As of the date of publishing, 400 million people log in to their Pinterest accounts every day to hunt for inspiration and, more importantly, plan their next purchases.<\/p>\n\n\n\n
As Evan Sharp, the co-founder and chief product officer of Pinterest, smartly put it, \u201cif Pinland were a country, it\u2019d be the 7th largest in the world!\u201d.<\/p>\n\n\n\n
Just think of that!<\/p>\n\n\n\n
You\u2019re not going to miss the opportunity to grab your piece of that yummy eCommerce marketing cake, are you? Baked with love and fragrant spices, Pinterest social media platform is truly the best place to promote your online store.<\/p>\n\n\n\n
Our beginner\u2019s guide to selling products on Pinterest is chock-full of business ideas and marketing tips. When applied correctly, they will bring more traffic to your eCommerce site and take your online marketing to seventh heaven.<\/p>\n\n\n\n
Ready? Go.<\/p>\n\n\n\n
- \n
- The Pinterest Basics<\/a>\n
- \n
- Pinterest Audience<\/a><\/li>\n\n\n\n
- Products to sell on Pinterest<\/a><\/li>\n\n\n\n
- Pinterest accounts<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Promoting products on Pinterest<\/a>\n
- \n
- Pinterest secret boards<\/a><\/li>\n\n\n\n
- Pinterest ads<\/a><\/li>\n\n\n\n
- Selling arts & crafts on Pinterest<\/a><\/li>\n\n\n\n
- Selling jewelry on Pinterest<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Building a follower base on Pinterest<\/a><\/li>\n\n\n\n
- Pinterest fees<\/a><\/li>\n<\/ol>\n\n\n<\/a>
\n I. Getting Started on Pinterest: The Basics <\/h2>\n\n\n\n
Before exploring the ways to use Pinterest for eCommerce, let\u2019s cover the Pinterest basics. If you haven\u2019t launched an eCommerce store yet, it\u2019s about time to consider this.<\/p>\n\n\n
\n\n Start an Online Store That Grows With You <\/h3>\n\n\n\n
Whether you are looking for an enterprise solution or need help developing a multi-channel brand presence, we\u2019ve got you. Schedule a call with X-Cart solution advisor to discuss the details.<\/p>\n\n\n
\n Schedule a Call<\/a> <\/div>\n\n<\/div>\n\n\nBelow is the list of questions I\u2019m going to address in this post:<\/p>\n\n\n\n
- \n
- Who are those 2 million people pinning products every single day?<\/li>\n\n\n\n
- Are they young hipsters or middle-aged businesspeople?<\/li>\n\n\n\n
- Where are Pinterest users from? The North Pole?<\/li>\n\n\n\n
- How much money do they normally spend on Pinterest?<\/li>\n\n\n\n
- What kind of products can you sell on Pinterest?<\/li>\n\n\n\n
- What is the difference between a Pinterest business account and a personal one?<\/li>\n<\/ul>\n\n\n<\/a>
\n Pinterest Demographics: Stats You Should Know to Sell More Efficiently\u00a0 <\/h3>\n\n\n\n
A little less than five years ago, Pinterest was a social media platform for hipsters and moms only. They used it to pin and re-pin visually inspiring content, like posh tattoos or coming-home outfits for newborns.<\/p>\n\n\n\n
Now, this social networking platform has grown to be one of the most influential marketing tools for eCommerce, with over two million people of all social groups and interests.<\/p>\n\n\n\n
What\u2019s more, filling Pinterest boards with Pins is not the only thing Pinterest users do. One out of two pinners will purchase your products.<\/p>\n\n\n
\n Pinterest gender demographics <\/h4>\n\n\n\n
As of July 2020, 76% of Pinterest users<\/a> are women. Males account for only 16% of the total number of posts on Pinterest. Impressive, right?<\/p>\n\n\n
\n\n ![\"Pinterest](\"https:\/\/www.x-cart.com\/img\/25937\/gender-pinterest.png\")
<\/picture> \n Source: Statista<\/a> <\/figcaption>\n <\/figure>\n <\/div>\n \n\n \n Pinterest age demographics <\/h4>\n\n\n\n
Although the average age of Pinterest users is around 40<\/a>, the majority of active pinners are far younger. For example, Millennials \u2014 rather than Gen Xers and Boomers \u2014 use Pinterest as much as Instagram<\/a>. They actively create Pinterest boards, upload images, and subscribe to product pages.<\/p>\n\n\n
\n Pinterest location demographics <\/h4>\n\n\n\n
