{"id":13951,"date":"2018-04-02T15:42:42","date_gmt":"2018-04-02T12:42:42","guid":{"rendered":"https:\/\/www.x-cart.com\/?post_type=success-stories&#038;p=13951"},"modified":"2023-09-12T09:23:24","modified_gmt":"2023-09-12T06:23:24","slug":"wilderness-sea-n-ski","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/success-stories\/wilderness-sea-n-ski.html","title":{"rendered":"Wilderness Sea N\u2019 Ski"},"content":{"rendered":"\n\n\n<p>Think of something that inspires you most of all. Yes, right now.<\/p>\n\n\n\n<p>Snowboarding in the Australian Alps? Snorkelling in the Pacific Ocean? Whatever comes to your mind, you can swimmingly build an eCommerce website and start selling niche-related products online.<\/p>\n\n\n\n<p>That\u2019s what happened with a group of close friends from Australia back in 1978. They were so enthusiastic about all those snow and water-based sports that they decided to convey that passion to other people through their products and services.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" media=\"(min-width: 600px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Leanne Garske,<br>one of the owners of Wilderness Sea n\u2019 Ski<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">I wanted to work for myself in a fun, adventurous business. And that\u2019s what I\u2019m doing now!<\/p>            <\/div>\n<\/blockquote>\n\n\n<p>This is how, 40 years later, Wilderness Sea n\u2019 Ski eCommerce site has become one of the most stupendous snow ski, water ski, surf and scuba diving online stores in Australia.<\/p>\n\n\n\n<p>Have a look at the picture ahead. They look like a family, right?<\/p>\n\n\n\n<p>We\u2019ve met with one of the owners of the shop, Leanne Garske, to ask her&nbsp;<a href=\"https:\/\/www.x-cart.com\/sell-online.html\">what sales channels<\/a>&nbsp;they use and what tricks they do to successfully sell online.<\/p>\n\n\n<h2>\n            Developing Brand Through Customer Service &amp; Team Building    <\/h2>\n\n\n\n<p>It is believed that customer service is more important than anything else when selling online. And that\u2019s not for nothing.<\/p>\n\n\n\n<p>Wilderness Sea n\u2019 Ski team goes big on old-fashioned customer service and team training to build their brand awareness.<\/p>\n\n\n\n<p>They are absolutely sure that advice given to a potential customer at the right time, as well as a service offered when needed, can stimulate business growth without massive capital spendings.<\/p>\n\n\n\n<p>And, of course, they understand that the wheel of eCommerce is spinning at fantastic rates as more and more businesses want to tap into the digital potential.<\/p>\n\n\n\n<p>So they never stop exploring new channels and marketing strategies that work today.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">40 years since starting the business is a vast period of time. Tell me about the way it all began. What inspired you?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">I wanted to work for myself in a fun, adventurous business. And that\u2019s what I\u2019m doing now!<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Do you have any startup tips to share?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">First and foremost, have a great team prepared to put in 100% to see the business succeed. You will never do it all on your own. Never.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">How did you develop your brand and build a customer base?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">We developed our brand through a lot of good old-fashioned customer service, word of mouth, great prices and embracing the latest marketing avenues available over time.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Did everything go as planned? Maybe there was something that you would do differently given a chance.<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Yes, of course, there were things that I would do differently. If I were given a second chance, I would research and spend every dollar more wisely. It\u2019s vital to keep overheads as low as possible when trying to grow the business. You never know where you might need an extra penny.<\/p>\n<\/div>\n<\/div>\n\n\n    <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>            <div class=\"gb-gallery\" id=\"gallery-1\">\n                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2018\/04\/1_1.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t650x250.webp 1x, https:\/\/www.x-cart.com\/img\/14035\/1_1.webp 2x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t650x250.jpg 1x, https:\/\/www.x-cart.com\/img\/14035\/1_1.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14035\/1_1-t700x400.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14035\/1_1-t650x500.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"800\" height=\"600\" src=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14035\/1_1-t650x500.jpg 2x\" alt=\"1_1.jpg\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2018\/04\/2.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14033\/2-t650x250.jpg 1x, https:\/\/www.x-cart.com\/img\/14033\/2.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14033\/2-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14033\/2-t700x400.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14033\/2-t350x300.webp 1x, https:\/\/www.x-cart.com\/img\/14033\/2-t650x500.webp 2x\" type=\"image\/webp\" media=\"(min-width: 760px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14033\/2-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14033\/2-t650x500.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"800\" height=\"600\" src=\"https:\/\/www.x-cart.com\/img\/14033\/2-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14033\/2-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14033\/2-t650x500.jpg 2x\" alt=\"2.jpg\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2018\/04\/3.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14034\/3-t650x250.jpg 1x, https:\/\/www.x-cart.com\/img\/14034\/3.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14034\/3-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14034\/3-t700x400.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14034\/3-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14034\/3-t650x500.