{"id":18893,"date":"2020-03-25T11:04:00","date_gmt":"2020-03-25T08:04:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=18893"},"modified":"2023-09-12T09:22:18","modified_gmt":"2023-09-12T06:22:18","slug":"blog-unique-selling-proposition-html","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/unique-selling-proposition.html","title":{"rendered":"What Unique Selling Proposition Is & How to Define Yours [+7 Examples to Inspire You]"},"content":{"rendered":"\n\n\n

In the eCommerce world, you have to compete not only with local small businesses but with all the online businesses<\/em> from the same niche.<\/p>\n\n\n\n

The market is full of options and it\u2019s tricky for customers to understand how one product differs from another. And that\u2019s why you need to define your unique selling proposition<\/a>: customers will see what you\u2019re good at and it\u2019ll be easier for them to choose you.<\/p>\n\n\n<\/a>

\n What is a Unique Selling Proposition? Definition <\/h2>\n\n\n\n

A unique selling proposition (USP)<\/strong>, also called a \u201cunique selling point\u201d, is a marketing concept that states how your business differs from its competitors. USP is a key thing that proves you\u2019re better<\/em> than your competitors.<\/p>\n\n\n\n

As a business owner, think about what your business makes a stand about and what specific benefit it offers. It\u2019s important: don\u2019t try to be the best about everything (especially if you\u2019re just starting<\/em> your online business). Pick up only one thing and do your best about it. This will be your USP.<\/p>\n\n\n\n

Defining your unique selling propositions is important as it influences everything: your digital marketing strategy is focused on the USP, all your messages, posts, ads, style.<\/p>\n\n\n\n

A clear USP means your potential customers don\u2019t have to look for it \u2014 they know it once they discover your brand. You show how your brand solves customers\u2019 problems so it\u2019s easier to choose it in the competition.<\/p>\n\n\n<\/a>

\n Determine Your Unique Selling Point <\/h2>\n\n\n\n

Why should entrepreneurs go for it? Well, starting an online store<\/a> just to get lost in the crowd isn\u2019t a great idea, after all.<\/p>\n\n\n\n

Find your strongest<\/em> advantage and let the world know it at once.<\/p>\n\n\n\n

The real question is \u2014 what is your USP?<\/p>\n\n\n\n

I\u2019ve come up with some ideas on how to identify your unique selling point.<\/p>\n\n\n

\n 1. Your target audience & their needs <\/h4>\n\n\n\n

Do you know your buyer personas<\/a>? Consider what a great source of information your existing customers are. All you need is to ask them the right questions. You can start by contacting your \u201cbest\u201d customers. You can even call them and get feedback on your product or service.<\/p>\n\n\n\n

Another working tactic is to send emails to your customers and ask them to fill in the form. Give them a coupon, a gift card, or a free delivery to motivate them.<\/p>\n\n\n\n

This way you\u2019ll discover what customer problems you solve. You\u2019ve probably never even thought of it.<\/p>\n\n\n

\n 2. Market research <\/h4>\n\n\n\n

Before you come up with your unique selling proposition, it\u2019s a good idea to find out what else is available on the market. Do an in-depth competitive analysis. Notice what selling points your competitors are promoting, what the trends are.<\/p>\n\n\n\n

The other thing you can do is find someone\u2019s marketing researches and statistics. They can be helpful, too.<\/p>\n\n\n

\n 3. Prospect research <\/h4>\n\n\n\n

Check what your prospective customers, or the ones who already purchased a similar product, are saying. If you see the same complaint repeats \u2013 remember it. It\u2019s probably the key thing that can become your USP if you do it the right way.<\/p>\n\n\n\n

USP is not necessarily about the product. Comments on delivery or customer service count, too.<\/p>\n\n\n

\n 4. Product research <\/h4>\n\n\n\n

Compare the existing products on the market with the product you\u2019re selling<\/a>. Find out its advantages and disadvantages. Analyze the reviews on your own product. Try it yourself if you haven\u2019t done it yet. Ask your family and friends for some honest reviews.<\/p>\n\n\n\n

I know that you enjoy reading positive reviews but from the USP perspective the negative ones are more valuable.<\/p>\n\n\n

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Here\u2019re the ideas of problem types that might be solved if you haven\u2019t identified the problem yet:<\/p>\n\n\n\n