{"id":13058,"date":"2021-04-28T10:20:00","date_gmt":"2021-04-28T07:20:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=13058"},"modified":"2025-03-21T09:48:47","modified_gmt":"2025-03-21T06:48:47","slug":"sell-online-omni-channel-html","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/sell-online\/omni-channel.html","title":{"rendered":"Omni-Channel Marketing: Definitions and the Difference Between Omni-, Multi-, and Cross-Channel"},"content":{"rendered":"\n<div id=\"fb-root\"><\/div>\n<script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = 'https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v2.12';\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script>\n\n\n\n<p>Omnichannel marketing \u2014 is it a Holy Grail of customer experience? Or is it just a buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and the rest of the marketing alphabet soup?&nbsp;<\/p>\n\n\n\n<p>Here\u2019s the truth: an omni-channel approach will change your business\u2019 marketing for good. However, it\u2019s not a magic pill yet. Let\u2019s break the \u2018omni-channel buzzworthy thing\u2019 into pieces and see what\u2019s hidden inside.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote-cta.css?var=1642763704\" \/><div class=\"gb-qcta\">\n    <div class=\"gb-qcta__content\">\n        <h2  class=\"gb-qcta__title\">Ready to Dive into Omni-Channel Selling Right Away?<\/h2>        <p class=\"gb-qcta__text\">Schedule a call with one of our global expansion specialists to get all your questions answered.<\/p>\n                    <a  href=\"https:\/\/www.x-cart.com\/software-pricing.html#form\" class=\"btn btn--lg gb-qcta__btn\" target=\"_blank\" data-track=\"Create Online Store\" data-track-page=\"Omni-Channel Marketing blog post\" data-track-label=\"Omni-Channel Marketing blog post\">Schedule a Call<\/a>                            <p class=\"gb-qcta__under-cta\"><a href=\"https:\/\/www.x-cart.com\/omni-channel-ecommerce.html\">Sell Everywhere Your Customers Shop<\/a><\/p>\n            <\/div>\n            <blockquote class=\"gb-qcta__quote\">\n                            <div class=\"gb-qcta__quote-photo p-blog__image-shadow\">\n                        <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx-t100x100.webp 1x\" type=\"image\/webp\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx-t100x100.jpg 1x\" type=\"image\/jpg\" \/><img decoding=\"async\"  width=\"100\" height=\"100\" src=\"https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx-t100x100.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx-t100x100.jpg 1x\" alt=\"Roger Martin\" class=\"gb-qcta__quote-img\" loading=\"lazy\" \/><\/picture>                <\/div>\n                        <footer class=\"gb-qcta__quote-footer\">\n                <cite class=\"gb-qcta__quote-author\">Roger Martin, the founder and owner of <a href=\"https:\/\/www.x-cart.com\/success-stories\/stand-out-story.html\">Standout<\/a><\/cite>\n            <\/footer>\n            <p class=\"gb-qcta__quote-text\">eBay sales are a great way to increase turnover, and selling on different marketplaces is essential for any business. Since setting up the automatic exports with X-Cart, our sales have increased by 20%.<\/p>\n        <\/blockquote>\n    <\/div>\n\n\n<p>Simply put, an omni-channel marketing strategy is focused on the customer and their experience, while multi-channel marketing is just the use of several media channels to spread your marketing messages.<\/p>\n\n\n\n<p>An omni-channel approach assumes that each channel of marketing moves the customer further through the purchasing pipeline. This graph from <a href=\"https:\/\/postfunnel.com\/pros-cons-multi-channel-marketing\/\" target=\"_blank\">PostFunnel<\/a> will give you a clear picture of how important the customer is in omni-channel marketing.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/19261\/marketing-sources-p500.png 1x, https:\/\/www.x-cart.com\/img\/19261\/marketing-sources-raw.png 2x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/19261\/marketing-sources-raw.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1431\" height=\"562\" src=\"https:\/\/www.x-cart.com\/img\/19261\/marketing-sources-raw.png\" srcset=\"https:\/\/www.x-cart.com\/img\/19261\/marketing-sources-raw.png 1x\" alt=\"Multi-channel, cross-channel, omni-channel\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>According to a <a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\" target=\"_blank\">Harvard Business Review article<\/a>, omni-channel customers are \u201cavid users of retail touch points.\u201d The study continues to say that the \u201cmore channels customers use, the more valuable they are.\u201d&nbsp;<\/p>\n\n\n\n<p>According to their research:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\"><li>Omni-channel customers spent an additional 4% on each shopping trip in the store, on average.<\/li><li>Omni-channel customers purchase 10% more than single-channel customers.<\/li><li>The more channels that the customer had open to them, the more money they spent in the store.<\/li><li>Omni-channel customers were found to be more loyal customers and more likely to recommend the brand to people that they know.<\/li><li>Customers who shopped with omni-channel options also had 23% more repeat shopping trips with that store in the course of a 6 month time period.