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"800\" height=\"600\" src=\"https:\/\/www.x-cart.com\/img\/14034\/3-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14034\/3-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14034\/3-t650x500.jpg 2x\" alt=\"3.jpg\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                    <\/div>\n                        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>    \n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What is it that makes your brand stand out? Why you? Not any other business.<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">There are three things that make our brand stand out \u2014 product range, service, and price. We always take that extra step to ensure customer satisfaction. That\u2019s why we conduct regular team training sessions. They provide our staff with in-depth knowledge about all our products sold and give valuable practical experience. And, you know, practice makes perfect!<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Are there many employees in your company? Have you got any rules or strategies that help you handle communications with your team?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">A team of 10 members all equally important as each other keeps the cogs running in the business. A passion and care from our team members ensure our customers receive the right advice, service &amp; product.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            Changing Look\u2019n\u2019Feel and Tweaking SEO    <\/h2>\n\n\n\n<p>As you may know, changing the look and feel of an eCommerce website can either make it or break it. In fact, it can affect absolutely everything \u2014 from SEO and usability to speed.<\/p>\n\n\n\n<p>It may also be one of the top reasons why people leave your eCommerce site or throw fewer coins into your piggy bank.<\/p>\n\n\n\n<p>Thankfully, the redesign of the Wilderness Sea n\u2019 Ski eCommerce site was made by the team of professionals. They reconsidered the look and feel from the ground up, optimized&nbsp;<a href=\"https:\/\/www.x-cart.com\/blog\/product-photography-guide.html\" target=\"_blank\">product photography<\/a>, and made sure everything works the right way before going live.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15307\/covacs.webp 1x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15307\/covacs.jpg 1x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15307\/covacs.webp 1x\" type=\"image\/webp\" media=\"(min-width: 600px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15307\/covacs.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/15307\/covacs.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15307\/covacs.jpg 1x\" alt=\"Jim Covacs\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Jim Kovacs,<br>founder of Wilderness Sea n\u2019 Ski online store<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">I would like to thank Alfiya and Diana for the excellent work in creating one of the best eCommerce websites in our industry. Diana was most dedicated to see it was totally finished to my satisfaction. There were some minor issues after uploading, but all were addressed very efficiently.<\/p>            <\/div>\n<\/blockquote>\n\n\n<p>We asked Leanne what has changed after the site was updated:<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Your eCommerce website looks quite fresh after redesign! Are you satisfied with the job done or is there anything you still want to change?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">No, we are happy with the design. It is so clean and simple which makes our eCommerce website stand out in the crowd of competitors. And it makes our customers\u2019 hearts go boom?<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What was the main purpose of changing the way your store looks?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">We decided to update the design to keep up with the online market demands and to present the business with a fresh, clean look. That\u2019s pretty much it.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Any obstacles or troubles? How did you manage to deal with them?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Of course, there will be obstacles, decisions to make or changes on the way. But our X-Cart development manager gave good advice and suggestions to ensure these obstacles were overcome.<\/p>\n<\/div>\n<\/div>\n\n\n    <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>            <div class=\"gb-gallery\" id=\"gallery-2\">\n                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2018\/04\/1_1.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t650x250.webp 1x, https:\/\/www.x-cart.com\/img\/14035\/1_1.webp 2x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t650x250.jpg 1x, https:\/\/www.x-cart.com\/img\/14035\/1_1.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14035\/1_1-t700x400.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14035\/1_1-t650x500.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"800\" height=\"600\" src=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14035\/1_1-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14035\/1_1-t650x500.jpg 2x\" alt=\"1_1.jpg\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2018\/04\/1_2.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14036\/1_2-t650x250.jpg 1x, https:\/\/www.x-cart.com\/img\/14036\/1_2.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14036\/1_2-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14036\/1_2-t700x400.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14036\/1_2-t350x300.webp 1x, https:\/\/www.x-cart.com\/img\/14036\/1_2-t650x500.webp 2x\" type=\"image\/webp\" media=\"(min-width: 760px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14036\/1_2-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14036\/1_2-t650x500.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"800\" height=\"600\" src=\"https:\/\/www.x-cart.com\/img\/14036\/1_2-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14036\/1_2-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14036\/1_2-t650x500.jpg 2x\" alt=\"1_2.jpg\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                                                <figure class=\"gb-gallery__item\">\n                                                <div class=\"gb-gallery__image gb-img__figure-btn\" role=\"button\" data-fl-gallery=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2018\/04\/1_3.jpg\">\n                                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/14037\/1_3-t650x250.webp 1x, https:\/\/www.x-cart.com\/img\/14037\/1_3.webp 2x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14037\/1_3-t650x250.jpg 1x, https:\/\/www.x-cart.com\/img\/14037\/1_3.