{"id":16548,"date":"2019-01-24T12:39:10","date_gmt":"2019-01-24T09:39:10","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=16548"},"modified":"2025-03-21T19:35:49","modified_gmt":"2025-03-21T16:35:49","slug":"ecommerce-101","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/ecommerce-101.html","title":{"rendered":"eCommerce 101: Everything You Need to Know About eCommerce Websites"},"content":{"rendered":"\n\n\n<p>For now, eCommerce is a daily part of our lives. We order clothes, food, and electronics online, we use credit cards every day, pay via Apple Pay in public transport. So, eCommerce is fully integrated into our lives and it\u2019s so hard to imagine our life without it.<\/p>\n\n\n<a class=\"anchor\" id=\"what_is_ecom\" aria-hidden=\"true\"><\/a><h2>\n            What is eCommerce?    <\/h2>\n\n\n\n<p>Let\u2019s start with the definition of eCommerce. eCommerce, also known as electronic commerce or eBusiness, is buying and selling goods and services over the internet.<\/p>\n\n\n\n<p>There\u2019s no agreement on how to write the word but at X-Cart we use \u201ceCommerce\u201d. You could also see the following variants:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>ecommerce<\/li>\n\n\n\n<li>e-commerce<\/li>\n\n\n\n<li>E-commerce<\/li>\n\n\n\n<li>E-Commerce<\/li>\n\n\n\n<li>Ecommerce<\/li>\n<\/ul>\n\n\n<a class=\"anchor\" id=\"when_ecom_start\" aria-hidden=\"true\"><\/a><h2>\n            When did eCommerce start?    <\/h2>\n\n\n\n<p>eCommerce appeared, OMG, almost 50 years ago. Can you believe it? Anyway, firstly a basic system of eCommerce appeared, EFT (electronic funds transfer) and EDI (electronic data interchange). Also, don\u2019t forget about teleshopping that started that time, too (which is still alive and only God knows why).<\/p>\n\n\n\n<p>Later ATM Machines and credit cards gained their popularity so eCommerce had no other choice than to develop. Then the first eCommerce platform in the world appeared, and after that\u2026 wow! Let\u2019s better see the process of growing in the timeline below.<\/p>\n\n\n<a class=\"anchor\" id=\"ecom_timeline\" aria-hidden=\"true\"><\/a><h3>\n            Ecommerce timeline    <\/h3>\n\n\n\n<p><strong>1969<\/strong>: The first American eCommerce company CompuServe founded.<\/p>\n\n\n\n<p><strong>1972<\/strong>: The first online transaction was made in 1972 when students from Stanford Artificial Intelligence Laboratory and MIT were selling online cannabis via ARPANET (the Advanced Research Projects Agency Network).<\/p>\n\n\n\n<p><strong>1979<\/strong>: Michael Aldrich invented electronic shopping.<\/p>\n\n\n\n<p><strong>1982<\/strong>: Boston Computer Exchange launched one of the first eCommerce platforms.<\/p>\n\n\n\n<p><strong>1984<\/strong>: A marketplace was launched by CompuServe.<\/p>\n\n\n\n<p><strong>1990<\/strong>: The first web browser WorldWideWeb appeared. Everyone with the access to internet could shop online.<\/p>\n\n\n\n<p><strong>1995<\/strong>: Amazon and eBay launched. The new era of marketplaces started.<\/p>\n\n\n\n<p><strong>1996<\/strong>: Indian and Korean marketplaces launched.<\/p>\n\n\n\n<p><strong>1998<\/strong>: PayPal, an online payment system, launched.<\/p>\n\n\n\n<p><strong>1999<\/strong>: Alibaba launched.<\/p>\n\n\n\n<p><strong>2000<\/strong>: Google launched Adwords, Walmart launched its website where you can shop online.<\/p>\n\n\n\n<p><strong>2001<\/strong>: X-Cart, global eCommerce software pioneer launched.<\/p>\n\n\n\n<p><strong>2005<\/strong>: Amazon Prime, flat-fee shipping service for members appeared; Etsy launched.<\/p>\n\n\n\n<p><strong>2009<\/strong>: Bitcoin launched.<\/p>\n\n\n\n<p><strong>2011<\/strong>: Google Wallet launched.<\/p>\n\n\n\n<p><strong>2014<\/strong>: Apple Pay and Jet.com launched.<\/p>\n\n\n\n<p><strong>2015<\/strong>: Pinterest became an eCommerce solution via adding Buyable Pins.<\/p>\n\n\n\n<p><strong>2018<\/strong>: Instagram shoppable posts and stories appeared.<\/p>\n\n\n\n<p>And here we are: it\u2019s 2019 already and I\u2019m waiting for something that is worth including in this timeline.<\/p>\n\n\n<div class=\"gb-emph gb-emph--center\">\n<h3>\n            Don\u2019t Wait for the Change to Come First    <\/h3>\n\n\n\n<p>Create your eCommerce business with X-Cart today and make it happen.<\/p>\n\n\n    <div class=\"gb-btns__wrapper\">\n                                    <a  href=\"https:\/\/www.x-cart.com\/software-pricing.html\" class=\"btn btn--lg\" target=\"_blank\" data-track=\"Create Online Store\" data-track-page=\"What is eCommerce\" data-track-label=\"What is eCommerce\">Request a Free Demo<\/a>                        <\/div>\n\n<\/div>\n\n<a class=\"anchor\" id=\"who_ecom_works\" aria-hidden=\"true\"><\/a><h2>\n            How does eCommerce work?    <\/h2>\n\n\n\n<p>eCommerce is pretty much like physical retail. We buy and sell. The difference is that eCommerce operates digitally. What you should know is that there are several main points on which the whole eCommerce is based. Here\u2019s what I\u2019m talking about.<\/p>\n\n\n<h3>\n            eCommerce basics    <\/h3>\n\n\n\n<p>Without it eCommerce (and commerce businesses) couldn\u2019t exist. It\u2019s simple: one of the parties pays money, the other provides goods or services. Almost everything you can find in a brick-and-mortar store you can buy online now: books, apparel, gadgets, food, even pets!<\/p>\n\n\n\n<p>My favorite part is that now I can buy ebooks (I\u2019ve been reading them for 9 years already and when I hold a paper book I feel uncomfortable and always want to swipe), magazine&nbsp;<a href=\"https:\/\/www.x-cart.com\/blog\/subscription-box-business.html\">subscriptions<\/a>&nbsp;(feels like I\u2019m saving trees), music, software, online courses which is my personal desire.<\/p>\n\n\n<h3>\n            Accepting orders    <\/h3>\n\n\n\n<p>Seems like there\u2019s nothing simpler. And here\u2019s the order you\u2019ve been waiting for, but here\u2019re the points you should not ignore except just updating the order database:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li>counting taxes<\/li>\n\n\n\n<li>coupons and discount processing<\/li>\n\n\n\n<li>billing<\/li>\n\n\n\n<li>delivery address<\/li>\n\n\n\n<li>making sure that a customer accepts terms of service<\/li>\n\n\n\n<li>order and tracking numbers<\/li>\n\n\n\n<li>delivery details<\/li>\n\n\n\n<li>payment gateway<\/li>\n<\/ul>\n\n\n<h3>\n            Accepting payment    <\/h3>\n\n\n\n<p>Transactions are usually conducted by a payment gateway. Payment gateways have payment options, checks and accept personal details like credit card numbers and CVVs, provide multi-step authentication.<\/p>\n\n\n<h3>\n            Delivery details    <\/h3>\n\n\n\n<p>Oh, delivery. How often do you have problems with your orders that you didn\u2019t receive on time? I had this problem a couple of times. Sometimes a company handles the problem at once, sometimes\u2026 well, you have to wait a lot. Be the one who doesn\u2019t have problems with logistics!<\/p>\n\n\n\n<p>So your purpose is to make sure that the right product reaches the right customer on time without any damage. You can handle it yourself or use a third-party logistics provider. Doesn\u2019t matter what you choose. Think about the result.<\/p>\n\n\n<h3>\n            Customer care    <\/h3>\n\n\n\n<p>Helping your customers is what you\u2019ll have to do no matter how fabulous you\u2019re. They always have questions, they mistype their personal information, they pick the wrong size, their orders sometimes get damaged\u2026 Be ready to handle it. Be helpful. Easy to contact.<\/p>\n\n\n<h3>\n            Reverse logistics    <\/h3>\n\n\n\n<p>Reverse logistics is fatal. It\u2019s impossible that everything is always in perfect shape, mechanisms work as they should, the size is always correct.<\/p>\n\n\n\n<p>We got used to sellers sending products to customers, not vice versa. But be ready to get your products back, too. And fix the problem.<\/p>\n\n\n<a class=\"anchor\" id=\"what_is_ecomsite\" aria-hidden=\"true\"><\/a><h2>\n            What is an eCommerce website?    <\/h2>\n\n\n\n<p>An eCommerce website is a site that sells products and services through means of the data transfer and funds over the internet.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16553\/X-Cart.com_-p500.webp 1x, https:\/\/www.x-cart.com\/img\/16553\/X-Cart.com_.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16553\/X-Cart.com_-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/16553\/X-Cart.com_.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16553\/X-Cart.com_.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16553\/X-Cart.com_.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"704\" height=\"540\" src=\"https:\/\/www.x-cart.com\/img\/16553\/X-Cart.com_.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/16553\/X-Cart.com_.jpg 1x\" alt=\"X-Cart.com homepage\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<a class=\"anchor\" id=\"ecomsite_types\" aria-hidden=\"true\"><\/a><h3>\n            Types of eCommerce websites    <\/h3>\n\n\n\n<p>One of the first questions you should ask yourself when creating a business is \u201cWhat is my&nbsp;<a href=\"https:\/\/www.ecommerceceo.com\/types-of-ecommerce-business-models\/\" target=\"_blank\">business model type?<\/a>\u201d. Here\u2019s your chance to pick.<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><strong>Business-to-Consumer (B2C)<\/strong>: Electronic exchanges of goods and services between businesses and consumers \u2013 the end users.<\/li>\n<\/ul>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16556\/uber.webp 1x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16556\/uber-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/16556\/uber-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/16556\/uber.