Why are these messages so powerful? Because they contain transactional details, such as order numbers, tracking info, shipping details, and other things that are important to your customer. <\/p>\n\n\n\n
In this blog post, you\u2019ll discover how eCommerce behemoths, like Nordstrom, REI, and TOMS, optimize their confirmation messages to generate additional revenue and boost conversion rates.<\/p>\n\n\n\n
Read on, take notes, and feel free to steal some of the best templates for your eCommerce business.<\/p>\n\n\n
\n Turn First-Time Buyers Into Loyal Customers With Confirmation Emails <\/h3>\n\n\n\n
With the right tools at hand, converting customers is easier than ever. Create an online store with X-Cart to get access to the best email marketing apps.<\/p>\n\n\n
Do you know that customers who made a purchase once are likely to come back and do it again? <\/p>\n\n\n\n
It\u2019s true: returning customers usually spend 67% more<\/a> than those who are new to your eCommerce business. That said, your order confirmations can be an excellent place to promote peanut butter when someone buys jelly, and encourage future purchases in your online store.<\/p>\n\n\n\n Let\u2019s take a look at some of the great examples of order confirmation emails<\/a> that you should send to update your customers on the order process. I hope they will inspire you to take a closer look at your email marketing strategy and rewrite your confirmation emails to make them shine<\/p>\n\n\n \u2018OK. What\u2019s next?\u2019 \u2014 The answer to this question is what your customers expect to find inside your order confirmation email.<\/p>\n\n\n\n Even if you include customer history, payment information, and other order details into your transaction email, your customer may still have questions about the next steps.<\/p>\n\n\n\n This won\u2019t be an issue if you order a pair of boots at SoleStruck.<\/p>\n\n\n The copywriter behind this confirmation email immediately took the stress out of the user journey, explaining that the item will be packed and shipped within a day. They also include a tracking number to let shoppers keep an eye on their package.<\/p>\n\n\n\n You can also show tracking information right on your storefront.<\/p>\n\n\n \n With the Order Status<\/a> addon for X-Cart, customers do not have to be logged in or have an account to track their shipment. Your receipt email is the holy grail of further promotion. <\/p>\n\n\n\n You\u2019ll hardly be able to impress your customers with some hackneyed promo emails, that\u2019s the fact. However, you can naturally promote recommended products and other related stuff right in your order confirmation emails.<\/p>\n\n\n\n Your customers feel excited at the moment of purchase, so don\u2019t be afraid to make the most of this excitement.<\/p>\n\n\n\n Here are a few things you should take into account:<\/p>\n\n\n\n Crate&Barrel, for example, is never shy about adding personalized recommendations into their receipt notifications. Take a look at their order confirmation message below:<\/p>\n\n\n <\/a><\/p>\n\n\n\n The \u201cYou\u2019ll Also Love\u201d section points out complimentary products to the original purchase. They even mention their sister brands, like CB2 and The Land of Nod. Who knows, customers may also be looking for quality baby and kids furniture.<\/p>\n\n\n\n Now take your look at the purchase confirmation email sent by Backcountry, an eCommerce company selling clothing and outdoor recreation gear. No, your eyes are not playing tricks on you. They promote their partners.<\/p>\n\n\n Well, why not? Here at X-Cart, we have a handy app that can help you launch a single-tier partnership program, profitable both for you and your buyers.<\/p>\n\n\n \n Partner Program<\/a> addon for X-Cart allows your long-term buyers or partners to recommend your store to their friends. The eCommerce world is never static. Every day marketers generate ideas, introduce new concepts, and alter the existing ones, and your emails should be no exception. Don\u2019t be afraid to try something unconventional, creating your next order confirmation email<\/a>. <\/p>\n\n\n\n Creative design and branding will grab your users\u2019 attention and uplevel your transactional emails.<\/p>\n\n\n\n Take a look at this awesome interactive email from B&Q:<\/p>\n\n\n \n 1. Solestruck Gives Clear Instructions on the Next Steps <\/h2>\n\n\n\n
![\"Solestruck](\"https:\/\/www.x-cart.com\/img\/12363\/Solestruck-Confirmation-Email-p500.jpg)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"image11.png\"](\"https:\/\/www.x-cart.com\/img\/25060\/image11.webp)
<\/picture> <\/a>\n <\/div>\n
Price:<\/strong> $45 <\/p>\n <\/div>\n<\/div>\n\n\n 2. Crate&Barrel and Backcountry Promote Related Products and Brands <\/h2>\n\n\n\n
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![\"Crate](\"https:\/\/www.x-cart.com\/img\/37687\/cratebarrel-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Backcountry](\"https:\/\/www.x-cart.com\/img\/12347\/backcountry-p500.jpg)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Partner](\"https:\/\/www.x-cart.com\/img\/25273\/partnerprogram-raw.png\")
<\/a>\n <\/div>\n
Price:<\/strong> $249.99 <\/p>\n <\/div>\n<\/div>\n\n\n 3. B&Q Goes Interactive <\/h2>\n\n\n\n