{"id":12479,"date":"2020-08-14T10:02:00","date_gmt":"2020-08-14T07:02:00","guid":{"rendered":"https:\/\/www.x-cart.com\/?p=12479"},"modified":"2025-03-21T19:11:53","modified_gmt":"2025-03-21T16:11:53","slug":"10-tested-strategies-improve-abandoned-cart-emails-templates-examples","status":"publish","type":"post","link":"https:\/\/www.x-cart.com\/email-marketing\/abandoned-cart-email.html","title":{"rendered":"The 16 Awesome Abandoned Cart Email Examples [+ A Few HOT Strategies]"},"content":{"rendered":"\n\n\n

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of sales<\/a> lost annually.<\/p>\n\n\n\n

But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there\u2019s still a chance that abandoned cart emails will coax your customers back to your eCommerce store and make them more loyal to your brand.<\/p>\n\n\n\n

And if you think you are the only Tom Hanks on this \u2018abandoned\u2019 island, think again. Below you\u2019ll also find 16 abandoned cart email examples<\/strong> from some of the most influential eCommerce businesses. Feel free to copy and adapt them to your target audience and unique business needs.<\/p>\n\n\n

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\n Recover Lost Sales with Abandoned Cart Emails <\/h3>\n\n\n\n

With our all-in-one eCommerce platform on board, generating additional revenue won\u2019t be an issue. We have a few tested email tools<\/a> to help you recover abandoned carts without much fuss.<\/p>\n\n\n\n

Request a personal demo with X-Cart solution advisors to get started.<\/p>\n\n\n

\n Schedule a Free Demo<\/a> <\/div>\n\n<\/div>\n\n\n

The first thing you can do to reduce your shopping cart abandonment rates is to start sending abandoned cart email reminders. <\/p>\n\n\n\n

Sending abandoned cart emails is essentially risk-free, and here at X-Cart, we use a few apps<\/a> to make it easier.<\/p>\n\n\n

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\n \n (opens in new tab)<\/span>\n \"Abandoned<\/picture> <\/a>\n <\/div>\n
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\n Abandoned Cart Reminder<\/a> will automatically email registered and \u201cguest\u201d customers to remind them of items pending in their shopping carts.
Price:<\/strong> $165 <\/p>\n <\/div>\n<\/div>\n\n

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\n \n (opens in new tab)<\/span>\n \"Abandoned<\/picture> <\/a>\n <\/div>\n
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\n Abandoned Orders Recovering<\/a> addon for X-Cart will send notifications to your customers, reminding them about lost items.
Price:<\/strong> $200\u00a0 <\/p>\n <\/div>\n<\/div>\n\n

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\n \n (opens in new tab)<\/span>\n \"CartStack<\/picture> <\/a>\n <\/div>\n
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\n CartStack Integration<\/a> for X-Cart will let you send automated and super-personalized emails to your abandoning shoppers.
Price:<\/strong> Free <\/p>\n <\/div>\n<\/div>\n\n

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\n \n (opens in new tab)<\/span>\n \"VePlatform<\/picture> <\/a>\n <\/div>\n
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\n Use VePlatform<\/a> addon to automatically send a series of emails to those who abandon your transaction pages.
Price:<\/strong> Free\u00a0 <\/p>\n <\/div>\n<\/div>\n\n

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\n \n (opens in new tab)<\/span>\n \"Klaviyo<\/picture> <\/a>\n <\/div>\n
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\n Klaviyo Integration<\/a> empowers you to send personalized emails, including abandoned cart emails and other commercial notifications.
Price:<\/strong> $39.99 <\/p>\n <\/div>\n<\/div>\n\n\n

There are a couple of abandoned cart addons for those using the X-Cart Classic edition. These are:<\/p>\n\n\n

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\n \n (opens in new tab)<\/span>\n \"Abandoned<\/picture> <\/a>\n <\/div>\n
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\n Abandoned Cart Reminder for v4<\/a>. This advanced app will allow you to include customer discounts and special offers into your abandoned cart emails.
Price: <\/strong>$165 <\/p>\n <\/div>\n<\/div>\n\n

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\n \n (opens in new tab)<\/span>\n \"Abandoned<\/picture> <\/a>\n <\/div>\n
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\n Abandoned Cart Reminder<\/a> will motivate your customers to finalize the checkout process and boost your average conversions.
Price:<\/strong> $149 <\/p>\n <\/div>\n<\/div>\n\n\n

Once the abandoned shopping cart recovery tool is installed, you\u2019ve got to configure your abandoned cart plugin settings:<\/p>\n\n\n\n

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  1. Choose the best time to send an abandoned cart notification.<\/strong> The time in between abandonment and your order reminder email should be no longer than 24 hours.<\/li>\n\n\n\n
  2. Decide whether you are going to create an abandoned cart email sequence or send campaigns one by one. <\/strong>If you go for the first option, you will have to determine the frequency and the number of basket-abandonment emails you want to send to your website users.<\/li>\n<\/ol>\n\n\n\n