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16556\/uber.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16556\/uber.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"320\" height=\"194\" src=\"https:\/\/www.x-cart.com\/img\/16556\/uber.png\" srcset=\"https:\/\/www.x-cart.com\/img\/16556\/uber.png 1x\" alt=\"uber\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16555\/coursera-p500.png 1x, https:\/\/www.x-cart.com\/img\/16555\/coursera.png 2x, https:\/\/www.x-cart.com\/img\/16555\/coursera-raw.png 3x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16555\/coursera.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16555\/coursera-raw.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"320\" height=\"64\" src=\"https:\/\/www.x-cart.com\/img\/16555\/coursera-raw.png\" srcset=\"https:\/\/www.x-cart.com\/img\/16555\/coursera-raw.png 1x\" alt=\"coursera\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><strong>Business-to-Business (B2B)<\/strong>: Electronic exchanges of goods and services between businesses.<\/li>\n<\/ul>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16559\/x-cart.webp 1x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16559\/x-cart-raw.png 1x, https:\/\/www.x-cart.com\/img\/16559\/x-cart.png 3x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16559\/x-cart.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16559\/x-cart.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"320\" height=\"102\" src=\"https:\/\/www.x-cart.com\/img\/16559\/x-cart.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/16559\/x-cart.jpg 1x\" alt=\"x-cart\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><strong>Consumer-to-Business (C2B)<\/strong>: Electronic exchanges of goods and services where people offer items or services to businesses.<\/li>\n\n\n\n<li><strong>Consumer-to-Consumer (C2C)<\/strong>: Electronic exchanges of goods and services between buyers, normally through a third party.<\/li>\n\n\n\n<li><strong>Consumer-to-Administration (C2A)<\/strong>: Electronic exchanges when a consumer sells goods and services to people and public organizations.<\/li>\n\n\n\n<li><strong>Business-to-Administration (B2A)<\/strong>: Electronic exchanges of products and services between organizations and public administrations.<\/li>\n<\/ul>\n\n\n<a class=\"anchor\" id=\"merchant_types\" aria-hidden=\"true\"><\/a><h3>\n            Types of merchants &amp; What they sell    <\/h3>\n\n\n\n<ol class=\"ol-numbers wp-block-list\">\n<li>Physical goods. This is the most typical kind of store. They show the goods in their online stores, customers pick what they like and save items or add them to their carts. When a purchase is made, businesses ship orders to the customers.<\/li>\n\n\n\n<li>Services. Educational, repairing, consulting people \u2013 anything can be bought online as well. Want to create a website? Okay. Find a tutor? Great. Consider you already found one.<\/li>\n\n\n\n<li>Digital products. Ebooks, podcasts, software, online courses (my favorite!) \u2013 buy what you want, learn when you want. This trend is just awesome.<\/li>\n<\/ol>\n\n\n<a class=\"anchor\" id=\"steps_on_ecomsite\" aria-hidden=\"true\"><\/a><h2>\n            Steps you follow on an eCommerce website    <\/h2>\n\n\n\n<ol class=\"ol-numbers wp-block-list\">\n<li>A customer chooses one of your products, a sweater, and s\/he adds it to the cart. All the information is saved in the database.<\/li>\n\n\n\n<li>The order manager queries your database to find out if the sweater of that exact color and size is actually in stock.<\/li>\n\n\n\n<li>If it\u2019s not in stock, the stock database may order more items from a manufacturer. If it is in stock, the stock database confirms the sweater is available.<\/li>\n\n\n\n<li>A merchant system accepts the payment.<\/li>\n\n\n\n<li>The bank confirms there\u2019s enough money on your customer\u2019s credit or debit card.<\/li>\n\n\n\n<li>When the transaction is successfully processed, the web server is notified. Then the customer gets a message that the transaction is complete.<\/li>\n\n\n\n<li>The order manager requests to dispatch the order from the warehouse to the customer. When it\u2019s dispatched, the customer gets an email.<\/li>\n\n\n\n<li>The order is delivered to the customer.<\/li>\n<\/ol>\n\n\n<a class=\"anchor\" id=\"mob_ecom\" aria-hidden=\"true\"><\/a><h2>\n            <a href=\"https:\/\/www.x-cart.com\/blog\/mobile-commerce-101.html\">Mobile eCommerce<\/a>    <\/h2>\n\n\n\n<p>It means selling or buying goods and services via mobile devices. Is there a person who has never bought anything through an app or paid with Apple or Google Pay? I bet not so many people are left. Online shopping is a desire for people, and as mobile sales&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/226530\/mobile-payment-transaction-volume-forecast\/\" target=\"_blank\">are growing<\/a>, the number of people who choose online shopping is decreasing.