{"id":15944,"date":"2018-11-12T12:20:49","date_gmt":"2018-11-12T09:20:49","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=15944"},"modified":"2023-09-12T09:23:13","modified_gmt":"2023-09-12T06:23:13","slug":"create-youtube-channel-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/how-to-create-youtube-channel.html","title":{"rendered":"How to Set Up a YouTube Channel for Your eCommerce Business to Make It Blossom"},"content":{"rendered":"\n

This blog post was contributed by Kristen McCabe, a Digital Content Marketing Manager at ToolsGroup, on behalf of G2<\/a>. <\/em><\/p>\n\n\n\n

There are many online channels businesses can utilize to grow sales and brand awareness.<\/p>\n\n\n\n

For an eCommerce company, YouTube offers opportunities that can\u2019t be ignored.<\/p>\n\n\n\n

Consider these statistics:<\/a> 82% of people on Twitter use the platform to watch video content, and 45% of people watch over 30 minutes of YouTube or Facebook videos a week.<\/p>\n\n\n\n

Not only that, videos made up 64% of internet traffic<\/a> in 2014, with predictions showing it will continue to grow.<\/p>\n\n\n\n

When you include videos on your webpage, people spend more time watching and engaging with the page. This has a direct positive impact on search engine optimization (SEO) and search engine results page (SERP).<\/p>\n\n\n\n

In fact, video is how you can land those coveted featured snippets,<\/a> giving you immediate exposure in Google search results.<\/p>\n\n\n\n

Whether it\u2019s SEO or social media, video is one of the best ways to get results.<\/p>\n\n\n

\n Why you need to create a YouTube channel <\/h2>\n\n\n\n

The statistics prove that video is an imperative part of content marketing strategy.<\/p>\n\n\n\n

The easiest (and cheapest!) way to use video across your marketing channels is by having your YouTube channel. YouTube enables you and your audience to share videos across platforms.<\/p>\n\n\n\n

Plus, the easy-to-use embed feature means you can share those videos on your blog posts and landing pages. Doing this is how you\u2019ll get those SEO results we all crave. (Plus, it doesn\u2019t hurt that YouTube is owned by Google!)<\/p>\n\n\n\n

Without making your own YouTube channel you are missing out.<\/p>\n\n\n\n

In a moment, we\u2019ll look at why a YouTube channel is especially beneficial for companies who create an online store. First, let me address a few questions you may have before deciding to make a YouTube channel.<\/a><\/p>\n\n\n

\n How much does it cost to start a YouTube channel? <\/h3>\n\n\n\n

It\u2019s true that many marketing strategies cost money. And, if you work with a professional production company, making videos can be expensive.<\/p>\n\n\n\n

Thankfully, YouTube provides a platform where you and your customers can create content with nothing more than your mobile phone. It is the only equipment for starting your youtube channel.<\/p>\n\n\n\n

And, like many other social media platforms, YouTube is indeed free! While there are paid features available, you can get eCommerce results using a free YouTube channel.<\/p>\n\n\n

\n How many YouTube channels can I have? <\/h3>\n\n\n\n

If you already have a personal YouTube channel, and you\u2019d like to create another one for business purposes, good news: you can have as many YouTube channels as you\u2019d like.<\/p>\n\n\n\n

The same way it\u2019s possible to have multiple email address through Gmail, you can also have multiple YouTube accounts.<\/p>\n\n\n\n

In fact, I recommend it.<\/p>\n\n\n\n

YouTube will monitor the videos you view, like, and comment on.<\/p>\n\n\n\n

Keeping a personal account, in addition to a business one, ensures that YouTube won\u2019t associate those funny cat videos you watch on your lunch break with your business YouTube channel. <\/p>\n\n\n\n

All you\u2019ll need is a new Google account (as in a new Gmail address) for each channel. Make sure you\u2019re not managing too many YouTube channels though! Creating a successful YouTube channel takes work, and you don\u2019t want to spread yourself too thin.<\/p>\n\n\n\n

Unless you have multiple employees executing your YouTube tactic, take it slow with just one channel.<\/p>\n\n\n\n