<\/li><\/ul>\n\n\n\n<p>Some examples that have successfully integrated <a href=\"https:\/\/business.adobe.com\/blog\/basics\/omnichannel-marketing-guide\" target=\"_blank\">omni-channel marketing<\/a> are:<\/p>\n\n\n\n<style>\n    .logos {\n        display: flex;\n        flex-wrap: wrap;\n        justify-content: space-between;\n        align-items: flex-start;\n        margin-bottom: 30px;\n    }\n    .logo {\n        flex: 0 0 100%;\n        max-width: 100%;\n        text-align: center;\n        margin-top: 30px;\n    }\n\n    .logos .logo img {\n        margin: 0;\n        width: 100%;\n        max-width: 100px;\n        height: auto;\n    }\n\n    @media (min-width: 190px) {\n        .logo {\n            flex-basis: calc(50% - 20px);\n            max-width: calc(50% - 20px);\n        }\n    }\n\n\n    @media (min-width: 300px) {\n        .logo {\n            flex-basis: calc(33.333% - 20px);\n            max-width: calc(33.333% - 20px);\n        }\n        .logo:nth-child(4) {\n            margin-left: calc(16.667% + 10px);\n        }\n        .logo:nth-child(5) {\n            margin-right: calc(16.667% + 10px);\n        }\n    }\n\n\n    @media (min-width: 370px) {\n        .logos {\n            margin-left: -10px;\n            margin-right: -10px;\n            flex-wrap: nowrap;\n        }\n        .logo {\n            flex: 0 1 auto;\n            max-width: 100%;\n            padding: 0 10px;\n        }\n        .logo:nth-child(4), .logo:nth-child(5) {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n<div class=\"logos\" role=\"list\">\n    <div class=\"logo\" role=\"listitem\">\n        <img decoding=\"async\" width=\"200\" height=\"200\" alt=\"Disney\" src=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/11\/disney.jpg\" class=\"logo__img\" loading=\"lazy\">\n    <\/div>\n    <div class=\"logo\" role=\"listitem\">\n        <img decoding=\"async\" width=\"200\" height=\"200\" alt=\"Starbucks\" src=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/11\/starbucks.jpg\" class=\"logo__img\" loading=\"lazy\">\n    <\/div>\n    <div class=\"logo\" role=\"listitem\">\n        <img decoding=\"async\" width=\"200\" height=\"200\" alt=\"REI\" src=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/11\/rei.png\" class=\"logo__img\" loading=\"lazy\">\n    <\/div>\n    <div class=\"logo\" role=\"listitem\">\n        <img decoding=\"async\" width=\"200\" height=\"200\" alt=\"Walgreens\" src=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/11\/walgreens.png\" class=\"logo__img\" loading=\"lazy\">\n    <\/div>\n    <div class=\"logo\" role=\"listitem\">\n        <img decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sephora\" src=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/11\/Sephora-Logo.jpg\" class=\"logo__img\" loading=\"lazy\">\n    <\/div>\n<\/div>\n\n\n\n<p>Of course, the list doesn\u2019t end here, most <a href=\"https:\/\/appinstitute.com\/omnichannel-marketing-examples\/\" target=\"_blank\">major companies take advantage of multi-channel approach to digital marketing<\/a>, too.<\/p>\n\n\n\n<p>If you feel that omni-channel is not the right approach for your marketing strategies, then cross-channel marketing and multi-channel marketing are good options as well, though shown to not be quite as effective as omni-channel.&nbsp;<\/p>\n\n\n\n<p>Clint Fontanella at <a href=\"https:\/\/blog.hubspot.com\/service\/omni-channel-experience\" target=\"_blank\">Hubspot<\/a> hit the nail on the head with their description:&nbsp;<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400.webp 1x, https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400-t200x200.webp 2x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400.jpg 1x, https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400-t200x200.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400-t200x200.webp 1x, https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400-t300x300.webp 2x\" type=\"image\/webp\" media=\"(min-width: 600px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400-t300x300.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400-t200x200.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400-t200x200.jpg 1x, https:\/\/www.x-cart.com\/img\/27547\/Wfwk-SY4_400x400-t300x300.jpg 2x\" alt=\"Clint Fontanella at HubSpot\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">Omni-channel marketing seamlessly integrates the different communication channels that businesses use to communicate with customers. This approach uses the customers\u2019 perspective and interests to optimize the consistency of the company\u2019s marketing messages. By utilizing the strengths of each communication channel, marketing teams can use omni-channel marketing to deliver a more consistent and effective brand message.<\/p>            <\/div>\n<\/blockquote>\n\n\n<p>The bottom line is you have to take into account how much time and money you are willing to invest in your marketing strategy.&nbsp;<\/p>\n\n\n\n<p>And just remember, the more touch points you have with a customer, the more likely they are to share their love of your company with friends and family.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28834\/omnichannel-shopping1-p500.webp 1x, https:\/\/www.x-cart.com\/img\/28834\/omnichannel-shopping1.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28834\/omnichannel-shopping1.png 1x\" type=\"image\/png\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28834\/omnichannel-shopping1.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28834\/omnichannel-shopping1.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"580\" height=\"257\" src=\"https:\/\/www.x-cart.com\/img\/28834\/omnichannel-shopping1.png\" srcset=\"https:\/\/www.x-cart.com\/img\/28834\/omnichannel-shopping1.png 1x\" alt=\"Omnichannel Shopping\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n<h2>\n            I. Omni-Channel, Multi-Channel, and Cross-Channel. How on Earth Can You Tell Them Apart?    <\/h2>\n\n\n\n<p>In the ideal world, the journey your customers make to buy a product from your online store is insanely simple:<\/p>\n\n\n\n<ol class=\"ol-numbers wp-block-list\"><li>They Google your brand.<\/li><li>They find the sacred item.<\/li><li>They throw it to their shopping cart and proceed to checkout.<\/li><\/ol>\n\n\n\n<p>Done!<\/p>\n\n\n\n<p>Unfortunately, life is far from perfect. 94% of people who visit your online store, social media page, or mobile application for the first time will leave without buying anything \u2014 never to come back again.<\/p>\n\n\n\n<p>That\u2019s why it is critical to stop letting great leads swim free or \u2014 even worse \u2014 jump to another digital ocean altogether.