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/16560\/x-cart-mobile-raw.jpg\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16560\/x-cart-mobile-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/16560\/x-cart-mobile-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/16560\/x-cart-mobile.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16560\/x-cart-mobile.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16560\/x-cart-mobile.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"400\" height=\"865\" src=\"https:\/\/www.x-cart.com\/img\/16560\/x-cart-mobile.png\" srcset=\"https:\/\/www.x-cart.com\/img\/16560\/x-cart-mobile.png 1x\" alt=\"X-Cart.com mobile view\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n\n<p><a href=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/01\/x-cart-mobile.jpg\"><\/a>There\u2019re some thoughts on what you can do to improve your users\u2019 mobile commerce experience:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><a href=\"https:\/\/www.x-cart.com\/blog\/speed-up-website.html\">Speed up your mobile website<\/a>. Nobody likes waiting, not so many people can actually wait. So show your customers that you appreciate their time and don\u2019t make them suffer.<\/li>\n\n\n\n<li>Payment solutions should be safe and easy to use. Please, please, please, consider adding OEM Pay (Apple Pay, Google Pay, etc).<\/li>\n\n\n\n<li>Create an app. That\u2019s convenient and your business will seem to be some fancy trustful business that keeps up with the progress.<\/li>\n<\/ul>\n\n\n<a class=\"anchor\" id=\"ecom_marketing\" aria-hidden=\"true\"><\/a><h2>\n            eCommerce marketing    <\/h2>\n\n\n\n<p>Your eCommerce store success depends on your marketing strategy. There\u2019re so many things you can do. When you\u2019re just&nbsp;<a href=\"https:\/\/www.x-cart.com\/smb-ecommerce.html\">starting your small business<\/a>&nbsp;you\u2019re probably short of resources and I\u2019m not talking about money alone. You may lack time and people, too. Try to resist the temptation to use all the marketing strategies possible.<\/p>\n\n\n\n<p>Don\u2019t promote your eCommerce business in every social media you know. Start from one or two. Think about your content quality above quantity.<\/p>\n\n\n\n<p>If you need more information or you just don\u2019t know where to start, don\u2019t worry. We\u2019re here to help you. All our blog is dedicated to eCommerce marketing. I\u2019ll try to pick those posts that you might need in the beginning.<\/p>\n\n\n<h3>\n            How to sell online guide    <\/h3>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><a href=\"https:\/\/www.x-cart.com\/sell-online.html\">How to sell online: Your all-in-one guide to selling products online<\/a><\/li>\n<\/ul>\n\n\n\n<p>This guide will help you to find a product to sell and to actually sell it. We\u2019ve collected all the necessary information about selling on Amazon, eBay, Esty, Pinterest, Facebook, and Instagram. And you\u2019ll also find out about\u00a0<a href=\"https:\/\/www.x-cart.com\/omni-channel-ecommerce\">omni-channel marketing<\/a>.<\/p>\n\n\n<h3>\n            Email marketing    <\/h3>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><a href=\"https:\/\/www.x-cart.com\/email-marketing\/\">eCommerce email marketing: The essential guide to sales growth + templates<\/a><\/li>\n<\/ul>\n\n\n\n<p>In our email marketing guide, you\u2019ll find everything about email marketing software, tools, and apps. Hacks on how to grow your email list and what to do with abandoned carts. And we\u2019ll explain to you why transactional and order confirmation emails are great, too.<\/p>\n\n\n<h3>\n            YouTube Marketing    <\/h3>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><a href=\"https:\/\/www.x-cart.com\/blog\/how-to-create-youtube-channel.html\">How to create a YouTube channel for your eCommerce business to make it blossom<\/a><\/li>\n<\/ul>\n\n\n\n<p>This post is about YouTube marketing and how you can use Youtube for your eCommerce business.<\/p>\n\n\n<h3>\n            Instagram Marketing    <\/h3>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><a href=\"https:\/\/www.x-cart.com\/instagram\/marketing.html\">Instagram marketing for eCommerce: The complete guide<\/a><\/li>\n<\/ul>\n\n\n\n<p>From your Instagram marketing guide, you\u2019ll learn how to create an Instagram business account, how to get more followers and likes, how to sell and advertise there and why influencer marketing is an awesome opportunity for a business.