Once you have grown your brand into a household name, then it\u2019s time to consider using multiple YouTube channels. This is a way you can help users find the content most relevant to their needs.<\/p>\n\n\n\n

For example, here you can see four of the seven YouTube channels run by Amazon:<\/p>\n\n\n

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\n \"amazon<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n

With so many different types of search intent on Amazon videos, it makes sense the company has multiple YouTube channels.<\/p>\n\n\n

\n Is it safe to have a YouTube channel? <\/h3>\n\n\n\n

You want to start your YouTube channel but you\u2019re scared. <\/p>\n\n\n\n

It\u2019s true what they say; once you put it on the internet, it\u2019s there forever. Sure, you can take it down. And, if you don\u2019t have a lot of followers, chances are no one will see your video faux pas.<\/p>\n\n\n\n

But there are plenty of tech-savvy people out there who know how to find deleted YouTube content.<\/p>\n\n\n\n

Plus, let\u2019s not forget how easy it is to take a screenshot on any device. If you (or an employee) post something controversial, you better pray you get it taken care of before the media or customers take notice.<\/p>\n\n\n\n

Now that you\u2019ve got some basic YouTube channel knowledge, it\u2019s time to look at how to create your YouTube account.<\/p>\n\n\n

\n Goals when starting a YouTube channel <\/h2>\n\n\n\n

Before you get too far into your YouTube channel creation, think about how video fits into your video marketing strategy<\/a> as a whole.<\/p>\n\n\n\n

Is the primary goal of your YouTube channel sales or increased brand awareness? By starting with your goal, you will have a targeted strategy when making your videos.<\/p>\n\n\n\n

In addition, how will you measure success? Potential metrics to consider include traffic to your website from your YouTube channel, views, likes, and social media shares.<\/p>\n\n\n

\n How to use YouTube to support eCommerce <\/h2>\n\n\n\n

Earlier I mentioned two potential goals for your eCommerce YouTube channel \u2013 increased sales and brand awareness.<\/p>\n\n\n\n

These goals go back to marketing fundamentals: You need consumers to know your product exists, and then convince them why they need your product \u2013 not your competitors\u2019.<\/p>\n\n\n\n

You can\u2019t ignore the fact that consumers are 46% more likely<\/a> to search for a product after seeing an online video about it.<\/p>\n\n\n\n

Decide on your YouTube channel goals, then try out one of these four types of eCommerce video content that will definitely grow your sales. Or, feel free to experiment with another type of YouTube video!<\/p>\n\n\n

\n 1. Unboxing videos <\/h3>\n\n\n\n

How to be a YouTuber? Remember, that monthly subscription boxes<\/a> have become a popular form of eCommerce. With these subscription services, eCommerce brands have discovered a new form of user generated content (UGC): unboxing videos.<\/p>\n\n\n\n

Unboxing videos are a little bit like unwrapping a present: subscription recipients are curious to see what lies inside the parcel; viewers watching the videos also experience that same curiosity factor.<\/p>\n\n\n\n

One of the brands who does this best is BarkBox.<\/p>\n\n\n\n

To see just how successful this tactic is for BarkBox, do a simple search for \u201cBark Box\u201d in the YouTube search bar and you\u2019ll find yourself with a bounty of unboxing videos.<\/p>\n\n\n

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\n \"bar_box\"<\/picture> <\/figure>\n <\/div>\n \n\n\n

Yes, it\u2019s true that many of these videos aren\u2019t published on BarkBox\u2019s official channel.<\/p>\n\n\n\n

However, Bark Box brand awareness is still increasing throughout YouTube. The unboxing videos are countless, and the videos themselves rack up thousands (sometimes even millions!) of views.<\/p>\n\n\n\n

Plus, BarkBox, or any subscription company, can create a YouTube playlist<\/a> with this curated content.<\/p>\n\n\n

\n 2. Product trials and reviews <\/h3>\n\n\n\n

Not every eCommerce company has subscription boxes.<\/p>\n\n\n\n

If this is the case for you, consider inviting your customers to share videos in which they are using or reviewing your product.<\/p>\n\n\n\n

Video customer reviews are one way you can use YouTube to increase both awareness and sales.<\/p>\n\n\n\n

Consider the following statistics:<\/p>\n\n\n\n