<\/p>\n\n\n<h3>\n            Omni-channel digital marketing strategy    <\/h3>\n\n\n\n<p>Luckily, an omni-channel digital marketing strategy can catch leads before they fly from one channel to another. Before we dig into the details, let me bust some myths about this buzzy catchword:<\/p>\n\n\n\n<p><strong>MYTH #1. <\/strong>If you think omni-channel marketing is just about using multiple marketing channels, it\u2019s not. Some time ago I thought that omni-channel marketing meant setting up social media networks, a brick-and-mortar store, <a href=\"https:\/\/www.salesmate.io\/blog\/inside-sales-guide\/\" target=\"_blank\">inside sales<\/a>, and, say, printed ads, but I was wrong. <em>Ok, ninety-nine-per-cent wrong.<\/em><\/p>\n\n\n\n<p><strong>MYTH #2. <\/strong>Omni-channel marketing isn&#8217;t about giving access to your products through multiple devices, like touchpads, desktops or mobile devices. Everyone and their dog knows that you should make your site mobile responsive.&nbsp;<\/p>\n\n\n\n<p><strong>THE TRUTH: <\/strong>Implementing omni-channel marketing is about creating a holistic shopping experience across all digital channels. It is placing your audience at the very center by listening and responding to their needs at every step of the way.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28056\/omni-channel-marketing-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/28056\/omni-channel-marketing-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/28056\/omni-channel-marketing-p1140.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28056\/omni-channel-marketing-p950.webp 1x, https:\/\/www.x-cart.com\/img\/28056\/omni-channel-marketing.webp 2x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28056\/omni-channel-marketing-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/28056\/omni-channel-marketing.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1444\" height=\"1283\" src=\"https:\/\/www.x-cart.com\/img\/28056\/omni-channel-marketing-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28056\/omni-channel-marketing-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/28056\/omni-channel-marketing.jpg 2x\" alt=\"Omnichannel marketing\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>To put it simply, picture your omnichannel strategy as the combined worlds of websites, emails, retargeted ads, social media marketing, and physical store locations. Across each of the channel campaigns, you\u2019ll reach your customers with personalized offers, products, and messages.<\/p>\n\n\n\n<p>Have you heard about Brian Swichkow, a marketing pro who <a target=\"_blank\" href=\"http:\/\/ghostinfluence.com\/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads\/\">drove his roommate to paranoia<\/a> with eerily targeted Facebook ads? Brian created a couple of messages (like the one you see below) and displayed them to a single person \u2014 his roommate, a professional sword swallower who had problems taking small pills.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/13073\/facebook_ad-raw.jpg\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/13073\/facebook_ad-p500.webp 1x, https:\/\/www.x-cart.com\/img\/13073\/facebook_ad.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13073\/facebook_ad-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/13073\/facebook_ad.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13073\/facebook_ad.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/13073\/facebook_ad.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"326\" height=\"324\" src=\"https:\/\/www.x-cart.com\/img\/13073\/facebook_ad.png\" srcset=\"https:\/\/www.x-cart.com\/img\/13073\/facebook_ad.png 1x\" alt=\"Facebook targeted ad\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n\n<p>These were hyper-personalized messages sent at the right time, in the right way and for the right reasons. That\u2019s why this trick worked. And it would work even better if Brian extended his efforts to multiple channels and touchpoints, online and offline.<\/p>\n\n\n\n<p>This omni-channel marketing strategy works pretty much the same for eCommerce. But to make it work for you, it\u2019s vital to segment your audience. The more specific customer data you collect, the more tailored experience you could provide across channels.<\/p>\n\n\n<h3>\n            What\u2019s the difference between omni-channel and multi-channel?    <\/h3>\n\n\n\n<p>In the multi-channel world, as opposed to omni-channel, a particular emphasis is placed on your product. Your product, not the customer, is the whole \u2018song and dance\u2019.<\/p>\n\n\n\n<p>Each channel, be it an online store, a promotional event, a product\u2019s package, a printed catalog, or even word of mouth, exists separately from each other. On each platform, the customer has an independent opportunity to purchase.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                                                                <div class=\"gb-img__figure-btn\" data-featherlight=\"https:\/\/www.x-cart.com\/img\/20745\/Sync-Inventory-Across-All-Channels-1-2x-raw.jpg\">\n                                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/20745\/Sync-Inventory-Across-All-Channels-1-2x-p500.webp 1x, https:\/\/www.x-cart.com\/img\/20745\/Sync-Inventory-Across-All-Channels-1-2x.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/20745\/Sync-Inventory-Across-All-Channels-1-2x-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/20745\/Sync-Inventory-Across-All-Channels-1-2x-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/20745\/Sync-Inventory-Across-All-Channels-1-2x.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/20745\/Sync-Inventory-Across-All-Channels-1-2x.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/20745\/Sync-Inventory-Across-All-Channels-1-2x.