{"id":14463,"date":"2018-06-05T15:18:06","date_gmt":"2018-06-05T12:18:06","guid":{"rendered":"https:\/\/www.x-cart.com\/?post_type=success-stories&#038;p=14463"},"modified":"2024-12-25T15:52:54","modified_gmt":"2024-12-25T12:52:54","slug":"elite-trimworks","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/success-stories\/elite-trimworks.html","title":{"rendered":"Elite Trimworks"},"content":{"rendered":"\n\n\n<p>I do believe that taking small but smart steps is the most effective way of finding your path toward achieving your goal. That\u2019s what the most successful people do to bring their most daring plans to life. And that\u2019s that what many of X-Cart customers did as well. Even if there were a lot of bolt-from-the-blue obstacles. And even if they thought it was not a very good idea in the first place.<\/p>\n\n\n\n<p>We made up our mind to discuss this case with Marino Primozic, president and the moving spirit of Elite Trimworks Corporation. He had been working in marketing for 20 years when he finally realized he could merge his marketing superpower with love for architecture and coding into a single eCommerce business.<\/p>\n\n\n\n<p>His business has exploded in the past year, and he\u2019s had a lot of plates spinning in the air&nbsp;\u2014 from upgrading his eCommerce store to the freshest version of X-Cart to optimizing it for mobile devices.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" media=\"(min-width: 600px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Marino Primozic,<br>president at Elite Trimworks Corporation<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">For this, I have to give full credit to the programmers at X-Cart as we had very little to do with it other than change some content on the homepage.<\/p>            <\/div>\n<\/blockquote>\n\n\n<p>However, in spite of being engaged with a world of things every single day, he generously invested much of his time to jot down his thoughts on his smartphone so that I could create this in-depth case study (alas, I wasn\u2019t able to meet him personally).<\/p>\n\n\n\n<p>Ready? Dive in.<\/p>\n\n\n<h2>\n            Starting From Scratch    <\/h2>\n\n\n\n<p>What is the first question that comes to your mind when you think of starting an eCommerce business?<\/p>\n\n\n\n<p>Let me guess. You think about the way you can jump-start your ideas in the most natural way possible. Here. Right now. Probably, without much pain and investment. You are weighing up the opportunities, calculating the first steps that will help you get on the eCommerce ladder and\u2026 sure thing, you feel so uplifted about the upcoming changes.<\/p>\n\n\n\n<p>Btw, to help you stop second-guessing your decisions, we\u2019ve created a step-by-step&nbsp;<a href=\"https:\/\/www.x-cart.com\/blog\/start-online-store\/\">plan on how to start an online store<\/a>. You will find out how to sell online and how much $$ you need to build an eCommerce website, get the basics on payment processing and understand what sales channels you need to explore.<\/p>\n\n\n\n<p>Marino\u2019s story started in his youth when he was passionate about architecture. At that time he couldn\u2019t even imagine that several decades later he would launch a successful eCommerce site with two partners to whom he is still grateful for their support.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Tell me your story. Why did you choose this niche? What inspired you? Where did you get the idea of selling architectural products online?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">In my youth when choosing my career path, I was conflicted between a career in architecture, computer programming or marketing.<br><br>I chose to work within marketing, and after twenty years of it, I decided to go into my own business that involved my other passions being e-commerce and architecture.<\/p>\n<\/div>\n<\/div>\n\n\n    <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>            <div class=\"gb-gallery\" id=\"gallery-1\">\n                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/06\/front1.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1.webp 1x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1.jpg 1x, https:\/\/www.x-cart.com\/img\/14480\/front1-raw.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1-t500x300.webp 1x, https:\/\/www.x-cart.com\/img\/14480\/front1.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14480\/front1-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14480\/front1-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"515\" height=\"333\" src=\"https:\/\/www.x-cart.com\/img\/14480\/front1-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14480\/front1-raw.jpg 2x\" alt=\"Image\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/06\/column2.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14473\/column2.webp 1x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14473\/column2.jpg 1x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14473\/column2-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14473\/column2.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14473\/column2-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14473\/column2-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"600\" height=\"446\" src=\"https:\/\/www.x-cart.com\/img\/14473\/column2-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14473\/column2-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14473\/column2-raw.jpg 2x\" alt=\"Elite Trimworks eCommerce store\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/06\/column3.