Wonder where your users are from? According to the Pew Research Center study<\/a>, more than half of Pinterest users live in urban or suburban places, and only 26% of them are from rural areas.<\/p>\n\n\n\n
What do you think hustling urban dwellers dream about? Of course, to escape their bustling city life and enjoy the charm & serenity of a country retreat.<\/p>\n\n\n\n
<\/a><\/a><\/p>\n\n\n\n
Adding Pinterest as an additional sales channel for your eCommerce business is crucial \u2014 your potential customers are already there!<\/p>\n\n\n
\n Pinterest income demographics <\/h4>\n\n\n\n
Pinterest users enjoy spending money, which is quite favorable for merchants planning to use Pinterest for eCommerce.<\/p>\n\n\n\n
According to a Pew Research study<\/a>, the majority of Pinterest users have an annual income of $75K, or even higher.<\/p>\n\n\n\n
The average order value of sales that come from Pinterest is $50<\/a>, which is 126% higher than Facebook\u2019s $54,64 Average Order Value (AOV).<\/p>\n\n\n<\/a>
\n What to Sell on Pinterest <\/h3>\n\n\n\n
Promoting your products on Pinterest is pretty easy, especially if you sell items related to fashion, food, or home decor. Pinterest’s audience LOVES things like that.<\/p>\n\n\n\n
<\/a><\/a><\/p>\n\n\n\n
According to SproutSocial<\/a>, 85% of women use Pinterest to find ideas for everyday life and plan for coming events. They are looking for gift ideas for upcoming holidays, easy breakfast recipes, home renovation tips, and the like.<\/p>\n\n\n\n
Don\u2019t be discouraged if your business niche is in no way related to fashion or design. Pinterest has pet toys or automotive parts as well. Hundreds of thousands of people are hanging out on Pinterest every single day, and your potential buyers are likely to be there, too. <\/p>\n\n\n\n
Below you\u2019ll find a few more stats that will give you a better understanding of what products are best to sell on Pinterest.<\/p>\n\n\n
\n\n \n![\"Interests](\"https:\/\/www.x-cart.com\/img\/12748\/interests.png\")
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\nStill struggling to figure out what to sell on Pinterest? No worries. We\u2019ve got you covered. Check out this definitive guide to finding a profitable product<\/a> featuring some of the best strategies, pictures, and examples.<\/p>\n\n\n<\/a>
\n Pinterest Business and Personal accounts <\/h3>\n\n\n\n
Pinterest is not just a set of artfully arranged images, as it might seem at first sight. It\u2019s a fast-growing marketplace and a robust advertising tool, revved up to bring traffic and sales to your eCommerce site.<\/p>\n\n\n\n
There are two types of accounts on Pinterest: a business account<\/strong> and a personal<\/strong> one. <\/p>\n\n\n\n
- \n
- A personal account is right for inspiration hunters, i.e., your potential customers.<\/li>\n<\/ol>\n\n\n\n
- \n
- If you are planning to use Pinterest to promote your products online, make sure you sign up for a business account. It\u2019s free, just like a personal one, but it\u2019s double-stuffed with a bunch of cool features for marketing and advertising: Rich Pins, Buy Buttons, advanced analytics, and many more.<\/li>\n<\/ol>\n\n\n\n
Let\u2019s take a closer look at all the advertising options available on Pinterest.<\/p>\n\n\n
\n 1. Pinterest Analytics <\/h4>\n\n\n\n
As a business owner, you should know how important it is to measure the effectiveness of your online marketing campaigns.<\/p>\n\n\n\n
Pinterest Analytics works pretty much the same as any other analytics tool out there and is available for anyone with a business account.<\/p>\n\n\n\n
It allows you to track new pinners and the number of repins, identify posts that attract the highest engagement, understand what your audience is interested in and where they are coming from.<\/p>\n\n\n\n
Here\u2019s the what Pinterest Analytics looks like:<\/p>\n\n\n
\n\n ![\"Pinterest](\"https:\/\/www.x-cart.com\/img\/25940\/PinterestAnalytics-p950.jpg\")
<\/picture> <\/figure>\n <\/div>\n \n\n\nIt\u2019s curious that many sellers still rely on gut feeling and pure guesswork when promoting their products on Pinterest. But this is apparently not a practical strategy to follow. Decisions that are not centered around research and data often lead to unwanted results.<\/p>\n\n\n
