\n This email marketing guide will help you: <\/h4>\n\n\n\n- Boost conversion rates and the average ROI <\/strong>of your email campaigns with little effort;<\/li>
- Set up a funnel that works<\/strong>, guiding your leads from discovery to conversion;<\/li>
- Reduce cart abandonment <\/strong>by persuading customers to come back and purchase;<\/li>
- Nudge users to post user-generated content<\/strong> about your brand in social media;<\/li>
- Polish your transactional emails<\/strong> until they shine;<\/li>
- Maximize the names<\/strong> on your email list;<\/li>
- \u2026 and a lot more.<\/li><\/ul>\n\n<\/div>\n\n\n
Grab this essential guide full of email marketing tips and start implementing the useful tips inside today.<\/p>\n\n\n\n
Here\u2019s a quick overview of the contents:<\/p>\n\n\n
\n \n \n ![\"Email](\"https:\/\/www.x-cart.com\/img\/12455\/ch1_Email_marketing_software-p950.jpg\")
<\/picture> <\/a>\n <\/div>\n \n Chapter 1: Email Marketing Benefits<\/a><\/h3> Read<\/a> \n It\u2019s silly to ignore email marketing just because you do not understand how it can make your eCommerce business stand out. Keep calm and read on. I\u2019ll explain how.<\/span>\n \n In this chapter you\u2019ll discover:<\/span>\n - \u2013 why you can fire your marketer (and save $);<\/li>
- \u2013 what email marketing tools won\u2019t require you to sell your left kidney;<\/li>
- \u2013 what software will make your job more family & BBQ-friendly.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
![\"Email](\"https:\/\/www.x-cart.com\/img\/12456\/ch2_Email_marketing_tools-p950.jpg\")
<\/picture> <\/a>\n <\/div>\n \n Chapter 2: Email Marketing Tools and Apps<\/a><\/h3> Read<\/a> \n Running email marketing for your eCommerce website without email marketing automation is like playing table tennis against the People\u2019s Republic of China<\/a>. Without the tools to boost your performance, you\u2019ll get served by the champions.\u00a0<\/span>\n \n You’ll learn:<\/span>\n - \u2013 how to capture emails without being \u201cspammy\u201d;\u00a0<\/li>
- \u2013 how to send awesome newsletters that help sell products online;<\/li>
- \u2013 how to rapidly respond to your shoppers\u2019 messages;<\/li>
- \u2013 how to walk your leads through their buying cycle one step at a time;<\/li>
- \u2013 how to find broken links and typos;<\/li>
- \u2013 which tools will do tracking tasks for you and measure open rates.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
![\"How](\"https:\/\/www.x-cart.com\/img\/12489\/ch3_grow_list-p950.jpg\")
<\/picture> <\/a>\n <\/div>\n \n Chapter 3: How to Grow Your Email List<\/a><\/h3> Read<\/a> \n Without a quality eCommerce email list, your eCommerce business is dead. We\u2019ve put together 13 simple ways to bring in new customers and grow your email list. All of them are backed by experts you can trust. And if you are still buying mailing lists, please stop.<\/span>\n \n You’ll find out:<\/span>\n - \u2013 some of the best ways of collecting email addresses;<\/li>
- \u2013 how Facebook contests and massive giveaways can help build an email list;<\/li>
- \u2013 what \u201cdigital marketing super freaks\u201d like\u00a0Barry Feldman<\/a>\u00a0think about all that.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
![\"Transactional](\"https:\/\/www.x-cart.com\/img\/12458\/ch4_Transactional_email.png\")
<\/picture> <\/a>\n <\/div>\n \n Chapter 4: Transactional Emails<\/a><\/h3> Read<\/a> \n Your potential customer has just placed an order? Send them an email. A new user has signed up for your weekly email newsletter? Send another one. Have they left a handful of products inside your shopping cart? You know what your next step is.\u00a0This chapter is about triggered emails and how they can help you build trust and credibility for your brand.<\/span>\n \n You’ll discover:<\/span>\n - \u2013 some of the best transactional email services that exist;<\/li>
- \u2013 how to create bombastic trigger-based emails;<\/li>
- \u2013 where transactional emails can go wrong (and how to catch them before they do).<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
![\"Abandoned](\"https:\/\/www.x-cart.com\/img\/12459\/ch5_Abandoned_cart.png\")
