{"id":19836,"date":"2019-09-04T14:32:50","date_gmt":"2019-09-04T11:32:50","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=19836"},"modified":"2023-09-12T09:22:47","modified_gmt":"2023-09-12T06:22:47","slug":"blog-meta-description-html","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/meta-description.html","title":{"rendered":"How to Create a Perfect Meta Description to Improve Click-Throughs (A Complete Beginner Guide)"},"content":{"rendered":"\n\n\n

This blog post was originally contributed by Natalia Diatko, a Project and Content Manager at HRank<\/a>. <\/em><\/p>\n\n\n\n

A good meta description can work wonders for your click-through rate. So how do you write a really good one? Will it affect your rankings? And when is it better to leave it blank? Read on to find out.

<\/em>Title tags and meta descriptions are the two types of SEO meta tags that everyone is familiar with. Even if you didn’t know they were called meta tags, you’ve seen them thousands of times. <\/p>\n\n\n\n

Run any search query in Google \u2013 here I’ll try \u201cbuy oolong tea\u201d \u2014 and here’s what you get:<\/p>\n\n\n

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\n \"Meta<\/picture> <\/figure>\n <\/div>\n \n\n\n

Why are they so important?

Because they help users decide if they want to visit your web page or not. <\/p>\n\n\n\n

Your blog or eCommerce site can be wonderful, but if the meta tag is bad, you won’t get those eyeballs you are looking for. In this post, I will explain the very basics of writing meta descriptions. <\/p>\n\n\n\n

How long should they be? <\/p>\n\n\n\n

Is there a specific style? <\/p>\n\n\n\n

Should you include keywords? <\/p>\n\n\n\n

I will guide you through all the steps \u2013 and even include some tips you won’t find elsewhere. With this knowledge, you’ll find advanced guides to <\/a>search<\/a><\/g><\/g> marketing<\/a> easier to understand. <\/p>\n\n\n