\n 2. Promoted Pins <\/h4>\n\n\n\n
Pinterest provides you with a range of online marketing tools that will help you boost brand awareness and grow sales. Promoted Pins are among the most effective advertising options available on Pinterest.<\/p>\n\n\n\n
Take a look at this screenshot below:<\/p>\n\n\n
\n\n \n![\"Promoted](\"https:\/\/www.x-cart.com\/img\/12756\/promoted.png\")
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\nThis Promoted Pin looks like a regular Pin but shows up more often in your customers\u2019 search results, category feeds, and the home feed.<\/p>\n\n\n\n
Promoted Pins run on a \u2018cost-per-click\u2019 basis and can be targeted to the relevant audience. Pinterest\u2019s ad system will geographically pinpoint users based on their IP addresses and show ads only to your target audience.<\/p>\n\n\n
\n\nNote:<\/strong> Promoted Pins are currently available in 28 countries<\/a>, namely: Australia, Austria, Belgium, Canada, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, United Kingdom, United States.<\/p>\n\n<\/div>\n\n
\n\n ![\"promoted](\"https:\/\/www.x-cart.com\/img\/12757\/promoted3.png\")
<\/picture> <\/figure>\n <\/div>\n \n\n\nThere are five ad formats<\/a> on Pinterest, each designed to make it a little easier for you to promote your products on Pinterest:<\/p>\n\n\n
\n 1. Standard Pins <\/h5>\n\n\n\n
Standart Pins allow you to display your products in a beautiful square or vertical image format. A single tap would be enough to redirect Pinterest visitors straight to your eCommerce website.<\/p>\n\n\n\n
Take a look at the Pinpromoted by Overstock:<\/p>\n\n\n
\n\n \n![\"Pin](\"https:\/\/www.x-cart.com\/img\/12753\/overstock.png\")
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n 2. Video Pins <\/h5>\n\n\n\n
You won\u2019t have to send your potential customers to YouTube or Vimeo to watch your video. Pinterest Video Pins<\/a> allow you to display your product videos right in your account.<\/p>\n\n\n\n
<\/a><\/p>\n\n\n
\n 3. Shopping Pins <\/h5>\n\n\n\n
Shopping Pins let you quickly convert your Product Pins into ads.<\/p>\n\n\n
\n\n ![\"Shopping](\"https:\/\/www.x-cart.com\/img\/25945\/shoppingpins.png\")
<\/picture> <\/figure>\n <\/div>\n \n\n\n 4. Carousel Pins <\/h5>\n\n\n\n
Carousel Pins<\/a> let your Pinterest users swipe through multiple product photos. This option improves user experience and boosts conversions. <\/p>\n\n\n\n
<\/a><\/p>\n\n\n
\n 5. Collections Pins <\/h5>\n\n\n\n
Create and promote your product collections<\/a> allowing Pinterest visitors to browse several products at a time. <\/p>\n\n\n
\n
- If you are planning to use Pinterest to promote your products online, make sure you sign up for a business account. It\u2019s free, just like a personal one, but it\u2019s double-stuffed with a bunch of cool features for marketing and advertising: Rich Pins, Buy Buttons, advanced analytics, and many more.<\/li>\n<\/ol>\n\n\n\n
- A personal account is right for inspiration hunters, i.e., your potential customers.<\/li>\n<\/ol>\n\n\n\n
- Pinterest ads<\/a><\/li>\n\n\n\n
- Products to sell on Pinterest<\/a><\/li>\n\n\n\n
- Pinterest Audience<\/a><\/li>\n\n\n\n
![\"Pinterest](\"https:\/\/www.x-cart.com\/img\/25937\/gender-pinterest-p500.webp)
<\/picture> ![\"Interests](\"https:\/\/www.x-cart.com\/img\/12748\/interests-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n![\"Pinterest](\"https:\/\/www.x-cart.com\/img\/25940\/PinterestAnalytics-p500.jpg)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Promoted](\"https:\/\/www.x-cart.com\/img\/12756\/promoted-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n![\"promoted](\"https:\/\/www.x-cart.com\/img\/12757\/promoted3-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Pin](\"https:\/\/www.x-cart.com\/img\/12753\/overstock-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n![\"Shopping](\"https:\/\/www.x-cart.com\/img\/25945\/shoppingpins-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n