<\/picture> <\/a>\n <\/div>\n \n Chapter 5: Abandoned Cart Emails<\/a><\/h3> Read<\/a> \n Cart abandonment is a BIG problem for business owners from all over the globe. We\u2019ve got nine actionable tactics to help you design the best abandoned cart emails and coax back those $18 billion lost each year through abandoned carts.<\/span>\n \n You’ll discover:<\/span>\n - \u2013 why users abandon their carts never to come back again;<\/li>
- \u2013 what is (A -B) \/ A;<\/li>
- \u2013 proven methods to bring back customers and capture potentially lost sales;<\/li>
- \u2013 abandoned cart email examples;<\/li>
- \u2013\u00a0abandoned cart email templates;<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
![\"Order](\"https:\/\/www.x-cart.com\/img\/12460\/ch6_-Order_confirmation.png\")
<\/picture> <\/a>\n <\/div>\n \n Chapter 6: Order Confirmation Email Best Practices<\/a><\/h3> Read<\/a> \n What do you think your customers do right after they place an order in your eCommerce store? They keep refreshing their mailboxes to finally see an order confirmation email. Here\u2019s what you can do to cut out their wait time.<\/span>\n \n You’ll learn:<\/span>\n - \u2013 how the biggest brands make their receipt emails stand out;<\/li>
- \u2013 how to upsell & cross-sell using promotional emails;<\/li>
- \u2013 how social proof can help build brand awareness online.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
![\"Email](\"https:\/\/www.x-cart.com\/img\/23102\/Chapter-7-1.png\")
<\/picture> <\/a>\n <\/div>\n \n Chapter 7: Email Marketing Tips<\/a><\/h3> Read<\/a> \n In this blog post, you\u2019ll find the list of actionable tips for creating amazing eCommerce emails that grow sales. I\u2019ve also included some of the best email examples and explained what makes them so effective.<\/span>\n \n You’ll learn:<\/span>\n - \u2013 why you should optimize emails for mobile;<\/li>
- \u2013 why upsells and cross-sells boost revenue;<\/li>
- \u2013 why you should encourage free shipping;<\/li>
- \u2013 why you should cut the crap finally offer a discount code<\/li>
- \u2013 why using humor can increase sales;<\/li>
- \u2013 why you should stop being bashful and start asking for reviews;<\/li>
- \u2013 why being a human talking to a human is so important.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n
\n Before You Dive into Reading This Ecommerce Email Marketing Guide… <\/h2>\n\n\n\n
In the next seven chapters, you\u2019ll find a great deal of visual email marketing tips and best practices. They will help you build an effective program that will bring in new customers to your eCommerce site.<\/p>\n\n\n\n
But first, let\u2019s split an eCommerce email into parts. <\/p>\n\n\n\n
Just like an artist, a good marketer has to understand how an ’email skeleton\u2019 should look like before drawing an \u2018email body.\u2019<\/p>\n\n\n\n
So if you are planning to dive knee-deep into eCommerce email marketing, take a moment to learn about the key components of stellar marketing emails. With practice, all those eCommerce emails you send each day will finally start bringing real results.<\/p>\n\n\n
\n The \u201cFrom\u201d Name <\/h3>\n\n\n\n
The \u201cFrom\u201d name (also known as sender info) is the name that appears next to the email address.<\/p>\n\n\n\n
It may be your company or brand name. Below are a few examples of such emails: <\/p>\n\n\n
\n \n ![\"From](\"https:\/\/www.x-cart.com\/img\/12393\/image5-2.png\")
<\/picture> <\/figure>\n <\/div>\n \n\n\nHowever, personalized \u201cFrom\u201d fields look more professional. For instance, you can specify the name of the founder of your business. <\/p>\n\n\n\n
See below:<\/p>\n\n\n
\n \n ![\"From](\"https:\/\/www.x-cart.com\/img\/12392\/image4-1.png\")
<\/picture> <\/figure>\n <\/div>\n \n\n\nMultiple split tests have shown that eCommerce emails bring more potential results and higher open rates if you reach people using your real human name, not your company or brand name.<\/p>\n\n\n\n
After all, your customer wants to know who is hiding behind the email.<\/p>\n\n\n
\n The \u201cFrom\u201d Email <\/h3>\n\n\n\n
Email marketing is all about building relationships. And relationships, as you may know, are usually built through conversation.<\/p>\n\n\n\n
Now think. What do your customers do when they see noreply@yourbrandname.com<\/a> email address?<\/p>\n\n\n\nI\u2019ll tell you. They feel neglected. Moreover, they will hardly ever come back and purchase again if you are not willing to address their questions right then and there.<\/p>\n\n\n\n