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"460\" height=\"420\" src=\"https:\/\/www.x-cart.com\/img\/20745\/Sync-Inventory-Across-All-Channels-1-2x.png\" srcset=\"https:\/\/www.x-cart.com\/img\/20745\/Sync-Inventory-Across-All-Channels-1-2x.png 1x\" alt=\"Multi-channel marketing\" loading=\"lazy\" \/><\/picture>                                                <\/div>\n                                                <\/figure>\n    <\/div>\n                            <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/lib\/featherlight-1.7.13.css?var=1640604438\" \/>        <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/gallery.css?var=1643273158\" \/>    \n\n\n<p>The multi-channel model gives your shoppers the opportunity to <a href=\"https:\/\/www.x-cart.com\/blog\/multi-channel-inventory-management.html\">choose between multiple channels<\/a>, but it doesn\u2019t necessarily move them down the sales funnel. The key concept here is \u2018Choice\u2019.&nbsp;<\/p>\n\n\n\n<p>Here is a perfect illustration of the multi-channel approach: You send a personalized discount coupon to your customer via email and make it valid only for your online store.This way your shopper pays the full price for the very same product discovered in a physical store.<\/p>\n\n\n\n<p>No good. While this approach is certainly multi-channel, you want to upgrade to omni-channel.&nbsp;<\/p>\n\n\n\n<p>Understand that consumers are digital-savvy. The more channels and devices you use, the more customers engage with your brand.<\/p>\n\n\n\n<p>Here\u2019s the bottom line; if you cannot deliver consistent customer journeys and <a href=\"https:\/\/blog.prisync.com\/ecommerce-omnichannel-pricing-strategies\/\" target=\"_blank\">make equal pricing<\/a> across all channels and mediums, all your efforts will vanish like smoke up the chimney.<\/p>\n\n\n<h3>\n            What\u2019s the difference between omni-channel and cross-channel?\u00a0    <\/h3>\n\n\n\n<p>The idea of cross-channel marketing, like the truth in \u2018The X-Files\u2019, lies somewhere out there and in between.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><img decoding=\"async\"  src=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2018\/01\/x-files.gif\" width=\"320\" height=\"220\" alt=\"the x-files\" class loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>Cross-channel is a bit more efficient than multi-channel marketing, as some of the brand\u2019s channels are mixed with each other to smooth the user experience. However, it\u2019s less sophisticated than the omni-channel world, which merges everything into a single experience.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/apps.apple.com\/us\/app\/ikea-place\/id1279244498\" target=\"_blank\">IKEA launched a VR mobile app<\/a> so customers can picture virtual sofas and chairs right in their living room. Place a printed IKEA catalog on the floor (right where you\u2019d like to see your piece of furniture), and the mobile app will replace the catalog with the chosen item in real time.<\/p>\n\n\n\n<p>Look how it works. 2 minutes and 23 seconds of fun:<\/p>\n\n\n                <link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/youtube.css?var=1647510002\" \/>        <div class=\"gb-youtube\">\n                                        <div class=\"gb-youtube__preview js-only\">\n                    <button class=\"gb-youtube__preview-play\" aria-label=\"Play the video\" data-video-id=\"vDNzTasuYEw\">\n                        <svg height=\"48\" viewBox=\"0 0 68 48\" width=\"68\" class=\"gb-youtube__preview-icon\">\n                            <path d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" \/>\n                            <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\" \/>\n                        <\/svg>\n                    <\/button>\n                                            <picture>\n                            <source srcset=\"https:\/\/img.youtube.com\/vi\/vDNzTasuYEw\/hqdefault.jpg 1x, https:\/\/img.youtube.com\/vi\/vDNzTasuYEw\/maxresdefault.jpg 2x\" media=\"(max-width: 429px)\">\n                            <source srcset=\"https:\/\/img.youtube.com\/vi\/vDNzTasuYEw\/maxresdefault.jpg\" media=\"(min-width: 430px)\" \/>\n                            <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/vDNzTasuYEw\/maxresdefault.jpg\" width=\"1280\" height=\"720\" class=\"gb-youtube__preview-img\" loading=\"lazy\" alt=\"Preview\" \/>\n                        <\/picture>\n                                    <\/div>\n                <noscript>\n                    <iframe  frameborder class=\"gb-youtube__iframe\" src=\"https:\/\/www.youtube.com\/embed\/vDNzTasuYEw\" allowfullscreen width=\"100%\" height=\"100%\" loading=\"lazy\">It looks like your browser doesn&#8217;t support iframes \ud83d\ude41 Try watching this video directly on Youtube: <a href='https:\/\/www.youtube.com\/watch?v=vDNzTasuYEw' target='_blank'>https:\/\/www.youtube.com\/watch?v=vDNzTasuYEw<\/a><\/iframe>                <\/noscript>\n                    <\/div>\n    \n\n\n<p>Two channels are used simultaneously here \u2014\u200a a mobile app and a brand\u2019s printed brochure. The experience isn\u2019t the same on both channels, but they do interact with each other.&nbsp;<\/p>\n\n\n\n<p>Another example is powered by artificial intelligence \u2018<a href=\"https:\/\/www.starbucks.com\/rewards\/mobile-apps\" target=\"_blank\">My Starbucks Barista<\/a>\u2019 app. It allows mobile users to place their orders by speaking to a virtual barista.<\/p>\n\n\n<h2>\n            II. The Four Biggest Challenges of Omni-Channel    <\/h2>\n\n\n\n<p>Put bluntly, creating omni-channel customer experience is not a kids game. It\u2019s a hell of a job. You will have to deal with a number of obstacles.&nbsp;<\/p>\n\n\n<h3>\n            1. Being consistent is sheer torture    <\/h3>\n\n\n\n<p>Being consistent across all channels and devices is what I find the most challenging about omni-channel strategy. And it looks more similar to a spellbinding giant spider web than a racetrack. <\/p>\n\n\n\n<p>You will have to live the life of your customer. If you sell lattes or furniture, maybe you can become the customer\u2019s shadow with advanced technology. However, if you\u2019re in <a href=\"https:\/\/www.salesmate.io\/blog\/enterprise-sales-guide\/\" target=\"_blank\">enterprise sales<\/a>, it\u2019s next to impossible. Add multiple decision makers and an extended sales cycle, and you can give up on staying consistent across channels.&nbsp;&nbsp;<\/p>\n\n\n<h3>\n            2. Companies do not share their data    <\/h3>\n\n\n\n<p>Customer data is rarely shared between different channels.