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14474\/column3.webp 1x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14474\/column3.jpg 1x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14474\/column3-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14474\/column3.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14474\/column3-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14474\/column3-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"515\" height=\"468\" src=\"https:\/\/www.x-cart.com\/img\/14474\/column3-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14474\/column3-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14474\/column3-raw.jpg 2x\" alt=\"Elite Trimworks eCommerce store\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                    <\/div>\n                        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>    \n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Did you manage to handle the launch all alone? Or did you get by with the help of your family and friends?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">I started the company with two others who I could not have done without. To this date, I am still thankful for their assistance.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">How did you choose the brand name? Why Elite Trimworks?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">We initially started with Elite Mouldings, but as we continued to branch out into more product categories, we felt we need a name that described a more extensive range of products. Elite Trimworks seems to have fit the bill.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            How They Boosted Organic Traffic by 253% After Upgrading to X-Cart 5    <\/h2>\n\n\n\n<p>The process of upgrading an online store to a new shopping cart, even if you migrate from X-Cart 4 to X-Cart 5, is no joke.<\/p>\n\n\n\n<p>To properly switch over to a new eCommerce platform, you have to create a clear plan, move all your data in an SEO-friendly way, see to it that the design template looks splendid on both desktop and mobile devices.<\/p>\n\n\n\n<p>No doubts about it, the whole process will take time, patience and probably a bottle of wine to cope with stress. Luckily, our support team can handle all the hard work. And that\u2019s what they did when transferring Elite Trimworks eCommerce website to X-Cart 5.3.4.7 shopping cart.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14479\/elitestats.webp 1x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14479\/elitestats.png 1x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14479\/elitestats.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14479\/elitestats.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"686\" height=\"252\" src=\"https:\/\/www.x-cart.com\/img\/14479\/elitestats.png\" srcset=\"https:\/\/www.x-cart.com\/img\/14479\/elitestats.png 1x\" alt=\"Traffic boost after migrating to X-Cart 5\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>And you know what? They got a 253% organic traffic boost right after they switched to the new shopping cart platform. And that\u2019s quite explainable. Besides making the site more user-friendly, they installed a fully-responsive design template that brought additional 33K of traffic from mobile phones.<\/p>\n\n\n\n<p>Remember we told you&nbsp;<a href=\"https:\/\/www.x-cart.com\/blog\/mobile-first.html\" target=\"_blank\">Google loves mobile-friendly sites<\/a>? Looks like it is true.<\/p>\n\n\n\n<p>We asked Marino what he feels about the new changes.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">So, what made you come to the decision of upgrading your eCommerce platform to X-Cart 5?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Although we did look at other platforms, our 15-year history with X-Cart made the choice very easy for us.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">That makes sense. What makes X-Cart 5 better than X-Cart 4?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">There are many changes from version 4. And we have spent considerable time and effort in learning and modifying version 5. In the end, the increase in traffic was worth it.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Yes, that\u2019s what I\u2019m interested in above all else. Your organic traffic shot up to 45K users a month in January 2017. Is it because of XC4 to XC5 upgrade?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">It must have been, that\u2019s the only element of our site that changed. All the content remained the same.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Great! What exactly was changed that helped you increase the traffic?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">We have noticed a large increase in our mobile traffic, which I attribute to mobile optimization.<\/p>\n<\/div>\n<\/div>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14484\/elite_mobile3-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/14484\/elite_mobile3.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14484\/elite_mobile3.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14484\/elite_mobile3.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"500\" height=\"538\" src=\"https:\/\/www.x-cart.com\/img\/14484\/elite_mobile3.png\" srcset=\"https:\/\/www.x-cart.com\/img\/14484\/elite_mobile3.png 1x\" alt=\"Elite Trimworks optimized for mobile by X-Cart team\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">For this, I have to give full credit to the programmers at X-Cart as we had very little to do with it other than change some content on the homepage.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">It\u2019s a pleasure to hear that you are satisfied with our support team. Do you think there\u2019s something that they could do a bit better?