You will appear more approachable, get more customer feedback, and higher open rates if you use a more friendly-sounding email address, like friends@brand.com<\/a> or hello@company.co.uk<\/a>.<\/p>\n\n\n\n Catchy Subject Lines <\/h3>\n\n\n\n
However, the sender\u2019s email and name do not matter nearly as much as your subject lines. And no matter how great your offer is, it means nothing if your subject line is lame. Your shopper just won\u2019t see it.<\/p>\n\n\n\n
Get your creative juices flowing and create a killer subject line. Catchy subject lines increase open rates and bring more eCommerce sales in the long run.<\/p>\n\n\n\n
Note: Don\u2019t send your email before you test how your subject line is displayed on mobile. If it\u2019s too long, you may want to clip it.<\/p>\n\n\n
\n Content Marketing is King <\/h3>\n\n\n\n
Content marketing is a long-term initiative, and you should learn how to play it if you want to see the results.<\/p>\n\n\n\n
There\u2019s no need to be an expert wordsmith to create influential copywriting for your eCommerce emails. You just need to understand your existing customers and give them what they are looking for.<\/p>\n\n\n\n
You should also learn to keep your emails short and motivating. Ecommerce emails that inspire action usually get more responses and boost conversion rates<\/a>.<\/p>\n\n\n\nStick to the point and avoid the marketing fluff. Keep it in mind: The simpler your copy is, the better. And don\u2019t forget to add social media buttons to let people share your emails.<\/p>\n\n\n
\n A Well-Thought-Out Email Design Template <\/h3>\n\n\n\n
When it comes to creating an effective eCommerce email template, less is more.<\/p>\n\n\n\n
Fewer promo blocks that distract user attention. Fewer images. Less content, if possible. Less of everything.<\/p>\n\n\n\n
Still, adding a couple of \u2018giphy\u2019 elements inside your email is quite OK. Just do not go heavy on them.<\/p>\n\n\n
\n \n ![\"eCommerce](\"https:\/\/www.x-cart.com\/wp-content\/uploads\/2017\/12\/image2.gif\")
<\/picture> <\/figure>\n <\/div>\n \n\n\nThe average ROI of your eCommerce email marketing campaigns will be much higher if you also think mobile-first<\/a>. But again, if you\u2019ve optimized your copy for a concise email, you\u2019ve already optimized for mobile.<\/p>\n\n\n\n Timing <\/h3>\n\n\n\n
There\u2019s no one-size-fits-all time for sending eCommerce emails. Email cadence depends on your eCommerce business, products you sell, and many other factors.<\/p>\n\n\n\n
Grab this essential guide full of email marketing tips and start implementing the useful tips inside today.<\/p>\n\n\n\n
Here\u2019s a quick overview of the contents:<\/p>\n\n\n
![\"Email](\"https:\/\/www.x-cart.com\/img\/12455\/ch1_Email_marketing_software-p500.webp)
<\/picture> <\/a>\n <\/div>\n Chapter 1: Email Marketing Benefits<\/a><\/h3> Read<\/a> \n It\u2019s silly to ignore email marketing just because you do not understand how it can make your eCommerce business stand out. Keep calm and read on. I\u2019ll explain how.<\/span>\n \n In this chapter you\u2019ll discover:<\/span>\n - \u2013 why you can fire your marketer (and save $);<\/li>
- \u2013 what email marketing tools won\u2019t require you to sell your left kidney;<\/li>
- \u2013 what software will make your job more family & BBQ-friendly.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
Chapter 2: Email Marketing Tools and Apps<\/a><\/h3> Read<\/a> \n Running email marketing for your eCommerce website without email marketing automation is like playing table tennis against the People\u2019s Republic of China<\/a>. Without the tools to boost your performance, you\u2019ll get served by the champions.\u00a0<\/span>\n \n You’ll learn:<\/span>\n - \u2013 how to capture emails without being \u201cspammy\u201d;\u00a0<\/li>
- \u2013 how to send awesome newsletters that help sell products online;<\/li>
- \u2013 how to rapidly respond to your shoppers\u2019 messages;<\/li>
- \u2013 how to walk your leads through their buying cycle one step at a time;<\/li>
- \u2013 how to find broken links and typos;<\/li>
- \u2013 which tools will do tracking tasks for you and measure open rates.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