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14037\/1_3-t500x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14037\/1_3-t700x400.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px) and (max-width: 759px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14037\/1_3-t350x300.webp 1x, https:\/\/www.x-cart.com\/img\/14037\/1_3-t650x500.webp 2x\" type=\"image\/webp\" media=\"(min-width: 760px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/14037\/1_3-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14037\/1_3-t650x500.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 760px)\" \/><img decoding=\"async\"  width=\"800\" height=\"600\" src=\"https:\/\/www.x-cart.com\/img\/14037\/1_3-t350x300.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/14037\/1_3-t350x300.jpg 1x, https:\/\/www.x-cart.com\/img\/14037\/1_3-t650x500.jpg 2x\" alt=\"1_3.jpg\" class=\"gb-gallery__img\" loading=\"lazy\" \/><\/picture>                        <\/div>\n                                            <\/figure>\n                                    <\/div>\n                        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>    \n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">What has changed since then? Except for the design itself, of course.<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">First and foremost, we\u2019ve spotted the increase in online sales. That\u2019s the number one bonus. Also, the updated responsive layout made it easier for mobile customers to navigate. And it works for Google as well. We receive more than 71% of organic traffic from search engines.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">I know that your store was carefully analyzed from an SEO point of view. Are you satisfied with the results?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Yes, most of the points from the SEO report have been addressed and fixed.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            Working with Customers    <\/h2>\n\n\n\n<p>\u201cIf you\u2019re not happy neither are we\u201d \u2014 that\u2019s what the owner keeps repeating like a motto.<\/p>\n\n\n\n<p>And, looking at their ever-smiling customers in social media, we can guess that everyone is happy here.<\/p>\n\n\n\n<p>Have a look at this smiley wearing red goggles. Baby Zac loves them.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/13956\/client-baby-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/13956\/client-baby-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/13956\/client-baby.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13956\/client-baby.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13956\/client-baby.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"800\" height=\"513\" src=\"https:\/\/www.x-cart.com\/img\/13956\/client-baby.png\" srcset=\"https:\/\/www.x-cart.com\/img\/13956\/client-baby.png 1x\" alt=\"client-baby.jpg\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>And what do you say about this lovely snow-bunny? She looks so cheerful and energetic.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/13955\/client_girl-p500.webp 1x, https:\/\/www.x-cart.com\/img\/13955\/client_girl.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13955\/client_girl-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/13955\/client_girl-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/13955\/client_girl.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13955\/client_girl.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13955\/client_girl.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"800\" height=\"508\" src=\"https:\/\/www.x-cart.com\/img\/13955\/client_girl.png\" srcset=\"https:\/\/www.x-cart.com\/img\/13955\/client_girl.png 1x\" alt=\"client_girl.jpg\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>There are also a number of reviews from happy shoppers on Facebook.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/13957\/fb.webp 1x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13957\/fb.png 1x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13957\/fb.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13957\/fb.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"545\" height=\"170\" src=\"https:\/\/www.x-cart.com\/img\/13957\/fb.png\" srcset=\"https:\/\/www.x-cart.com\/img\/13957\/fb.png 1x\" alt=\"fb.jpg\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>We asked Leanne about the way they handle the communication with their customers.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Have you got unspoken rules to effectively communicate with customers? Please share a few if it\u2019s not a secret.<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">You should always listen to the customers\u2019 requirements and give the best advice and service you can.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">I know that the most part (84,38%) of your online traffic comes from Australia. Have you got overseas customers? How often do you have to sell products internationally?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">Unfortunately, we are not set up for overseas selling on the site yet. But we are quite satisfied with what we have now. Our shopping cart allows us to make sizeable sales within Australia. But, who knows, if our customer base extends globally, we may start shipping internationally in the nearest future.<\/p>\n<\/div>\n\n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">Some people prefer to touch and feel products before buying. And I know you\u2019ve got a physical store on 137 George Street, Liverpool, Australia. What do your customers prefer more \u2014 buy online or give your products a test drive?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">I believe most people would prefer to touch, feel before buying but this may not always be possible. That\u2019s the great benefit of a physical store location open seven days a week where a customer can speak to a real person if not able to make it in.