This awesome tool can help you discover various data assets and get answers to the questions like that:<\/p>\n\n\n\n
- What kind of posts works better on Instagram?<\/li>
- What time and days are best for optimal audience reach?<\/li>
- How relevant was the audience of the Instagram influencer you paid to?<\/li>
- What is the quality of traffic referred by Instagram?<\/li><\/ul>\n\n\n\n
In this chapter, we will discuss three different aspects of Instagram analytics<\/em>:<\/p>\n\n\n\n
- \nYour Instagram profile performance:<\/strong> followers data, engagement rates, statistics of posts and stories;\n<\/li>
- \nThe behavior of users<\/strong> referred by Instagram to your website;\n<\/li>
- \nFinally, we’ll try to figure out what free Instagram analytics tools<\/strong> will take your digital marketing to the next level.\n<\/li><\/ol>\n\n\n\n
Together, they will build a complete picture of your eCommerce business\u2026 and, of course, help you generate even more revenue than you plan.<\/p>\n\n\n
\n I. Optimizing Your Profile With Insights <\/h2>\n\n\n\n
The easiest way to see the most important profile analytics is Instagram Insights<\/a>. The free in-app analytics becomes available as soon as you convert your regular Instagram account into a Business one.<\/p>\n\n\n\n
Tap the bar graph icon in the right upper corner of your profile to access it.<\/p>\n\n\n
\n\n ![\"Graph](\"https:\/\/www.x-cart.com\/img\/20052\/image86.png\")
<\/picture> <\/figure>\n <\/div>\n \n\n\n\n What info does Instagram Insights contain? <\/h3>\n\n\n\n
- The total number of followers<\/strong> + how it changed in the last 7 days<\/li>
- The entire number of posts<\/strong> + how it changed in the last 7 days<\/li>
- The full number of impressions\/reach\/profile views<\/strong> + how it changed in the last 7 days<\/li>
- Detailed info about your followers:<\/strong> Gender split. The age range for all and for men\/women individually. Top locations on the city and country level. Best time to post when your Instagram followers are most active \u2013 hourly and daily.<\/li>
- All your posts sorted by impressions:<\/strong> Detailed info about each individual post: likes, comments, engagement, saved, reach, impressions.<\/li>
- Stories insights for the Instagram stories created in the past 14 days:<\/strong>impressions, likes, replies, and exits<\/li>
- Promotions insights<\/strong> for the most recent Instagram ads<\/li><\/ol>\n\n\n\n
Reach<\/strong> \u2014 the number of unique accounts that viewed any of your posts<\/em><\/p>\n\n\n\n
Impressions<\/strong> \u2014 the entire number of times all of your posts have been seen<\/em><\/p>\n\n<\/div>\n\n\n
As a business owner, I would probably like to see the info about most active followers: top likers, top commenters.<\/p>\n\n\n\n
So far it is not available, so if you know any tool that can give this useful info, please post in comments or drop me a DM on Instagram (I\u2019m known as @xen_em there, as you might have already noticed on the screenshots)<\/p>\n\n\n
\n II. Using Free Instagram Analytics Tools to Improve Marketing Efforts <\/h2>\n\n\n\n
Some businesses are trying to earn on Instagram. And the other businesses are trying to earn on solving their pain points.<\/p>\n\n\n\n
I have checked several Instagram Analytics tools, and I should say that it\u2019s mainly the layout they\u2019re different in.<\/p>\n\n\n\n
Yes, they\u2019re trying to offer some unique reports, filters and metrics, but in terms of data, they\u2019re pretty much alike: top Instagram hashtags, top posts, top filters, most liked media ever, most commented media ever, your posting statistics and your follower growth, etc.<\/p>\n\n\n\n
I guess it can be explained by the fact that Instagram\u2019s API is the same for all the developers, so they can operate the same scope of data that Instagram is ready to give them out.<\/p>\n\n\n
\n 1. Socialbakers AI-Powered Instagram Tracker Tool <\/h3>\n\n\n\n
Socialbakers<\/a> social media marketing suite is probably one of the most impressive tools.<\/p>\n\n\n\n
It can help you understand your audience, create captivating images, grow your subscriber list, and, what interests us most of all, measure the impact of Instagram ads on your eCommerce business.<\/p>\n\n\n\n