Chapter 3: How to Grow Your Email List<\/a><\/h3> Read<\/a> \n Without a quality eCommerce email list, your eCommerce business is dead. We\u2019ve put together 13 simple ways to bring in new customers and grow your email list. All of them are backed by experts you can trust. And if you are still buying mailing lists, please stop.<\/span>\n \n You’ll find out:<\/span>\n - \u2013 some of the best ways of collecting email addresses;<\/li>
- \u2013 how Facebook contests and massive giveaways can help build an email list;<\/li>
- \u2013 what \u201cdigital marketing super freaks\u201d like\u00a0Barry Feldman<\/a>\u00a0think about all that.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
Chapter 4: Transactional Emails<\/a><\/h3> Read<\/a> \n Your potential customer has just placed an order? Send them an email. A new user has signed up for your weekly email newsletter? Send another one. Have they left a handful of products inside your shopping cart? You know what your next step is.\u00a0This chapter is about triggered emails and how they can help you build trust and credibility for your brand.<\/span>\n \n You’ll discover:<\/span>\n - \u2013 some of the best transactional email services that exist;<\/li>
- \u2013 how to create bombastic trigger-based emails;<\/li>
- \u2013 where transactional emails can go wrong (and how to catch them before they do).<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
Chapter 5: Abandoned Cart Emails<\/a><\/h3> Read<\/a> \n Cart abandonment is a BIG problem for business owners from all over the globe. We\u2019ve got nine actionable tactics to help you design the best abandoned cart emails and coax back those $18 billion lost each year through abandoned carts.<\/span>\n \n You’ll discover:<\/span>\n - \u2013 why users abandon their carts never to come back again;<\/li>
- \u2013 what is (A -B) \/ A;<\/li>
- \u2013 proven methods to bring back customers and capture potentially lost sales;<\/li>
- \u2013 abandoned cart email examples;<\/li>
- \u2013\u00a0abandoned cart email templates;<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
Chapter 6: Order Confirmation Email Best Practices<\/a><\/h3> Read<\/a> \n What do you think your customers do right after they place an order in your eCommerce store? They keep refreshing their mailboxes to finally see an order confirmation email. Here\u2019s what you can do to cut out their wait time.<\/span>\n \n You’ll learn:<\/span>\n - \u2013 how the biggest brands make their receipt emails stand out;<\/li>
- \u2013 how to upsell & cross-sell using promotional emails;<\/li>
- \u2013 how social proof can help build brand awareness online.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n \n \n
Chapter 7: Email Marketing Tips<\/a><\/h3> Read<\/a> \n In this blog post, you\u2019ll find the list of actionable tips for creating amazing eCommerce emails that grow sales. I\u2019ve also included some of the best email examples and explained what makes them so effective.<\/span>\n \n You’ll learn:<\/span>\n - \u2013 why you should optimize emails for mobile;<\/li>
- \u2013 why upsells and cross-sells boost revenue;<\/li>
- \u2013 why you should encourage free shipping;<\/li>
- \u2013 why you should cut the crap finally offer a discount code<\/li>
- \u2013 why using humor can increase sales;<\/li>
- \u2013 why you should stop being bashful and start asking for reviews;<\/li>
- \u2013 why being a human talking to a human is so important.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n
\n Before You Dive into Reading This Ecommerce Email Marketing Guide… <\/h2>\n\n\n\n
In the next seven chapters, you\u2019ll find a great deal of visual email marketing tips and best practices. They will help you build an effective program that will bring in new customers to your eCommerce site.<\/p>\n\n\n\n
But first, let\u2019s split an eCommerce email into parts. <\/p>\n\n\n\n
Just like an artist, a good marketer has to understand how an ’email skeleton\u2019 should look like before drawing an \u2018email body.\u2019<\/p>\n\n\n\n
So if you are planning to dive knee-deep into eCommerce email marketing, take a moment to learn about the key components of stellar marketing emails. With practice, all those eCommerce emails you send each day will finally start bringing real results.<\/p>\n\n\n
\n The \u201cFrom\u201d Name <\/h3>\n\n\n\n
