Instagram is one of the fastest-growing social media networks with ginormous advertising potential. For a good reason. Billions of people get stuck in it for hours! They watch stories and IGTV, start Instagram live broadcasts, and, scroll their feed.<\/p>\n\n\n\n
With that in mind, it is safe to say that selling on Instagram<\/strong> might be a good idea. For this or that reason, brands are still failing to tap the tremendous potential of this popular network. You shouldn\u2019t.<\/p>\n\n\n\n Think of hiring a social media marketer and start selling products on Instagram today.<\/p>\n\n\n\n If you\u2019ve got a personal profile on Instagram, take time to convert it into a business account. It will give you an endless number of analytics and advertising tools you can use to sell on Instagram<\/em>. No worries. I\u2019ll show you how to do it the smart way.<\/p>\n\n\n\n But before we proceed with Instagram selling tips, let me, please, remind you of the basics we have already covered previously. Your sales posts will work great only if you respect the following rules.<\/p>\n\n\n\n Speaking about your Instagram profile copy, we have already mentioned that link in bio is the only public place to post a clickable link.<\/p>\n\n\n\n An e-commerce website with the products you promote is the easiest way not to let your warm leads slip between fingers.<\/p>\n\n\n\n Get back to X-Cart solution advisors if you need to order a turn-key project or distant guidance.<\/p>\n\n\n\n Schedule a Call<\/a><\/p>\n<\/div>\n\n\n\n Be sure not only to include this link in your profile info, but also remind the followers to \u201csee link in bio to order\u201d.<\/p>\n\n\n\n Every single time, mark this well, instruct them in the caption text every single time.<\/p>\n\n\n\n\n Instagram DM, or direct messages, is another way to share the product link with your customers and let them buy your product.<\/p>\n\n\n\n How to find whom to send this link to?<\/p>\n\n\n\n You may write something like \u201cComment YES if you want to know how to get this\u201d, and react to the comments as you notice this so-much-desired word.<\/p>\n\n\n\n\n There are multiple URL shorteners like goo.gl or bit.ly. They can convert your URLs from long SEO-friendly ones to the ones that are easier to enter manually:<\/p>\n\n\n\n yourshopurl.com\/boys\/fashion-shoes.html<\/span> -> goo.gl\/15ayr8<\/span> Moreover, a paid account with bit.ly will make your URL tail customizable, like bit.ly\/boyshoes.<\/p>\n\n\n\n\n\n Keep in mind, this link will remain non-clickable, it requires manual entry by a potential buyer.<\/p>\n\n\n\n And you know that the more steps you ask them to take to reach you, the less of them will finish the customer journey.<\/p>\n\n\n\n So this method MAY work only as long as:<\/p>\n\n\n\n Have you noticed that 80% of the customer journey is on your eCommerce website?<\/p>\n\n\n Keep in mind, Instagram is a mobile-first app.<\/p>\n\n\n\n The Instagram audience is mobile-only too. So you must make sure that the customer journey is 100% optimised for mobile browsers.<\/p>\n\n\n\n If the link you posted in bio or ad points to to your e-commerce website, responsive eCommerce design template<\/a> will do the trick. With such a template, every single page the Instagram referrer sees, checkout especially, will look perfect on a smartphones and tablets screen.<\/p>\n\n\n\n\n\n\n Is Your Account Ready For Selling on Instagram? <\/h3>\n\n\n\n
\n Haven\u2019t Launched an eCommerce Site Yet? <\/h3>\n\n\n\n
\n 1. Sell Products Through Instagram\u2019s Direct Messages <\/h2>\n\n\n\n
\n 2. Use Shortened Links To Make Them Easier To Share <\/h2>\n\n\n\n
yourshopurl.com\/boys\/fashion-shoes.html<\/span> -> bit.ly\/1sj7qa<\/span><\/p>\n\n\n\n\n 3. Make Sure Your Store and Checkout Are Mobile-Ready <\/h2>\n\n\n\n