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">The team was able to implement most of our requirements. However, a faster programming time would have been greatly appreciated.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            How Customer-Centric Strategy Helps Them Drive Sales    <\/h2>\n\n\n\n<p>The guys from Elite Trimworks do care about their customers.<\/p>\n\n\n\n<p>Their 15-year experience has taught them what people prefer in terms of design, practicality, and pricing. So they are committed to making shopping experience not only a feast for the eyes but also easy on the wallet.<\/p>\n\n\n\n<p>And they do not neglect to educate their customers, too. One should understand the philosophy of the brand, after all, to make an informed decision.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14487\/elite_clients2.webp 1x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14487\/elite_clients2.png 1x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14487\/elite_clients2.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14487\/elite_clients2.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"499\" height=\"162\" src=\"https:\/\/www.x-cart.com\/img\/14487\/elite_clients2.png\" srcset=\"https:\/\/www.x-cart.com\/img\/14487\/elite_clients2.png 1x\" alt=\"Elite Trimworks eCommerce reviews\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Sooner or later, every business owner comes across a problem of misunderstanding. Do you have to educate your customers and explain to them what is what?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Educating our customers and even our employees is the ongoing progress that our business cannot survive without. We find that online shoppers like to shop 24\/7 and they want answers to their inquiries in the same time frame. We feel that the better job we do at educating our customers on: how to determine what they need; how to take their own correct measurements; choose which of our products best fits their architectural style; how to order; and how to install it, the better we will grow our business.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">I see that more than 70% of your customers are from the US and only 18% percent of them live in Canada. Are there people from other countries?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">We do get inquiries from all other the world, mostly from North America and the Caribbean but due to the high cost of shipping, most of our sales are within North America.<\/p>\n<\/div>\n<\/div>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14475\/eite_countries-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/14475\/eite_countries.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14475\/eite_countries.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14475\/eite_countries.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"677\" height=\"352\" src=\"https:\/\/www.x-cart.com\/img\/14475\/eite_countries.png\" srcset=\"https:\/\/www.x-cart.com\/img\/14475\/eite_countries.png 1x\" alt=\"X-Cart eCommerce site geography\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Do you remember your first customer?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Yes, I do remember how he found us (with the help of Google), what he ordered, where he lived, but I forgot his name.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            Being Different from Others Is More Important Than Being Better    <\/h2>\n\n\n\n<p>Being on the lookout for the new digital marketing trends (and following them!) is a job half done. This will help you make your message geared to your target audience \u2014 fast, smart, sassy, and relevant.<\/p>\n\n\n\n<p>However, that\u2019s not enough. Differentiating your brand from your competitors is more important.<\/p>\n\n\n\n<p>The guys from Elite Trimworks knew that and focused their attention on the new, unique or hard-to-find to differentiate themselves from larger brands. They also prioritized faster delivery and low shipping rates within North America. That\u2019s what makes them stand out from the crowd of competitors.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">You have got competitors, aren\u2019t you? What makes your products different from their products?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Coming from a marketing background, I understand the importance of being different from others. From the beginning, we focused our manufacturing efforts on items that are new to the market and difficult for consumers to find in brick and mortar stores. Our main difference is that we offer more variety, faster delivery with low or no shipping within North America.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">How do you generate ideas for promotion? What is your secret marketing weapon?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Simply by observing the success of others in different industries all over the world and applying what I feel will work for our company.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What about social media and email marketing? Are you getting orders from Instagram, Facebook, and by email?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">We do get traffic and\u00a0<a href=\"https:\/\/www.x-cart.com\/sell-online\/how-to-sell-on-pinterest.html\" target=\"_blank\" rel=\"noreferrer noopener\">orders from Pinterest<\/a>\u00a0and other social media.<\/p>\n<\/div>\n<\/div>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14483\/pinterest-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/14483\/pinterest-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/14483\/pinterest.