The \u201cFrom\u201d name (also known as sender info) is the name that appears next to the email address.<\/p>\n\n\n\n
It may be your company or brand name. Below are a few examples of such emails: <\/p>\n\n\n
\n \n However, personalized \u201cFrom\u201d fields look more professional. For instance, you can specify the name of the founder of your business. <\/p>\n\n\n\n
See below:<\/p>\n\n\n
\n \n Multiple split tests have shown that eCommerce emails bring more potential results and higher open rates if you reach people using your real human name, not your company or brand name.<\/p>\n\n\n\n
After all, your customer wants to know who is hiding behind the email.<\/p>\n\n\n
\n The \u201cFrom\u201d Email <\/h3>\n\n\n\n
Email marketing is all about building relationships. And relationships, as you may know, are usually built through conversation.<\/p>\n\n\n\n
Now think. What do your customers do when they see noreply@yourbrandname.com<\/a> email address?<\/p>\n\n\n\nI\u2019ll tell you. They feel neglected. Moreover, they will hardly ever come back and purchase again if you are not willing to address their questions right then and there.<\/p>\n\n\n\n
You will appear more approachable, get more customer feedback, and higher open rates if you use a more friendly-sounding email address, like friends@brand.com<\/a> or hello@company.co.uk<\/a>.<\/p>\n\n\n\n Catchy Subject Lines <\/h3>\n\n\n\n
However, the sender\u2019s email and name do not matter nearly as much as your subject lines. And no matter how great your offer is, it means nothing if your subject line is lame. Your shopper just won\u2019t see it.<\/p>\n\n\n\n
Get your creative juices flowing and create a killer subject line. Catchy subject lines increase open rates and bring more eCommerce sales in the long run.<\/p>\n\n\n\n
Note: Don\u2019t send your email before you test how your subject line is displayed on mobile. If it\u2019s too long, you may want to clip it.<\/p>\n\n\n
\n Content Marketing is King <\/h3>\n\n\n\n
Content marketing is a long-term initiative, and you should learn how to play it if you want to see the results.<\/p>\n\n\n\n
There\u2019s no need to be an expert wordsmith to create influential copywriting for your eCommerce emails. You just need to understand your existing customers and give them what they are looking for.<\/p>\n\n\n\n
You should also learn to keep your emails short and motivating. Ecommerce emails that inspire action usually get more responses and boost conversion rates<\/a>.<\/p>\n\n\n\nStick to the point and avoid the marketing fluff. Keep it in mind: The simpler your copy is, the better. And don\u2019t forget to add social media buttons to let people share your emails.<\/p>\n\n\n
\n A Well-Thought-Out Email Design Template <\/h3>\n\n\n\n
When it comes to creating an effective eCommerce email template, less is more.<\/p>\n\n\n\n
Fewer promo blocks that distract user attention. Fewer images. Less content, if possible. Less of everything.<\/p>\n\n\n\n
Still, adding a couple of \u2018giphy\u2019 elements inside your email is quite OK. Just do not go heavy on them.<\/p>\n\n\n
\n \n <\/picture> <\/figure>\n <\/div>\n \n\n\nThe average ROI of your eCommerce email marketing campaigns will be much higher if you also think mobile-first<\/a>. But again, if you\u2019ve optimized your copy for a concise email, you\u2019ve already optimized for mobile.<\/p>\n\n\n\n Timing <\/h3>\n\n\n\n
There\u2019s no one-size-fits-all time for sending eCommerce emails. Email cadence depends on your eCommerce business, products you sell, and many other factors.<\/p>\n\n\n\n
- \u2013 why you can fire your marketer (and save $);<\/li>
- \u2013 what email marketing tools won\u2019t require you to sell your left kidney;<\/li>
- \u2013 what software will make your job more family & BBQ-friendly.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n \n<\/picture> <\/a>\n <\/div>\n \n
Chapter 2: Email Marketing Tools and Apps<\/a><\/h3> Read<\/a>
\n Running email marketing for your eCommerce website without email marketing automation is like playing table tennis against the People\u2019s Republic of China<\/a>. Without the tools to boost your performance, you\u2019ll get served by the champions.\u00a0<\/span>\n \n You’ll learn:<\/span>\n- \u2013 how to capture emails without being \u201cspammy\u201d;\u00a0<\/li>
