{"id":15107,"date":"2018-08-22T12:15:33","date_gmt":"2018-08-22T09:15:33","guid":{"rendered":"https:\/\/www.x-cart.com\/?post_type=success-stories&#038;p=15107"},"modified":"2024-12-24T13:35:15","modified_gmt":"2024-12-24T10:35:15","slug":"trademark-hardware","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/success-stories\/trademark-hardware.html","title":{"rendered":"Trademark Hardware"},"content":{"rendered":"\n\n\n<p>Imagine you have a business. What would be your dream destination? Probably, working with world famous companies.<\/p>\n\n\n\n<p>Trademark Hardware, a company producing hardware equipment, has a great list of clients such as NASA, Tesla, Hilton, and Boeing.<\/p>\n\n\n\n<p>So, what has helped them get all those clients to their customers\u2019 list was the new website design. BTW, it gave them a 75K growth within only a month. Can you imagine how many customers they will get, let\u2019s say, in a year?<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd.webp 1x, https:\/\/www.x-cart.com\/img\/15333\/yd-t200x200.webp 2x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd.jpg 1x, https:\/\/www.x-cart.com\/img\/15333\/yd-t200x200.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t200x200.webp 1x, https:\/\/www.x-cart.com\/img\/15333\/yd-t300x300.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/15333\/yd-t300x300.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t200x200.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/15333\/yd-t300x300.jpg 2x\" alt=\"Yanky Drew\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Yanky Drew,<br>the owner of Trademark Hardware.<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">A well-designed site shows that you are a professional company that cares about its image and that gives customers the confidence to trust buying from you.<\/p>            <\/div>\n<\/blockquote>\n\n\n<p>Keep reading to learn the whole story about this fabulous client-oriented business that attracts significant market players and brings incredible growth and experience they\u2019re generously sharing.<\/p>\n\n\n<h2>\n            How it all began    <\/h2>\n\n\n\n<p>The business was launched 5 years ago, in 2013. Back then the company was selling to small end users. Less than in two years they earned 2 million dollars and a list of such clients like NASA, Tesla, Boeing, Google, the United States Army, Marriott, Hilton, Lowes and Home Depot.<\/p>\n\n\n\n<p>But wasn\u2019t the reason to stop growing.<\/p>\n\n\n\n<p>To learn the whole story, I decided to ask Yanky Drew, the owner of Trademark Hardware.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What\u2019s your story? What inspired you to set up this type of business?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">I dealt with hardware manufacturers and saw the need for there to be a bridge from the manufacturer to the end user. Not just as a sales venue but also as a presentation venue. We took their line drawings and created 3d images with detailed explanations and applications.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Back in 2013, you were selling to small end users. Now NASA, Tesla, BOEING, and Hilton are among your customers. How did you manage to make such a leap?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">We were and still are mainly an ecommerce company. The leap came on its own, once we were able to offer such a large selection and variations of products and able to provide customer service on a high level necessary to deal with large corporate customers.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            How design helped them boost traffic by 75K within a month    <\/h2>\n\n\n\n<p>In some cases, design can replace marketing. The exact thing happened to the owner of Trademark Hardware. He understood that to attract certain attention to the company they needed to redesign the website.<\/p>\n\n\n\n<p>That was true. So they decided to ask X-Cart team to help with the redesign idea. Our team had worked on the redesign, the traffic increased by 75K. So, making your store really good looking and, what is more important, mobile friendly, is the perfect way of raising sales.<\/p>\n\n\n\n<p>The new website powered by X-Cart shopping cart, got improved performance, responsive design, and additional functionality to provide better browsing and purchasing experience to the customers.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">We all know that appearance matters much. Why do you think design matters as well?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">For the same reason. A well-designed site shows that you are a professional company that cares about its image and that gives customers the confidence to trust buying from you. Aside from simply making your site easier to navigate, purchase from, etc. The design is something we put a huge emphasis on, more than marketing.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Stats show that within just one month (from August till September 2017) you managed to increase your traffic by 75K. How come? Is it because of the new design?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">That came about as soon as we went live with our new upgraded design\/website. In April 2017 we revamped our website and added even more advanced features including \u201cContractors Corner\u201d, our members benefit program, \u201cQuick Order\u201d and soon to come plan markups. Our new adaptive screen resolutions provide a smooth ordering process from your tablet and smartphone for your convenience.<\/p>\n<\/div>\n<\/div>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15115\/image4-p500.png 1x, https:\/\/www.x-cart.com\/img\/15115\/image4-p760.png 2x, https:\/\/www.x-cart.com\/img\/15115\/image4.png 3x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15115\/image4.