{"id":18739,"date":"2019-07-01T09:25:55","date_gmt":"2019-07-01T06:25:55","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=18739"},"modified":"2025-03-26T12:25:55","modified_gmt":"2025-03-26T09:25:55","slug":"marketing-funnel-all-in-one-guide-for-beginners-examples","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/marketing-funnels.html","title":{"rendered":"Marketing Funnel [All in One Guide For Beginners + Examples]"},"content":{"rendered":"\n\n\n

You came up with the perfect idea for your eCommerce business. You created an online store, started a marketing campaign but\u2026 People are burning with desire to buy your product or service right away, huh?<\/p>\n\n\n\n

Don\u2019t worry, you\u2019re in the right place. What you need is an effective marketing funnel that will drive traffic in the right direction.<\/p>\n\n\n\n

And this is what I\u2019m here for \u2013 to help you understand what a marketing funnel is, how it works, what stages it has and how a website funnel should look like.<\/p>\n\n\n\n

Let\u2019s get it started!<\/p>\n\n\n<\/a>

\n What is Marketing Funnel? <\/h2>\n\n\n\n

Let\u2019s start from the funnel definition. A marketing funnel is a set of stages that every customer comes through before converting into your<\/em> customer and advocate.<\/p>\n\n\n\n

There are several marketing funnel models. They can be totally different, and what seems right for one business can prove ineffective for another.<\/p>\n\n\n\n

Some people claim there\u2019s no universal marketing funnel at all<\/em>. And every business should create their own business funnel according to their niche, situation, etc. That\u2019s why so many non-fiction books were written on this topic.<\/p>\n\n\n\n

Let\u2019s not speculate and take a look at several marketing funnel models. You will decide for yourself which marketing funnel model seems correct for your own business.<\/p>\n\n\n

\n AIDA <\/h3>\n\n\n\n

This model was invented more than 100 years ago. It seems logical but it doesn\u2019t completely fit our time.<\/p>\n\n\n\n

The good old marketing funnel \u201cAIDA\u201d has 4 stages:<\/p>\n\n\n\n

A \u2013 Awareness<\/strong> \u2013 attract your target audience, give them information about your business.<\/p>\n\n\n\n

I \u2013 Interest<\/strong> \u2013 show your target audience that not only do you exist but can also offer them something that will solve their problem.<\/p>\n\n\n\n

D \u2013 Desire<\/strong> \u2013 make your target audience adore what you sell.<\/p>\n\n\n\n

A \u2013 Action<\/strong> \u2013 customers interact with you somehow.<\/p>\n\n\n

\n
\n \"AIDA<\/picture> <\/figure>\n <\/div>\n \n\n

\n Philip Kotler\u2019s marketing funnel definition <\/h3>\n\n\n\n

Philip Kotler improved AIDA funnel, so let\u2019s take a look at his version. It\u2019s called 5A:<\/p>\n\n\n\n

A \u2013 Awareness<\/strong> \u2013 attract your target audience, give them information about your business.<\/p>\n\n\n\n

A \u2013 Appeal<\/strong> \u2013 at this stage, the potential customers move from the stage of being aware of the product to the stage of wanting to know more about the product.<\/p>\n\n\n\n

A \u2013 Ask<\/strong> \u2013 consumers research brands they short listed by collecting more information from media, friends, family, and other brands.<\/p>\n\n\n\n

A \u2013 Act<\/strong> \u2013 customers finally buy from you.<\/p>\n\n\n\n

A \u2013 Advocate<\/strong> \u2013 loyalty, retention, repurchase and advocacy to others.<\/p>\n\n\n

\n The marketing funnel we think is true for the 2019 <\/h3>\n\n\n\n

And one more funnel that people think is the right one. I think so, too.<\/p>\n\n\n\n

Awareness<\/strong> \u2013 attract your target audience, give them information about your business.<\/p>\n\n\n\n

Consideration<\/strong> \u2013 customers look for the necessary information about you to make the buying decision.<\/p>\n\n\n\n

Conversion<\/strong> \u2013 the buying decision is made, and the customer purchases from you.<\/p>\n\n\n\n

Loyalty<\/strong>\u00a0\u2013 the customer is satisfied with what s\/he bought, s\/he becomes a repeated customer.<\/p>\n\n\n\n

Advocacy<\/strong>\u00a0\u2013 the customer adores everything or almost everything about you and s\/he can\u2019t wait to recommend you to the family, friends, colleagues; the customer leaves positive reviews.<\/p>\n\n\n

\n
\n \"marketing<\/picture> <\/figure>\n <\/div>\n \n\n\n

You\u2019ve probably seen other funnels that I didn\u2019t mention or you even use one of them. I didn\u2019t aim at gathering all of the existing types here.<\/p>\n\n\n\n

What I wanted to show you is the funnel that proved effective for many people. It guides a client all the way to the purchase and doesn\u2019t stop the moment a client converts.<\/p>\n\n\n\n

So I\u2019ll just stick to it and give you a better definition, its variations depending on your business model, and practical advice on how to adopt it for your own business.<\/p>\n\n\n<\/a>

\n What is a digital marketing funnel? <\/h2>\n\n\n\n

A modern digital marketing funnel includes much more details and stages than AIDA does. It\u2019s a complex set of actions every customer takes. And businesses that want to go online or already have online stores need digital marketing funnels, too.<\/p>\n\n\n\n

They include your landing page, advertisements, email newsletters, a free demo, guides and posts on social media. Every place is a way to convert your potential customers into paying ones.<\/p>\n\n\n\n

I think this is a decent digital marketing funnel template, and it explains how it all works in our digital era.<\/p>\n\n\n

\n
\n
\n \"ecommerce<\/picture> <\/div>\n
\n Source: Kuno Creative<\/a> <\/figcaption>\n <\/figure>\n <\/div>\n \n\n\n