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14483\/pinterest.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14483\/pinterest.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"900\" height=\"521\" src=\"https:\/\/www.x-cart.com\/img\/14483\/pinterest.png\" srcset=\"https:\/\/www.x-cart.com\/img\/14483\/pinterest.png 1x\" alt=\"Elite Trimworks on Pinterest\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>I feel this is a growing trend and that we should be working hard on social media to build our customer base.<\/p>\n\n\n<h2>\n            The Path to Success is Always Paved With Obstacles    <\/h2>\n\n\n\n<p>I cannot say that running your eCommerce business is a cripplingly hard challenge.<\/p>\n\n\n\n<p>Nope. It\u2019s more like an adventure. It can be both risky and exquisitely breathtaking at the same time. And you will probably have to deal with lots of tasks (like an octopus, who has eight arms!), especially if you are running your eCommerce business all alone, or together with a friend.<\/p>\n\n\n\n<p>That\u2019s the way things looked like when Marino was just launching his eCommerce business. One was taking care of manufacturing, the other was working with the online store.<\/p>\n\n\n\n<p>Yes, there were sticking points on his way to success, but what he learned the hard way was that every obstacle he stumbled upon was worth his efforts. He is sure that a stronger desire to succeed, a clear vision of what your customer is looking for, the willingness to accept the risk and work much harder than others will overcome all and any obstacle in the long run.<\/p>\n\n\n    <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>            <div class=\"gb-gallery\" id=\"gallery-2\">\n                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/06\/front1.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1.webp 1x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1.jpg 1x, https:\/\/www.x-cart.com\/img\/14480\/front1-raw.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1-t500x300.webp 1x, https:\/\/www.x-cart.com\/img\/14480\/front1.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14480\/front1-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14480\/front1-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"515\" height=\"333\" src=\"https:\/\/www.x-cart.com\/img\/14480\/front1-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14480\/front1-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14480\/front1-raw.jpg 2x\" alt=\"Image\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/06\/front2.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14481\/front2.jpg 1x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14481\/front2-t500x300.webp 1x, https:\/\/www.x-cart.com\/img\/14481\/front2.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14481\/front2-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14481\/front2-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14481\/front2-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14481\/front2-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"515\" height=\"387\" src=\"https:\/\/www.x-cart.com\/img\/14481\/front2-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14481\/front2-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14481\/front2-raw.jpg 2x\" alt=\"front2.jpg\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/06\/front3.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14482\/front3.jpg 1x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14482\/front3-t500x300.webp 1x, https:\/\/www.x-cart.com\/img\/14482\/front3.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14482\/front3-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14482\/front3-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14482\/front3-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14482\/front3-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"515\" height=\"377\" src=\"https:\/\/www.x-cart.com\/img\/14482\/front3-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14482\/front3-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14482\/front3-raw.jpg 2x\" alt=\"front3.jpg\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                    <\/div>\n                        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>    \n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What obstacles did you have to overcome in your long journey to success?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">As we manufacture most of the items that we\u00a0<a href=\"https:\/\/www.x-cart.com\/sell-online.html\" target=\"_blank\" rel=\"noreferrer noopener\">sell online<\/a>, one was figuring out how to manufacture our products and what machines we needed to purchase in order to do so. The other was all the content writing, SEO work, product photography and web design work that me and my team had to learn ourselves. If I had to hire others to do all the work, we may not be where we are today.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What moves you forward and makes you go on doing, no matter the troubles?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Troubles make all our lives interesting, no matter what path or direction you take, there will be some \u201ctroubles\u201d. I figured that the troubles moving forward are better than any troubles that I would encounter moving backward, so I choose to go ahead.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What are the top three qualities a business owner should have? Describe why.