    Keep in mind that an effective email has a clear call-to-action, a catchy subject line, and powerful copy. You can also use loyalty programs or discounts as incentives to stay and complete the order.<\/p>\n\n\n

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    \n \n (opens in new tab)<\/span>\n \"Loyalty<\/picture> <\/a>\n <\/div>\n
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    \n Loyalty Program<\/a> addon for X-Cart will allow you to reward your customers with bonus points.
    Price:<\/strong> $135 <\/p>\n <\/div>\n<\/div>\n\n

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    \n \n (opens in new tab)<\/span>\n \"Volume<\/picture> <\/a>\n <\/div>\n
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    \n Volume Discounts<\/a> addon for X-Cart enables discounts based on the user’s membership level and the total price of ordered items.
    Price: <\/strong>Free <\/p>\n <\/div>\n<\/div>\n\n

    \n 1. Create a Stellar Subject Line For Your Abandoned Cart Email <\/h2>\n\n\n\n

    If your cart abandonment email subject line is still an afterthought and you add it right before you hit send, you\u2019re shooting yourself in the foot.<\/p>\n\n\n\n

    The subject line might seem small, but what are your abandoned cart recovery emails worth if they are not opened?<\/p>\n\n\n\n

    Neither your shopping strategy nor perfectly-designed abandoned cart email templates mean anything if your subject line is unreadable. <\/p>\n\n\n\n

    Take your abandoned cart email subject lines seriously. Here are a few tips to help you make them shine and attract more potential sales:<\/p>\n\n\n

    \n Mention Your Brand Name <\/h3>\n\n\n\n

    Make sure your customers can quickly identify your brand before they see what\u2019s inside your awesome abandoned cart email.<\/p>\n\n\n

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    From: <\/em><\/strong>Breona at CoSchedule
    <\/em>From: <\/em><\/strong>Robin at BombBomb<\/em><\/p>\n\n<\/div>\n\n

    \n Create a Sense of Urgency <\/h3>\n\n\n\n

    Creating a sense of urgency will increase your open rates. Below are a few examples of catchy subject lines.<\/p>\n\n\n

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    Subject: <\/strong>Only 311 bonuses left!<\/em>
    Subject:<\/strong> Right Now: 20% off Procter & Gamble<\/em>
    Subject:<\/strong> <\/em>Your cart expires soon! Get your wines before they\u2019re gone.<\/em><\/p>\n\n<\/div>\n\n

    \n Write Clear Subject Lines <\/h3>\n\n\n\n

    Make sure you have a clear email subject line. Your cart abandoner should understand two things: what they left behind and what you offer.  <\/p>\n\n\n

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    Subject: <\/strong>Something in your cart has a promotion, order now to get it by Christmas<\/em><\/p>\n\n<\/div>\n\n

    \n Abandoned Cart Emails Should Be Personalized <\/h3>\n\n\n\n

    You know what your shopper has forgotten in your eCommerce cart, don\u2019t you? Use this product information in your subject lines. Even better, use your shopper\u2019s name.  <\/p>\n\n\n

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    Subject:<\/strong> <\/em>Helen, forgetting something? Come back for your ALDO shoes<\/em><\/p>\n\n<\/div>\n\n

    \n Surprise Your Website Users <\/h3>\n\n\n\n

    Odd or unusual subject lines are often attention grabbers.  <\/p>\n\n\n

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    Subject: <\/strong>Whoo… Let me transport you to abandoned cart jungles!<\/em><\/p>\n\n<\/div>\n\n

    \n Evoke Emotions With Your Subject Lines <\/h3>\n\n\n\n

    Put some emotions into your abandoned cart email subject lines.  <\/p>\n\n\n

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    Subject: <\/strong>Your cart is feeling so lonely. Go give it some love.<\/em><\/p>\n\n<\/div>\n\n

    \n A\/B Test Your Subject Lines <\/h3>\n\n\n\n

    A\/B testing is a great way to optimize your abandoned cart emails. Put down a few great examples that you think might work. Then check which one has higher open and conversion rates.<\/p>\n\n\n

    \n 2. Design an Eye-Popping Abandoned Cart Email Template <\/h2>\n\n\n\n

    We all know how important good website design<\/a> is for eCommerce businesses. User-friendly UI can help raise the visibility of your products and drive conversion rates. <\/p>\n\n\n\n

    Your abandoned cart email templates are no exception. A beautifully-designed abandoned cart email re-engages potential customers and squeezes them through the checkout process.<\/p>\n\n\n\n

    Don\u2019t be afraid to jazz your remarketing emails up with images. Compelling visuals will make your abandoned cart emails \u2018alive\u2019 and remind your cart abandoners about the products they\u2019ve left in your eCommerce shopping cart.<\/p>\n\n\n\n

    Have a look at this cute and funny abandoned cart email example from Bark & Co., a New York-based provider of pet products. What do you see first? I see a photo of a dog chewing on a box. This must be their real customer.<\/p>\n\n\n

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    \n \"Bark<\/picture> <\/figure>\n <\/div>\n \n\n\n

    This abandoned cart email template is perfectly optimized to meet the needs of each customer:<\/p>\n\n\n\n