/em>. So the first thing you should do is reaching a certain karma score and only after that can you try to post links and mention brand names. People say it should be over 500. Honestly, I\u2019m not a very patient person so I didn\u2019t wait for 500 and it was okay for us. Think of something that a lot of people like, or hate, or whatever they do together. Find subreddits with an active base of subscribers and become active yourself. Below I\u2019ll show you what I did to grow my karma. I can describe it this way: I mention the pain points of a big amount of people. And they upvote my posts because they feel the same way. Example #1<\/p>\n\n\n Example #2<\/p>\n\n\n Posting content on Reddit is not rocket science, so you can learn how to do it pretty quickly. I think I\u2019m not really going into \u201chow-to\u201d and \u201cstep-by-step\u201d details as it\u2019s all intuitive. I want to talk about the main principles of it. As for me, there are not so many rules, but they are all important. <\/p>\n\n\n\n Here you\u2019ll find some Reddit marketing tips on how to create the best content marketing strategy<\/a> and what steps to make.<\/p>\n\n\n\n Find those subreddits where your target audience is<\/strong><\/p>\n\n\n\n For me, these subs are: <\/p>\n\n\n\n If you are looking for Reddit local marketing opportunities \u2014 great. Find communities dedicated to your location. <\/p>\n\n\n\n After you find the subreddits, check out their rules and follow the rules from the part above. Also, try to notice what topics work well or, on the contrary, badly in this or that group. For example, I know that Reddit startup stories are extremely popular. Of course, if you share them in the right place with the right people. <\/p>\n\n\n\n There are two ways how you do you it: shamelessly or legally.<\/p>\n\n\n\n Usually, the shameless plug is the reason why you get banned. So what do I do when the rules restrict us from posting promotional content? I find a way to a) bring value b) to post a link to our website or at least to mention it. For me, this strategy works perfectly. Moreover, people say \u201cthank you\u201d for the links that I provide as they are relevant. <\/em><\/p>\n\n\n\n Example #1: I only mention X-Cart without giving the actual link to our website.<\/p>\n\n\n Example #2: I give relevant links to our blog posts.<\/p>\n\n\n Example #3: Here I don\u2019t mention X-Cart, I\u2019m just trying to be helpful and to earn some trust. <\/p>\n\n\n Create your own subreddit<\/strong><\/p>\n\n\n\n I know that it sounds easy but in fact, it\u2019s not. There are various options: you can create a general subreddit based on sone common interest or you can create a subreddit dedicated to your business. <\/p>\n\n\n\n If you create a branded community but your brand doesn\u2019t have several million fans, be prepared to have few people there.<\/p>\n\n\n\n Some subreddits are used as forums or people find tech support there. You are the one to decide what it\u2019ll be like. <\/p>\n\n\n\n Use paid ads<\/strong><\/p>\n\n\n\n Like Facebook provides Facebook Ads<\/a>, Reddit has an opportunity of paid ads <\/a>as well. If you\u2019re ready to invest, you can try this strategy, too. <\/p>\n\n\n\n Unfortunately, I\u2019ve got some bad news for you. Promoted posts on Reddit have a tag and people usually downvote these posts. This way users show that they don\u2019t want to see any advertisement. I think the best option here is to give it a try and make your own conclusion.<\/p>\n\n\n\n Related content:<\/strong><\/p>\n\n\n\n The best step-by-step instruction is on wikiHow.<\/a> Or, I’ve got a better idea \u2014 let\u2019s find the answer on Reddit itself. <\/a><\/p>\n\n\n There are a lot of tips & tricks on how to improve your marketing strategy on Reddit. Let\u2019s see what we haven\u2019t discussed yet. Using Reddit for business is a perfect option for those who don\u2019t want to spend many resources and who want to get positive results.<\/p>\n\n\n\n\n Reddit statistics <\/h3>\n\n\n\n
\n How do you use Reddit? <\/h2>\n\n\n\n
\n Subreddits <\/h3>\n\n\n\n
<\/p>\n\n\n\n![\"subreddit\"](\"https:\/\/www.x-cart.com\/img\/20751\/image4-p500.webp)
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<\/p>\n\n\n\n Default subreddit <\/h3>\n\n\n\n
\n Sidebar <\/h3>\n\n\n\n
\n Karma points <\/h3>\n\n\n\n
<\/p>\n\n\n ![\"reddit](\"https:\/\/www.x-cart.com\/img\/20752\/image8.webp)
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<\/p>\n\n\n\n Upvotes & Downvotes <\/h3>\n\n\n\n
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In case you want to make sure that you do everything right and you won\u2019t end up in the shadowban, please, read an unofficial guide on how to avoid being shadowbanned.<\/a><\/p>\n\n\n\n Reddit marketing strategy in 2020 <\/h2>\n\n\n\n
\n How to grow your karma on Reddit? <\/h3>\n\n\n\n
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<\/p>\n\n\n\n![\"reddit](\"https:\/\/www.x-cart.com\/img\/20758\/image11-p500.png)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n ![\"reddit](\"https:\/\/www.x-cart.com\/img\/20759\/image10-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n![\"reddit](\"https:\/\/www.x-cart.com\/img\/20760\/image13-p500.jpg)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n ![\"reddit](\"https:\/\/www.x-cart.com\/img\/20761\/image15-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n How to post on Reddit? <\/h3>\n\n\n\n
<\/p>\n\n\n\n\n How to promote products on Reddit? <\/h3>\n\n\n\n
Post promotional content<\/strong><\/p>\n\n\n\n![\"reddit](\"https:\/\/www.x-cart.com\/img\/20762\/image9.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n ![\"reddit](\"https:\/\/www.x-cart.com\/img\/20763\/image3.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"reddit](\"https:\/\/www.x-cart.com\/img\/20767\/image1-p500.jpg)
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<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n ![\"reddit](\"https:\/\/www.x-cart.com\/img\/20769\/image6-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n![\"reddit](\"https:\/\/www.x-cart.com\/img\/20770\/image14.webp)
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<\/p>\n\n\n ![\"reddit](\"https:\/\/www.x-cart.com\/img\/20771\/image12-1-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n\n How to cross-post on Reddit? <\/h3>\n\n\n\n
\n How else to use Reddit as a marketing tool? <\/h3>\n\n\n\n
<\/p>\n\n\n\n\n Bottomline <\/h2>\n\n\n\n