- \u2013 how to send awesome newsletters that help sell products online;<\/li>
- \u2013 how to rapidly respond to your shoppers\u2019 messages;<\/li>
- \u2013 how to walk your leads through their buying cycle one step at a time;<\/li>
- \u2013 how to find broken links and typos;<\/li>
- \u2013 which tools will do tracking tasks for you and measure open rates.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n \n<\/picture> <\/a>\n <\/div>\n \n
Chapter 3: How to Grow Your Email List<\/a><\/h3> Read<\/a>
\n Without a quality eCommerce email list, your eCommerce business is dead. We\u2019ve put together 13 simple ways to bring in new customers and grow your email list. All of them are backed by experts you can trust. And if you are still buying mailing lists, please stop.<\/span>\n \n You’ll find out:<\/span>\n- \u2013 some of the best ways of collecting email addresses;<\/li>
- \u2013 how Facebook contests and massive giveaways can help build an email list;<\/li>
- \u2013 what \u201cdigital marketing super freaks\u201d like\u00a0Barry Feldman<\/a>\u00a0think about all that.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n \n<\/picture> <\/a>\n <\/div>\n \n
Chapter 4: Transactional Emails<\/a><\/h3> Read<\/a>
\n Your potential customer has just placed an order? Send them an email. A new user has signed up for your weekly email newsletter? Send another one. Have they left a handful of products inside your shopping cart? You know what your next step is.\u00a0This chapter is about triggered emails and how they can help you build trust and credibility for your brand.<\/span>\n \n You’ll discover:<\/span>\n- \u2013 some of the best transactional email services that exist;<\/li>
- \u2013 how to create bombastic trigger-based emails;<\/li>
- \u2013 where transactional emails can go wrong (and how to catch them before they do).<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n \n<\/picture> <\/a>\n <\/div>\n \n
Chapter 5: Abandoned Cart Emails<\/a><\/h3> Read<\/a>
\n Cart abandonment is a BIG problem for business owners from all over the globe. We\u2019ve got nine actionable tactics to help you design the best abandoned cart emails and coax back those $18 billion lost each year through abandoned carts.<\/span>\n \n You’ll discover:<\/span>\n- \u2013 why users abandon their carts never to come back again;<\/li>
- \u2013 what is (A -B) \/ A;<\/li>
- \u2013 proven methods to bring back customers and capture potentially lost sales;<\/li>
- \u2013 abandoned cart email examples;<\/li>
- \u2013\u00a0abandoned cart email templates;<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n \n<\/picture> <\/a>\n <\/div>\n \n
Chapter 6: Order Confirmation Email Best Practices<\/a><\/h3> Read<\/a>
\n What do you think your customers do right after they place an order in your eCommerce store? They keep refreshing their mailboxes to finally see an order confirmation email. Here\u2019s what you can do to cut out their wait time.<\/span>\n \n You’ll learn:<\/span>\n- \u2013 how the biggest brands make their receipt emails stand out;<\/li>
- \u2013 how to upsell & cross-sell using promotional emails;<\/li>
- \u2013 how social proof can help build brand awareness online.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n \n<\/picture> <\/a>\n <\/div>\n \n
Chapter 7: Email Marketing Tips<\/a><\/h3> Read<\/a>
\n In this blog post, you\u2019ll find the list of actionable tips for creating amazing eCommerce emails that grow sales. I\u2019ve also included some of the best email examples and explained what makes them so effective.<\/span>\n \n You’ll learn:<\/span>\n- \u2013 why you should optimize emails for mobile;<\/li>
- \u2013 why upsells and cross-sells boost revenue;<\/li>
- \u2013 why you should encourage free shipping;<\/li>
- \u2013 why you should cut the crap finally offer a discount code<\/li>
- \u2013 why using humor can increase sales;<\/li>
- \u2013 why you should stop being bashful and start asking for reviews;<\/li>
- \u2013 why being a human talking to a human is so important.<\/li><\/ul>\n <\/span>\n <\/div>\n <\/div>\n<\/div>\n\n
\n Before You Dive into Reading This Ecommerce Email Marketing Guide… <\/h2>\n\n\n\n
In the next seven chapters, you\u2019ll find a great deal of visual email marketing tips and best practices. They will help you build an effective program that will bring in new customers to your eCommerce site.<\/p>\n\n\n\n