It\u2019s a paid tool, but you can try it for free.<\/p>\n\n\n\n
Here are a couple of screenshots from this analytics app.<\/p>\n\n\n
\n\n ![\"Interactions](\"https:\/\/www.x-cart.com\/img\/20046\/image43-1.png\")
<\/picture> <\/figure>\n <\/div>\n \n\n \n\n ![\"Number](\"https:\/\/www.x-cart.com\/img\/20059\/image47.png\")
<\/picture> <\/figure>\n <\/div>\n \n\n\n 2. Union Metrics Analytics App <\/h3>\n\n\n\n
Another robust tool that should help you analyze your Instagram business profile in real time is Union Metrics. It allows you to go beyond the basic insights and capture all the data you need to understand your Instagram marketing efforts better.<\/p>\n\n\n\n
What I love this app for are its beautiful, interactive reports that you can easily share. You can save all the data including mentions of your brand, post performance etc., in PDF and share it with your colleagues or your boss.<\/p>\n\n\n
\n\n ![\"Union](\"https:\/\/www.x-cart.com\/img\/20056\/union-metricks_tracking_tool-1.png\")
<\/picture> <\/figure>\n <\/div>\n \n\n\nUnion Metrics is not a free tool as well, but you can get your free trial checkup.<\/p>\n\n\n\n
What is great about it is that it provides you with the latest insights on the go.<\/p>\n\n\n
\n 3. Websta Instagram Tracker App <\/h3>\n\n\n\n
Another free Instagram analytics tool is called Websta.<\/p>\n\n\n\n
It gives you the access to analytics for your 20 most recent posts, likes and follower growth history, popular Instagram hashtags, and other key tracking metrics you may need.<\/p>\n\n\n\n
The tool is free to use.<\/p>\n\n\n\n
Below you\u2019ll see a couple of snaps that will give you an idea of how this analytics tool looks like from the inside.<\/p>\n\n\n
\n\n \n![\"WEBSTA](\"https:\/\/www.x-cart.com\/img\/20047\/image60.png\")
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n \n\n \n![\"WEBSTA](\"https:\/\/www.x-cart.com\/img\/20063\/image66.png\")
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n 4. Simply Measured Tracker App <\/h3>\n\n\n\n
Simply Measured data drive social media analytics<\/a> tool, acquired by Sprout Social<\/a> back in 2017, would be a great asset for your Instagram advertising strategy.<\/p>\n\n\n\n
It offers detailed stats and insights about engagement. Using this tool, you can instantly measure the overall engagement of your photos and videos, the percentage of likes in relation to the number of Instagram followers, and even compare this engagement to the past posts.<\/p>\n\n\n\n
That\u2019s a pretty easy way to find out which photo filters and copywriting techniques drive the most engagement, isn\u2019t it?.<\/p>\n\n\n
\n\n \n![\"Simply](\"https:\/\/www.x-cart.com\/img\/20055\/simply_measured_instagram_analytics_app-1.png\")
<\/picture> <\/div>\n \n Source: Whatasoftware <\/figcaption>\n <\/figure>\n <\/div>\n \n\n \n 5. Squarelovin Analytics <\/h3>\n\n\n\n
Squarelovin also offers a nice free report about your Instagram account performance.<\/p>\n\n\n\n
This social analytics tool offers a full range of optimization options, such as search history analysis, Instagram hashtag analytics, follower growth, and others.<\/p>\n\n\n\n
Squarelovin even shows you the worst and best times to post. Isn\u2019t that a great tool to try?<\/p>\n\n\n
\n\n \n![\"Squarelovin](\"https:\/\/www.x-cart.com\/img\/20044\/image24-1.png\")
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n 6. Minter.io Instagram Tracker Tool <\/h3>\n\n\n\n
Minter.io<\/a> is the Instagram analytics tool that can, among other things, give you a little bit more interesting info about the quality of your audience.<\/p>\n\n\n\n
It helps you to estimate how reachable they are (how many accounts you compete with in their feed) and how many new followers you can achieve through them if they give you a shoutout.<\/p>\n\n\n
\n\n \n![\"Distribution](\"https:\/\/www.x-cart.com\/img\/20051\/image82-2.png\")
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n \n\n \n![\"Distribution](\"https:\/\/www.x-cart.com\/img\/20045\/image34-2.png\")
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n \n\n \n![\"Distribution](\"https:\/\/www.x-cart.com\/img\/20043\/image11-1.png\")