<\/p>\n<\/div>\n<\/div>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/13958\/map-p500.webp 1x, https:\/\/www.x-cart.com\/img\/13958\/map.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13958\/map-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/13958\/map-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/13958\/map.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13958\/map.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13958\/map.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"800\" height=\"248\" src=\"https:\/\/www.x-cart.com\/img\/13958\/map.png\" srcset=\"https:\/\/www.x-cart.com\/img\/13958\/map.png 1x\" alt=\"A map\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">How do you handle shipping and fulfilment for Wilderness Sea &amp; Ski?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">We attend to each and every online order with care and understanding to the customer\u2019s needs. And we always follow up phone calls to confirm an order\u2019s requirements not to miss the details. Then, if everything goes as planned, we pack the item promptly and ship it at the local post office or via courier service.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            Plans for the future    <\/h2>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/interview.css?var=1643273158\" \/><div class=\"gb-interview\">\n    \n<div class=\"gb-interview__block gb-interview__block--question\">\n    <p class=\"gb-interview__text\">I see you\u2019ve got the whole history behind your brand. So, what\u2019s next? Do you have any mind-blowing ideas?<\/p>\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28744\/muchness_200x200-t100x100.jpg 1x\" alt=\"Helen Golubeva\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n    <\/div>\n\n<div class=\"gb-interview__block gb-interview__block--answer\">\n            <div class=\"gb-interview__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/15304\/leanne.jpg 1x\" alt=\"Leanne Garske\" class=\"gb-interview__img\" loading=\"lazy\" \/><\/picture>        <\/div>\n        <p class=\"gb-interview__text\">We are planning to expand online business and, probably,\u00a0<a href=\"https:\/\/www.x-cart.com\/sell-online\/omni-channel.html\" target=\"_blank\" rel=\"noreferrer noopener\">go omni-channel<\/a>\u00a0to provide our customers with the seamless shopping experience, wherever they decide to shop. And, of course, continue the great relationship with all suppliers to give our customers low prices on our products.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>\n            ***    <\/h2>\n\n\n\n<p>To sum up, here\u2019s what you can learn from this inspired-by-snow-and-ski group of enthusiasts:<\/p>\n\n\n\n<ol class=\"ol-numbers wp-block-list\"><li>Invest your time and energy in team building. You will hardly do anything without a tight-knit team.<\/li><li>Spend your money wisely, this way you will be able to put by for a rainy day.<\/li><li>Find professional developers who will take care of your eCommerce platform and shoulder all the tech stuff.<\/li><li>Good old customer service and word of mouth work wonders. So try to make your customers happy.<\/li><li>Do not cold-shoulder self-teaching. You should learn&nbsp;<a href=\"https:\/\/www.x-cart.com\/sell-online.html\" target=\"_blank\" rel=\"noreferrer noopener\">how to sell online<\/a>. On the everyday basis.<\/li><\/ol>\n\n\n\n<p>If you feel like you have got something to share about your business, feel free to contact&nbsp;<a href=\"mailto:friends@x-cart.com\" target=\"_blank\">friends@x-cart.com<\/a>. We will make your story live!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This story is about a group of enthusiasts who managed to turn their passion for snow and ski into a successful eCommerce business. We met with Leanne to learn the details.<\/p>\n","protected":false},"author":19,"featured_media":16581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11641,11734],"tags":[11715],"class_list":["post-13951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-platform","tag-sport-health"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Responsive Design Can Bring 71% of Organic Traffic from Google<\/title>\n<meta name=\"description\" content=\"A success story about a group of enthusiasts who managed to improve user experience and increase organic traffic to their eCommerce site after implementing a responsive template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x-cart.com\/success-stories\/wilderness-sea-n-ski.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wilderness Sea N\u2019 Ski\" \/>\n<meta property=\"og:description\" content=\"A success story about a group of enthusiasts who managed to improve user experience and increase organic traffic to their eCommerce site after implementing a responsive template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.x-cart.com\/success-stories\/wilderness-sea-n-ski.html\" \/>\n<meta property=\"og:site_name\" content=\"X-Cart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xcart\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-02T12:42:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T06:23:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/01\/wilderness-sea-n-ski.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen Golubeva\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@x_cart\" \/>\n<meta name=\"twitter:site\" content=\"@x_cart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen Golubeva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.x-cart.com\/success-stories\/wilderness-sea-n-ski.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.x-cart.com\/success-stories\/wilderness-sea-n-ski.html\"},\"author\":{\"name\":\"Helen Golubeva\",\"@id\":\"https:\/\/www.x-cart.com\/#\/schema\/person\/2c18594716101325950569ff3d42b0e4\"},\"headline\":\"Wilderness Sea N\u2019 Ski\",\"datePublished\":\"2018-04-02T12:42:42+00:00\",\"dateModified\":\"2023-09-12T06:23:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.x-cart.com\/success-stories\/wilderness-sea-n-ski.html\"},\"wordCount\":709,\"publisher\":{\"@id\":\"https:\/\/www.x-cart.com\/#organization\"},\"keywords\":[\"Sport &amp; 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