<\/p>\n\n\n<h3>\n            Design    <\/h3>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><a href=\"https:\/\/www.x-cart.com\/blog\/logo-design.html\">The beginner\u2019s guide to creating a marvelous logo for your online store<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.x-cart.com\/blog\/web-design-software.html\">11 web design tools to help you build an awesome site \u2013 without any tech knowledge at all<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.x-cart.com\/blog\/best-ecommerce-website-design.html\">How the best eCommerce sites win at web design [23 examples]<\/a><\/li>\n<\/ul>\n\n\n\n<p>Here we will help you with creating your logo yourself, finding tools and learning some basic rules. Web design tools will help you to build your dream site at once, and also check the examples to get inspired.<\/p>\n\n\n<h3>\n            Website Development    <\/h3>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><a href=\"https:\/\/www.x-cart.com\/blog\/ecommerce-website-development.html\">67 point eCommerce website development checklist + cost considerations<\/a><\/li>\n\n\n\n<li>Custom&nbsp;<a href=\"https:\/\/www.x-cart.com\/ecommerce-development-services.html\">Ecommerce Development Services<\/a><\/li>\n<\/ul>\n\n\n\n<p>Everything you wanted to know about eCommerce development: checklist, cost considerations, eCommerce development, support or maintenance services, template customization, and more.<\/p>\n\n\n<h3>\n            Google AdWords    <\/h3>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><a href=\"https:\/\/www.x-cart.com\/blog\/how-to-use-google-adwords.html\">How to use google AdWords to create real, lasting revenue for your ecommerce store<\/a><\/li>\n<\/ul>\n\n\n\n<p>Everything you wanted to know about Google AdWords: searching for keywords, targeting your campaigns, etc.<\/p>\n\n\n<h3>\n            Pricing    <\/h3>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\">\n<li><a href=\"https:\/\/www.x-cart.com\/blog\/pricing-tactics.html\">8 smart pricing tactics for eCommerce retailers to win against competition<\/a><\/li>\n<\/ul>\n\n\n\n<p>Pricing tactics you should consider trying. Sometimes they are not that obvious.<\/p>\n\n\n<a class=\"anchor\" id=\"metrics\" aria-hidden=\"true\"><\/a><h2>\n            Metrics that you should measure    <\/h2>\n\n\n\n<p>It\u2019s not enough just to create an online store. To measure your effectiveness you should also be tracking metrics. They show what you should work on. It\u2019s also hard to plan without knowing your statistics. If you know it and can work with it then, well, we can say you <em>know<\/em> your business. <\/p>\n\n\n\n<p>So what metrics should you pay your attention to? <\/p>\n\n\n\n<p><strong>Bounce rate<\/strong><\/p>\n\n\n\n<p>Bounce rate is the percentage of visitors that left the site after viewing only one page.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/16562\/bounce-rate-raw.jpg\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16562\/bounce-rate-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/16562\/bounce-rate-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/16562\/bounce-rate-raw.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16562\/bounce-rate-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/16562\/bounce-rate-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1482\" height=\"680\" src=\"https:\/\/www.x-cart.com\/img\/16562\/bounce-rate-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/16562\/bounce-rate-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/16562\/bounce-rate-raw.jpg 2x\" alt=\"Bounce Rate Graph\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                        <figcaption class=\"gb-img__source\">\n                    Source: <a href=\"https:\/\/exposureninja.com\/blog\/bounce-rate\/\" target='_blank'>Exposure ninja<\/a>                <\/figcaption>\n                    <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n\n<p><strong>Visitor Conversion Rate<\/strong><\/p>\n\n\n\n<p>With this metric, you define the percentage of website visitors who have \u201cconverted\u201d from passive visitors into active visitors.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16572\/visitor-conversion-rate.webp 1x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16572\/visitor-conversion-rate.png 1x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16572\/visitor-conversion-rate.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16572\/visitor-conversion-rate.