<\/p>\n\n\n\n<p>With the help of <a href=\"https:\/\/www.x-cart.com\/blog\/google-analytics-enhanced-ecommerce.html\">Google Analytics<\/a>, you can say where your customer has come from and what products he has squirreled away in his shopping cart.<\/p>\n\n\n\n<p>But in your Amazon store, that\u2019s impossible. There\u2019s just no tool for that.<\/p>\n\n\n<h3>\n            3. You cannot be everywhere    <\/h3>\n\n\n\n<p>What if we could attach a GPS device and video cameras to people? Then, we would be able to track their steps across multiple shopping channels and devices.<\/p>\n\n\n\n<p>We would be able to track their steps across multiple shopping channels and devices.<\/p>\n\n\n<div class=\"gb-emph\">\n\n<p>For example, back in 2013, a team from BBC Two\u2019s Horizon programme recorded the cats\u2019 movements over six 24-hour periods. They\u2019ve got <a href=\"http:\/\/www.bbc.com\/news\/science-environment-22567526\" target=\"_blank\">some curious results<\/a> about the secret life of cats.<\/p>\n\n<\/div>\n\n\n<p>This way we could build a real world attribution model \u2014 see what\u2019s happening between different channels and devices, offline and online. Was it a banner ad that caught your customer\u2019s eye on his way to the office? Or a WhatsApp message from a colleague that made him think of your item?<\/p>\n\n\n\n<p>However, this trick won\u2019t work for humans. At least in the 21st century.<\/p>\n\n\n<h2>\n            III. Is Omni-Channel Worth Your Hassle?    <\/h2>\n\n\n\n<p>Change is hard. That\u2019s why people stick with what they are used to.<\/p>\n\n\n\n<p>They are afraid of trying something new, as it can potentially be wrong or harmful. And it\u2019s 10x more dramatic when it comes to the omnichannel world.<\/p>\n\n\n<div class=\"gb-emph\">\n\n<p><strong>Here\u2019s what many of you think:<\/strong><\/p>\n\n\n\n<p>OMNI-CHANNEL = NEW.<\/p>\n\n\n\n<p>New is terrifying.<\/p>\n\n\n\n<p>OMG. Omnichannel is terrifying; it\u2019s safer not to move a muscle.<\/p>\n\n<\/div>\n\n\n<p>Don\u2019t be taken in by this guess-work. Omni-channel is worth your time and efforts.<\/p>\n\n\n\n<p>Yes. Big&nbsp;<strong>FAT<\/strong>&nbsp;yes.<\/p>\n\n\n\n<p>And if you are still hazy about it, here are a few real-life stats to prove that:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\"><li>Businesses that implement omni-channel strategies get 91 percent higher year-over-year customer retention rates [according to Aspect Software research].<\/li><li>An omni-channel approach can give you a 75% increase in sales and a 64% boost in customer loyalty [a survey by <a rel=\"noreferrer noopener\" href=\"https:\/\/news.sap.com\/sap-survey-finds-new-opportunities-omnichannel-consumer-products-companies\/\" target=\"_blank\">SAP<\/a>].<\/li><li>67% of retail customers start by shopping on one device and finish on another [an infographic by&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.worldpay.com\/sites\/default\/files\/WPUK-Omni-channel-payments-store-of-the-future.pdf\">WorldPay<\/a>].<\/li><\/ul>\n\n\n<h2>\n            IV. What Pushes Businesses into Omni-Channel Marketing Pool?    <\/h2>\n\n\n\n<p>As you see, statistics promise you a pile of gold and a crowd of loving customers. That\u2019s a good motivation. But there are a few factors that should motivate you even more:<\/p>\n\n\n<h3>\n            1. Growing competition    <\/h3>\n\n\n\n<p>While you are peacefully lying on your sofa, savoring the results of your recent <a href=\"https:\/\/www.x-cart.com\/mobile-ecommerce-solution.html\">mobile marketing<\/a> campaign, your competitors are wide awake. They are running a marathon to be among the first \u2018omni-channel superpeople\u2019 ready to provide their users with seamless experience.<\/p>\n\n\n<h3>\n            2. Online shoppers (oh, and offline as well..) are way too pampered    <\/h3>\n\n\n\n<p>Consumers have become too feather-bedded by all sorts of success heroes, help scouts, happiness engineers, Ninjas, and customer champions.&nbsp;So if you don\u2019t turn your point of sale, online or offline, into a \u2018homey\u2019 place, your shoppers will fleet to the caring hands of your competitors.<\/p>\n\n\n<h3>\n            3. Gen Xers, compared to Millennials, are more choosy and demanding    <\/h3>\n\n\n\n<p>They can find a product on eBay, read reviews on Amazon, <a href=\"https:\/\/www.x-cart.com\/instagram\/marketing.html\">browse product pics on Instagram<\/a>, learn what their friends think, think again (maybe get depressed for a while), then try it on and buy it in a physical store.<\/p>\n\n\n\n<p>And yeah, you won\u2019t wow them with stuffy press releases or business news. Omni-channel marketing is more than that. Don\u2019t bother to engage your content managers with these tasks.<\/p>\n\n\n\n<p>You need to stop flashing your cash on the old-school marketing. Study the barebones of <a href=\"https:\/\/www.x-cart.com\/sell-online\/how-to-sell-products.html#psy\">buyer psychology<\/a> and become an \u2018omni-channel\u2019 hero instead.<\/p>\n\n\n\n<p>But how?? The next chapter is about it.<\/p>\n\n\n<h2>\n            V. Omni-Channel Marketing Strategies    <\/h2>\n\n\n<h3>\n            1. Dig deep to discover more info about your customers\u2019 life    <\/h3>\n\n\n\n<p>To provide your customers with a five-star omni-channel experience, you have to discover what\u2019s going on behind the scenes.<\/p>\n\n\n\n<p>How many skeletons are there in their cupboard? One? Or none? How much dust have they swept under the carpet?<\/p>\n\n\n\n<p>Discover it.<\/p>\n\n\n\n<p>You can use social listening tools, collect customer feedback, pry into your shoppers\u2019 social media accounts, and leverage the power of lead capture landing pages.<\/p>\n\n\n<h3>\n            2. Hire \u2018Jacks-of-all-trades\u2019, or turn your teammates into champions fit for all roles    <\/h3>\n\n\n\n<p>Sales guys, marketing team, PR managers, customer care ninjas, and devs still operate somewhat independently of each other in many companies.