{"id":18578,"date":"2019-06-18T10:25:24","date_gmt":"2019-06-18T07:25:24","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=18578"},"modified":"2024-12-25T19:17:29","modified_gmt":"2024-12-25T16:17:29","slug":"instagram-shopping","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/instagram-shopping.html","title":{"rendered":"Ultimate Guide to Instagram Shopping [+ Do’s and Don’ts]"},"content":{"rendered":"\n

This blog post was originally contributed by Jake Rheude, Vice President of Marketing at Red Stag Fulfillment. <\/em><\/p>\n\n\n\n

We all dream of the perfect something, and we\u2019ll know it when we see it. Well, if we\u2019re going to find it on social, then it\u2019ll definitely be on the image and video-focused Instagram. Such tools as Instagram shopping<\/strong> are allowing businesses to sell directly to consumers at every turn. It\u2019s all boiled down into three steps your eCommerce business will love:<\/p>\n\n\n\n

    \n
  1. People see it.<\/li>\n\n\n\n
  2. People want it.<\/li>\n\n\n\n
  3. People click to buy it.<\/li>\n<\/ol>\n\n\n\n

    And we know that 72% of Instagram users<\/a> are ready to buy.<\/p>\n\n\n\n

    This streamlined selling is having a significant impact on eCommerce owners because your newest store is also your Instagram account. Thankfully, the backend integrates well with most eCommerce platforms<\/a>, so you\u2019re not worried about filling these orders<\/a>. What you are concerned about is having everything in place to offer the products and complete the sale with as little friction as possible.<\/p>\n\n\n\n

    To get you there, we\u2019ve created the best resource list of do\u2019s and don\u2019ts that are easy to skim, understand, and act on right away. Let\u2019s dive in this Instagram shopping guide right now.<\/p>\n\n\n

    \n 1. Create a Business Account to Get Started With Instagram Shopping <\/h2>\n\n\n\n

    If you want to enable Instagram shopping feature, you\u2019ll need to set up an Instagram Account<\/a>. It\u2019s quick and easy to set up, plus you get a lot of great tools that personal accounts don\u2019t see. If you\u2019ve already got this Instagram account, then you\u2019re on the right path.<\/p>\n\n\n\n

    An Instagram shop requires this account to sell better and get deep insights into who is engaging with your business. Because Facebook owns Instagram, linking your business accounts across each can simplify some advertising and audience options as well. A Facebook product catalog also makes it easier to use Shoppable posts that we\u2019ll discuss next.<\/p>\n\n\n\n

    You also need to select and add products to reach at least 100 followers to make the most of your business profile on Instagram, so if you\u2019re just starting with Instagram Shopping<\/a>, you\u2019ll want to immediately run some awareness or sales campaigns to reach this level and generate baseline engagement.<\/p>\n\n\n\n

    Once your Instagram Business account is ready, you can use all of the available tools to sell directly through your profile and content.<\/p>\n\n\n\n

    Often, we hear rumors around how the discovery algorithm may work against businesses, but that\u2019s generally not true. You have to work for sales, and the social network is always trying to balance ads and promoted content with user-generated items.<\/p>\n\n\n\n

    With our other tips, you\u2019ll get set up with shopping on Instagram feature and be able to run a successful Instagram store.<\/p>\n\n\n

    \n 2. Dive into Instagram Shopping Tags <\/h2>\n\n\n\n

    Start selling on Instagram immediately by using Instagram shopping tags and posts<\/strong>.<\/p>\n\n\n\n

    According to Instagram internal data (as of February 2019)<\/a>, more than 130 million people tap on these tags each month, browsing through their Instagram feed.<\/p>\n\n\n\n

    These tags allow your users to interact with you and your products more quickly, including clicking around to look at products featured in images and your product categories.<\/p>\n\n\n\n

    While users still have to leave the Instagram app for the last process of their checkout, Shoppable tags ensure that your audience is primed and ready to dive in Instagram shopping.<\/p>\n\n\n\n

    To use these, you\u2019ll need a connected catalog. It can be the Facebook Shop or Facebook Catalog Manager or services from eCommerce companies like X-Cart, Shopify, or Magento. They\u2019re worth signing up for if you don\u2019t have any because you\u2019ll be able to support multiple platforms, not just Instagram.<\/p>\n\n\n

    \n

    \n How to enable Instagram shopping with X-Cart? <\/h3>\n\n\n\n

    You can easily sell your products with X-Cart just by tagging them on your Instagram shopping stories<\/a> or posts. This option instantly provides your users with such valuable info as price, stock availability, and other details. By tapping on your product tags, your shoppers will see a direct link to your online store where they can make a purchase.<\/p>\n\n\n\n

    Here are the main steps you should follow to get started with shopping on Instagram:<\/p>\n\n\n\n