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"422\" height=\"196\" src=\"https:\/\/www.x-cart.com\/img\/16572\/visitor-conversion-rate.png\" srcset=\"https:\/\/www.x-cart.com\/img\/16572\/visitor-conversion-rate.png 1x\" alt=\"Visitor Conversion Rate\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>Source: <a href=\"https:\/\/www.optimizesmart.com\/report-analyze-conversion-rate-google-analytics\/\" target=\"_blank\">Optimize smart<\/a><\/p>\n\n\n\n<p><strong>Cart Abandonment Rate <\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.x-cart.com\/email-marketing\/abandoned-cart-email.html\">Abandoned carts<\/a> are nightmare of online shops owners. You engage your customers, they come, pick goods and\u2026 something distracts them or they just change their minds or wait for a coupon \u2013 a ton of reasons. The result is always the same \u2013 it happens. And you have to struggle against it. <\/p>\n\n\n\n<p>Knowing this metric helps you decrease it. And <a href=\"https:\/\/www.x-cart.com\/email-marketing\/abandoned-cart-email.html\">we can help <\/a>you, too. <\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16573\/Cart-Abandonment-Rate--p500.png 1x, https:\/\/www.x-cart.com\/img\/16573\/Cart-Abandonment-Rate--p760.png 2x, https:\/\/www.x-cart.com\/img\/16573\/Cart-Abandonment-Rate-.png 3x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16573\/Cart-Abandonment-Rate--p950.png 1x, https:\/\/www.x-cart.com\/img\/16573\/Cart-Abandonment-Rate-.png 2x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1600\" height=\"714\" src=\"https:\/\/www.x-cart.com\/img\/16573\/Cart-Abandonment-Rate--p950.png\" srcset=\"https:\/\/www.x-cart.com\/img\/16573\/Cart-Abandonment-Rate--p950.png 1x, https:\/\/www.x-cart.com\/img\/16573\/Cart-Abandonment-Rate-.png 2x\" alt=\"Cart Abandonment Rate\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>Source: Lemonstand<\/p>\n\n\n\n<p><strong>Email Subscribers Engagement<\/strong><\/p>\n\n\n\n<p>Simple tracking tools will show how many leads actually open your emails and, subsequently, how many of them convert from email click-throughs. Without this metric, you will just send tons of emails that won\u2019t work. While checking the metric you\u2019ll find out what emails work best for your business and which you should not send ever. <\/p>\n\n\n\n<p><strong>Traffic<\/strong><\/p>\n\n\n\n<p>A basic metric. Find out how many people come to your store, how many people buy. See the impact of your marketing campaigns. <\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16574\/traffic-p500.webp 1x, https:\/\/www.x-cart.com\/img\/16574\/traffic.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16574\/traffic.png 1x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16574\/traffic.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16574\/traffic.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"521\" height=\"308\" src=\"https:\/\/www.x-cart.com\/img\/16574\/traffic.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/16574\/traffic.jpg 1x\" alt=\"Traffic\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p><strong>Mobile users<\/strong><\/p>\n\n\n\n<p>The number of mobile users is growing. Do I have to mention that the mobile version of your website should be just awesome \u2013 fast and easy to navigate? If you care about it, you have more sales. Simple.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16575\/Mobile-users-p500.webp 1x, https:\/\/www.x-cart.com\/img\/16575\/Mobile-users.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16575\/Mobile-users.png 1x, https:\/\/www.x-cart.com\/img\/16575\/Mobile-users-raw.png 2x, https:\/\/www.x-cart.com\/img\/16575\/Mobile-users.png 3x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16575\/Mobile-users.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16575\/Mobile-users.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"788\" height=\"312\" src=\"https:\/\/www.x-cart.com\/img\/16575\/Mobile-users.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/16575\/Mobile-users.jpg 1x\" alt=\"Mobile users\" loading=\"lazy\" \/><\/picture>                                        <figcaption class=\"gb-img__source\">\n                    Source: <a href=\"https:\/\/www.hallaminternet.com\/google-analytics-desktop-vs-mobile-vs-tablet-metrics\/\" target='_blank'>Hallam<\/a>                <\/figcaption>\n                    <\/figure>\n    <\/div>\n    \n\n\n<p>The amount of time a visitor spends on your website. <\/p>\n\n\n\n<p><strong>Pages per visit <\/strong><\/p>\n\n\n\n<p>Pages per visit metric shows how many Web pages a user views on your website. This metric is usually displayed as an average.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16576\/Pages-per-visit--p500.webp 1x, https:\/\/www.x-cart.com\/img\/16576\/Pages-per-visit-.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16576\/Pages-per-visit--p500.jpg 1x, https:\/\/www.x-cart.com\/img\/16576\/Pages-per-visit-.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16576\/Pages-per-visit-.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16576\/Pages-per-visit-.