<\/p>\n\n\n\n<p>They did it back in 1998. And they keep doing it today, paying no attention to the evolution of marketing. It changed virtually everything about the way your team should interact.<\/p>\n\n\n\n<p>Years ago, marketers went to IT-guys to get a password reset. Now they have to work closely together. Oh, my\u2026<\/p>\n\n\n    <div class=\"gb-video__container\" role=\"presentation\">\n        <video  class=\"gb-video\" width=\"320\" height=\"229\" autoplay muted playsinline loop src=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/11\/ir-crowd.mp4\" title=\"The it department\" aria-label=\"The it department\">\n            <source src=\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/11\/ir-crowd.mp4\" type=\"video\/mp4\" \/>\n            <p>It looks like your browser doesn&#8217;t support HTML5 video \ud83d\ude41 <br \/>Just in case, here is a link to the video: https:\/\/www.x-cart.com\/wp-content\/uploads\/2019\/11\/ir-crowd.mp4<\/p>\n        <\/video>\n    <\/div>\n\n\n<h3>\n            3. Harness the latest marketing technologies and know-hows    <\/h3>\n\n\n\n<p>The so-called marketing technology stack is now more confusing than ever.<\/p>\n\n\n\n<p>The tools marketers use to create omni-channel experience are different for every company but the most popular, according to the <a href=\"http:\/\/www.aberdeenessentials.com\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-15-at-4.05.48-PM.png\" target=\"_blank\">research from Aberdeen<\/a>, are the following:<\/p>\n\n\n\n<ul class=\"checklist darkblue gb-list__check gb-list__check--blue wp-block-list\"><li>Customer relationship management software (76%)<\/li><li>Web\/Video conferencing solution (67%)<\/li><li>Email service provider (64%)<\/li><li>Marketing automation platform (58%)<\/li><li>Print materials &amp; solutions (52%)<\/li><li>Analytics &amp; data visualizations solutions (52%)<\/li><li>Content management system (52%)<\/li><\/ul>\n\n\n\n<p>As you can see, CRM is in the heart. It will help you record every step of your buyer\u2019s journeys \u2014 from a prospect to a standing customer.<\/p>\n\n\n\n<p>Email marketing software will make it easy to contact your customers with the help of email. Btw, here\u2019s the&nbsp;<a href=\"https:\/\/www.x-cart.com\/email-marketing\/\">essential guide to eCommerce email marketing<\/a>, with templates and examples, in case you need one.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/miniature.css?var=1646812809\" \/><div class=\"gb-mini\">\n            <div class=\"gb-mini__image p-blog__image-shadow\" aria-hidden=\"true\">\n            <a href=\"https:\/\/www.x-cart.com\/email-marketing\/\" target=\"_blank\" tabindex=\"-1\" class=\"gb-mini__image-link p-blog__image-link\"  >\n                <span class=\"visually-hidden\">eCommerce Email Marketing: The Essential Guide To Sales Growth + Templates (opens in new tab)<\/span>\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools-p500.webp 1x, https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools-p760.webp 2x\" type=\"image\/webp\" media=\"(max-width: 499px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools-p760.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 499px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools-p760.webp 1x, https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools.webp 2x\" type=\"image\/webp\" media=\"(min-width: 500px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools-p760.jpg 1x, https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools-p1500.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 500px)\" \/><img decoding=\"async\"  width=\"1520\" height=\"550\" src=\"https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools-p760.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools-p760.jpg 1x, https:\/\/www.x-cart.com\/img\/12406\/Email-Marketing-tools-p1500.jpg 2x\" alt=\"Post thumbnail\" class=\"gb-mini__img\" loading=\"lazy\" \/><\/picture>            <\/a>\n        <\/div>\n        <div class=\"gb-mini__content\">\n                <a href=\"https:\/\/www.x-cart.com\/email-marketing\/\" target=\"_blank\" class=\"gb-mini__title\"  >eCommerce Email Marketing: The Essential Guide To Sales Growth + Templates<\/a>\n                            <a href=\"\" target=\"_blank\" class=\"gb-mini__author\">Helen Golubeva<\/a>\n            <\/div>\n<\/div>\n\n\n<p>And, finally, analytics software. You won\u2019t go a long way without it. For instance, analytics software can help you scale a Single Customer View (SCV) \u2014 all the customer data your business may have on your customers. Or see the results of your a\/b tests.<\/p>\n\n\n<h2>\n            VI. Omni-Channel Marketing Examples    <\/h2>\n\n\n\n<p>Some of the X-Cart based online stores are already streamlining their marketing efforts to provide their users with omnichannel experiences.<\/p>\n\n\n<h3>\n            1. Stand-out.net butters up customers with eBay, Amazon, eCommerce site, and social media networks    <\/h3>\n\n\n\n<p>Let\u2019s face it. The omni-channel world is not for startups. Typically, their products are accessible both online and offline. And they may also have a substantial customer base and a large customer care team.<\/p>\n\n\n\n<p>However, every rule has its exception. Roger Martin, the founder of www.standout.co.uk, has never had a physical store.<\/p>\n\n\n\n<p>But actually, he doesn\u2019t care. He can easily sell worldwide with the help of different online marketplaces like <a href=\"https:\/\/www.x-cart.com\/sell-online\/how-to-sell-on-amazon.html\">Amazon<\/a> and <a href=\"https:\/\/www.x-cart.com\/sell-online\/how-to-sell-on-ebay.html\">eBay<\/a>.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/quote.css?var=1742284057\" \/><blockquote class=\"gb-quote gb-quote--photo\">\n            <div class=\"gb-quote__photo p-blog__image-shadow\">\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx.webp 1x\" type=\"image\/webp\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx.jpg 1x, https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx-raw.