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\nAnother interesting report is the source of engagement:<\/p>\n\n\n
\n\n \n![\"Source](\"https:\/\/www.x-cart.com\/img\/20049\/image72-1.png\")
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\nHonestly, it looks surprising that the average number of comments and likes from non-followers I have is quite high, taking into account that I have never promoted this very Instagram account and that all the ghost followers and likers are being immediately blocked. Hm, I should think about it.<\/p>\n\n\n\n
And you think of trying Minter.io, it deserves a closer look, absolutely.<\/p>\n\n\n
\n 7. Picture.io Instagram Tracker Tool <\/h3>\n\n\n\n
This is a relatively new and completely free analytics app out there.<\/p>\n\n\n\n
It shows you your Instagram Influence Score, designed to measure the impact of your visual content. In other words, instead of providing you with hundreds of unnecessary reports, Picture.io gives you a single score that shows how mighty you are among your competitors.<\/p>\n\n\n
\n\n ![\"Picture.io](\"https:\/\/www.x-cart.com\/img\/20054\/Picture.io_Instagram_Analytics_Tool-1.png\")
<\/picture> \n Source: NeilPatel<\/a> <\/figcaption>\n <\/figure>\n <\/div>\n \n\n\n As you can see on the screenshot, Instagram user profiles are categorized in the list based on the number of likes, comments and so on.<\/p>\n\n\n\n
Surely, there are other\u00a0Instagram analytics tools<\/a>\u00a0out there. <\/p>\n\n\n\n
Iconosquare<\/strong>, Hootsuite<\/strong> and Sprout Social<\/strong> are the solutions that combine analytics with content creation and management tools. It means that in addition to seeing how your social media account is performing, you can also schedule an Instagram post, find relevant influencers, and so much more\u2026<\/p>\n\n\n\n
\u2026 but we will discuss the best Instagram tools in the very last chapter of this guide, and now \u2013 back to analytics.<\/p>\n\n\n
\n III. Instagram as a Referrer: Measure Traffic Quality on Your eCommerce Website <\/h2>\n\n\n\n
Instagram sends traffic to your website. Link in bio, shortened links in caption tests, direct links in DM \u2014 Instagram selling is all about generating traffic.<\/p>\n\n\n\n
And in terms of traffic analysis, by popularity, Google Analytics<\/a> is second to none. According to BuiltWith, 50% of all websites are connected to this tool. I bet you\u2019re among this 50% \u2013 or will be.<\/p>\n\n\n\n
You may spend hours in Google Analytics, building and analyzing hundreds of reports, creating filters and segments, playing with data sorting, comparing the data for different time periods \u2013 and there will still remain the \u201cdark spots\u201d where you have never been.<\/p>\n\n\n\n
Obviously, I will not be able to squeeze the GA knowledge base into this chapter, so I\u2019ll tell you the basics. Google\u2019s support portal<\/a> will be your further reference if you want to learn more.<\/p>\n\n\n\n
This useful tool, without any extra steps from your side, will be able to show you the number of visitors referred by Instagram.<\/p>\n\n\n\n
With a couple of Google UTM parameters<\/a> you add to links, it will show you even more:<\/p>\n\n\n\n
- the behavior of users Instagram referred;<\/li>
- the statistics of clicks for different locations of your link;<\/li>
- the number of orders you attracted;<\/li>
- and much more.<\/li><\/ul>\n\n\n\n
You see. There\u2019s no need to find tools that will track your Instagram performance.<\/p>\n\n\n
\n 1. Using UTM Params to Calculate Clicks in Different Locations <\/h3>\n\n\n\n
- Specify UTM source as \u201cInstagram\u201d, medium as the exact location of the link (bio, DM or caption text), and set a campaign name in accordance with your content marketing calendar<\/a>, for example: utm_source=Instagram&utm_medium=linkinbio&utm_campaign=christmas_sale<\/em>
<\/li>- Shorten the link via bitly.com<\/a> or goo.gl<\/a> or alike to make it look neater.\u2026<wait a couple of days to collect some statistics>\u2026
<\/li>- Login to your Google Analytics account, go to Acquisition > Campaigns > All Campaigns. Choose \u201csource\u201d as a primary dimension and either scroll down the list you see, or search by the word \u201cInstagram\u201d.
