{"id":18248,"date":"2019-05-23T14:03:25","date_gmt":"2019-05-23T11:03:25","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=18248"},"modified":"2024-11-25T11:25:15","modified_gmt":"2024-11-25T08:25:15","slug":"customer-testimonials","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/customer-testimonials.html","title":{"rendered":"How to Make the Most of Customer Testimonials in eCommerce"},"content":{"rendered":"\n\n\n

This blog post was originally contributed by Emil Kristensen, CMO at Drip, on behalf of Sleeknote<\/a>. <\/em><\/p>\n\n\n\n

Whether it\u2019s deciding where to eat out on the weekend or choosing the right mascara, buyers always turn to other buyers for help.<\/p>\n\n\n\n

It\u2019s the safest way to ensure they\u2019re making the right decision.<\/p>\n\n\n\n

In fact, a whopping 88% of online shoppers<\/a> turn to reviews, aka customer testimonials, before considering a purchase.<\/p>\n\n\n\n

But authentic customer testimonials<\/a> can do so much more than help sell your products.<\/p>\n\n\n\n

They can build long-term trust and credibility around your brand, which is why they\u2019re such a powerful tool for growing your e-commerce business.<\/p>\n\n\n\n

In this article, we\u2019ll discuss why customer testimonials are so important for e-commerce and how you can leverage them to build trust, drive traffic and conversions, and ultimately take your online store to the next level.<\/p>\n\n\n<\/a>

\n Why Customer Testimonials Matter <\/h2>\n\n\n\n

Fun fact:<\/strong> 72% of consumers<\/a> say positive reviews make them trust a business more.<\/p>\n\n\n\n

People are bombarded with thousands of brands and advertisements on a daily basis. Safe to say, their patience for scams and sleazy marketing tactics is at a record low.<\/p>\n\n\n\n

With social media and independent review websites like Yelp at their fingertips, it\u2019s easier than ever for customers to spread the word about your business.<\/p>\n\n\n\n

For e-commerce businesses, it\u2019s even more challenging to earn customers\u2019 trust.<\/p>\n\n\n\n

Operating online means having no face-to-face interaction with your customers, increasing the importance of online reviews by leaps.<\/p>\n\n\n\n

But here\u2019s the tricky part.<\/p>\n\n\n\n

How do you make sure your positive reviews are actually being seen by potential customers?<\/p>\n\n\n\n

Sure, they can find them on their own if they look hard enough.<\/p>\n\n\n\n

But as a marketer, you can maximize the impact of positive testimonials by encouraging reviews, showcasing them at optimal touchpoints, and using different strategies to effectively communicate them to potential customers.<\/p>\n\n\n<\/a>

\n II. Where to Showcase Customer Testimonials <\/h2>\n\n\n\n

Before we jump into the strategies for leveraging customer testimonials, let\u2019s discuss the different touchpoints where you can showcase online reviews to get maximum results.<\/p>\n\n\n<\/a>

\n Social Media <\/h3>\n\n\n\n

Many brands prefer social media when it comes to showcasing reviews and testimonials.<\/p>\n\n\n\n

The reason is simple \u2014 it\u2019s where customers are spending most of their time.<\/p>\n\n\n\n

Also, social platforms offer a natural, organic feel that helps build trust with potential customers. It\u2019s a place where customers can interact with your brand and with each other to discuss their experiences.<\/p>\n\n\n\n

This makes it a great place to share posts that can go viral or spark conversation, such as screenshots of real customer chats:<\/p>\n\n\n

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\n \"Customer<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n

Plus, there are so many different ways you can showcase customer testimonials on social media; text posts, video posts, images, Stories, and more.<\/p>\n\n\n\n

You can also encourage happy customers to leave reviews under the \u201cReviews\u201d tab on your Facebook page. That\u2019s where a lot of people will head towards to check out your brand.<\/p>\n\n\n

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\n \"Reviews<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n<\/a>

\n Website <\/h3>\n\n\n\n

For e-commerce stores, a website is like a virtual storefront.<\/p>\n\n\n\n

Not only does it need to look good, but it should also give enough information to shoppers and make it easier for them to make a purchase.<\/p>\n\n\n\n

But did you know that your website is also one of the best places to showcase customer reviews?<\/p>\n\n\n\n

When a potential customer visits your website, your homepage is responsible for your brand\u2019s first impression. Make sure it\u2019s a good one by placing positive reviews and testimonials by existing customers on there.<\/p>\n\n\n\n

Here\u2019s a good example from Casper<\/a>:<\/p>\n\n\n

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\n \"Casper<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n

This will help wary visitors instantly build a connection with your brand and feel more secure browsing through the rest of your online store and making a purchase.<\/p>\n\n\n\n

Other great places to showcase reviews on your website are:<\/p>\n\n\n\n