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15115\/image4.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1150\" height=\"810\" src=\"https:\/\/www.x-cart.com\/img\/15115\/image4.png\" srcset=\"https:\/\/www.x-cart.com\/img\/15115\/image4.png 1x\" alt=\"TM Store\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<h2>\n            Why you should learn to delegate to manage your business successfully    <\/h2>\n\n\n\n<p>Managing all the processes professionally in a company that has a wide range of responsibilities is tricky. To do that you need certain skills: self-organization, time management and the ability to delegate.<\/p>\n\n\n\n<p>A team deserves particular attention. It should consist of people who you trust, who are willing to help you grow your business. You should be on the same wavelength. And you\u2019re lucky if you find such people. The owner of Trademark Hardware\u2019s did find them, and now he\u2019s got the best team ever.<\/p>\n\n\n\n<p>Running a business is not that easy. So Trademark Hardware cooperates with partners. They work with&nbsp;<a href=\"https:\/\/www.finestshops.com\/x-cart-hosting.html\" target=\"_blank\">FinestShops&nbsp;(opens in new tab)<\/a>as their system integrator that manages everything related to the store.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/person.css?var=1643884475\" \/><div class=\"gb-person\">\n            <div class=\"gb-person__image gb-person__image--round\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15112\/image3.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15112\/image3.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"200\" height=\"200\" src=\"https:\/\/www.x-cart.com\/img\/15112\/image3.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15112\/image3.jpg 1x\" alt=\"Anton_Packine\" class=\"gb-person__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n                    <p class=\"gb-person__text\">Here\u2019s Anton Pachkine, General Manager at FinestShops who is one of the Trademark Hardware partners. He is the developer who handles everything connected with the online store. According to the results, they get along really well.<\/p>\n    <\/div>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">No business is possible without people ready to help and support. Is there anyone who made the most significant impact?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">That is true, and I am blessed to have some special people helping me out. However, it is not easy to predict who that will be. Attitude is the most important ingredient. You want someone who wants to help you grow your business. Not someone is just doing their job so that they can get their salary.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">How has working with FinestShops helped grow your business?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">I consider FinestShops a partner in my business. They have been there for me every step of the way. They are a unique company that goes beyond the call of duty.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            Family vs. Work. Who wins?    <\/h2>\n\n\n\n<p>And Yanky Drew made, from my perspective, just a perfect decision that let him separate two of the most critical parts of his life: family and lifework.<\/p>\n\n\n\n<p>When he leaves the office both his laptop and his phone stay in the office. So nobody can distract him from spending time with the beloved people.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">As an entrepreneur, you might be very pressed for time. What\u2019s your secret to achieving work-life balance?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">It\u2019s a tough balance, and the key to success is like everything else in life you have to be disciplined and balanced. I have no computer at home, and I try to leave my smartphone in the office. So while I may sometimes stay a little later to finish up some pressing work, once I leave I can focus on the family.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            Marketing &amp; Sales    <\/h2>\n\n\n\n<p>In Trademark Hardware they don\u2019t spend resources on marketing. What helps them sell is the reliability and quality of the goods and services they provide. And the new design that attracts customers attention, too.<\/p>\n\n\n\n<p>Despite the fact that Trademark Hardware is a specific business they still follow trends and participate in huge sales like Black Friday or Cyber Monday. They don\u2019t expect to earn much by making discounts, they just want some attention.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Tell us about your first sale. When was it?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Trademark Hardware was a spin-off from my first business, so it is hard to remember when exactly sale was. However, I clearly remember the first sale of my 1st company at 11:15 pm, 5 items.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Have you got any outside the box marketing ideas to market your products?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Actually, I don\u2019t. In general, I am not heavy on the marketing as I have tried a few times and failed to see the returns. However, that may change as we grow.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Are you going to take part in Black Friday and Cyber Monday sales this year?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Yes, however, the products we sell are not seasonal and\/or gifts. So we don\u2019t put a big emphasis on it.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What do you do every day to level up your business?