<\/li>- That\u2019s it. The analytics will show all the standard set of data: number of sessions, percent of new Instagram users, bounce rate, session length, number of pages viewed, and so on.<\/li><\/ol>\n\n\n
\n 2. Calculating CTR For a Link in Caption <\/h3>\n\n\n\n
The figure you received will give you a clue if you should keep using this method of link sharing or not.<\/p>\n\n\n\n
- \nTake the info about the post impressions from Instagram insights (see the Chapter I<\/a>).\n<\/li>
- \nTake the number of sessions from Google Analytics, as described in a previous example.\n<\/li>
- \nCalculate the Click Through Rate.\n<\/li><\/ol>\n\n\n
- Shorten the link via bitly.com<\/a> or goo.gl<\/a> or alike to make it look neater.\u2026<wait a couple of days to collect some statistics>\u2026
- Specify UTM source as \u201cInstagram\u201d, medium as the exact location of the link (bio, DM or caption text), and set a campaign name in accordance with your content marketing calendar<\/a>, for example: utm_source=Instagram&utm_medium=linkinbio&utm_campaign=christmas_sale<\/em>
- The entire number of posts<\/strong> + how it changed in the last 7 days<\/li>
- \nThe behavior of users<\/strong> referred by Instagram to your website;\n<\/li>
- \nYour Instagram profile performance:<\/strong> followers data, engagement rates, statistics of posts and stories;\n<\/li>
![\"Graph](\"https:\/\/www.x-cart.com\/img\/20052\/image86.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n![\"Interactions](\"https:\/\/www.x-cart.com\/img\/20046\/image43-1-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n ![\"Number](\"https:\/\/www.x-cart.com\/img\/20059\/image47-p500.webp)
<\/picture> <\/figure>\n <\/div>\n \n\n![\"Union](\"https:\/\/www.x-cart.com\/img\/20056\/union-metricks_tracking_tool-1-p500.webp){kind=tracking}
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"WEBSTA](\"https:\/\/www.x-cart.com\/img\/20047\/image60-p500.jpg)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n ![\"WEBSTA](\"https:\/\/www.x-cart.com\/img\/20063\/image66.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n![\"Simply](\"https:\/\/www.x-cart.com\/img\/20055\/simply_measured_instagram_analytics_app-1-p500.webp)
<\/picture> <\/div>\n ![\"Squarelovin](\"https:\/\/www.x-cart.com\/img\/20044\/image24-1.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n![\"Distribution](\"https:\/\/www.x-cart.com\/img\/20051\/image82-2-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n ![\"Distribution](\"https:\/\/www.x-cart.com\/img\/20045\/image34-2-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n ![\"Distribution](\"https:\/\/www.x-cart.com\/img\/20043\/image11-1-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n![\"Source](\"https:\/\/www.x-cart.com\/img\/20049\/image72-1-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n![\"Picture.io](\"https:\/\/www.x-cart.com\/img\/20054\/Picture.io_Instagram_Analytics_Tool-1-p500.webp)
<\/picture> ![\"Click-through](\"https:\/\/www.x-cart.com\/img\/20048\/image66-1-raw.png)
<\/picture> <\/figure>\n <\/div>\n \n\n\n![\"Google](\"https:\/\/www.x-cart.com\/img\/20050\/image74-1-p500.webp)
<\/picture> <\/div>\n <\/figure>\n <\/div>\n \n\n\n