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 599px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx.webp 1x\" type=\"image\/webp\" media=\"(min-width: 600px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx-raw.jpg 1x\" type=\"image\/jpg\" media=\"(min-width: 600px)\" \/><img decoding=\"async\"  width=\"300\" height=\"300\" src=\"https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx-raw.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/21339\/roger-martin-zcLMnx-raw.jpg 1x\" alt=\"Roger Martin\" class=\"gb-quote__img\" loading=\"lazy\" \/><\/picture>                            <footer class=\"gb-quote__name\">\n                    <cite>Roger Martin, the founder, and owner of Stand-Out.net<\/cite>\n                <\/footer>\n                    <\/div>\n        <div class=\"gb-quote__content\">\n                <p  class=\"gb-quote__text\">eBay sales are a great way to increase turnover and selling on different marketplaces is essential for any business. Since setting up the automatic exports with X-Cart, our sales have increased by 20%.<\/p>            <\/div>\n<\/blockquote>\n\n\n<p>Besides online marketplaces, Martin is quite bushy-tailed on Twitter, Facebook, Instagram.<\/p>\n\n\n\n<p>There\u2019s a video guide on their&nbsp;YouTube channel&nbsp;on&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=T9pqCOl6kek\" target=\"_blank\">how to distress your jeans<\/a>&nbsp;to look like Kurt Cobain or David Beckham.<\/p>\n\n\n\n<p>They have a <a target=\"_blank\" href=\"https:\/\/www.stand-out.net\/blog\/\">brutal-looking blog<\/a> with a thousand photos of hip and edgy men wearing Tommy Hilfiger and Calvin Klein on Pinterest. Not only do they provide their customers with a wide choice in purchasing opportunities, but they create a seamless integrated customer service.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/27552\/standout-blog-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/27552\/standout-blog-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/27552\/standout-blog.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27552\/standout-blog-p950.webp 1x, https:\/\/www.x-cart.com\/img\/27552\/standout-blog.webp 2x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/27552\/standout-blog-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/27552\/standout-blog.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"1100\" height=\"479\" src=\"https:\/\/www.x-cart.com\/img\/27552\/standout-blog-p950.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/27552\/standout-blog-p950.jpg 1x, https:\/\/www.x-cart.com\/img\/27552\/standout-blog.jpg 2x\" alt=\"Standout Blog\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>Say, a customer finds a Hilfiger Denim Bright White Flag in their Pinterest account, then follows the link to see the price in their online store, and finally buys this item on their Amazon shop.<\/p>\n\n\n    <div class=\"gb-img__figure-container\">\n        <figure class=\"gb-img__figure\">\n                            <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28836\/pinterest_standout-p500.webp 1x, https:\/\/www.x-cart.com\/img\/28836\/pinterest_standout.webp 2x\" type=\"image\/webp\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28836\/pinterest_standout-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/28836\/pinterest_standout-p760.jpg 2x, https:\/\/www.x-cart.com\/img\/28836\/pinterest_standout.jpg 3x\" type=\"image\/jpg\" media=\"(max-width: 420px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28836\/pinterest_standout.webp 1x\" type=\"image\/webp\" media=\"(min-width: 421px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28836\/pinterest_standout.png 1x\" type=\"image\/png\" media=\"(min-width: 421px)\" \/><img decoding=\"async\"  width=\"800\" height=\"336\" src=\"https:\/\/www.x-cart.com\/img\/28836\/pinterest_standout.png\" srcset=\"https:\/\/www.x-cart.com\/img\/28836\/pinterest_standout.png 1x\" alt=\"Pinterest stand-out\" loading=\"lazy\" \/><\/picture>                                <\/figure>\n    <\/div>\n    \n\n\n<p>This way Stand-Out.net, slow but sure, makes his way towards being called the #1 omni-channel retailer with 16 years\u2019 experience in eCommerce.<\/p>\n\n\n<h3>\n            2. Rustic Escentuals uses Facebook messenger, organizes events and crafting classes, keeps blog, sends newsletters, and invites users to their warehouse    <\/h3>\n\n\n\n<p>Another good example of omni-channel marketing strategy is when a customer finds an item on Facebook, then spends some time scrutinizing the info in a company\u2019s blog, meditates over the purchase later at home, and eventually goes to a warehouse to make a purchase.<\/p>\n\n\n\n<p>As you see, customers&#8217; behavior is blurring the lines between channels.<\/p>\n\n\n\n<p>But it looks like the guys from Rustic Escentuals know for sure how to create bombastic omnichannel experiences.<\/p>\n\n\n\n<p>They let their audience consume content in whatever fashion they want, making the process of shopping more engaging and personalized.<\/p>\n\n\n\n<p>How do they do that?<\/p>\n\n\n\n<p>First, they\u2019ve created a Facebook shop. You can browse products there and get instant support through Facebook Messenger. Their customer care team loves messaging, and it is as quick as thought. Check out our guide on Facebook below.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/miniature.css?var=1646812809\" \/><div class=\"gb-mini\">\n            <div class=\"gb-mini__image p-blog__image-shadow\" aria-hidden=\"true\">\n            <a href=\"https:\/\/www.x-cart.com\/sell-online\/how-to-sell-on-facebook.html\" target=\"_blank\" tabindex=\"-1\" class=\"gb-mini__image-link p-blog__image-link\"  >\n                <span class=\"visually-hidden\">How to Sell on Facebook in 2021 [Tutorial For Beginners] (opens in new tab)<\/span>\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2-p500.webp 1x, https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2-p760.webp 2x\" type=\"image\/webp\" media=\"(max-width: 499px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2-p760.