{"id":17682,"date":"2019-04-17T08:16:25","date_gmt":"2019-04-17T05:16:25","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=17682"},"modified":"2023-09-12T09:23:06","modified_gmt":"2023-09-12T06:23:06","slug":"blog-influencer-marketing-html","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/influencer-marketing.html","title":{"rendered":"A Beginner’s Guide to Influencer Marketing [+How Affiliates Can Leverage Them]"},"content":{"rendered":"\n\n\n

This blog post was originally contributed by Levi Olmstead, Senior Content Marketing Manager at Whatfix and Founder at LeviOlmstead.com<\/a>. <\/em><\/p>\n\n\n\n

The eCommerce marketplace is crowded and competitive. In fact, eCommerce already represents almost 10% of retail sales<\/a>, and it\u2019s expected to continue to grow by nearly 15% each year.<\/p>\n\n\n\n

As competition increases, getting your product in front of the right consumers becomes even more challenging. Which is why effective marketing can be the key between business success and failure.<\/p>\n\n\n\n

But if you\u2019re just starting your online store<\/a>, you\u2019re already juggling many hats with limited time. So, how do you make the most out of your marketing budget and lack of resources?<\/p>\n\n\n\n

The answer is influencer marketing.<\/p>\n\n\n\n

Read on to discover what influencer marketing is, and how you can leverage it to grow your eCommerce business.<\/p>\n\n\n<\/a>

\n What is influencer marketing? <\/h2>\n\n\n\n

Influencer marketing is essential using an influencer for marketing your business brand, product or service to your target audience.<\/p>\n\n\n\n

Influencers typically use content sharing to market your brand or product to an audience they\u2019ve already built and connected with. They may also help run contests, giveaways, and other events to help draw people in.<\/p>\n\n\n

\n What is an influencer? <\/h3>\n\n\n\n

An influencer is any person who has the power to influence or persuade people to do something. Influencers are people who others like, respect, admire, and\/or look up to \u2014 their opinion matters.<\/p>\n\n\n\n

In our private lives, influencers tend to be family members and friends. They may also include community members and peers. In the broader landscape of the internet, influencers also include celebrities, industry leaders, icons, and anyone with a large social following.<\/p>\n\n\n\n

One of the most common ways to group influencers is by the number of followers they have. At the lowest end, influencers with fewer than 5,000 followers are considered \u201cadvocates.\u201d And at the highest end, those with over 7 million followers are \u201ccelebrities.\u201d<\/p>\n\n\n

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\n \"influencer<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n

When deciding which influencer to work with, it\u2019s important to understand what kind of following you\u2019re looking for. There are two reasons for this:<\/p>\n\n\n\n