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"600\" height=\"137\" src=\"https:\/\/www.x-cart.com\/img\/16576\/Pages-per-visit-.png\" srcset=\"https:\/\/www.x-cart.com\/img\/16576\/Pages-per-visit-.png 1x\" alt=\"Pages per visit\" loading=\"lazy\" \/><\/picture>                                        <figcaption class=\"gb-img__source\">\n                    Source: <a href=\"https:\/\/www.webanalyticsworld.net\/2013\/02\/how-to-analyze-and-report-average-visit-duration-in-google-analytics.html\" target='_blank'>Web Analytics World<\/a>                <\/figcaption>\n                    <\/figure>\n    <\/div>\n    \n\n\n<p><strong>Bounce rate<\/strong><\/p>\n\n\n\n<p>Bounce rate represents the percentage of visitors who enter the site and then leave it (&#8220;bounce&#8221;) instead of navigating to other pages of your store.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16577\/bounce-rate.webp 1x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16577\/bounce-rate-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/16577\/bounce-rate.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16577\/bounce-rate.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16577\/bounce-rate.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"531\" height=\"462\" src=\"https:\/\/www.x-cart.com\/img\/16577\/bounce-rate.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/16577\/bounce-rate.jpg 1x\" alt=\"bounce rate\" loading=\"lazy\" \/><\/picture>                                        <figcaption class=\"gb-img__source\">\n                    Source: <a href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target='_blank'>MonsterInsights<\/a>                <\/figcaption>\n                    <\/figure>\n    <\/div>\n    \n\n<a class=\"anchor\" id=\"create_store\" aria-hidden=\"true\"><\/a><h2>\n            I want to create a store. Where to begin?    <\/h2>\n\n\n\n<p>You\u2019ve been planning to start your small business for a while, and now, when you see the eCommerce growth you finally decide: \u201cIt\u2019s time!\u201d. And you\u2019re right. The main question is where to begin. Well, you\u2019re in the right place and we\u2019re <a href=\"https:\/\/www.x-cart.com\/ecommerce-solutions\">ready to help you<\/a> here. <\/p>\n\n\n\n<p>I\u2019ll be honest: there are a lot of things you should think through. But don\u2019t panic! We\u2019ll be happy to help you with your online business.<\/p>\n\n\n\n<p>So what should you do to be successful in online retailing? <\/p>\n\n\n\n<p>First, you\u2019ll have to pick your niche and decide what you\u2019re going to sell, then define your target audience. Think of your business model: stocking inventory, <a href=\"https:\/\/www.x-cart.com\/list-of-dropshipping-suppliers\/\" target=\"_blank\">dropshipping<\/a>, or online mall? <\/p>\n\n\n\n<p>After that, you should register your domain which should be easy to both spell and remember. Preferably, it should be associated with your business. Picking your perfect platform is another question to pay attention to as it\u2019s serious.<\/p>\n\n\n\n<p>The other things you should consider when creating your eCommerce website are web design (you might like one of <a href=\"https:\/\/market.x-cart.com\/ecommerce-templates\/\" target=\"_blank\">these templates<\/a>), online marketing, payments and shipping, inventory management.<\/p>\n\n\n\n<p>Here\u2019s our detailed guide on <a href=\"https:\/\/www.x-cart.com\/blog\/start-online-store\/\">how to start an online store that actually grows<\/a>.<\/p>\n\n\n<a class=\"anchor\" id=\"ecom_best\" aria-hidden=\"true\"><\/a><h2>\n            eCommerce best practices     <\/h2>\n\n\n\n<p>To encourage you, I want to share <a href=\"https:\/\/www.x-cart.com\/blog\/category\/case-study\">our clients\u2019 best practices<\/a>. If you read their stories you\u2019ll see that there is nothing impossible. You can do it, and we will be happy to help you.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.x-cart.com\/success-stories\/trademark-hardware.html\">Trademark Hardware<\/a> <\/strong><\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/16578\/trademark-hardware-raw.jpg\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16578\/trademark-hardware-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/16578\/trademark-hardware-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/16578\/trademark-hardware-raw.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16578\/trademark-hardware-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/16578\/trademark-hardware-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1440\" height=\"900\" src=\"https:\/\/www.x-cart.com\/img\/16578\/trademark-hardware-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/16578\/trademark-hardware-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/16578\/trademark-hardware-raw.jpg 2x\" alt=\"trademark hardware\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n\n<p>This story is about Trademark Hardware who increased traffic by 75K and got NASA and Tesla in their clients\u2019 list after they optimized their eCommerce store for mobile.