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 499px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2-p760.webp 1x, https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2.webp 2x\" type=\"image\/webp\" media=\"(min-width: 500px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2-p760.png 1x, https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2.png 2x\" type=\"image\/png\" media=\"(min-width: 500px)\" \/><img decoding=\"async\"  width=\"1520\" height=\"550\" src=\"https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2-p760.png\" srcset=\"https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2-p760.png 1x, https:\/\/www.x-cart.com\/img\/28829\/How-to-sell-on-Facebook-2.png 2x\" alt=\"Post thumbnail\" class=\"gb-mini__img\" loading=\"lazy\" \/><\/picture>            <\/a>\n        <\/div>\n        <div class=\"gb-mini__content\">\n                    <a href=\"\" target=\"_blank\" class=\"gb-mini__tag\">Blog post<\/a>\n                <a href=\"https:\/\/www.x-cart.com\/sell-online\/how-to-sell-on-facebook.html\" target=\"_blank\" class=\"gb-mini__title\"  >How to Sell on Facebook in 2021 [Tutorial For Beginners]<\/a>\n                            <a href=\"\" target=\"_blank\" class=\"gb-mini__author\">Helen Golubeva<\/a>\n            <\/div>\n<\/div>\n\n\n<p>Then, they organize annual scent events so that everyone could smell all those yummy fragrances produced by Rustic Escentuals. That\u2019s also an excellent opportunity to meet&nbsp;the staff.<\/p>\n\n\n\n<p>There are also <a href=\"https:\/\/youtu.be\/eUm0iZA6gEY\" target=\"_blank\">crafting classes in Spartanburg<\/a> (South Carolina) and a newsletter full of useful tips and crafting tricks. Content marketing rockstars! <\/p>\n\n\n\n<p>The only channel I failed to find is an Etsy shop. They might be losing opportunities to sell to 31.7 million active buyers. You will find lots of tricks about selling on Etsy in&nbsp;my beginner\u2019s guide to Etsy setup and success.<\/p>\n\n\n<link  rel=\"stylesheet\" href=\"\/wp-content\/themes\/miniflat\/build\/css\/elements\/post\/miniature.css?var=1646812809\" \/><div class=\"gb-mini\">\n            <div class=\"gb-mini__image p-blog__image-shadow\" aria-hidden=\"true\">\n            <a href=\"https:\/\/www.x-cart.com\/sell-online\/how-to-sell-on-etsy.html\" target=\"_blank\" tabindex=\"-1\" class=\"gb-mini__image-link p-blog__image-link\"  >\n                <span class=\"visually-hidden\">How To Sell On Etsy: Beginner\u2019s Guide To Etsy Setup &amp; Success (opens in new tab)<\/span>\n                <picture><source  srcset=\"https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1-p500.webp 1x, https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1-p760.webp 2x\" type=\"image\/webp\" media=\"(max-width: 499px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1-p500.jpg 1x, https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1-p760.jpg 2x\" type=\"image\/jpg\" media=\"(max-width: 499px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1-p760.webp 1x, https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1.webp 2x\" type=\"image\/webp\" media=\"(min-width: 500px)\" \/><source  srcset=\"https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1-p760.jpg 1x, https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1-raw.jpg 2x\" type=\"image\/jpg\" media=\"(min-width: 500px)\" \/><img decoding=\"async\"  width=\"1520\" height=\"550\" src=\"https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1-p760.jpg\" srcset=\"https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1-p760.jpg 1x, https:\/\/www.x-cart.com\/img\/28843\/How-to-sell-on-Etsy-3-1-raw.jpg 2x\" alt=\"Post thumbnail\" class=\"gb-mini__img\" loading=\"lazy\" \/><\/picture>            <\/a>\n        <\/div>\n        <div class=\"gb-mini__content\">\n                    <a href=\"\" target=\"_blank\" class=\"gb-mini__tag\">Blog post<\/a>\n                <a href=\"https:\/\/www.x-cart.com\/sell-online\/how-to-sell-on-etsy.html\" target=\"_blank\" class=\"gb-mini__title\"  >How To Sell On Etsy: Beginner\u2019s Guide To Etsy Setup &amp; Success<\/a>\n                            <a href=\"\" target=\"_blank\" class=\"gb-mini__author\">Helen Golubeva<\/a>\n            <\/div>\n<\/div>\n\n\n<p>Rustic Escentuals is a homegrown business that started in a garage in 1999. They still do not have a physical store, but there is a 12,000 ft. warehouse facility for those who live in the Greenville\/Spartanburg South Carolina area. So customers are welcome to pick up their orders to save on shipping costs.<\/p>\n\n\n<h2>\n            Here\u2019s The Bottom Line    <\/h2>\n\n\n\n<p>If you keep doing the same stuff you\u2019ve always done, you\u2019re not going anywhere. Instead of putting your customer at the center of the experience with omni-channel marketing strategy, you just put a new coat of buzzword paint on your eCommerce walls, wash it off, rinse and repeat.<\/p>\n\n\n\n<p>That\u2019s not going to boost traffic or drive sales or make your customers happy.<\/p>\n\n\n\n<p>Go ahead! Get your teeth into this omni-channel marketing pie and taste it. You will be surprised about the way it digests in the minds of your audience.<\/p>\n\n\n\n<p>Mmmm\u2026 Yummy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omnichannel marketing \u2014 is it a Holy Grail of customer experience? Or is it just a buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and the rest of the marketing alphabet soup?&nbsp; Here\u2019s the truth: an omni-channel approach will change your business\u2019 marketing for good. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":28831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11734],"tags":[10603,11637],"class_list":["post-13058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform","tag-marketing","tag-omnichannel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v19.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Omnichannel Marketing? Definition, Myths &amp; Examples | X-Cart<\/title>\n<meta name=\"description\" content=\"Omnichannel strategy is all about creating a holistic shopping experience every step of the way. 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