<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">I find that a stronger desire to succeed will overcome all and any obstacles in business, but if I had to price three, they would be: a clear vision of what your customer is looking for; the willingness to accept the risk; and willingness to work much harder than others at the beginning for the better lifestyle in the long run.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            Plans for The Future    <\/h2>\n\n\n\n<p>To sum up the story, I\u2019ve asked Marino to share his plans for the future and give recommendations for those who are still new to eCommerce world.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Now that you\u2019ve achieved a lot, there should be some new plans. So, what\u2019s next?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Surviving the first five years was hard work. At this stage of our business, we just want to keep perfecting our products and improving the manufacturing process. We feel we have to resist the temptation to get involved with adding unrelated product lines and instead concentrate on our core business.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What can you suggest to those who are just starting off?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15303\/marino.jpg 1x\" alt=\"Marino Primozic\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">There are many things to consider before starting your own business. I suppose the best advice I can give is \u201cmake sure you do what you love doing\u201d. As your starting budget may not allow you to hire as many experts as you need, and the company will require many dedicated hours of your time, make sure to spend all that time doing something that you enjoy doing. If you wake up every day and do what you enjoy doing, that alone will be a success to many of us. If you experience great financial rewards in the process, that would be a bonus.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            ***    <\/h2>\n\n\n\n<p>Working on this story, I did my best to make it as authentic as possible. I touched upon real human problems and emotions to show how our customer felt launching his online store, what solutions he found, and, of course, how X-Cart team managed to solve his problems and take his small business to the next level.<\/p>\n\n\n\n<p>I\u2019m not going to chase rainbows, flattering myself with the idea that this example will help your site conversions shoot through the roof and bring crowds of mad customers standing on their knees near your front porch begging for more. This would be too quixotic to expect such results.<\/p>\n\n\n\n<p>But I really hope that this story will at least give you a spark of inspiration that will transform your inside sales efforts from \u2018Ho Hum\u2026\u2019 to \u2018Heck Yeah!\u2019. And who knows, you may wake up tomorrow, ready for the action.<\/p>\n\n\n\n<p>If you feel like your eCommerce business also deserves a shoutout, don\u2019t be shy to\u00a0<a href=\"https:\/\/www.x-cart.com\/contact\" target=\"_blank\">email us about that<\/a>. Just remember to tell us why you think so.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This story is about Elite Trimworks, a small eCommerce store that boosted traffic by 253% migrating to X-Cart. We asked Marino how he did it and what other results he\u2019s got. <\/p>\n","protected":false},"author":19,"featured_media":29612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11641,11734],"tags":[11714],"class_list":["post-14463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-platform","tag-home-decor"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How A Small Online Store Boosted Traffic By 253% Migrating to X-Cart 5<\/title>\n<meta name=\"description\" content=\"A story about transferring Elite Trimworks eCommerce website to X-Cart 5 shopping cart and a 253% organic traffic boost right after they switched to the new shopping cart platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x-cart.com\/success-stories\/elite-trimworks.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elite Trimworks\" \/>\n<meta property=\"og:description\" content=\"A story about transferring Elite Trimworks eCommerce website to X-Cart 5 shopping cart and a 253% organic traffic boost right after they switched to the new shopping cart platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.x-cart.com\/success-stories\/elite-trimworks.html\" \/>\n<meta property=\"og:site_name\" content=\"X-Cart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xcart\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-05T12:18:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-25T12:52:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2018\/06\/elite-trimworks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen Golubeva\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@x_cart\" \/>\n<meta name=\"twitter:site\" content=\"@x_cart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen Golubeva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.x-cart.com\/success-stories\/elite-trimworks.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.x-cart.com\/success-stories\/elite-trimworks.html\"},\"author\":{\"name\":\"Helen Golubeva\",\"@id\":\"https:\/\/www.x-cart.com\/#\/schema\/person\/2c18594716101325950569ff3d42b0e4\"},\"headline\":\"Elite Trimworks\",\"datePublished\":\"2018-06-05T12:18:06+00:00\",\"dateModified\":\"2024-12-25T12:52:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.x-cart.com\/success-stories\/elite-trimworks.html\"},\"wordCount\":1210,\"publisher\":{\"@id\":\"https:\/\/www.x-cart.com\/#organization\"},\"keywords\":[\"Home &amp; 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