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.oakhall.co.uk\/\">Oak Hall<\/a><\/strong><\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/16579\/oak-hall-raw.jpg\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16579\/oak-hall-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/16579\/oak-hall-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/16579\/oak-hall-raw.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16579\/oak-hall-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/16579\/oak-hall-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1440\" height=\"900\" src=\"https:\/\/www.x-cart.com\/img\/16579\/oak-hall-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/16579\/oak-hall-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/16579\/oak-hall-raw.jpg 2x\" alt=\"oak hall\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n\n<p>This success story is about a small 155-year-old local family business from Tennessee, that became world famous after launching an online store. We found out how they did it.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.x-cart.com\/success-stories\/elite-trimworks.html\">Elite Trimworks <\/a><\/strong><\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/16580\/elite-trimworks-raw.jpg\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16580\/elite-trimworks-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/16580\/elite-trimworks-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/16580\/elite-trimworks-raw.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16580\/elite-trimworks-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/16580\/elite-trimworks-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1280\" height=\"800\" src=\"https:\/\/www.x-cart.com\/img\/16580\/elite-trimworks-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/16580\/elite-trimworks-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/16580\/elite-trimworks-raw.jpg 2x\" alt=\"elite trimworks\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n\n<p>This story is about Elite Trimworks, a small eCommerce store that boosted traffic by 253% migrating to X-Cart. We asked Marino how he did it and what other results he achieved.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.x-cart.com\/success-stories\/wilderness-sea-n-ski.html\">Wilderness Sea N\u2019 Ski<\/a> <\/strong><\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/16581\/wilderness-sea-n-ski-raw.jpg\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/16581\/wilderness-sea-n-ski-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/16581\/wilderness-sea-n-ski-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/16581\/wilderness-sea-n-ski-raw.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/16581\/wilderness-sea-n-ski-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/16581\/wilderness-sea-n-ski-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1440\" height=\"900\" src=\"https:\/\/www.x-cart.com\/img\/16581\/wilderness-sea-n-ski-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/16581\/wilderness-sea-n-ski-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/16581\/wilderness-sea-n-ski-raw.jpg 2x\" alt=\"wilderness-sea-n-ski\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n\n<p>This story is about a group of enthusiasts who managed to turn their passion for snow and ski into a successful eCommerce business. We met with Leanne to learn the details.<\/p>\n\n\n<h2>\n            To sum up    <\/h2>\n\n\n\n<p>It\u2019s an awesome idea to start your own eCommerce business from scratch. What you need to understand is that it\u2019s impossible to start making money the next day. Before the success comes you should work, most probably a lot.<\/p>\n\n\n\n<p>Make your business decisions based on analysis, don\u2019t hurry and always think of what your clients need. And we at X-Cart will do our best to make your eCommerce business grow and blossom. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>For now, eCommerce is a daily part of our lives. We order clothes, food, and electronics online, we use credit cards every day, pay via Apple Pay in public transport. So, eCommerce is fully integrated into our lives and it\u2019s so hard to imagine our life without it. Let\u2019s start with the definition of eCommerce. [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":16591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11734],"tags":[9578,11635,11637],"class_list":["post-16548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform","tag-b2b","tag-international","tag-omnichannel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is eCommerce &amp; How eCommerce Websites Work<\/title>\n<meta name=\"description\" content=\"This guide is to help understand what is ecommerce website and how it works. 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