But first, let\u2019s split an eCommerce email into parts. <\/p>\n\n\n\n
Just like an artist, a good marketer has to understand how an ’email skeleton\u2019 should look like before drawing an \u2018email body.\u2019<\/p>\n\n\n\n
So if you are planning to dive knee-deep into eCommerce email marketing, take a moment to learn about the key components of stellar marketing emails. With practice, all those eCommerce emails you send each day will finally start bringing real results.<\/p>\n\n\n
\n The \u201cFrom\u201d Name <\/h3>\n\n\n\n
The \u201cFrom\u201d name (also known as sender info) is the name that appears next to the email address.<\/p>\n\n\n\n
It may be your company or brand name. Below are a few examples of such emails: <\/p>\n\n\n
\n\n <\/picture> <\/figure>\n <\/div>\n \n\n\nHowever, personalized \u201cFrom\u201d fields look more professional. For instance, you can specify the name of the founder of your business. <\/p>\n\n\n\n
See below:<\/p>\n\n\n
\n\n <\/picture> <\/figure>\n <\/div>\n \n\n\nMultiple split tests have shown that eCommerce emails bring more potential results and higher open rates if you reach people using your real human name, not your company or brand name.<\/p>\n\n\n\n
After all, your customer wants to know who is hiding behind the email.<\/p>\n\n\n
\n The \u201cFrom\u201d Email <\/h3>\n\n\n\n
Email marketing is all about building relationships. And relationships, as you may know, are usually built through conversation.<\/p>\n\n\n\n
Now think. What do your customers do when they see noreply@yourbrandname.com<\/a> email address?<\/p>\n\n\n\n
I\u2019ll tell you. They feel neglected. Moreover, they will hardly ever come back and purchase again if you are not willing to address their questions right then and there.<\/p>\n\n\n\n
You will appear more approachable, get more customer feedback, and higher open rates if you use a more friendly-sounding email address, like friends@brand.com<\/a> or hello@company.co.uk<\/a>.<\/p>\n\n\n
\n Catchy Subject Lines <\/h3>\n\n\n\n
However, the sender\u2019s email and name do not matter nearly as much as your subject lines. And no matter how great your offer is, it means nothing if your subject line is lame. Your shopper just won\u2019t see it.<\/p>\n\n\n\n
Get your creative juices flowing and create a killer subject line. Catchy subject lines increase open rates and bring more eCommerce sales in the long run.<\/p>\n\n\n\n
Note: Don\u2019t send your email before you test how your subject line is displayed on mobile. If it\u2019s too long, you may want to clip it.<\/p>\n\n\n
\n Content Marketing is King <\/h3>\n\n\n\n
Content marketing is a long-term initiative, and you should learn how to play it if you want to see the results.<\/p>\n\n\n\n
There\u2019s no need to be an expert wordsmith to create influential copywriting for your eCommerce emails. You just need to understand your existing customers and give them what they are looking for.<\/p>\n\n\n\n
You should also learn to keep your emails short and motivating. Ecommerce emails that inspire action usually get more responses and boost conversion rates<\/a>.<\/p>\n\n\n\n
Stick to the point and avoid the marketing fluff. Keep it in mind: The simpler your copy is, the better. And don\u2019t forget to add social media buttons to let people share your emails.<\/p>\n\n\n
\n A Well-Thought-Out Email Design Template <\/h3>\n\n\n\n
When it comes to creating an effective eCommerce email template, less is more.<\/p>\n\n\n\n
Fewer promo blocks that distract user attention. Fewer images. Less content, if possible. Less of everything.<\/p>\n\n\n\n
Still, adding a couple of \u2018giphy\u2019 elements inside your email is quite OK. Just do not go heavy on them.<\/p>\n\n\n
\n\n <\/picture> <\/figure>\n <\/div>\n \n\n\nThe average ROI of your eCommerce email marketing campaigns will be much higher if you also think mobile-first<\/a>. But again, if you\u2019ve optimized your copy for a concise email, you\u2019ve already optimized for mobile.<\/p>\n\n\n
\n Timing <\/h3>\n\n\n\n
There\u2019s no one-size-fits-all time for sending eCommerce emails. Email cadence depends on your eCommerce business, products you sell, and many other factors.<\/p>\n\n\n\n
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