{"id":14973,"date":"2021-09-27T14:50:00","date_gmt":"2021-09-27T11:50:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=14973"},"modified":"2025-03-21T18:53:03","modified_gmt":"2025-03-21T15:53:03","slug":"ecommerce-search","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/blog\/ecommerce-search.html","title":{"rendered":"eCommerce Search and Navigation: Tools, Popular Solutions, and Best Practices"},"content":{"rendered":"\n

Online sellers often underestimate the impact of eCommerce search and navigation on their businesses. They\u2019d better not. Configured correctly, it can level up your store\u2019s conversion by as much as 50%, according to Algolia<\/a>. <\/p>\n\n\n\n

Treating the search and navigation wrong puts your eCommerce business at risk. It leads to a decrease in conversion rates both on desktop and mobile devices, low average order value, bad SEO. Other issues? Less traffic. Embarrassed customers. Lost sales. You name it.<\/p>\n\n\n\n

Our goal is not to scare you away with some potential headaches and nuisances coming together with search, but to make sure you take the matter seriously and meet shoppers expectations the moment they start interacting with your online store.<\/p>\n\n\n\n

This issue is especially important for auto parts sellers, as the amount of items is literally prodigious. Wheels, lightning, steering parts, replacement filters\u2014you have to find a sound way to handle it all in order to provide a smooth search experience. After all, if buyers can\u2019t find it, they won\u2019t buy it. It\u2019s that simple.<\/p>\n\n\n\n

If you are looking for a reliable source of information crafted by the developers of CloudSearch<\/a> tool (which is, to the point, rated highly by the users of other platforms, such as Shopify), just keep on scrolling. We are going to share some eCommerce site search best practices that should help you improve your search workflow.<\/p>\n\n\n\n

For ease of digestion, the content is split into several sections.<\/p>\n\n\n

\n What is eCommerce Search? <\/h2>\n\n\n\n

eCommerce site search is an engine solution that helps shoppers find the products they are looking for by matching keywords. <\/p>\n\n\n\n

Unless you\u2019re the unicorn that has never shopped online, you know what I\u2019m talking about, right?<\/p>\n\n\n\n

Below you can see an example from CARiD and USP Motorsports \u2014 both use X-Cart to power their online sales. A neat magnifying glass placed on a white background draws users\u2019 attention and helps them navigate across their eCommerce websites.<\/p>\n\n\n

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\n \"USPMotorsports<\/picture> <\/figure>\n <\/div>\n \n\n
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\n \"CARiD<\/picture> <\/figure>\n <\/div>\n \n\n\n

I won\u2019t preach to the choir: The importance of having an accurate, reliable and dependable search engine tool is obvious. Not only do you own your online business, but you are probably a customer to many others as well.<\/p>\n\n\n\n

So let\u2019s get straight to the facts:<\/p>\n\n\n\n