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">I have someone prepare me a task list for the day that I check up as I go along. This gives me direction every day.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            The way to success    <\/h2>\n\n\n\n<p>Success doesn\u2019t come by itself. It demands permanent hard work. Even if you don\u2019t get the result, you have to keep trying. Over and over again. So, to get all those giant companies to their customers\u2019 list, the Trademark Hardware team had to start from the very beginning.<\/p>\n\n\n\n<p>The key point is to understand your client\u2019s needs and provide the service which meets expectations or even exceeds them.<\/p>\n\n\n\n<p>By saying \u201cservice,\u201d I also mean an online store which is easy to use and which is nice to look at. If your customer can\u2019t find a \u201cbuy it now\u201d button, you won\u2019t get a cent.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What is your favorite X-Cart tool that helps you sell?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Our tools are mostly customized. My favorites are the automation of our Po\u2019s to vendors.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Were there any hurdles or obstacles on your way to success?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Of course and like everyone entrepreneur will tell you just keep pushing until you break through. From every challenge, you can learn something new that will benefit you as you move on.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What was the best thing you learned at Trademark Hardware?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">How important communication with customers is.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            The advice you want to know    <\/h2>\n\n\n\n<p>To sum up, I decided to ask Yanky what he can advise those entrepreneurs who\u2019re just starting and what plans he\u2019s got on his mind.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">They say that it\u2019s tough to make only your first million. Is that right?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Very much so. The 2nd million is hard too. \u263a<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What advice do you have for other store owners just starting out?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Only start out if you are willing to give it your full attention (not as a side job).<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What are your plans for the future? Are there any mind-blowing ideas?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/19368\/20180723_133635_100px.jpg 1x\" alt=\"veronika\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15333\/yd-t100x100.jpg 1x\" alt=\"Yanky Drew\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">To keep expanding and offering the largest array of hardware. The mind-blowing ideas I will disclose when they happen.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            ***    <\/h2>\n\n\n\n<p>If you had doubts before, now you know that design may work better than a marketing campaign. It can bring you additional traffic. In the case of Trademark Hardware, it was 75K just in a month. Being mobile-friendly shows that you do care about your clients.<\/p>\n\n\n\n<p>What else have we learned?<\/p>\n\n\n\n<ol class=\"ol-numbers wp-block-list\">\n<li>Know and understand your clients. Always be there when they need you, and those customers will be yours;<\/li>\n\n\n\n<li>Delegate. Look at Yanky who works with FinestShops\u2019 service to manage his online store. He surrounded himself with the like-minded people \u2014 the team that helps him handle all the processes;<\/li>\n\n\n\n<li>Big companies can be your clients. Huge businesses with well-known names can purchase from you and become your partners if you give them what others couldn\u2019t;<\/li>\n\n\n\n<li>X-Cart opportunities are boundless. Say what your dream online store looks like \u2014 and we\u2019ll do our best to make the perfect one for you.<\/li>\n<\/ol>\n\n\n\n<p>If you feel like you have got something to share about your business, feel free to contact us at\u00a0<a href=\"https:\/\/www.x-cart.com\/contact\" target=\"_blank\">friends@x-cart.com<\/a>. We will make your story live!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This story is about Trademark Hardware who increased traffic by 75,000 unique users within a month and got NASA and Tesla in their clients\u2019 list after they optimized their eCommerce store for mobile.<\/p>\n","protected":false},"author":132,"featured_media":15122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11641,11734],"tags":[11714],"class_list":["post-15107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-platform","tag-home-decor"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a Website Redesign Brought 75,000 Unique Users within a Month | X-Cart<\/title>\n<meta name=\"description\" content=\"Here&#039;s a story about a company producing hardware equipment. After the X-Cart team redesigned their online store, the traffic increased by 75K within a month. They also got such clients as NASA, Tesla, Hilton, and Boeing and they became industry leaders. Dive in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x-cart.com\/success-stories\/trademark-hardware.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademark Hardware\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s a story about a company producing hardware equipment. After the X-Cart team redesigned their online store, the traffic increased by 75K within a month. They also got such clients as NASA, Tesla, Hilton, and Boeing and they became industry leaders. 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